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people plan to do home renovations in the next 12 months

News media readers intend to do a variety of home renovation projects

People planning home renovations use theirnewspaper to make important purchasing decisions

Home renovators are motivated by a number of factors

News media readers planning home renovations infl uence other people

Newspapers drive people to events

32%Bathroom or

kitchen renovations

63%Painting

22% 21%Carpeting/recarpeting

Decking/paving

36%Landscaping

68%

97%engage with

newspaper media each month

of people planning home renovations in the next year go to events they’ve seen advertised in their newspaper

Advertising in newspapers is less intrusive than tv and radio

Newspapers help me fi nd out about the latest/new products available

I know I can fi nd the best deals for my local area in my newspaper

Newspapers are a great way to compare prices of products or stores

87%have read a newspaper

62%have visited a

newspaper website

29%accessed

a news app

Source: Nielsen CMI Fused Q2 15 – Q1 16 April 16 TV/OnlineBased on people planning home renovations in the next 12 months

Newspapers TV Radio

Newspapers help home renovators fi nd out about the latest products

1.45million

People planning home renovations engage with news media

Talk about an ad

61%

38%

27%

Consider buying something

66%

42%

27%

Decide where to buy

70%

45%

30%

Actually buy from

67%

36%

23%

give or make recommendations to family and friends about renovation or decorating ideas

55% are aged between 40 and 69

Kiwis have a passion for DIY & home renovation

The way my home looks is very important to me

I like fi xing things around the house

Like to keep up to date with new ideas to improve my home

441,000

697,000

571,000

488,000

452,000

668,000 655,000 420,000