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Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
Social Media During DisastersSocial Media During Disasters
Overview of Social Media During Disaster and Crowd Power in Disaster Response
Prepared for Otago University, COMP113 Social Media and OnlinePresented by Catherine Graham
January 29, 2013
Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
Pacif ic Endeavor Knowledge ManagementAugust 15, 2012
Presented by Cat Graham
“Humanity Road volunteers played a key role in communicating the initial outbreak and subsequent spread of the 2010 cholera epidemic in Haiti. Their effort was essential in informing government agencies and non-profit organization about disease risk and available resource.” - John Brownstein, Assistant Professor Harvard Medical School, and founder of Healthmap
“The volunteers of Humanity Road are doing a superb job of providing useful and actionable advice to disaster affected
communities, both before and after disasters strike."– Gisli Olafsson, ICE-SAR Team Leader (NetHope)
Global 501c3 NGO public charityDigital Disaster Response
About Us
Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
Who we are
ACTIVATE - [email protected]
Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
Self Directed Work Team
Self Directed Work Team
Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
Christchurch
EarthquakeFeb 2011New Zealand
•Infrastructure damage•Evacuation Zones•Medical Related•Services Available
Chicago Snow Map
BlizzardFeb 2011Chicago, IL USA
•Stranded people•Blocked roads•Abandoned vehicles•Shovel brigades
Recovery Alabama
Tornado OutbreakMay 2011Alabama, USA
•Infrastructure damage•Assistance Needed•Solutions Offered
Hurricane Irene
Aug 2011East Coast USA
•Power outages•Shelter information•Flooded/Blocked roads• Infrastructure damage
Crowdmap & Crisismapping
For Humanity Road part of our mission includes crisismapping – which helps improve situational awarenessFor Humanity Road part of our mission includes crisismapping – which helps improve situational awareness
Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
Citizens in the impact zone
Relatives & Friends outside the impact zone relaying info
How Information Emerges in Social media
Absence of power does not mean, absence of communications or technology, Emergency Management needs to be in social media even if its just to direct traffic to official pages.
Absence of power does not mean, absence of communications or technology, Emergency Management needs to be in social media even if its just to direct traffic to official pages.
Accurate information
Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
Mission 4636 launched
ICE SAR Team Lands 23 Hrs
DAY 0
Social Media Text to Canada saves woman under rubble
26 SAR teams rescued 154 ppl
72 Hour Window of Survival
DAY 3 DAY 4 DAY 5 DAY 6DAY 1 DAY 2
Milot Hospital
begins receiving patients
Case Study – Hait i First Days
ICE SAR Arrives in Leogane
Local rescues
Month 1
Text Messages
Month 2
Month 3Social Media
Milot Hospital sends emails
Social MediaTweet: ppl alive under
rubble crying for help
The 7.0 Quake that struck Haiti dramatically impacted how technology and social media can be used for disasterThe 7.0 Quake that struck Haiti dramatically impacted how technology and social media can be used for disaster
Mainstream Media
Milot Hospital need patients
Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
@Corey419 @Corey419 Wisconsin Wisconsin
Street Street
@Corey419 @Corey419 Wisconsin Wisconsin
Street Street The public, operating through social media such as Twitter, Facebook, YouTube become a source of information valuable to local emergency responders.
Data is nearly real timeMap is FreeMap can be private or publicRequires staffing (volunteers)
Data Layers
Data Layers
I-Witn
ess Reports
I-Witn
ess Reports
Crisis Response Map
This very public bird’s eye view into local incidental needs can also trigger a flood of humanitarian aid.This very public bird’s eye view into local incidental needs can also trigger a flood of humanitarian aid.
Crisismapping – Lifecycle of Synthesizing Data
Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
USA August 2011Hurricane Irene
Hurricane
USA August 2011Hurricane Irene
Hurricane
USA – June 2012
Tweak the Tweet Derecho
USA – June 2012
Tweak the Tweet Derecho
USA – June 2012
Tweak the Tweet Waldo Canyon Wildfire
USA – June 2012
Tweak the Tweet Waldo Canyon Wildfire
USA - June 2012Tweak the Tweet High Park
Wildfire
USA - June 2012Tweak the Tweet High Park
Wildfire
USA Feb /March 2012Tornado Outbreak
Tornado
USA Feb /March 2012Tornado Outbreak
Tornado
Philippines Dec. 2012OneforiliganFlood
Philippines Dec. 2012OneforiliganFlood
Turkey Nov 9, 2011VanDePremEarthquake
Turkey Nov 9, 2011VanDePremEarthquake
Australia Jan 2011Queenslandfloods
Flooding
Australia Jan 2011Queenslandfloods
Flooding
USA June 2011MightyMo River Map
Flood
USA June 2011MightyMo River Map
Flood
Libya March 2010http://libyacrisismap.netHumanitarian Crisis
Libya March 2010http://libyacrisismap.netHumanitarian Crisis
USA Apr 27, 2011www.recoveryalabama.com
Tornado
USA Apr 27, 2011www.recoveryalabama.com
Tornado
New Zealand Feb 21 2011Christ Church RecoveryEarthquake
New Zealand Feb 21 2011Christ Church RecoveryEarthquake
USA Feb 2011snOMG Chicago
Blizzard
USA Feb 2011snOMG Chicago
Blizzard
Brazil Jan 2011Chuvas2011Flood
Brazil Jan 2011Chuvas2011Flood
Pakistan Sept. 2010http://pakreport.orgFlooding
Pakistan Sept. 2010http://pakreport.orgFlooding
Chile Sept 2010http://chile.ushahidi.comEarthquake
Chile Sept 2010http://chile.ushahidi.comEarthquake
Haiti January 2010http://haiti.ushahidi.comEarthquake
Haiti January 2010http://haiti.ushahidi.comEarthquake
Social Media and Texting is being harnessed in events around the world – Text messages can save lives.Social Media and Texting is being harnessed in events around the world – Text messages can save lives.
Crowd Inf luence - Crisismapping
Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
Dominican Republic Texts friend in Scotland
“HELP! My family is Trapped in our home by
rising watersFlooding in Dominican
Republic”
The friend in Scotland reach out to Humanity
Road
Social Media & Technology provides options to reach help even when traditional networks failSocial Media & Technology provides options to reach help even when traditional networks fail
Crowd Inf luence - Rescue
Humanity Road Volunteers relayed to
DR Navy SARRescue was successful
Dominican Republic
Scotland
VA - FL - Germany
Dominican Republic
Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
Case StudyNZ Christ Church Earthquake
What : EarthquakeWhen: Feb 2011Where: Christ Church, New ZealandMap: (retired)
•Infrastructure damage
•Evacuation Zones
•Medical Related
•Services Available Sam Johnson Student Volunteer Army (SVA) Mobilized on Facebook75,000 hours moved 360,000 tons of liquefaction
Global Media dialogues = Disasters are local but have international response and international dialogues. Social networks have connected and empowered the global mobile public – Emergency Mgt catching up.
Global Media dialogues = Disasters are local but have international response and international dialogues. Social networks have connected and empowered the global mobile public – Emergency Mgt catching up.
NEW ZEALAND EARTHQUAKEText sent to Philippines
“Mom, I’m buried”
Case Study –Social Media the Global Vil lage
Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
Case StudiesSandy
Social media management and listening becomes challenging in slow moving large scale events.Social media management and listening becomes challenging in slow moving large scale events.
Case Study – Social Media Traff ic
Twitter saw a rise in social media beginning on Friday, October 26th and spiking on Monday, October 29th with up to 30,000 tweets per hour as the storm struck New York and New Jersey. Over 260,000 tweets were recorded in the New York Area
Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
Case StudiesSpontaneous Social Media Cit izen based disaster response
Innovative solutions are being developed and reinventing disaster response every day.Innovative solutions are being developed and reinventing disaster response every day.
Innovation and Change
Result: 75,000 hours moved 360,000 tons of liquefaction
Result: 15,000 Meals, 7,000 Volunteers, $600,000 funding $700,000 in Supplies
Result: Spontaneous Donation & Volunteer Mgt serviced over 48k people
What: Locals Mobilized on Facebook . Daily Essentials on Facebook
What: Sam Johnson Student Volunteer Army (SVA) Mobilized on Facebook.
What: Occupy Sandy Mobilized on Facebook.
Innovation: Wedding Registry on Amazon, CNN I-Reports from Relief Workers, Documentary
Otago University – January 29, 2013 – Hashtag #OtagoHRCOMP 113: Social Media and OnlinePresented by: Cat Graham, Vice President Humanity Road
Innovation, Technology & Social Media evolve and have a direct impact on disaster response empowering and improving a community’s ability to respond, adapt, mitigate and recover.
Innovation Promotes Evolution
