P9 Andrea Ortiz Portfolio

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Andrea Ortiz Portfolio


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Contact667 S 2nd E Apt. 208470-232-6629 [email protected]


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Table of ContentsMontagePhotoDesignEvent AdFlierBrochure

LogosLetterheadBusiness CardWeb Page


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MontageDescription:

Inspirational montage made with two pictures.Programs used: Photoshop.Date: February 12, 2016.Course & Section: COMM 130 – 03.Instructor: Ben Pingel.

Objectives:Design an inspirational poster through a photomontage.Through my poster I wanted to show the audience that we all could

be lights for the people around us, through our service and example.

Process:First I looked for various images to gain inspiration from them.When I found the pictures I wamted to use, I cropped the image ofthe background (picture #1) to 8.5×11.Then I added the image of the girl (picture #2) over the background.The original background of the second picture was black, whichhelped me with the montage.With the mask tool and a soft edge brush, I started blending image #2with image #1.I removed the hard edges with a 100% opacity and I altered theopacity throughout different parts of the image.After the project deadline I spent around 30 minutes re ning the edg -es of the girl picture so the original background of the photo wasn’tvisible.


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PhotoDesignDescription:

Poster made with Adobe Photoshop using an original photograph.Programs used: Photoshop.Date: February 7, 2016.Course & Section: COMM 130 – 03.Instructor: Ben Pingel.

Objectives: Show any potential employers my skill set and under-standing in photography and Adobe Photoshop through this poster.

Process:First I took various photographs at BYUI Thomas E. Ricks Gardens, andthen I chose the photo I used for this poster.I edited the photo on Adobe Photoshop, changing the brightness andcontrast, altering the colors using the selective color tool, getting ridof some spots and a nail next to the lizard using the spot healing brushtool, making the lizard and the tree more distinguishable by using thesharpen tool, using the blur tool to make some parts of the image lessdetailed and more minor edits.

After editing the photo I started designing the poster; I used some ele-ments from the FOCUS principles like proximity-shown in the title- rep-etition -in the circles at the center of the poster- and more.I used a triadic color scheme that I believe complements the colors inthe picture.

After the project deadline, I spent around 20 minutesre ning some details like the color scheme of thedesign, the contrast of the photo and its sharpness.


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Event AdDescription:

Poster made with Of ce Word 2011 promoting a reforesting event.Programs used: Of ce Word 2011. Date: January 31, 2016.Course & Section: COMM 130 – 03.Instructor: Ben Pingel.

Objectives: Announce a reforesting event, which will include variousactivities like: camping, various meals, musical performances, forestactivities and more.

Process:First I made 5 possible designs, which, in the end, I didn’t use. Then Imade a 6th design that gave me the main idea for my poster; thanksto the critique process I changed my poster to a completely differentdesign, which is this one.

I professionally scanned a postcard, started designing in Of ce Word2011 and used tools like text boxes, various shapes, and textures.

Through the FOCUS principles I knew how to align the element in mydesign, add hierarchy to certain elements, combine fonts and addcontrast to the poster.

After the project deadline, I spent around 20 minutesre ning some details like the contrast of the photoand its sharpness. I also alligned some elements likethe text, the owers and the lines at the bottom.


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FlierDescription:

Promotional ier made with Adobe InDesign that announces a gradu -ate leadership conference.Programs used: Adobe InDesign.Date: January 23, 2016.Course & Section: COMM 130 – 03.Instructor: Ben Pingel.

Objectives: I am trying to give accessibility to my design so it can at-tract recent graduates who are looking forward to becoming leaders

and successful business people.Process:First, I had three main ideas for the ier: I made several sketches us -ing the elements I had from these three ideas. Then, I decided whichdesign I would use from four sketches that were my favorite ones.I started designing the ier in Adobe InDesign and I also used Photo -shop to cut the image form its background using the pen tool.Throughout the designing process, I changed some elements from mydesign as I saw t.I tried to create a good contrast by making the title box black andusing white and gray for the font colors, giving the title hierarchy.Also, by making the text box that is at the top black, I emphasized theimportance of the text just as I did by making some part of the textbold.I wanted to make the image on the left side and the title the focalpoint of the ier.

After the project deadline, I spent around 30 minutesre ning some details like re ning the edges of thephoto. Moving around some elements like thegray boxes.I also changed the allignment of most of thetext and the location of the logo.


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BrochureDescription:

A double-sided brochure advertising a comic.Programs used: Illustrator, Photoshop & InDesign.Date: March 26, 2016.Course & Section: COMM 130 – 03.Instructor: Ben Pingel.

Objectives: Tell audience about a comic or webtoon about cats.

Process:

First I sketched my brochure many times, giving myself an idea ofhow I wanted my design to look like.Then, I started designing the images through Illustrator.I used the pen tool to make the images and also used action liketransform and re ect to make them look asymmetrical.After I was done designing the images I decided on the layout for mybrochure and started designing my brochure through InDesign.Using tools like the rulers, text wrap and more, I designed this bro-chure and acquired a greater knowledge in these programs.


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Front Back

Inside


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LogosDescription:

Logo for a stationery shop.Programs used: Illustrator.Date: February 21, 2016.Course & Section: COMM 130 – 03.Instructor: Ben Pingel.

Objectives: Announce a stationery shop with a fun and uniqueperspective.

Process:I looked for inspiration in my stuffed animals and when I saw mypig-rabbit I decided to make a similar logo with its face.I made the pig-rabbit face with different illustrator shapes, and then Idecided what type of organization I wanted the logo to be for.After I decided on making the organization a stationery shop I lookedfor a fun font and then I looked for an attractive color scheme.

After the project deadline, I spent around 20 minutes making some

changes to the original design.I changed the color scheme and opacity of most of the design, Ialso moved some elements around to have a better ow and givemore negative space to the text.

Finally I re ned some things from the “Pigrabbit” to make it lookmore symetrical and give a better contrast.


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Pig-Rabbit

Pig-Rabbit

Pig-Rabbit


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LetterheadDescription:

Letterhead for a stuffed animal store.Programs used: Adobe Illustrator & InDesignDate: February 26, 2016.Course & Section: COMM 130 – 03.Instructor: Ben Pingel.

Objectives: Show a professional but still fun letterhead for a stuffedanimal shop.

Process:I used Illustrator to make the logo, using the pen tool and the “re ect”tool to make the shapes.After making the logo I chose the fonts and changed the program toInDesign, placing my previously made logo to a new InDesign docu-ment.In this program I started making the letterhead; Using the rotate andcopy tool I made the line at the top, then I used the same font I hadfor “Stuffed animals and more” in the logo for the business informa -

tion.


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Business CardDescription:

Business Card for a stuffed animal store.Programs used: Adobe Illustrator & InDesignDate: February 26, 2016.Course & Section: COMM 130 – 03.Instructor: Ben Pingel.

Objectives: Show a professional but still fun Business Card for a stuffedanimal shop.

Process:I used Illustrator to make the logo, using the pen tool and the “re ect”tool to make the shapes.After making the logo I chose the fonts and changed the program toInDesign, placing my previously made logo to a new InDesign docu-ment.

For the business card I used the same “line” I did for the letterheadwith “Natasho” using blending it so it could work as a background.

Then I made the logo be the focal point in the middle.For the back of the business card I used the same information foundat the bottom of the letterhead and the company logo.


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WebpageDescription:

Web page designed to advertise a stuffed animal and more shop.Programs used: TextWrangler, Illustrator & Photoshop.Date: March 12, 2016.Course & Section: COMM 130 – 03.Instructor: Ben Pingel.

Objectives: This is a fun store where you will be able to nd stuffed an -imals, mostly, but also stationery, backpacks and more.

Process:I created this web page using TextWrangler for the CSS and HTMLdocuments; Illustrator for the main logo and the sheep at the bottom,and Photoshop for the background.I matched the color scheme from my logo so the color of my textwould harmonize with the other elements of the design.Thanks to what I learned in class, the knowledge I gained from thecritiques of this draft and some information I acquired from the inter-net, I was able to create this webpage design as close as I could towhat I had in mind.


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Documents

P9 Andrea Ortiz Portfolio