gardiente | Trade Fair for Garden Living

10 – 12 July 2016

P R E S S RELEASE

15.07.2016

gardiente: Third event proves a resounding success

gardiente – the trade fair for garden living – opened its doors for the third time at the Messecenter

Rhein-Main in Hofheim-Wallau from 10-12 July 2016. 77 brands presented their latest collections

across an area of more than 12,000m². In the end, more than 600 trade visitors came to the centre to

view the latest garden furniture, sun shades and stands, BBQs, textiles and accessories. The timing of

this event enabled buyers to make their first buying decisions for the 2017 outdoor season just at the

right time.

Jens Frey, Managing Director of trade fair organiser MUVEO GmbH, was delighted with the outcome

of the fair: “As in previous years, the exhibitors praised the high quality of our visitors. Many

reported that they had held constructive business talks with buyers who generally spent a lot of time

at their stands. Our trade fair provides the perfect backdrop for helping trade and industry work in a

more target-orientated way. This is why we are extremely pleased with the outcome of the fair and

are already looking forward to the fourth edition of gardiente which is due to run from 9-11 July

2017.”

More so than in previous years, the trade fair was shaped by attractive stand concepts and eye-

catching presentations. The most recent gardiente was characterised by a pleasant ambiance and an

appealing supporting programme. Creating a more personal atmosphere for trade buyers, the

supporting programme was built more solidly around the original concept behind gardiente than at

the previous two events. Featuring Helmut Merkel, editor-in-chief of German furniture trade

magazine Möbelmarkt, the discussion panel was based on the topic of “Editorial whisperings – an

editor-in-chief in the spotlight” and attracted a large audience. A partnership with German

association CDH-Mitte also gave visitors and exhibitors the opportunity to explore the benefits of

working with sales representatives. Jan Kristan Hannes, Managing Director of CDH Mitte, took part in

the supporting programme by holding a “surgery”, and by taking time to talk individually to many of

the exhibitors.

Both exhibitors and visitors found another interesting interlocutor in Jochen Winning, Managing

Director of the German quality assurance association Deutsche Gütergemeinschaft Möbel (DGM).

During gardiente, the association launched an initiative to establish the long-standing quality seal for

the indoor furniture industry – the “Golden M” – also in the garden furniture segment.

Ranking among the highlights of the supporting programme was the premiere of the new TrendArea.

In partnership with the German furniture magazine Möbelmarkt, selected exhibits were set in a

contemporary and atmospheric display and presented on the second day of the fair to the specialist

audience by editor-in-chief Helmut Merkel.

The BBQ Lounge was set for the first time in an “Atmospheric Garden”. Being a central meeting point

at the fair, this pleasantly designed area was created for exhibitors and visitors as a spot for

relaxation and networking. The all-day BBQ show allowed attendees to experience the world of

outdoor cuisine with all their senses. “gardiente night” on the Sunday evening featured a live

showing of the Euro 2016 final and was enjoyed by more than 350 guests. “gardiente night” is clearly

evolving into a recognised industry event and was most definitely the “place to be” for exhibitors,

visitors, the specialist press and the representatives of numerous associations and buying groups.

Jens Frey, Managing Director of MUVEO, confirms that gardiente will continue down the path it has

already chosen: “Trade fairs are one of the most important platforms for B2B communication. It is

nigh on impossible to reach a targeted audience as efficiently and quickly as at a trade fair that has a

clearly defined product portfolio. gardiente has a unique character that is shaped by the high quality

of its exhibitors. The trade fair is becoming more trade-oriented as each year goes by. We’re

continuing to implement the strategy we defined in collaboration with the fair’s founding body. As an

event organiser, we’re committed to being a reliable partner for this industry.”

Gardiente 2016 | Exhibitors (First-time exhibitors highlighted in green):

4 Seasons Outdoor GmbH (4 Seasons Outdoor, HULARO), Alexander Rose Ltd (Alexander

Rose), AMAZONAS GmbH (Amazonas), Balke Immobilien GmbH & Co. KG (Balke),BEST

FREIZEITMÖBEL GmbH (BEST), BIOHORT GmbH (Biohort), Brafab AB (Brafab), Bremer

Holzwerke GmbH (Diamond Garden), dekoVries GmbH (dekoVries, Trendy by deVries), dero

Textil-Design GmbH (Clifton Outdoor Fires), Destiny GmbH (Destiny), doppler

H. Würflingsdobler GmbH (doppler, Knirps), EK/servicegroup eG (Lieblingsplatz Garten,

my), Epstein-Design Leuchtenmanufaktur (Epstein-Design), Erich Schwienhorst GmbH & Co.

KG (Schwienhorst), Fischer Möbel GmbH (fischer möbel), Freiluftküche edinger Warenhaus

GmbH (Freiluftküche – Vilcano Holzbackofen), Fritz Müller GmbH (Fritz Müller), Garden

Consultance & Investment cvba (Jati & Kebon), Garden Impressions Outdoor B.V. (Garden

Impressions), Garland GmbH & Co. KG (Villeroy & Boch), GartenKultur Vertriebs GmbH

(GartenKultur), Glatz AG (Glatz, Suncomfort by Glatz), Global Bedding GmbH (OUTBAG), H.

Gautzsch GmbH & Co. KG (H. Gautzsch, SIENA GARDEN, Madison, MWH, Sun Garden),

HaJaTec Group AG (HaJaTec), Hartman Outdoor Products Germany GmbH (Hartman), HEINZ

KETTLER GmbH und Co. KG (KETTLER Freizeitmöbel), St. Karasek & Co. GmbH (Karasek),

Keratec-Heatware Warenhandelsges. mbH (TANSUN), Klein Metallsesign GbR (SunDivan), La

Siesta (LA SIESTA), LECHUZA geobra Brandstätter Stiftung & Co. KG (Lechuza), LECO-WERKE

Lechtreck GmbH & Co.KG (LECO), Lesli Living BV (Lesli Living), Life Outdoor Living BV (Life

Outdoor Living), Nardi S.p.A. (Nardi), Niehoff Contract GmbH (Niehoff Garden),

outdoorLABEL GmbH (outdoorLABEL), Persoon Outdoor Living B.V. (Triniti), Ploß & Co.

GmbH (Ploß), Primavera Furniture Sp. z o o (Primavera Furniture), Projectform GmbH & Co.

KG (Projectform, MBM, Queen´s Garden), RS Interior GmbH (reclaimed), Rübeling Textil

GmbH & Co. KG (ruebeling), RUMO BBQ GmbH (RUMO BBQ, JOE´s Barbeque Smoker), Saey

Home & Garden BV (Barbecook), ScanCom Deutschland GmbH (LifestyleGarden), Schaffner

AG (Schaffner), Xaver Schneider GmbH & Co. KG (Schneider Schirme), Sieger GmbH (Sieger,

Sieger Exclusiv, Puroplan, Mecalit), Sow Shin Europe GmbH (Sow Shin), Stern GmbH & Co. KG

(Stern, Jobek), Strandkorbfabrik Heringsdorf GmbH (Korb), Studio 20 B.V. (Studio 20),

SUNGÖRL GmbH (Sungörl), UNIMET GmbH & Co. Zentral-KG (Consul Garden), Heinrich

Zangenberg GmbH & Co. KG (Zangenberg), Zebra Group GmbH (ZEBRA, greenline by ZEBRA)

Print free of charge / Please provide a voucher copy on publication

List of exhibitors: http://gardiente.muveo.de/ausstellerliste/

Event logo: http://gardiente.muveo.de/presse/downloads/

Selection of images from gardiente 2016: https://flic.kr/s/aHskA9RKSE

Contact:

MUVEO GmbH

Verena Westphal

Project Manager gardiente

Stresemannallee 35-37

D - 60596 Frankfurt am Main

Tel: +49-69-630092 - 60

Fax: +49-69-630092 - 29

presse@muveo.de

gardiente 2017: 9 – 11 July 2017 | Messecenter Rhein-Main

gardiente – Trade Fair for Garden L

Gardiente is an industry-focussed trade fair for suppliers of garden furniture, sunshades and stands,

BBQs, textiles and premium accessories that evidence a retail product portfolio orientation. Its

central location close to Frankfurt/Main, its timing in July, and its selected exhibitor e

make gardiente an attractive platform for the retail trade. Its focus lies on orders, dialogue and

networking. www.gardiente.de www.facebook.com/gardienteWallau

MUVEO GmbH:

A 100% subsidiary of the Wirtschaftsverbandes für Handelsvermittlung und Vertrieb Hessen,

Thüringen und Rheinland-Pfalz e.V. (CDH

conventions for over 50 years. Nine fair events occurring primarily in a seasonal rhythm have

established themselves within their respective business segments, attracting more than 10.000 trade

professionals. Since 1997, when it established INNATEX, Europe's leading trade fair for sustainable

textiles, MUVEO GmbH is committed to sustainability in www.muveo.de

Fair for Garden Living:

trade fair for suppliers of garden furniture, sunshades and stands,

BBQs, textiles and premium accessories that evidence a retail product portfolio orientation. Its

central location close to Frankfurt/Main, its timing in July, and its selected exhibitor e

make gardiente an attractive platform for the retail trade. Its focus lies on orders, dialogue and

gardienteWallau

Wirtschaftsverbandes für Handelsvermittlung und Vertrieb Hessen,

Pfalz e.V. (CDH-Mitte) which has successfully organized trade fairs and

Nine fair events occurring primarily in a seasonal rhythm have

established themselves within their respective business segments, attracting more than 10.000 trade

professionals. Since 1997, when it established INNATEX, Europe's leading trade fair for sustainable

textiles, MUVEO GmbH is committed to sustainability in event organization.

trade fair for suppliers of garden furniture, sunshades and stands,

BBQs, textiles and premium accessories that evidence a retail product portfolio orientation. Its

central location close to Frankfurt/Main, its timing in July, and its selected exhibitor environment

make gardiente an attractive platform for the retail trade. Its focus lies on orders, dialogue and

Wirtschaftsverbandes für Handelsvermittlung und Vertrieb Hessen,

Mitte) which has successfully organized trade fairs and

Nine fair events occurring primarily in a seasonal rhythm have

established themselves within their respective business segments, attracting more than 10.000 trade

professionals. Since 1997, when it established INNATEX, Europe's leading trade fair for sustainable