OWldO penWorld and JOJ avaOne Latin America · AR Program Overview • 1st Industry Analyst Summit in region • 5 general sessions and 2 breakouts PR Program Overview • Focus:

O l O W ld d J OOracle OpenWorld and JavaOne Latin America

h2012 Demographics

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Over 10,000 Attendees in 2012Over 10,000 Attendees in 2012

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 2

Registration by CountryTop CountriesRegistration by Country

CountryBrazil 94.81%Argentina 1.06%Colombia .77%Mexico 57%Mexico .57%Peru .57%United States .56%Chile .44%Ecuador .30%Venezuela .30%Uruguay .24%Other .38%


Registration by IndustryRegistration by IndustryIndustryHigh Tech 14.10%Professional Services 12 20%

IndustryHealthcare 1.67%Travel & Transportation 1 56%Professional Services 12.20%

Financial Services 7.34%Communications 5.50%VAR / System Integrator 5.18%Education & Research 4.81%

Travel & Transportation 1.56%Insurance 1.35%Automotive 1.28%Consumer Products 1.05%Oil & Gas 1.03%

Public Sector 4.70%Retail 3.19%Media & Entertainment 2.87%Engineering and Construction 2.59%I d t i l M f t i 2 48%

Utilities 0.87%Natural Resources 0.76%Chemicals 0.59%Aerospace & Defense 0.53%Life Sciences 0 23%Industrial Manufacturing 2.48%

ISV 1.83%

Life Sciences 0.23%Other 22.30%


Registration by Job TitleRegistration by Job TitleJob TitleManager/Supervisor 18.51%Analysts 15.44%

Job TitleManaging Director 0.69%Regional /General Manager 0.61%

Director 9.20%Database Administrator 7.00%Programmer/Developer 5.95%Systems Architect 5.39%Student 3 36%

President 0.55%Network Administrator 0.49%Engineer (Non IT) 0.43%Owner 0.40%EVP / SVP / VP 0 31%Student 3.36%

Engineer (IT) 2.81%Consultant/Contractor 2.74%CEO/Chairman 2.18%Consultant 2.13%

EVP / SVP / VP 0.31%Telecom Manager 0.28%Design Manager 0.26%Client Services 0.23%CFO 0.21%

Systems Administrator 2.06%CIO / CTO 1.85%Specialist / Individual Contributor 1.47%Assistant/ Support Stagg 1.16%

COO 0.17%Faculty 0.17%General Manager 0.17%Other 2.79%


Registration by Job RoleTop 20 RolesRegistration by Job Role

RoleIT: Applications Layer 22.42%IT: Database & Middleware Layer 13.55%Consulting 11.28%

RoleFinance 1.63%Support Services 1.54%Alliances 0.91%H R 0 72%

gSales 10.42%Executive Management 7.89%IT: Datacenter Management 4.82%Training / Education 2 76%

Human Resources 0.72%

Information Systems/Information Technology 0.66%Distribution 0.63%Accounting 0 54%Training / Education 2.76%

Marrketing 2.65%Engineering 2.40%R&D / Engeneeing 1.68%

Accounting 0.54%Security 0.54%Manufacturing 0.36%Legal 0.18%


Y Y Y

2012 Keynotes

DA

Y

DA

Y

DA

YMark Hurd

Chief Executive Officer

Anthony Lye

SVP, Cloud Application Strategy

Avaldir da Silva Oliveira, President

Robert Shimp

Group VP, Product Marketing

Fenando Martins

President and General Manager Brasil

TUED

NES

D

UR

SDEdward Screven

Chief Corporate Architect

Thomas Kurian

President,Product Development Rodrigo de Queiros

Andrew Schneiter

CIO T

WED

N

THUAndrew Mendelsohn

SVP, Database Server Technologies

Cabrera Nasser CTO

CIO

W


2012 ‐ Conference Session SummaryTrack Total Sessions % of Total

Applications 35 26%

2012 Conference Session Summary

pp

Business Intelligence 8 6%

Database 35 26%

Middleware 35 26%

Industries 5 4%

Oracle Services 3 2%O ac e Se ces 3 %

Server and Storage Systems 12 9%

TOTAL 133 100%


2012 ‐ JavaOne Sessions Summary2012 JavaOne Sessions Summary

Track Total Sessions % of Total

JavaFX and Rich User Experiences 6 13%

Core Java Platform 12 26%

Java EE, Web Services, and the Cloud 18 38%

Java ME Java Embedded and Java Card 11 23%Java ME, Java Embedded, and Java Card 11 23%

Total 47 100%


2012 – AR/PR Program SummaryAR Program Overview

• 1st Industry Analyst Summit in region• 5 general sessions and 2 breakouts

PR Program Overview

• Focus: Cloud, CX, Social and Big Data• Audience: 11 analysts (Forrester:1, Gartner: 2, IDC:8)

• Focused on quantitative research (market share, forecasts, etc.)

• 79 registered press/bloggers• Press releases, newsletters, social content• Press Activities

• Press conference w/ Mark Hurd and LuizMeisler, )

• 1:1 meetings: 28 1‐on‐1 interactions• Total: 28. (32% with customers; 68% with corporate executives + local executives)

i i l db k

Meisler• 5 roundtables with HQ & Regional Execs• 16 1:1 interviews• 14 Oracle TV interviews

R ltPositive Analyst Feedback• “Oracle is the first vendor to strategically engage at such a level with industry analysts in the region.” (Gartner)

Results• 128 unique press articles• 720 tweets (#OOWLAtam #javaonebrasil• 130,717 unique Twitter users who received tweets containing #OOWLAtam

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

• “Thank you for the chance to network with keyOracle Executives in the region.” (IDC)

10

g• 523,052 overall impressions generated by tweets using #OOWLAtam

2012 ‐ Social Media Coverage


Documents

OWldO penWorld and JOJ avaOne Latin America · AR Program Overview • 1st Industry Analyst Summit in region • 5 general sessions and 2 breakouts PR Program Overview • Focus: