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OVERVIEW UNWTO Silk Road Activities:
the past and the future
Ms Alla PeressolovaUNWTO Silk Road Programme Coordinator WORLD TOURISM ORGANIZATION (UNWTO)
Silk Road Mayors’ Forum, Shiraz, Iran, 19-21 May, 2010
1993
Silk Road Project
General AssemblyBali, Indonesia
19 countries
Samarkand Declaration on Silk Road Tourism
Historic
1994
Call for
“ A peaceful and fruitful rebirth of these
legendary routes as one of the world´s
richest cultural tourism destinations”
SILK ROAD MEETINGSSILK ROAD MEETINGS
19941st UNWTO & UNESCO Silk Road Meeting, Samarkand, Uzbekistan
Adoption of Samarkand Declaration & Logotype
19961st Silk Road Travel Forum, Xián, China
Elaboration of Joint Marketing and Promotion Strategy
19972nd Silk Road Meeting, Teheran, Iran
Recommendation of the establishment of a Silk Road Website & Silk Road Tourism Day
1997
Workshop within the UNWTO General Assembly, Istanbul, TurkeyInitiative to develop an action plan to link Silk Road Handicraft centers
19983rd Silk Road Travel Form, Kyoto, Japan
Familiarization of Silk Road tour operators with Japanese outbound market
1998
Silk Road Tour Operators Workshop, Almaty, KazakhstanDiscussion on the measures to enhance the appealof the Silk Road´s tourism product
19983rd Silk Road Meeting, Tbilisi, Georgia
An action plan to link Silk Road Handicraft centers
1999UNWTO/UNEWSCO Seminar on Tourism & Culture Khiva, UzbekistanAdoption of Khiva Declaration
20024th Silk Road Meeting, Bukhara, Uzbekistan
Adoption of the Bukhara Declaration & establish-ment of a Silk Road office in Samarkand
2003Workshop within the UNWTO General Assembly Beijing, ChinaDecided to establish the Silk Road Project
2004 Implementation of inter-regional SR Project, funded by UNDP SR Mayors Forum & SR Investment Forum Proposal of UN Silk Road City Awards
20081st Meeting of the Eminent Persons Group on the Silk Road at the joint initiative of UNWTO & UNDPMadrid, Spain, UNWTO HQ
2009Silk Road Meeting, UNWTO General AssemblyAstana, Kazakhstan
Adoption of Astana Declaration
19972rd Silk Road Travel Forum, Nara,JapanWith UNESCO and APTEC
An action plan to link Silk Road Handicraft centers
Bukhara2002
Silk Road Declarations
Khiva1999
Samarkand1994
Astana2009
UNWTO
2002
2005
2006
PROMOTIONAL PUBLICATIONS
2001 2005
STUDIES
Silk Road Initiative (SRI)
Involves the participation of the Governments of China, Kazakhstan,
Kyrgyzstan, Tajikistan and Uzbekistan
Established in 2003
Investment
Tourism Trade
United Nations Silk Road City Awards
“Future based on Tradition”
“ To stimulate and encourage quality tourism development through healthy competitiveness between Silk Road cities”
Judging to be undertaken by the Eminent Persons’Group (EPG)
Objectives
1. Culture 45
2. Environment 40
3. Services and Facilities 35
4. City Administration 30
5. Infrastructure 25
Total Points 200
Silk Road City Awards Criteria
6. Social 25
SILK ROAD Programme as a truly regional undertaking
Marketing and promotion – raising awareness (fairs, festivals and media)
Capacity building (trainings, seminars, conferences)
Travel facilitation - stimulate dialogue
WORK IN PROGRESS
• Partnership with ITB and Fitur – annual SR events – promotional Bazar and B2B
• Rally? Marathon? Film Festival? • Consultations with Ambassadors of
the SR countries in Europe – JUNE• On-line SILK ROAD
community/platform
MY
PR
OFI
LE
International Silk Road Conference
Samarkand, Uzbekistan
SAVE THE DATE
8-9 October 2010
www.wordle.net
670,351(72,86 %)
249,649(27,14 %)
Share in International Tourist Arrivals 2008 (1,000)
Others Silk Road Countries
Source: UNWTO
27%
SR COUNTRIES - INTERNATIONAL ARRIVALS
2008
752,584(79,55 %)
193,416(20,45%)
Share in International Tourist Receipts 2008 (US$, million)
Others Silk Road Countries
SILK ROAD COUNTRIES’ SHARE IN INTERNATIONAL TOURIST RECEIPTS
Source: UNWTO
20%
Ms Alla Peressolova, UNWTO Silk Road Programme Coordinator, WORLD TOURISM ORGANIZATION (UNWTO) Email: [email protected]
Thank youخیلی ممنون
Short term action
Strengthen dissemination of visa information – Silk Road Website
Establish Silk Road Visa Working Group
Standardization of Visa requirements
Undertake a more cost-effective regime for Visas to facilitate greater international arrivals
Medium term action
Greater harmonization of entry requirements
Agree special arrangements with tour operators for genuine Silk Road tourists
Increase the eligibility for obtaining Visas on arrival/ Visa waiver
SILK ROAD is a unique platform for effective regional and intraregional
cooperation
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009* 2010*-6
-4
-2
0
2
4
6
8
10
12
7.9
0.0
2.9
-1.5
10.1
5.3 5.66.4
2.0
-4.3
Forecast 2010: 3% to 4%
International Tourism: back to growth in 2010
chan
ge
(%
)
Source: World Tourism Organization (UNWTO)
