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Opposite page, the view from Curtain Bluff on Antigua, where spa

treatments are dis-counted; above, Little

Dix Bay on Virgin Gorda in the British Virgin Is-lands; right: Anguilla’s Cap Juluca Hotel; and below, the Ritz-Carlton

Grand Cayman.

ton Hotel Co. Some 20% to 25% of the Ritz-Carlton GrandCayman’s occupancy is typically for off-site businessevents, “but we have struggled with the meetings busi-ness,” Coutry says.

Trying to make up for it, the resort has for the first timestarted placing advertisements in non-trade business news-papers. And to lure leisure travelers, it is including in roomrates a complimentary breakfast and a $100 daily creditthat can be used for food and beverages at the resort.

At many resorts, special offers are in effect now untilaround mid-December, then they pick up again after New

Year’s. The weeks between Dec. 18and Jan. 2 are generally so popularthat resorts don’t need specials tolure guests. But even for theseweeks, the climate is different thisyear. “From Christmas to NewYear’s, it used to be you couldn’ttouch these places,” says KimberlyWilson Wetty at Valerie WilsonTravel in New York. “It was like aninsiders club with the same peoplecoming back year after year. It washard to break the chain to get in.Now, there is still availability.”

Wendy Murphy, a travel consult-ant in New York with Frosch Travel who specializes in theCaribbean, says that in late October she not only was ableto find availability during the holidays, but also to getclients the exact dates they wanted. “This is completelyunusual— even freakish,” she says.

While resorts haven’t had to offer special deals to bring

in business for the holidays, some have become more flexi-ble in their required minimum stays. At Anguilla’s CapJuluca, holiday-season guests traditionally had to committo a 10-night reservation. “We changed last year to offertwo seven-night packages or one 14-night package,” saysCharles Black, Cap Juluca’s marketing manager. “For theweek between Christmas and New Year’s, the demand ishigh and we have an extensive waiting list, but for Dec.18th to the 26th there is less activity.”

To fill such open stretches and the wide-open winterseason, many resorts are rethinking their marketing ef-

forts. For example, for the first time,Rosewood’s advertisements spotlightspecial deals rather than simply depict-ing enticing images of white sandybeaches and other Caribbean delights.

Of course, not all hotels are reduc-ing prices. Hotel St. Barth Isle deFrance, on Saint Barthélemy, is oneof a few luxury resorts—also includ-ing Sandy Lane Hotel in Bar-bados—that aren’t offering cut-ratepackages. While business has cer-tainly slowed, says marketing man-ager Elodie Blanchard, “We onlyhave 37 rooms, so we don’t need to dopromotions.” The resort has, how-ever, responded to the economic cli-mate this year by intensifying its mar-keting efforts to European travelagents and adding Russia as a newtarget market, Blanchard says.

While promotional packages areaggressive at many other resorts, noone has written off the winter seasonso far. Bookings may be down, butone of the effects of the lousy econ-omy is that many travelers have beenmaking last-minute plans.

“In the first week of October, webooked 200 room nights for themonth of October—they booked andtraveled in the same month,” saysCap Juluca’s Black. Typically, for off-season, bookings are made a couple ofmonths in advance, he says.

Truly last-minute travelers canfind some of the best deals nowthrough mid-December. At Malliou-hana, rates have been rolled back forDecember to 1984 levels, in honor ofthe resort’s 25th anniversary. “Ratesare less than 50% than what the regu-lar rates would be,” says Amelia Van-terpool-Kubisch, the resort’s director

of sales and marketing.How long will the offers for the winter season last? It

depends entirely on how quickly rooms fill, managers say.“We will be closing out our deals as we build occupancy,”Black says. For a $1,000 or more off your travel expenses,it might be worth it to call now. n

10 TOP RESORTS Travelers can still find rooms for the 2010 winter season at these Caribbean resorts, among the finest for accommodations, location, food, service and any other measure. Even better: Many are offering special cut-rate packages, a rarity for the winter months. ANSE CHASTANETLocation: St. Lucia Rooms: 49Rates: $450 to $860Deal: Stay seven nights, pay for six.Web: www.ansechastanet.com CANEEL BAYLocation: St. John Rooms: 166Rates: $495 to $1,700Deal: Five nights for the price of four, or seven for the price of six.Web: www.caneelbay.com CAP JULUCALocation: Anguilla Rooms: 97Rates: $995 to $7,495Deal: Seven nights for the price of five; four nights for the priceof three. Web: www.capjuluca.com CURTAIN BLUFFLocation: Antigua Rooms: 72Rates: $995 to $3,400Deal: Tennis and cooking lessons, spa treatments, personal training sessions offered for $10; room rates at 2008 levels.Web: www.curtainbluff.com JUMBY BAYLocation: Antigua Rooms: 64Rates: $1,395 to $3,000Deal: Five nights for the price of four. Web: www.jumbybayresort.com LITTLE DIX BAYLocation: Virgin Gorda, British Virgin Islands Rooms: 105Rates: $650 to $5,500Deal: Five nights for the price of four. Web: www.littledixbay.com MALLIOUHANA HOTEL & SPALocation: Anguilla Rooms: 55Rates: $1,045 to $3,660 Deal: Stay four nights and get daily breakfast, four massages, a four-course dinner, a snorkeling trip, a tennis lesson and more.Web: www.malliouhana.com NISBET PLANTATION BEACH CLUBLocation: Nevis Rooms: 36Rates: $625 to $835Deal: From Jan. 3 to Jan. 31 and all of March, stay seven nights and pay for six and get daily ocean-side breakfast and multi-course gourmet dinner.Web: www.nisbetplantation.com PETER ISLAND RESORTLocation: Peter Island, British Virgin Islands Rooms: 55Rates: $950 to $1,375Deal: From Jan. 4 to Jan. 31, stay seven nights and pay for six. Meals and activities are included in the room rates.Web: www.peterisland.com RITZ-CARLTON GRAND CAYMANLocation: Grand Cayman Rooms: 365Rates: $899 to $6,000Deal: Complimentary breakfast and $100 daily credit for foodand beverages.Web: www.ritzcarlton.com/en/Properties/GrandCayman/Default.htmFOOTNOTES: Number of rooms includes suites, villas, estate homes. In some cases, promotions only apply for certain rooms. Promotions are for the 2010 winter season, typically from around Jan. 3 through April. For Curtain Bluff and Jumby Bay room rates are all-inclusive, which is the standard pricing arrangement for these resorts.

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November 30, 2009 B A R R O N ' S P9

world is due to bad gov-ernance.”Agitator: Made a con-troversial and unsuc-cessful bid to oustPresident George W.Bush.

20. Howard G. Buffett,Howard G. BuffettFoundation

Warren Buffett in2006 gave each of histhree children an extra$1 billion or so to fundtheir philanthropic en-deavors. “Now we canreally take risks,” saysHoward, 54, the eldestson. A farmer himself, Buffett has been aleader in helping displaced African farm-ers return to their homes and resumework in areas like Kenya, Somalia and Dar-fur. “They are risking their lives,” he says.“We’re doing the easy part.” And Dad’sown impact in philanthropy? It’s implicitin the results from his kids and Gates.Shutterbug: Spotlights the world’s needyin Fragile, a new book of his own photosand writings.Reach: Funded Global Water Initiative forcrucial, rural water-projects in 13 countries.

21. Earvin “Magic” Johnson,The Magic Johnson Foundation

When basketball great “Magic”Johnson announced in 1991 that he hadtested positive for the HIV virus, AIDSwas seen as a death sentence and peoplediagnosed with it were often shunned. Inthe nearly 20 years since, Johnson hasdone as much as anyone to change allthat. He has been the unofficial spokes-man for people living with HIV/AIDSand, through his foundation, has providedfree testing to more than 38,000 Ameri-

cans in 16 majorcities.Expansion Team:He has branchedinto a host of ofother efforts—community centers for kids, computertraining and more.Deluxe Plan: His scholarships come withmentors, internships, computers and invi-tations to an annual conference.

22. Marcos de Moraes,Zip Educação/Instituto Rukha

In his day job, Brazilian business starMarcos de Moraes tries to persuade theprivileged twenty- and thirty-some-things of Europe and North America totake to cachaca, the sugar-cane-derivedBrazilian liquor. After all, he is chairmanof Sagatiba, the spirits concern. In hisgiving, he is improving the lives of theiryounger counterparts in some of hishome country’s poorest neighborhoods.Two years after the founding of InstitutoRukha, to help keep children off thestreets, 93% of those targeted have en-

rolled in school.Wired: Provides freeWeb services to six mil-lion students (de Mo-raes is also an Inter-net entrepreneur).Synergy: De Moraes ispart of a global circle ofphilanthropists spon-sored by the Synergosorganization.

Craig Hatkoff and JaneRosenthal’s TribecaFilm Festival targetspost-9/11 rebuilding.

Thomas Siebel launcheda program to eradicate

meth abuse in theheartland.

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