Upload
wildlandfire
View
154
Download
3
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
2C-01-P101-EP
Lesson Objective Explain the types of media, its use
as a fire prevention tool, and messages to be delivered
2C-02-P101-EP
IntroductionDuring fire season, stories about
major wildfires appear in all types of media
2C-03-P101-EP
How many of these stories present information about fire
prevention?
2C-04-P101-EP
Fire Prevention And The Media Requires An
Aggressive Approach!
2C-05-P101-EP
Remember, When Dealing With The Media To Follow
Agency Protocol!
2C-06-P101-EP
Working “With” The Media
2C-07-P101-EP
Most effective way to increase awareness
Communicate to more people
Provide a link to the public
Relay information to stem panic and rumors from spreading
Why work with the Media?
2C-08-P101-EP
Report areas NOT involved
Educate the public on fire safety
As an employee in the fire service, you are the expert
You represent your agency
You have the knowledge, and it should be shared
Show and Tell
Continued
2C-09-P101-EP
Basic Principles Of Working With The Media
FIRST and FOREMOST!Friend vs. FoeBuild a strong partnershipYour information and knowledge the public wantsIn the future, the media may want you as a sourceStart early - preseason
2C-10-P101-EP
Basic Principles
SECOND……….
Treat all news media equally
Release the same information
Don’t play favorites
Can destroy your credibility
2C-11-P101-EP
Basic Principles
THIRD…….
They are extremely pressed for time
Approach in a timely manner
Respond positively
2C-12-P101-EP
The Fire Prevention Specialist Role With The Media
The media controls the content, length, times, and frequency of publications and broadcasts
An interview of any length should be comfortable and invigorating
2C-13-P101-EP
Your Role
Welcome the interview challenge
Master your role
Be the best you can be
Be as good as the interviewer
2C-14-P101-EP
Fire Prevention Messages
Analyze the community and the wildfire problems. Don’t waste time on problems that do not exist.
Determine the groups of people that can help solve the problem, decide what they need to know, and that’s the message.
2C-15-P101-EP
Target Audiences For Fire Prevention Messages Might
Include:Fireworks users
Off-road vehicle users
Outdoor recreation users
Hunters
Children playing with matches
Wildland urban interface homeowners
2C-16-P101-EP
Messages Targeted For These Groups Might Include:
Prevent wildfire
Use approved spark arresters
Don’t burn toilet paper, bury it
Put fires dead out!
Don’t play with matches
Protect your home from wildfire
2C-17-P101-EP
Messages might include:
The message depends on the time of the year and the current or predicted situation.
2C-18-P101-EP
DIFFERENCES BETWEEN THE MEDIAS
2C-19-P101-EP
Need highly detailed informationLike to have several sourcesAppreciate local story ideasNeed photo opportunities, maps, etc.The City and Feature editors are important
contactsDeadlines vary
2C-20-P101-EP
May get your message acrossAllows more time for you to speakCan handle a lot of informationWrite own stories from what you provideWant good photo opportunities
2C-21-P101-EP
Radio is an often forgotten medium, but can provide the most effective means to reach target audiences.
Radio news is immediate and ready to deliver your message now.
2C-22-P101-EP
Radio needs current, concise information with short soundbites.
Small stations may only have one person, while large stations have reporters, producers…….
2C-23-P101-EP
Want fast information-interviews 30-60 seconds
Broadcast every hour to half hour
More of your message (not personality)
Taped or live interviews (edited)
It’s an interview not a conversation
Talk radio
2C-24-P101-EP
Television is a powerful medium, remember reporters and photographers want to be where the action is.
T.V. news needs strong visuals and sound bites.
2C-25-P101-EP
Depends on visuals / Work fast
Taping 1-2 minutes to an hour
Gets across your feelings
Good locations
NO “off the record”
2C-26-P101-EP
If Relations With The Media Have Not Gone Well, ………
Talk to the reporter
Offer to clarify information
Ask how to be of better assistance
End on a positive note
2C-27-P101-EP
What To Do Or Not Do
2C-28-P101-EP
DO’S
PrepareAssume recordedOffer toursRespect deadlinesPracticeMedia lawsListenWhole story
Treat equally
I don’t know
Anticipate questions
Correct their mistakes
Suggest stories
Organize
Wear proper attire
Stay on the message
2C-29-P101-EP
DONT’S
Fake it
Off the record
No comment
Use slang
Speculate
Flippant remarks
Sunglasses
Argue
Say everything at once
If you don’t want it used, don’t say it
Disappear
Names of injured…
2C-30-P101-EP
Sunglasses Hat
Uniform
Proud
Hands
2C-31-P101-EP
YOU
ARE THE EXPERT
YOU
ARE THE EXPERT
2C-32-P101-EP
• The key to a successful interview is preparation and practice.
• You are the professional. • It is your opportunity to educate the
public and represent your agency.
2C-33-P101-EP
The media is a powerful tool that you should utilize, become a partner
Be familiar, it loses its threat
Always smile
2C-34-P101-EP
Summary and Review Lesson Objective
Explain the types of media, its use as a fire prevention tool, and
messages to be delivered
2C-35-P101-EP