PortfolioDanielle Howard

Danielle Howard:273 S. 5th W.Rexburg, ID 83440208.404.2286danielley.baker@gmail.com

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BrochureLogosFlierMontageLetterheadBusiness CardImagingWeb PageEvent Ad

Table of Contents

Course/Instructor:Comm 130 Visual Media

Cory Kerr, Professor

Date Completed:March 28, 2015

Description:Brochure designed using a personally created logo for an existing company.

Objectives: Set up and align a two-sided, folded document. Incorporate quality images. (One should be clipped in

Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image.)

Write at least 250 words of original copy. Trim for a full bleed and print in duplex (two-sided) color.

Program(s) Used:Adobe Photoshop, Illustrator, and InDesign

My Design Process:After gathering all the materials I thought I might need, I drew up several layouts. Deciding on the wanted poster, I then put the project together in InDesign. I used an old western theme through the whole design, incorporating sheriff stars and forest pictures.

Brochure

LogosCourse/Instructor:Comm 130 Visual MediaCory Kerr, Professor

Date Completed:February 21, 2015

Description:Logos created for a custom woodwork business

Objectives: Create three completely different, original logos to fit a

company and will be appealing to audience. Use only the Illustrator tools to create and draw your

logos. (Cannot be existing logos) Gather opinions from at least ten people about which logo

appeals most to them.

Program(s) Used:Adobe Illustrator

My Design Process:I began by sketching out many different ideas, landing on these three. The top was designed with branding in mind, hoping the simplicity would make for a quick and easy brand you could burn into the wood furniture. The middle was designed with exactness in mind, having the compass direct the measurement aspect. Lastly, the bottom one was designed in hopes to incorporate the whole name into a logo.

FlierCourse/Instructor:Comm 130 Visual MediaCory Kerr, Professor

Date Completed:January 24, 2015

Description:Black and white flier designed to pull in graduating seniors and inform them of the leadership conference available.

Objectives: Apply the design principles and use appropriate typography

in the design. Incorporate basic InDesign skills to improve basic layout. Retrieve image and logo from links. Create a project folder with image, logo and InDesign

document to keep links in InDesign intact.

Program(s) Used:Adobe InDesign

My Design Process:In order to create visual appeal, I inserted repeating lines in the design. I varried the size of the typography to emphasize points. I also chose a picture that would capture the essence of the crowd that was trying to be reached.

MontageCourse/Instructor:Comm 130 Visual Media

Cory Kerr, Professor

Date Completed:February 14, 2015

Description:Montage of pictures blended to create a spiritual message.

Objectives: Unify a layout with a consistent theme and dominant

spiritual message. Learn to blend two or more images together gradually,

using masks. Use a mask to apply a filter to one part of the image.

Select good quality images.

Program(s) Used:Adobe Photoshop

My Design Process:The inspiration for this montage was a song, and I used that to create something that matched the tone of the song. I added a sparating line between the chaos and the peaceful sides, creating contrast.

Letterhead and BusinesscardCourse/Instructor:Comm 130 Visual Media

Cory Kerr, Professor

Date Completed:February 28, 2015

Description:Letterhead designed with a personally created logo.

Objectives: Use the basic tools in Illustrator & InDesign. Create a new logo to fit a company or personal image. Use the new logo to design consistent layouts for a

business card and letterhead. Apply typography rules, keeping small copy. Keep designs simple with light watermarks and drop

shadows and plenty of white space.

Program(s) Used:Adobe Illustrator and InDesign

My Design Process:I first created the logo I would use in the whole project, and then began by adding the logo and the text to the project. I made sure the text matched the theme of woodwork. After designing the business card, I realized I needed to create better unity. I then added the measuring lines to the design.

Letterhead and Businesscard

Course/Instructor:Comm 130 Visual MediaCory Kerr, Professor

Date Completed:February 28, 2015

Description:Business card designed with a personally created logo.

Objectives: Use the basic tools in Illustrator & InDesign. Create a new logo to fit a company or personal image. Use the new logo to design consistent layouts for a

business card and letterhead. Apply typography rules, keeping small copy. Keep designs simple with light watermarks and drop

shadows and plenty of white space.

Program(s) Used:Adobe Illustrator and InDesign

My Design Process:I decided the logo was important to display on its own on the backside of the business card. To make the front of the card very simple, I added the contact information. To pull in the woodwork design idea, I added measurement lines to the front. These things tied in the design to the letterhead.

Imaging Course/Instructor:Comm 130 Visual MediaCory Kerr, Professor

Date Completed:February 7, 2015

Description:Photodesign project, with personally taken photograph and quote to match.

Objectives: Learn basic photography skills. Use a digital camera to take a quality image, then

download it. Adjust image levels, saturation, color balance, sharpen tool

on separate layers for NDE (non-destructive editing.)

Size and crop the image, then place on an 8.511 page.

Program(s) Used:Adobe Photoshop

My Design Process:I adjusted the photo in Photoshop, working with the techniques of adjusting levels, saturation, color balance, and sharpness. I also added some color into the building itself to match the color scheme I had chosen for the project.

Web PageCourse/Instructor:Comm 130 Visual MediaCory Kerr, Professor

Date Completed:March 14, 2015

Description:Web Page designed to show off a personally created logo.

Objectives: Size and optimize an original logo as a .png for a web page. Write content to describe the process of creating your

logo and how it appeals to a target audience. Acquire a working knowledge of HTML. Acquire a working knowledge of CSS. (Customize

the provided CSS provided to format the HTML to complement the logo design.)

Identify hex colors to match the logo, using Photoshop color picker.

Program(s) Used:Netbeans (plain text writing program) and Adobe Photoshop

My Design Process:I tagged all of the content in the HTML and wrote in all of the information, then inserted my image and attached a CSS file. I made the colors of the background with HEX codes exactly matching the colors in my logo. I made sure to call a couple of different fonts. I used padding and margins to make sure that nothing got too close.

Event AdCourse/Instructor:Comm 130 Visual Media

Cory Kerr, Professor

Date Completed:January 31, 2015

Description:Full-bleed color event ad to promote a fundraiser using only Microsoft Word.

Objectives: Comprehend image sizing. Find, scan and import a high-quality image. Choose a color scheme and typeface(s) that work for your

message and audience.

Learn to use only Word design features.

Program(s) Used:Microsoft Word

My Design Process:I began by chosing the picture I would be working with. I scanned in the image and then extracted colors from it photo to use in the design. The text used was in order to catch the eye, but also be easy to read.

Come to Carnegie Hall to learn about how you can save your home. September 28, 2015 4 pm until 6pm.

Pes

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Admission by canned food donation. All food received will be donated to homeless shelters in New York City.