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One of the questions we hear most often is, “Where do you see web technology going in the coming years?” While localization, mobile, and apps are certainly key components of the emerging web, we feel that the biggest game changer will be personalization. With emerging government regulations and major privacy changes from Google, visitor intelligence will become harder to obtain; therefore, it will become increasingly important to learn as much about your visitors and apply that knowledge immediately. Websites That Think technology is “Organic Design” aimed at not only adjusting the layout of sites to device types, but more importantly, adjusting the very experience based on what we learn about the visitor´s needs. The old ways of reviewing heat maps and analytics to make changes based on behavior is like driving using only your rear-view mirror. “Organic design” principles found in our Websites That Think philosophy allow you to customize visitor experience immediately, leveraging up-to-the-minute visitor intelligence.
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interactive insights | 2012 beyond responsive design
> overview
• Founded - 2004
• Employees - 22 professionals
• Offices Cleveland, Dayton, Columbus & Springfield, Ohio
• What We Do:
• Engaging Website Experiences
• Results-Driven Search Marketing
• Brand Insights & Communication
• Content Marketing
• Digital Video & Interactive Elements
Inspiring Brand Interactions
the landscape the power of effective interactive marketing
OXIEM TECHNOLOGY USAGE STUDY | SEPT. 2012
Active Device Usage
OXIEM TECHNOLOGY USAGE STUDY | SEPT. 2012
Active Device Usage
OXIEM | INSIGHTS + STRATEGY
A Generation Of Multitaskers
OXIEM | INSIGHTS + STRATEGY
What Is Responsive Design?
A website’s ability to transform both visually and architecturally to the display upon which it is viewed. Responsive design focuses on the display, rather than the device
OXIEM | INSIGHTS + STRATEGY
Multi-Device Trends & Viewports
OXIEM | INSIGHTS + STRATEGY
Why Responsive Design?
• Better Visual Representation • Optimized Navigation • Optimized Features • Search Engine Friendly • More Reliable Navigation
the next leap going beyond responsive design to smarter sites
OXIEM | INSIGHTS + STRATEGY
Technology Conference Ideas Welcome To The Online Cocktail Party.
OXIEM | INSIGHTS + STRATEGY
You Know More Than You Think
Domain: Lockheed.com
Location: Bethesda, MD
Personae: Engineer
When: 3pm, Wed. 9.12
Keywords: AS9102, Technology Solution
Onsite Interactions: Product, Case, Technical White Paper
Device: iPad
Return Remarketer
OXIEM | INSIGHTS + STRATEGY
What Do You Know?
OXIEM | INSIGHTS + STRATEGY
Inspiring Brand Interactions
OXIEM | INSIGHTS + STRATEGY
Oxiem Web Portfolio
OXIEM | INSIGHTS + STRATEGY
Oxiem Web Portfolio
OXIEM | INSIGHTS + STRATEGY
A Site For The Smarter Tablet
OXIEM | INSIGHTS + STRATEGY
A Site For The Smarter Tablet
OXIEM | INSIGHTS + STRATEGY
A Site For The Healthier Tablet
OXIEM | INSIGHTS + STRATEGY
A Site For The Harder Working Tablet
OXIEM | INSIGHTS + STRATEGY
What Do You Know?
O X I E M B R A N D I N T E R A C T I O N S | C O L U M B U S | D A Y T O N - S P R I N G F I E L D | 9 3 7 4 8 4 . 8 1 8 1 | O X I E M . C O M
thank you.
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