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Owens Corning Investor Day Building the Owens Corning Brand Christian Nolte Strategic Marketing Director

Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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Page 1: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

Owens Corning Investor Day

Building the Owens Corning Brand

Christian Nolte Strategic Marketing Director

Page 2: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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Forward-looking Statement and Non-GAAP Measures

This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in these statements. The forward-looking statements speak as of the date May 16, 2007, hereof andare subject to change. The Company does not undertake any duty to update or revise forward-looking statements.

Further information on factors that could affect the Company's financial and other results is included in the Company's Forms 10-Q and 10-K, filed with the Securities and Exchange Commission. Additional Company information is available on the Owens Corning Web site: www.owenscorning.com.

Certain data included within this presentation contains "non-GAAP financial measures" as defined by the Securities and Exchange Commission. A reconciliation of these non-GAAP financial measures to their most directly comparable financial measures calculated and presented in accordance with generally accepted accounting principles can be found in our most recent Form10-K and on our Web site referenced above. Results for 2006 reflect the application of Fresh Start accounting as of October 31, 2006.

Page 3: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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The Owens Corning Brand is Most Recognized

Page 4: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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We’re the #1 Recognized Brand of Shingles in America

Page 5: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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We’re the #1 Recognized Brand in Asphalt

Page 6: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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Nobody Knows Basements Better™

*drywall not included

Page 7: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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We’re the Preferred Name in Manufactured Stone Veneer

Page 8: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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We’re the #1 Brand of Commercial and Industrial Insulation

Page 9: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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We’re the #1 Brand of Residential Insulation

Page 10: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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Owens Corning brand essence• Energy• Comfort• Aesthetics

Owens Corning brand reputation• Known and trusted• Innovation• Education around

energy efficiency

The Owens Corning Brand Today

Page 11: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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An Industry is Born

Page 12: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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The Power of PINK Emerges

Page 13: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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The Evolution of Our Leadership Around Energy Efficiency

Page 14: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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The Pink Panther™ and PINK Join Forces

Page 15: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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Our Aesthetic Story Broadens

Page 16: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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Our Energy Efficiency Positioning Takes Center Stage

Page 17: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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Warren McGrew, Academy Roofing, Atlanta

• Brand sells itself • Consumers know Owens Corning • With Owens Corning, Academy gets the job

The Owens Corning Brand: Driving Customer Value

Page 18: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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The Owens Corning Brand: Driving Customer Value

Dan Bawabe, Bay State, Boston• Owens Corning brand builds confidence

with consumers– It’s a name they know and trust

• Make more money by reducing marketing costs and increasing response rates

Gary Fanelli, Basement FinishingSystem of Pennsylvania, Mt. Carmel• Owens Corning name gets immediate

response• Sales are 3-to-4 times higher

Page 19: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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The Pink Panther™ Re-signs

Pink Panther™ contract extended to 2021• Global• Endearing• 94% of Americans ages 39-49 are familiar

Pink goes Green

Page 20: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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Invigorating Our Brand

Before After

Page 21: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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Before After

Improving the Homeowner Shopping Experience

Page 22: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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• Simplifies shingle selection process by reducing error and increasing comfort level

• Presents materials in an inviting way by highlighting performance and aesthetic features

• Builds consumer confidence that they have the right products

Improving the Homeowner Shopping Experience

Page 23: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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Changing the Conversation• Community-by-community

• House-by-house

Page 24: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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Responding to Trends

Page 25: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

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Owens Corning is Everywhere• Product placement• Email marketing• POD casts• VOD casts• Social media

Page 26: Owens Corning Investor Day Building the Owens Corning Brandstatements are subject to risks and uncertainties that could cause actual results to differ materially from those projected

Questions & Discussion

THE PINK PANTHER™ & © 1964-2007 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. The color PINK is a registered trademark of Owens Corning. ©2007 Owens Corning