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ANYTIMEFITNESS.COM OWN YOUR OWN ANYTIME FITNESS.

OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

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Page 1: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

ANYTIMEFITNESS.COM

OWN YOUR OWN ANYTIME FITNESS.

Page 2: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

You are looking at the opportunity of this investment because you want to make money.That’s excellent, we want you to make money too; but we encourage you to consider the following

ROI – one you won’t find on a spreadsheet.As an Anytime Fitness owner, you will have the power to enrich lives through an active & healthy lifestyle.You will form powerful & long-lasting relationships with your members.

Your club will enhance the community one success story at a time.

You will be excited to go to work. When is the last time you felt like that?

You will control your life and destiny.The payback for your investment is a passionate, balanced life. This won’t show

up in a spreadsheet formula, but we think it’s the best ROI we’ve ever had.Yours in health,

Your Friends at Anytime Fitness

“Entrepreneurship with Anytime Fitness is not just about building

great business, it’s about building a great life.” - Chuck Runyon, CEO

Page 3: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

GETTING STARTEDWhy are you a good fit for Anytime Fitness? Why would you be an exceptional franchisee?

We want to know!

Part of a strong organization is a strong family of franchise owners. We carefully select our franchisees.

Aside from operating your personal club, how would you make the brand or the franchise system stronger?

Our organization believes in a strong corporate culture. Passion, purpose, and play are all in our corporate DNA. We believe that if you do what you love, you’ll never think of your club as work.

Franchisees purposely give up entrepreneurial freedom in exchange for an established system, on-going education, support and to tap into an established network of vendors, corporate staff and other franchisees to save time and reduce chances of error. Are you willing to make that trade, to follow the system even when it does not suit you perfectly?

Please talk to one of our personal sales consultants to discover what it takes to become a franchisee. We’ll provide our Franchise Disclosure Document (FDD) so you can learn more about our company.

THIS LIST IS INTENDED AS A GUIDE – YOU SHOULD INCLUDE OTHER STEPS IN YOUR DUE DILIGENCE.

Page 4: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

WHY ANYTIME FITNESS?The perfect blend of several components makes Anytime Fitness extremely unique. We offer a business model and product that people need and enjoy, in an industry that continues to grow every year. The convenience and affordability of our product, for both franchise owners and members, is just one of the many features that allow our concept to thrive. With Anytime Fitness, you can be your own boss, without having to go it alone.

As a franchisee, you will have access to exclusive operational technology, including:• Proprietary security systems, with integrated billing & payment processing.• Member check-in and data management tools, with integrated marketing features.• Tanning access systems, with integrated point-of-sale functionality.• Anytime Health, our online wellness resource that allows members to track their workout regime

and dietary plans – anywhere, anytime.• Anywhere Club Access, our worldwide reciprocity program.

Page 5: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

FAST FACTS & ACCOLADESEntrepreneur Franchise Rankings• #1 Top Global Franchise (2015 & 2016)• #1 “Fitness Business” category (7 years running)

Forbes• #5 “Best Franchises in America” (June 2014)• #14 “America’s Most Promising Companies”

(February 2013)• #18 “Top 20 Franchises for the Buck”

Franchise Times• #7 “Fast and Serious” List (March 2014)

CNN Money• “10 Greatest Franchise Bets” (June 2011)

Club Business International Magazine• “Fastest-Growing Fitness Club in the World”• #1 Co-Ed Fitness Club in the World” (2,345 clubs open)

National Minority Franchising Initiative• Ranked “Top 50 Franchises for Minorities” (4 years running)

GI-JOBS• “Top Military Friendly Franchises” (5 years running)

Items of Interest• More than 1,000 clubs opened in the past 4 years.• A new club opens approximately every business day, and a new member joins every 45 seconds.• Anytime Fitness clubs are now open in all 50 states, and 30 countries.• Nearly half of all Anytime Fitness franchisees own multiple clubs or franchise territories.

Page 6: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

FINANCINGGenerally-speaking, you’re likely to qualify for an Anytime Fitness franchise if you meet or exceed the following financial criteria:• $85,000 liquid assets (capital or cash)*• $300,000 net worth• $75,000 household income• Minimum credit score of 650

Complete our POTENTIAL FRANCHISEE QUESTIONNAIRE to determine whether or not you are a good fit for Anytime Fitness. One of our consultants will contact you once this has been received.

No-cost financing assistance is available to Anytime Fitness franchisees. Whether you are a first-time franchisee or an established entrepreneur, the Anytime Fitness Finance Department can assist you. The streamlined consulting process includes a review of your personal & business assets, followed by an overview of the products & services available to you for financing your Anytime Fitness franchise.

For more information, contact the Financing Department at: 1.800.704.5004.

*RANGE DEPENDS ON FACTORS SUCH AS: MARKET STATUS, CLUB SIZE, APPLICANT FINANCIALS, ETC.

Page 7: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

CLUB SPECS & EQUIPMENTOur clubs vary in size and layout, depending on the shape of the space. Our standard clubs range from 2,500-5,000 square feet, with an average club size of 4,000 square feet.

Our Anytime Fitness Express concept is designed for small towns with a population of about 7,000. This concept maximizes the potential of a small floor plan by incorporating dual-use equipment, and typically operates with lower security costs and a greatly reduced payroll.

An experienced c2i (Coach 2 Inspire) will be your point-person for all the phases of club design and build-out. We will also provide you with a corpo-rate-approved design guide, making the process as simple as possible.

TAKE A TOUR OF A CLUB.

In-addition, we are partners with LIFE FITNESS and PRECOR, two of the most recognizable and reputable equipment vendors in the industry.

Page 8: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

SECURITYAs a global fitness chain with 24-hour convenience, the most important equipment in our clubs is the access, security, and surveillance system.

Working with PROVISION SECURITY SOLUTIONS, all of our clubs offer safe, secure, and reliable access to our members 24/7. ProVision surveillance and system integration help our franchisees protect against loss, vandalism, and false liability claims. ProVision also offers:

ExpertiseSales, design, and certified installation professionals offer unmatched industry experience and nation-wide availability to ensure proper installation & integration.

ServiceUnsurpassed service and 24-hour support is available from the day one.

IntegrityProVision offers quality products that are backed by exceptional warranties. Working with trusted and reliable equipment manufacturers gives our club owners confidence, knowing they are using the best equipment for their needs.

FlexibilityThe people at ProVision understand that starting a new business can be financially complex, which is why they offer our franchisees several financing and leasing options.

Page 9: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

AVERAGE UP-FRONT COSTSTYPE OF EXPENDITURE ANYTIME FITNESS A.F. EXPRESS PAYMENT DUE DATE PAYABLE TO (NOTE 1)

Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise Agrmnt.

Travel & Living Expenses $3,000 to $3,600 $3,000 to $3,600 As Incurred Before & During Airlines, Hotel, for Training Training Food, etc.

Real Estate $13,500 to $307,500 $7,500 to $205,000 As Incurred As Incurred Third Parties & Improvements (Note 4) (Note 4)

Architect/Design Fees $5,000 to $9,500 $3,500 to $8,000 Lump Sum Prior to Opening Anytime Fitness or Vendors

Fitness Equipment $6,500 to $125,000 $4,200 to $80,000 Lump Sum Prior to Order Anytime Fitness (Note 6) (Note 6) or Vendors

Tanning Equipment $0 to $7,300 $0 to $5,000 Lump Sum Prior to Order Vendors (Note 6) (Note 6)

Hydromassage Equipment $0 to $14,000 (Note 6) $0

Fitness Class Kiosk $0 to $8,500 $0 Lump Sum Prior to Order Vendors

Global Access Equipment $1,600 to $32,500 $1,600 to $20,000 Lump Sum Prior to Order Vendors (Note 6) (Note 5)

First Aid Equipment $1,000 to $1,400 $1,000-$1,400 As Incurred As Incurred Vendors (Note 7) (Note 7)

Interior Signs (Note 8) $300 to $5,300 $300 to $5,300 Lump Sum Prior to Opening Anytime Fitness or Vendors

Outside Signs (Note 8) $650 to $13,000 $650 to $13,000 As Incurred Prior to Opening Anytime Fitness or Vendors

Misc. Opening Costs $2,000 to $2,500 $1,600 to $2,100 As Incurred As Incurred Vendors (Note 9)

Pre-Sales & Grand Opening $10,000 to $20,000 $8,000-$13,000 As Incurred Within 30-Days Vendors Advertising (Note 10) of OpeningInsurance $2,500 to $2,800 $2,200 to $2,400 Lump Sum Prior to Opening Vendors (Note 10)

Supplies & Furniture $4,900 to $5,900 $3,000 to $5,000 As Incurred Prior to Opening Vendors

Training Suite (Note 12) $0 to $9,000 $4,800 to $5,000 Lump sum Prior to Opening Anytime Fitness

Legal & Accounting $500 to $4,500 $500 to $4,500 As Incurred Prior to Opening Vendors Expenses

Club Management Software $500 $500 As Incurred As Incurred Anytime Fitness(Note 13)

Additional Funds: $47,000-$65,000 $34,000-56,000 As Incurred As Incurred Suppliers, 3 Months (Notes 14-15) Utilities, etc.

TOTAL $114,950-$677,800 $89,350 to $449,800 (Note 16) (Note 16)

ALL NOTES ARE FOUND IN THE ANYTIME FITNESS FRANCHISE DISCLOSURE DOCUMENT. TO OBTAIN A COPY, CONTACT A FRANCHISE SALES REPRESENTATIVE AT: 1-800-704-5004. THESE FIGURES ARE ESTIMATES OF THE COM-

PLETE INVESTMENTS IN SETTING-UP AN ANYTIME FITNESS CENTER AND OPERATING IT FOR 3 MONTHS. IT IS POSSIBLE TO SIGNIFICANTLY EXCEED COSTS IN ANY OF THE AREAS ABOVE. SOME COSTS WILL VARY IN RELATION TO THE

PHYSICAL SIZE OF THE FITNESS CENTER. A LOWER COST CENTER IS ONE THAT WOULD REQUIRE FEWER LEASEHOLD IMPROVEMENTS AND FEWER EQUIPMENT EXPENDITURES. MODERATE AND HIGHER COST FITNESS CENTERS MAY

REQUIRE EXTENSIVE INTERIOR RENOVATIONS AND ADDITIONAL EQUIPMENT. THE ABOVE FIGURES DO NOT INCLUDE EXTENSIVE EXTERIOR RENOVATIONS.

VIEW THE FINANCIAL PERFORMANCE REPRESENTATIONS DOCUMENT

Page 10: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

CONTROLLING EXPENSESOne of our key business strategies is to keep your expenses low. Our compact facilities incorporate a simple, yet upscale, interior design, so you may not have to spend a lot on leasehold improvements. In-addition, our franchise dues are a flat rate of $549/month – much lower than most franchises. Keep-in-mind that expenses will vary based on the economics of your area, but our streamlined operations process may help decrease these costs.

Our experienced lease negotiating team can also assist you in dealing with landlords, equipment representatives, and other industry vendors. The following is a list of the largest expenses typical clubs have and how we can help lower them:

Monthly LeaseLease negotiations can be tenuous. With various lease terms like triple net leases, gross leases, and CAM charges, it can be daunting to select the right option. Our real estate experts can help you secure the lowest possible rate and make sure the lease is structured to meet your needs.

Equipment PurchaseOur consultants can work with you on choosing the best equipment for the size of your club and your budget. Our volume buying power may provide savings to you, as we are able to obtain discounted rates with preferred equipment vendors. We make recommendations based your market demographics and area competition. Our finance experts can assist you with leasing options and put you in touch with some of the best leasing companies for the fitness industry.

PayrollPayroll is often the biggest expense for most fitness clubs (some reach 50%). Our exclusive systems integration allows you to run a safe & secure 24-hour operation with dramatically lower payroll expenses.

Preferred Accounts Receivable Vendor

We’ve partnered with industry leader ABC FINANCIAL to outsource receivables management. This allows you to focus on membership sales and club culture.

Page 11: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

LOCATION, LOCATION, LOCATIONSimplified site selection and lease negotiation assistance is provided to you at no cost through our preferred vendor, FRANCHISE REAL ESTATE (FRE). The team at FRE has extensive knowledge of the franchise industry, and in-depth understanding of our franchisees. Their experienced brokers will assist you in finding the ideal site for your club, including a thorough review of the market demographics. In-addition, they can assist you in obtaining rent and build-out allowances.

Equally important, FRE provides exclusive brokerage services for Anytime Fitness, and they do not work with any of our competitors. They represent the majority of our franchisees, from single club owners to multi-site operators, negotiating hundreds of Anytime Fitness leases each year.

For more information, call 1.877.438.5005 for a personal consultation.

Page 12: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

SUPPORTAt Anytime Fitness training never stops! As a franchisee, you have access to ongoing support that is second-to-none. Our corporate team is always working to develop new and exciting tools for the franchise community, including:

Support• Extensive preferred-vendor network for every aspect of build-out• Interactive franchisee dashboard with real-time information, content, and more• Monthly conference calls and webinars• Existing club owner shadow programs• National and regional branding support to promote continual growth and brand harmony• Corporate Wellness Team builds and strengthens national-level corporate partnerships

Training• New Franchisee Training Program, a two-week course tailored to the specific operation of your club• Vitals, advanced applications training for managers and sales personnel, is held several times each

month• Regional Training sessions with corporate representatives• Leadership Bootcamp evaluates & builds your personal leadership skills• Annual Conference with seminars and much more

Page 13: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

MARKETINGWe have more than 40 years of experience in active club sales and membership marketing. Therefore, our Anytime Fitness franchise model offers a comprehensive toolbox of customizeable marketing & lead generation tools, and a proven in-club membership sales process.

Marketing your club is made easy with our professionally-developed marketing & business materials.

Location • Date • TimeSECOND LINE FOR FURTHER INFO

At participating locations. Contact your local Anytime Fitness® for details. Terms and conditions may apply. Each location is independently owned and operated. ©2016 Anytime Fitness, LLC

Page 14: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

INTERNATIONAL DEVELOPMENTAnytime Fitness is expanding internationally, and opportunities may exist for you to be part of this exciting growth. Anytime Fitness has been crisscrossing the globe to find qualified “Master Franchise” partners to replicate our world-class support services outside North America. We currently have master franchisees operating in 30 countries. Advanced discussions are underway to expand into new countries in Europe, Asia and Latin America, and our current franchisees are always the first to know when a new market opens.

Our international expansion not only provides a good public relations platform, but the benefits for Anytime Fitness franchisees and our members are many:• Our members have 24/7 worldwide access, free of charge, with our standard reciprocity feature.

This is an exciting benefit for prospective members who travel internationally.• Franchisees who have personal or business interests in markets where master franchisees are

operating can now easily open an Anytime Fitness and have the ongoing support and assistance of our capable partners.

• Motivated entrepreneurs with the right combination of personal and business qualifications might consider acquiring the rights to develop an entire country as a master franchisee.

We are excited to have you as a part of the global Anytime Fitness team!

Page 15: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

INVESTMENT• Forget the stock market; invest in yourself.• Low up-front investment in a recession-resilient industry.• Say goodbye to endless work-weeks; let your business work for you.• Find purpose in helping others improve their lives.• We are a proven concept with over 3,500 clubs now open worldwide.

Territories are readily available, so call today and speak with a representative to learn more about Anytime Fitness and the opportunities that are available.

The Process1. Talk to a sales representative, review our materials, and do your own research.2. Franchise Real Estate and Financial Consultants will assist you with site selection and business

financing.3. Sign the agreement for agreed-upon territory from your sales representative.4. Send your agreements and payments.5. A Franchise Consultant will get you registered for training.6. Access the phase program, our online operations manual.7. Attend the New Franchisee Training Program at corporate headquarters.8. Open your Anytime Fitness club!9. Enjoy the on-going benefits of being a part of the Anytime Fitness family.

Real-World RewardsFranchisees value the growth of our concept, but find their greatest reward in their MEMBER SUCCESS STORIES.

MINNESOTA FRANCHISE REG #4424. FOR NEW YORK RESIDENTS: THIS ADVERTISEMENT IS NOT AN OFFERING. AN OFFERING CAN ONLY BE MADE BY PROSPECTUS FIRST FILED WITH THE DEPARTMENT OF

LAW OF THE STATE OF NEW YORK. SUCH FILING DOES NOT CONSTITUTE APPROVAL BY THE DEPARTMENT OF LAW.

Page 16: OWN YOUR OWN ANYTIME FITNESS. - 1851 Franchise...Initial Franchise $16,000-$39,500 $13,000-$20,000 Lump Sum When Signing Anytime Fitness Development Fee (Note 2) (Note 2) Franchise

111 Weir Drive | Woodbury, MN 55125 | 1-800-704-5004MINNESOTA FRANCHISE REG #4424. THIS ADVERTISEMENT IS NOT AN OFFERING FOR NEW YORK RESIDENTS – AN OFFERING CAN ONLY BE MADE BY PROSPECTUS FILED FIRST WITH THE DEPARTMENT OF

LAW OF THE STATE OF NEW YORK. SUCH FILING DOES NOT CONSTITUTE APPROVAL BY THE DEPARTMENT OF LAW. THIS DOCUMENT IS NOT INTENDED FOR THE SALE OF A FRANCHISE.