P R O D U C TION MEDIA PACK 2015bakeryproduction.co.uk/wp-content/uploads/2014/02/... · Ingredients Latest developments in fats and oils for industrial baking, improvers etc Equipment

PRODUCTION

A specialist publication from Kennedy’s

bakeryproduction.co.uk

Letter from the Editor

Why Kennedy’s Bakery Production (KBP)?

Features List 2015

Rates and Specification

MEDIAPACK2015

Kennedy’s Publications Ltd, Suite 1, 20 Churchill Square, Kings Hill, West Malling, Kent, ME19 4YU Tel: +44 (0) 1732 752090 Fax: +44 (0) 1732 752091 Email: [email protected]

Dear Advertisers,

Welcome to Kennedy’s Bakery Production and over 3200 active readers.

To those of you who have kindly supported Kennedy’s Bakery Production during our initial launch period last year, thank you! The launch of KBP was a huge success. I am pleased to report that the industry has welcomed Kennedy’s monthly global industrial bakery journal. And more good news - Kennedy’s Bakery Production and its related website are changing up a gear for 2015 and we are confident that 2015 will provide you with what we have set out to do all along. Provide you with a market leading journal for the bakery manufacturing technical community.

This is because we know how to do it. Here at Kennedy’s, we already publish the confectionery industry’s market leader, Kennedy’s Confection, which is now 125 years old, and we are dedicated to bringing this experience and expertise into the bakery industry. We do hope we will have the chance to demonstrate Kennedy’s high levels of service, marketing of our journals and fast customer response.

We have built up an unrivalled audience of over 3200 dedicated bakery manufacturing professionals around the globe that have incidentally, registered their specific interest in buying and investing in new bakery equipment, NPD and ingredient applications.

You will soon discover that, we are like no other publisher too! We truly care about our readers and advertisers alike, and our customer service is possibly the best in the publishing world. We are passionate about what we do, we have many contacts, and are committed to providing a high-quality product for you to enjoy and be part of. We also employ a very passionate and unique writing style!

Kennedy’s Bakery Production unlike its competitors, is produced every month - a huge advantage with a magazine brand. It’s also read all around the world covering all aspects of industrial baking and technology and focuses on the key technological benefits of using new machinery, ingredients and packaging . It’s ideal for suppliers looking for hard hitting industrial exposure to key bakery producers and professionals in mainland Europe and Asia.

Our presence at iba in Munich next year will play a key part in your exposure opportunities with Kennedy’s having a unique and memorable presence at this show! We hope to see you there and to see you featured in the big bumper iba 2015 special edition in September too.

As editor I welcome your latest news and stories for comment and consideration and both Christan and I look forward to speaking with you soon.

Yours Sincerely

Angus Kennedy Managing Director

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1KBP Magazine - Tel: +44 (0) 1732 752090 Email: [email protected]

Kennedy's Bakery Production Media Pack 2015

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FrequencyKBP is delivered monthly in a fully branded magazine, with joint issues for July/August. Our website is updated regularly with breaking news and exciting product launches and industry interviews. Throughout the year we will also have a number of interesting digital publications, e-newsletters and special content including paid for 1-2-1 interviews with key leaders in the industry.

Winning FormulaKennedy’s has a proven winning format for magazines, and we are highly regarded in the food sector as a leading publisher in the food sector. We believe that the international bakery industry deserves to have a well-designed global title with a clear voice efficient service to our advertisers and exclusive content. Above all, a magazine that is a pleasure for you to work with - something that is easily forgotten in modern publishing.

Our style is to be different. We firmly believe in in-depth journalism, finding the news for ourselves and reporting on it before other industry publications, and with that, going that extra mile to write interesting and exclusive content.

Why choose Kennedy’s Bakery Production?Initially launched on the huge success of the market leading Kennedy’s Confection magazine est 1890, Kennedy’s Bakery Production (KBP Magazine) is a fully international, no-nonsense, professional monthly journal for the industrial bakery manufacturing industry.

KBP is positioned as the bakery industry’s only industrial global monlthy magazine in the UK; it’s armed with a formidable global circulation of over 3200 key baking personal and decicion makers.

KBP brings senior management up-to-date on the latest trends in ingredients, packaging, nutraceuticals and the best equipment technology from around the world.

KBP Magazine - Tel: +44 (0) 1732 752090 Email: [email protected]


Features List 2015


January 2015Preview ISM and Prosweets Cologne 1st-4th Feb 2015: An ideal issue to promote your company to both exhibitors and visitors at iSM with a specific interest in cake, wafer and cookie production.Visitors to this event will be able to pick up this issue from the Kennedy’s stand and the iSM press stand.

Ingredients Functional ingredients; Improvers

Equipment Cake ovens and wafer making; Cooling freezing systemsPackaging Latest developments in bakery product cartoning and feeding systems Product Focus Wafer manufacturing technology

February 2015

Ingredients Fruit and nut Ingredients; Clean labeling in the EU

Equipment Pastry Baking School; croissant and Danish bakery production

Packaging Feeding and stacking systems

Product Focus Wafer manufacturing technology

March 2015Preview Modern Bakery Moscow 22-24th April preview Issue. Who to visit at this special trade event and why - Bonus show distribution

Ingredients Bakery specialist fats and oils

Equipment Depositing and extruding; sponge cake production and foaming

Packaging Flexible packaging systems

Product Focus Biscuits and Cookie production

April 2015Ingredients Healthy bakery ingredients; speciality

flours and grains

Equipment Milling and Wafer production; buying in a complete turnkey production line

Product Focus Focus on Bread manufacturing technology

Special Report Pizza baking and production

May 2015Ingredients Sweet decorations and inclusions -

confectionery and all things sweet.

Equipment Oven technology; Frozen products; Cooling

Packaging Biscuit packing technology

Product Focus Biscuits and cereal bar special focus on the manufacture of large-scale biscuit production.

September 2015

Ingredients Healthy Bakery ingredients/Free from

Equipment Focus on Mixing and automated Dough production; proofing systems

Packaging Loading and Robotics

Special Report Artisan Bread production - Technology update

June 2015Who’s Who in the Bakery Industry: Special annual supplier profile issue, providing a complete buyers guide of who supplies the most innovative ingredients, machinery and packaging to the global bakery manufacturing industry - Editorial page and advert packages.

Ingredients Cream and Fruit fillings

Equipment Milling; Sponge Cake production and foaming

Packaging Product safety; Bagging

Copy DeadlinesJanuary Issue: 1/12/14February Issue: 2/01/15March Issue: 3/02/15April Issue: 3/03/15May Issue: 1/04/15June Issue: 2/05/15July/Aug Issue: 2/06/15September Issue: 1/08/15October Issue: 1/09/15Nov/Dec Issue: 1/10/15

Contact IBPEditorAngus [email protected]

Sales ManagerChristan [email protected]

Tel +44 (0)1732 752090

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July/August 2015Preview iba Munich 12th - 17th Sept.- special show edition - A huge bonus 5000 extra copies extra for the show in addition to the 3200 circulation.

Huge preview to the top stands to visit at iba 2015 from Kennedy’s stand at the show. Kennedy’s will distribute 1000’s of copies of this special bumper issue packed with information on the best technology offerings and the top stands to visit at iba 2015. Don’t miss out on the editor’s special report.

Special report Puff pastry baking

October 2015

Ingredients Latest developments in fats and oils for industrial baking, improvers etc

Equipment Speciality Bread production

Packaging Trends in high speed packaging technology

Special Report Pie production manufacturing techniques

October

Preview: Fi Europe & Hie and Ni Amsterdam 2014.

Equipment: Conching and refining, chocolate spinning and moulding aeration to bar forming.

Ingredients: Ingredients for premium chocolates

Packaging: Flow and chocolate bar wrapping.

Look out for: Healthy chocolate?

Copy Deadline: 08/09/15

The Chocolate Issue

November/December 2015Preview FIE Paris 1-3 Dec. 2015 - Special showpreview of the leading bakery ingredient suppliers to the bakery industry and the best choice of must-attend stands to call on at this important trade show

Ingredients Low sugar products; yeasts and enzyme applications

Equipment 2nd hand equipment; Dough dividers; Bun lines

Packaging Conveying systems

Special Report Pizza production

Bread

Biscuits

Cakes

Wafers

Sponge goods

Cereal bars

% OF READERS BY LOCATIONUnited Kingdom 5%

Europe 46.5%

North America 2%

Central and South America 3%

Australia and Pacific 1%

Asia 25%

Southeast Asia 15%

Africa 0.5%

Middle East and North Africa 2.0%

ANALYSIS OF READERS BY PURCHASING DECISIONIngredients 60%

Processing equipment 52%

Packing equipment 46%

Packing materials 34%

Lab equipment 29%

Handling/end-of-line 21%

It/control 9%

ANALYSIS OF READERS BY JOB FUNCTIONManaging directors 27%

General managers 25%

Production directors 20%

New product dev & research 15%

Marketing directors 9%

Other 4%


Target AudienceKennedy’s Bakery Production is read by 3217 key global decision makers from within the industrial bakery manufacturing industry. The editorial is designed to engage and inspire the reader and to influence their purchasing decisions on ingredient applications, NPD and machinery.

KBP is posted to a highly targeted, controlled-free and paid-for circulation of readers that have requested the title and come from over 100 countries around the globe.

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Total circulation

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3217Crackers

Bagels

Doughnuts

Pizzas

Pastries

Morning goods

MANUFACTURING ACTIVITY


Magazine Rates (per insertion)

FULL COLOUR 10 ISSUES5 ISSUES1 ISSUE

DOUBLE PAGE SPREAD £2,620£3,180£3,740

FULL PAGE £1,690£2,030£2,410

2/3 JUNIOR PAGE £1,195£1,450£1,710

1/2 PAGE £1,020£1,230£1,450

1/4 PAGE £570£660£780

1/8 PAGE £360£395£430

Special Positions

ITEM 1 ISSUE

FRONT COVERINCLUDES COVER ART, 4 PAGES OF EDITORIAL, ONLINE STORY FOR 12 MONTHS AND EDITOR’S PERSONAL VISIT

£5,995

BACK COVERINCLUDES 1 PAGE OF EDITORIAL £3,950

INSIDE FRONT COVERINCLUDES 1 PAGE OF EDITORIAL £3,500

INSIDE BACK COVERINCLUDES 1 PAGE OF EDITORIAL £3,500

GUARANTEED EARLY PAGEGUARANTEED WITHIN 1ST 10 RIGHT HAND PAGES £2,500

LOOSE INSERTWEIGHT UP TO 10 GRAMS £1,600

TIP ON STICKERON FRONT COVER(INCLUDES PRINT, BIND, GLUE & APPLICATION)

STARTING AT

£2,300

CD MOUNTON PAGE(INCLUDES GLUE & APPLICATION)

BELLY BANDON FRONT COVER(INCLUDES PRINT, BIND, GLUE & APPLICATION)

£3,250

STARTING AT

£2,300

BAKERYPRODUCTION.CO.UK

SHOWCASE AD (Limited availability)

6 MONTHS

£2,500

Website RatesWith the launch of KBP magazine, came the launch of bakeryproduction.co.uk

We are transforming our online advertising platform and bringing it right up to date for a modern audience. The Showcase is a premium advertising format and gives you, the advertiser, 100% exclusivity and ZERO competition as we are only allowing one advert per page.

You select what matters most to your business and are guaranteed to be noticed as these beautifully designed ads blend seamlessly with our high quality editorial making your message more likely to be seen, read, and engaged with.

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Rates - Print & Digital

Logo

Module 1

Module 2

Module 3


1/2 Page VerticalTrim Size

100 x 297 mm

Bleed Size106 x 303 mm

1/2 Page HorizontalTrim Size

210 x 145 mm


1/4 PageTrim Size

100 x 145 mm


Classified ListingTrim Size

210 x 75 mm


Junior PageTrim Size

130 x 185 mm


Full Page

Trim Size210 x 297 mm


Cover Art



Double Page Spread



(All sizes in millimetres; and width x height)Artwork should be supplied in hi-res PDF format (or TIFF, JPG or EPS file formats). Files must be in CMYK colour mode and at a minimum resolution of 300dpi. Please Email your digital artwork and any additional files to: [email protected]

Digital specification(All sizes in pixels; and width x height)Artwork should be supplied as web safe JPG or GIF file formats. Files must be in RGB colour mode and at 72dpi. For additional information and alternative size options, please email: [email protected] or [email protected]

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Print specification

Kennedy's Bakery Production

ProductionMedia Pack 2015


Contact Kennedy’s Bakery ProductionKennedy’s Publications Ltd, Suite 1, 20 Churchill Square, Kings Hill, West Malling, Kent, ME19 4YUTel: +44 (0) 1732 752090 Fax: +44 (0) 1732 752091Email: [email protected] Web: bakeryproduction.co.uk

Editor Angus Kennedy [email protected]

Publishing Director Mark Neilson [email protected]

Sales Manager Christan Mills [email protected]

Production and Design Manager James Kennedy [email protected]

Subscriptions and Events Manager Courtney Youngs [email protected]

Company Accountant Lynette Aitken [email protected]

1 These conditions apply to all advertisements accepted for publication (on-line and printed). No other conditions will be binding unless agreed in writing between the publisher and the advertiser. The placing of an order will be deemed to be an acceptance of these conditions.2 All invoices will be issued in £ UK GBP unless a prior agreement has been reached between the publisher and the advertiser. There will be a bank currency conversion charge of £12.00 for payments not instructed in GBP. 3 All European countries must supply their VAT registration number when making a booking. Failure to provide this information will result in VAT (current rate 20%) being added to the invoice.4 All invoices must be settled within 30 days of the invoice date.5 New business received by the publishers from an advertiser outside of the EU will operate on a prepayment basis unless an approved credit account already exists.6 If an invoice becomes overdue, the publisher reserves the right to suspend publication of future advertisements and editorials until payment is made, or to require prepayment.7 All advertisements are accepted subject to the publisher’s approval of the copy.8 Artwork designed and produced by the publishers that is not paid for the by advertiser, remains the copyright and property of the publishers.9 The publisher reserves the right to refuse, withdraw or cancel advertisements submitted.10 The publisher reserves the right to omit or suspend an advertisement at any time, without a claim on the part of the advertiser for damage or breach of contract arising Should omission or suspension be on the part of the advertiser/agent then the space reserved shall be paid for in full despite the fact that the advertisement has not appeared.11 Every care is taken to avoid mistakes but the publisher

cannot accept liability for any errors due to third parties, sub-contractors or inaccurate copy instructions.12 The publisher will not be liable for any loss or damage (including loss of profits or other consequential loss) resulting from the delay or failure of an advertisement to appear on the date/s specified, from the failure of an advertisement to appear in a specified position, from the delay or failure of an issue not being published, or from the discontinuance of any publication.13 The advertiser will indemnify the publisher in full in respect of any claim for damage, loss or expense for damage made against the publisher arising from an advertisement.14 Series discounts apply only to orders placed in advance and completed within 12 months of the first advertisement. Otherwise, the publisher reserves the right to surcharge if the advertiser cancels the balance of a series. All unearned series discounts will be surcharged.15 Under no circumstances does the placing of an order confer the right to renew on similar terms.16 The publisher reserves the right to increase advertisement rates at any time.17 Cancellations must be received in writing not less than four weeks before copy deadline. (as supplied by the publisher). The advertiser will be liable to pay in full where notice is not received by that date.18 Advertisement copy should be supplied in accordance with the mechanical data published on the rate card, otherwise the advertiser will be liable for the cost of any additional work involved, including the making of duplicate films, origination or colour processing work.19 All changes to copy must be received in writing by the copy deadline.20 The advertiser will remain liable for full payment should inserts fail to arrive at the agreed time and place for insertion. All inserts must be approved in advance by the publisher.21 Copy must be supplied without application from the

publisher by the deadline specified. If instructions are not received by that date the publisher reserves the right to repeat standing copy or to charge the full amount for the space booked, and for any extra costs incurred.22 Proofs sent to the advertiser for correction should be approved or amended in writing. Those not returned by the copy deadline will be assumed to be correct.23 The advertiser shall be responsible for the insurance of all property, artwork, etc. supplied to the publisher who cannot accept any liability for loss or damage. The publisher reserves the right to destroy all artwork (editorial and advertising), film, property, etc., which has been in their custody for 12 months from the date of its last appearance without giving further notice to the advertiser.24 All advertisement material originated by the publisher remains the publisher’s copyright.25 Failure by the publisher to insist upon strict observance of any of these Standard Terms and Conditions of Business shall not operate as a waiver or otherwise release or in any way affect the liability of the advertiser.26 The advertiser warrants that its advertisements do not contravene any Act of Parliament, will comply with the British Code of Advertising Practice, do not contravene any of the provision of the Trade Descriptions Act or other statute and are not defamatory, illegal, obscene or an infringement of any other party’s rights. Country of origin (other than the United Kingdom) of goods advertised must be shown in advertisements if so required by statute or statutory or other regulations.27 These terms and Conditions shall be governed and construed in accordance with the laws of England and the publisher and the advertiser hereby agree to submit to the exclusive jurisdiction of the English courts.28 All copy ‘editorial photos’ submitted to the Publisher (verbally and in writing) are submitted on the understanding that the Publisher will have the right to publish.

Kennedy’s Publications Ltd.Standard terms and conditions of businessIn these conditions, the term ‘publisher’ means Kennedy’s Publications Ltd., the term ‘advertiser’ means the party (either the advertiser or their agent) who placed the order for an advertisement, and the term ‘advertisement’ includes inserts and separations.

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Documents

P R O D U C TION MEDIA PACK 2015bakeryproduction.co.uk/wp-content/uploads/2014/02/... · Ingredients Latest developments in fats and oils for industrial baking, improvers etc Equipment