Overview of the Program Development Model

What is Texas A&M AgriLife Extension?

• Texas A&M AgriLife Extension Program is the most successful government agency in securing adoption by the public of innovations from research. (Rodgers,2003)

• The main components of the system are:

Research

County Extension Agents

State Extension Specialists • Follow link to

http://www.youtube.com/watch?v=df_SGBF4LK4

Definition of a Program

• “A program is a comprehensive set of activities, events, experiences that leads to intended results.” ("Guidelines for documenting," 2011)

(Program Development Model, n.d.)

The Program Development Model

Phase 1 : Plan (Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)

Step 1- Identify the Issue • This can be done with the help of county

committees, specialists, elected officials or emerging issues.

Step 2 - Define the Situation• This is the scope, severity and socioeconomic

or environmental factors in play.

Step 3 - Identify and Describe the Target Audience• Demographics, knowledge level, the number in

need of the program, the number of people you will target are all important. Also the Primary and Secondary audiences that are being reached.

Step 4 - Define the Intended Audiences• What will be the outcome changes in the

audience; knowledge, attitude, skills and application.

Phase 2 : Design(Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)

Step 5 - Identify or Develop Content• Specialists develop materials or already

created content may be available that may need to be tweaked.

Step 6 - Develop the Activities• Appropriate activates for the target audience,

material and intended results.

Phase 3 : Implement(Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)

Step 7 - Deliver Content Via Appropriate Methods• Whether this be group, mass media or

individual methods.

Step 8 - Measure Customer Satisfaction and Participation to determine needed changes • Evaluation focuses on percentage of target

audience being reached, satisfaction, changes that need to be made to the program and early knowledge gain from participants.

Phase 4: Measure(Ripley, Cummings, Lockett, Pope, Wright, Payne, and Murphrey, 2011)

Step 9 - Conduct an evaluation of the entire program to measure its impact• Determine from information gathered whether

intended client change has been achieved.

Step 10 - Report Results to Stakeholders• Tell of your success, no one else will and this

is how you get support and funding for your next project.

Step 11- Conduct a long-term follow-up evaluation to determine the program’s economic impact• If appropriate follow up with participants a few

months after the program to see a more concrete adoption rate and economic impact.

Why is Texas A&M AgriLife Extension So Effective?

• According to Rodgers the Extension Model is an integrated system for the innovation development process. (Rodgers, 2003)

Why is Texas A&M AgriLife Extension So Effective?… Cont.

Innovation Development Process(Rodgers, 2003)

• Recognizing a Problem or need

• Basic and applied research• Development• Commercialization• Diffusion and adoption• Consequences

Technology Transfer• There is two way communication between the innovators and adopters.

Program Development Model.(n.d.). Retrieved from http://agrilife.org/od/program-development/

Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: The Free Press

Guidelines for documenting program excellence. (2011). Retrieved from http://agrilifecdn.tamu.edu/od/files/2010/08/2011-Guidelines-for- Program-Planning-Autosaved.pdf

Ripley, J., Cummings, S., Lockett, L., Pope, P., Wright, M., Payne, M. Murphrey, T. (2011). Creating excellent programs. Retrieved from http://agrilifecdn.tamu.edu/od/files/2010/03/E345.pdf

References