OVERVIEW OF PALLADIUMMARKETING

What is Palladium Marketing?

Who We Are

Palladium Marketing is focused on providing tailored

marketing services to clients of all sizes.

Our Goal

Our goal is to design and

produce marketing materials that

Reflect the

client’s identity

Communicate intended

messages effectively in a

Professional and

modern medium

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What We Do

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Products & Services

Marketing Media

▪ Marketing Books

▪ Offering Memoranda

▪ Renderings

▪ Aerial Videography

▪ Real Estate Flyers

Web Presence

▪ Site Design & Setup

▪ Email Marketing Management

▪ Search Engine Optimization

Branding

▪ Brand / Marketing Strategy Assessment

▪ Logo

▪ Business Card, Stationery, and Envelope

Package

Websites (Hotels / Businesses)

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▪ https://www.lottery.com

▪ http://deepskywest.com

▪ http://bloomsburylanefarm.com

▪ http://www.jwaseattle.com

▪ https://ddminds.com

▪ https://lunapop.com

▪ http://thestyletti.com

Sample Websites

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Sample Websites

Websites (Restaurants)

▪ https://www.tonyromasalberta.ca/

▪ http://mendocinofarms.com/

▪ https://eatthairestaurant.com/

▪ http://dev.avotaco.com/

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Renderings

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Stacking Plans & Site Plans

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Marketing Materials

Development Marketing Book Trifolds & Flyers

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Marketing Materials (cont’d)

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Offering Memorandums

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STEP 1Develop Understanding of Customer & Competitive Positioning• Develop understanding of your current & future customer base by mapping their decision-making processes

• Create a profile / map of the client’s journey to the point of transaction

STEP 2

Define a Unique Market Position• Perform strategic marketing analysis to determine:

• Organization’s Strengths, Weaknesses, Opportunities, & Threats

• Positioning of competitors

• Potential methods to differentiate within the market

STEP 3Design Marketing Materials (Websites, Branding, etc.)• Finalize an organization / product name based on collaborative brainstorming

• Develop custom logo, style guide, and sales sheet to ensure branding consistency and

uniqueness

STEP 4Finalize Marketing Materials• Develop potential designs aligned with brand identity

• Split test and iterate design with a core group of client staff, representative clients, and SMEs

Our process ensures we start with the business need first.

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PRINCE IDICHANDYCEO

Prince has over 7 years of experience in a

variety of industries including graphic design,

real estate investing / property management,

online retail, aerospace & defense,

automotive, and diversified manufacturing.

He earned his BSE in Aerospace Engineering

from the University of Michigan and an MBA

from Harvard Business School.

MINNA PYHKKALLACreative Director

Minna has worked primarily as a commercial

and fine art photographer over the past 20

years. She has exhibited in Japan, Finland,

Germany, Austria, Poland, Prague and the

USA and has several art residencies abroad.

Subject Matter Experts• We have relationships with individuals

who have developed, marketed, and

invested in numerous hotels, restaurants,

office buildings, multifamily real estate,

and Fortune 500 organizations

Our execution team includes:• Private Equity Professionals

• Web Developers

• Graphic Artists

Our team is made up of experienced and well-suited professionals.

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User Design

• Identify how key client personnel

sell & market

• Identify the key customers and how

they buy

• Define a differentiated brand

position

• Create a design that complements

the sales process

• Develop content & copy that

captures a client’s attention

• Ensure the design is unique and

attention-grabbing

Start With the User…

Iterate On the Design…

We prioritize understanding the end customer and the business problem.

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User-centric

• We focus on understanding the

end-user and how they work

before developing content

Business-

focused

• We bring a business-focused lens

to our approach because we have

worked with a variety of

companies including hotel groups,

real estate investment trusts,

restaurants, and F500 firms

Connected

• We have a wide network that

covers many different types of

businesses ensuring we can

continue to deliver relevant

insights

Experienced

• We’ve worked with private equity

firms, developers, brokers, and

individual investors throughout our

history

We’re different from what you’ve seen before.

Contact Us

prince@palladiumcorp.com

(248) 953-9818

Prince Idichandy

Prince Idichandy currently serves as the CEO of Palladium Marketing Services. He has over 7 years of

experience in a variety of industries including graphic design, real estate investing / property

management, online retail, aerospace & defense, automotive, and diversified manufacturing. Most

recently, he served as a Manager for Deloitte Consulting in the Strategy & Operations practice. Prior

to joining Deloitte, Mr. Idichandy worked in several operations and leadership roles at Lockheed

Martin and Eaton Corporation. He earned his BS in Aerospace Engineering from the University of

Michigan and an MBA from Harvard Business School.

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PALLADIUMS O L U T I O N S A T T H E I N T E R S E C T I O N O F

B U S I N E S S & D E S I G N

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