Overview of Our CSR Activities

7/30/2019 Overview of Our CSR Activities

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Xcellon Institute(School of Business)

PGPGBM 2011-13

Government Business &Society

Corporate Social Responsibility

Of

Submitted To: Submitted By:

Prof. Pooja Kunwar Manish Kumar Lodha

GR No.M00103


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Overview of our CSR Activities

Mahindra Satyam Foundation, the CSR arm of Mahindra Satyam, is a support framework

aiding the vulnerable and underprivileged sections of the society. Its various initiatives areaimed at transforming the quality of life, deploying technology and harnessing volunteerism.

The Foundation believes in engaging with the problem rather than cheque-book charity, and

uses all core competencies of Mahindra SatyamTechnology, Innovation and Leadership

as change agents, enabling transformation for the deprived, wherever required. Volunteering,

creating enabling platforms, creating alliances, partnerships are our other strengths to focus

and create maximum impact for Social Transformation.

Core Values and Guiding Principles

Involving People: Volunteers, Community, Civilians, NGOs and Government

Applying Knowledge: Leveraging the core competencies of Satyam - Technology,

Process and Managerial competency

Making Things Happen: All initiatives are outcome-oriented, scalability driven and

capable of execution

Awards and accolades such as the Business World-FICCI-SEDF 2006 award for Best

Corporate Citizenand the TERI Corporate Award 2006-2007, stand testimony to our

commitment to make a positive difference to the

society.

The Foundation has chapters in Hyderabad (Head Quarters), Bengaluru, Bhubaneswar and

Chennai. The Foundation focuses its activities in the core areas of Education, Livelihoods,

Health (Blood Donation Camps), Empowering Persons with Disability, and Disaster

Management.

Education

The Education program works with students of government schools, to improve the quality of

education, to bring about a decrease in school dropout rates, increase pass percentage through

various interventions such as Notebook and Study Material Distribution, Motivational Tours,

KidSmart Centers, Infrastructure Support, Summer Camps, Awareness Programs on Health

and Environment, regular mentoring by Mahindra Satyam volunteers who teach English,Mathematics, Science, and basic Computer skills.

Livelihood

The Livelihood program of Mahindra Satyam Foundation believes in enabling individual

capacities. An individual or an organization is modeled around specific skills and practical

knowledge. Our policy recognizes the fact that by providing skills to the underprivileged

individual, we add value to the individual as well as job markets. Our initiatives urge the need

to maximize the potential of under privileged people and instill confidence so they can

compete in emerging job markets. Livelihood Program Initiatives speak for themselves. Theinitiatives focus on increasing individual skills. We believe that in enabling an individual we


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can create confident and skilled workers. Livelihood Program is deeply experienced in

identifying the needs of underprivileged people and transferring appropriate skills

Empowering Persons with Disability

All initiatives under this program endeavor to integrate Persons with Disabilities into the

society, to live as dignified and responsible citizens. Empowering Persons with Disability

program has been striving to provide livelihoods to Persons With Disability through

employment and self employment. This is achieved by identifying, training and providing

livelihood opportunities to Persons with Disabilities through employment and self

employment both in organized and unorganized sectors. The Program works to sensitize both

corporates and communities through workshops, observing important days and fund raising

events.

Health (Blood Donation Drives)Mahindra Satyam Foundation, in association with The Red Cross Society of India, and other

reputed Blood Banks regularly conducts blood donation drives across all Mahindra Satyam

locations.

Key Achievements:

The largest corporate blood donor recognized by Red Cross Society > 5,000 Units)

More than 1,000 Thalassemic children supported with fresh blood

H1N1 Swine flu awareness and hand-washing in schools and orphanages 2009-2010 - Conducted 21 blood donation camps across chapters

1,929 units of blood donated to various blood banks

Activities

Summer Camp @ Hyderabad

Summer camps are an annual affair organized by Mahindra Satyam Foundation. This year the

Summer Camp was organized at the KidSmart Early Learning Centre, Government Primary

School, Ameerpet, Hyderabad, India. The camp commenced on 4th May and was

inaugurated by Nagarjun Malladi, a senior Mahindra Satyam leader. 85 Children from

Government and Private schools aged between 4 to 12 years registered for the camp and on

an average 45 students attended the camp daily.

For 24 days, children from the nearby communities attended the camp. The Summer camp

was a good opportunity for out of school children to enhance, acquire skills, gain experience,

provide an outlet for creative expressions, encourage innovations, team building, and

generate interest to learn while having fun through Computers, Innovative CD contents,

Reading materials, Puppetry, Craft, Indoor and Outdoor games and other activities.


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Every day the children were engaged in different interesting activities and games (indoor and

outdoor). The KidSmart Early Learning Center was a huge success with the children as it

gave them an opportunity to acquaint themselves with computers and learn to operate them

all the while absorbing knowledge (vocabulary, math and spelling). They were also taught

various crafts, chess, tennikoit, volleyball, caroms and other outdoor games like Kho Kho,

football etc.

The highlight of the camp was the magic show by Ravi Chandra, a hearing impaired

magician who enthralled the children with his fascinating magic acts. He also patiently taught

the children a couple of tricks.

On 12th May, a session on the services of EMRI and a live demo of 108 Ambulance wasorganized in the school play ground. Paramedics explained the importance of emergency

services, how to summon the ambulance, the importance of saving lives during the golden

hour etc.

The Summer Camp was unique as the children attending it came from diverse backgrounds.

While children from government and private schools participated, a majority of the children

came from underprivileged sections of the community. The parents of the children also

participated in the camps and were delighted that their children could spend their summer

vacations in a productive way. Most of the parents were working as domestic servants, auto

drivers, security, daily laborers, coconut and fruit vendors.

The camp culminated with a splendid valedictory function on Saturday, 28th May 2011.

C.V.N. Varma, Regional Manager (Corporate Services), Mahindra Satyam and Mr. Suresh

Mohanthy, Deputy Inspector of Schools, Dept. of Education were chief guests for the

valedictory function.

All the craft items made by the children were exhibited and parents were sensitized on

various activities the children were involved during the camp.

Children performed songs, dances, recited rhymes and put up a puppet show with a moral

story. Akash was the happiest child of the lot as his birthday was celebrated which was

special for him, as he never had a birthday celebration before.

C.V.N. Varma interacted with the children and urged them to study well, as education is what

helps one to reach goals. He also stressed the importance of setting goals in life and only hard

work will lead to success.

Suresh Mohanthy, Deputy Inspector of Schools, appreciated the initiatives taken up by


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Mahindra Satyam Foundation for the poor children of under privileged sections. He said

summer camps help the children to utilize their time properly during the vacations. Children

need a platform to exhibit their talent and innovative ideas.

Token gifts were given to all the children. Four volunteers from Mahindra Satyam Vinay

Prabhu, Veeresh Kumar, Divya Shah and Harikrishna Rachuri spent time with the children

during the camp and involved them in various activities. Two volunteers from IBM Ashok

Gandi, Project Manager and K. S. Raghupathi, Program Manager from IBM also participated

in the camp, apart from family volunteers.

Blood Donation Drives in Vizag and Pune

Mahindra Satyam Foundation, in collaboration with Vizag Information Technology

Association (VITA)an association of IT/ITeS corporate in Vizag, organized a BloodDonation Camp on the 13th & 14th May 2011. 57 units of blood were donated to Red Cross

and A S Raja Blood Banks. 33 Associates from Mahindra Satyam and 24 employees from

five small and medium IT/ITeS corporate in Vizag donated blood voluntarily at the drive held

at the Mahindra Satyam, Vizag Campus. A big thanks to Rashmi Mohanty from Mahindra

Satyam Foundation, Corporate Services team, and student volunteers from local academic

institutions who had helped coordinate and conduct the drive.

This is the first event to be conducted under the aegis of Vizag Leadership Council headed by

Ravi Eswarapu in creating a collaborative CSR effort with local IT/ITeS corporate and

academic institutions.

Volunteering@ Pune

Mahindra Satyam Associates have been volunteering at Deep Griha Society in Pune and

teaching the students English vocabulary and grammar.

The students were given a task of learning at least 35 words each from the dictionary every

week and each candidate was asked to tell five words along with the meaning. The candidates

were also asked to prepare a short essay on an individual who is considered as their idol, and

read the essay in the class. The candidates wrote their essays after researching on the

internet.

For the next week, five topics were decided and to conduct role play on the topics. The

topics were Hospitals, Malls, Banks, Sales Person and Call centre. The idea behind this

exercise was to teach the candidates on how to deal with customers, the etiquette ontelephone conversation etc. The candidates were divided into groups for this exercise with a


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volunteer guiding them.

Volunteering @ LV Prasad Eye Institute

On 7th May, 2011, five Volunteers from Mahindra SatyamIndira Jada, Ravi Kakani,

Mayuri Deshpande, Avinash Singhaccompanied by two Mahindra Satyam Foundation

associates, Gangadhar Rao and Sai Kumar, volunteered at the L V Prasad Eye Institute. Each

Associate contributed two hours of their time and recorded Text Books in digital Audio

Library of Eye Institute. The Digital Audio library of LV Prasad Eye Institute records text

books as well as general knowledge books to facilitate visually challenged to listen and write

academic and competitive examinations. This will help not only visually challenged in

Andhra radish but also at the national level

Mahindra Satyam Foundation participates in Mahindra Satyams

Customer Visit and Customer Audit

On May 16, 2011, the Foundation team Srinivas Kidambi and Alfina Prabhakaran were

present for the BASF CIO visit to Mahindra Satyam Offices at Chennai.

On 30 May, V C Kumar and Srinivas Kidambi were present at the KMDs ( Denmark)

Customer Audit. During both the visits, the Foundations activities were present to the

visiting dignitaries. The efforts and the activities of the Foundation were appreciated by both

the teams.

Collaborative efforts - CLRYUVA English Course

Tech Mahindra Foundation organized a workshop to train NGOs in Yuva English, a

specialized coursedesigned for less privileged youth by the Centre for Learning Resources, Pune.. The

curriculum of

Yuva English incorporates the basic knowledge of English communication, based on simple

but

important aspects like reading, speaking and listening, which is easy and understandable.

The three month Yuva English course was introduced in the IT Schools of Mahindra Satyam

Foundation

in Hyderabad, Bangalore and Pune. Before the course commenced, CLR also conducted

Training for

English Trainers, which was sponsored by Tech Mahindra

Foundation. Three trainers from Mahindra Satyam Foundation attended the training.


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Ms. Shameem, English Faculty at the IT School, Hyderabad said she was glad she could

attend

the training. She found the teaching methodology and the learning material of Yuva English

very effective. Post training, she now finds teaching English to students more enjoyable.

Ms. Neela Devi, English Faculty at IT School, Bangalore who also attended the CLR

Training inPune, finds the modules easy to teach. She is able to involve the students actively in the

process

of learning English.

The feedback about the course from the students was very positive. The students attended the

classes regularly as found the Yuva

English course interesting and enjoyable as they could now understand the audio script well.

They were also able to improve their

communication skills through Group activities, Role play and Game activities.

To date, a total of 68 students from 3 Mahindra Satyam Foundation IT Schools have

undergone this course and all of them felt they

have benefitted from the course. All the students are now confident of facing interviews andconversing in English.

The Valedictory Function

The 14th batch of 25 students who attended the Yuva English Course were awarded

certificates at a valedictory function held at the

Mahindra Satyam Foundation -Deepgriha IT School, on 8th March 2010. Dr. Mrs. Neela

Onawale, Director, Deep Griha Society, Ms.

Vidya Jayakrishnan, Tech. Mahindra Foundation, Pune, Mr. Vijay Wavare, Tech. Mahindra

Foundation, Pune, Ms. Aparna Benarjee,Executive Trainer, CLR, Pune, Ms. Amitha, Trainer, CLR, Pune, Ms. Vandana Apte, former

Chapter Head, Mahindra Satyam Foundation,

Pune and Mr. Nandakishore Ananthoji- Head- Livelihoods, Mahindra Satyam Foundation

graced the function. The students were

beaming with happiness and pride. After the distribution of certificates, the guests of honor

addressed the students with words of

advice and encouragement.

We enjoyedbeing a part of the convocation ceremony today and were very happy to see the

confident

youngsters who passed out today. We do hope to see similar results in all our future batches

too.Vidya Jayakrishnan, Tech. Mahindra Foundation

.

Lending a Helping Hand.

Dignity Foundation, a Bengaluru based NGO works on issues for Senior Citizens. The

Foundation organized an event on 31st

December 2009 at Chowdaiah Memorial Hall for the Senior Citizens of Bengaluru to launch

their new programs for the benefit of

Old people.


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Twelve Mahindra Satyam associates volunteered for the event and were actively involved in

organizing the event. More than 1,500

senior citizens gathered at the event.

Volunteers were very happy that they could assist the elderly.

Environment initiatives

Turtle walk @ Chennai: 10 volunteers from Mahindra Satyam and 15 volunteers from Tech

Mahindra took part in the turtle walk

organized by the Tree Foundation on 19 February 2010. This initiative was started to with the

motive to conserve the endangered

Olive Ridley- Sea-turtles along the Chennai coast. This activity has today grown into a multi-

functional voluntary organization.

Go Green initiative @ Bhubaneswar: Mahindra Satyam Foundation together with the HR

unit of Mahindra Satyam organized a

cleanliness drive in Mahindra Satyam Bhubaneswar premises. 60 associates took part in the

drive which was divided into Internal

Cleanliness covering workstation/cubicle/floor and External Cleanliness covering the office

premises. Enthusiastic associates designed

posters, cleaned the premises thoroughly and came up with a list of dos and donts to be

followed

Empowering Persons with Disability

Empowering Persons with Disability: Mahindra Satyam Foundation, Chennai partneredwith Inner wheel club/Spastn and organized

a sports meet on 12 March 2010. 27 volunteers worked hard to ensure that the children had

fun. Over 800 children and parents

were present at the event. The enthusiasm and the spirit of belongingness amongst the kids

sensitized the others and helped them

understand the ability in the children and the value of life.

10 associates in Chennai volunteered for two days at the 6th State Level Annual conference

organized by Nethrodaya for the

visually challenged on career counseling and guidance. Around 300 visually challenged boys

and girls from different districts of Tamil

Nadu gathered on 23rd and 24th of January, 2010, for a two day workshop. Mahindra Satyam

volunteers helped in conducting the

workshop and five volunteers gave inspirational talks and conducted group activities for the

children.

Job assessment for PWDs : On March 20, 2010, Mahindra Satyam Foundation partnered

with the LSN Foundation and organizeda meet for qualified Persons with Disabilities at Sweekar Upkaar Hyderabad. 74 candidates

with ortho disabilities, hearing and

speech impairment came to the venue. HRs from Mahindra Satyam, TCS, and GE were

present to assess the suitability of the

candidates and segregate them into suitable for job and trainable. 26 volunteers fromMahindra Satyam and Kakatiya School were


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in attendance to support and assist the candidates in myriad ways; escorting them to the

venue, help them fill the application forms,

guide them to the relevant HR, act as interpreters, serve water to the candidates and their

escorts etc. Candidates along with the

application forms were sent for assessment by HRs from TCS, Mahindra Satyam and GE.

The assessment was primarily focused tocheck the communication skills and skill set of Persons with Disability and counsel them

about the opportunities available to them.

Volunteering

At Mahindra Satyam Foundation, we believe that amazing things happen when people come

together. This core belief on which all initiatives of The Foundation are established comes

true time and again. With a passionate and energetic workforce ready to contribute their bit to

the well-being of the society, volunteering becomes a way of life in Mahindra Satyam.

Volunteering coupled with technology, the two key differentiators of the Foundation, are

used to tackle the various social disparities plaguing our society, with consistent positiveoutcomes.

Mahindra Satyam Foundation carries out its programs primarily through Mahindra Satyam

Volunteers, following a three tier Pyramid model:

A base of large number of volunteer-driven events: Large number of volunteers

(requiring generic skill, small time-commitment , one-time volunteering also fits in)

A narrower next level of activities: Higher volunteer engagement (specific skill,

longer time duration , ongoing): Magnificent seven (M 7) volunteers and full time

volunteering

A top-level of advocacy for right causes at right places, using Mahindra Satyam

strengths

Magnificent Seven (M7) - A Unique Approach to Volunteering

In line with Mahindra Satyams standards for doing quality work, Mahindra Satyam

Foundation has initiated a unique process to improve efficiency in volunteering projects, by

using the full-cycle leadership concept.

The Magnificent Seven (M 7) is a team of seven or more volunteers, who take ownership of a

project under a program. The team identifies requirements and provides full-cycle leadershipto the identified project, and implements it with other volunteers and Foundation members.

We have 15,000 registered volunteers, 570 Magnificent Seven-teams, Crossing 850,000

volunteer hours.

The remarkable successes of our M7 teams across our chaptersHyderabad, Pune,

Bengaluru, Chennai and Bhubaneswarinspires us to do better, do more.

Mahindra Satyam Foundation offers many volunteering opportunities in the areas of

Education, Livelihoods, Health, empowering Persons with Disability and environment.

Volunteering makes it possible for you to make a difference to society and our future.


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Case Studies

A little motivation goes a long way

15-year old Shambhavi secured 480 out of 600 marks in the 10th

class Board exams conducted in March 2008. Behind this

achievement is a story of sheer determination - a determination to

succeed.

Shambhavi is the youngest of three children and lives in a slum

adjacent to the Old Hyderabad Airport named Anna Nagar, in

Secunderabad. Last year, the month of November was celebrated asChildrens Special Month by Mahindra Satyam Foundation with

more than 200 Mahindra Satyam associates regularly visiting Govt. Schools in Hyderabad

and Secunderabad. Motivating the students of class 10, helping them set their goals in life

was one of the exercises the volunteers took up on a regular basis. During one such session,

inspired by our volunteers, Shambhavi declared to her fellow students that her dream in life is

to become an Engineerand started working towards reaching her goal.

Sambhavis joy knew no bounds when she was selected into the Indian Institute of

Information Technology, Hyderabad (IIIT). She attributes her success to the Mahindra

Satyam team who mentored and motivated her.

Her teacher Mrs. Nirmala said, Our school is very proud that she was selected for IIIT fromour mandal, despite the fact that we do not have proper infrastructure or teaching aids. The

credit definitely goes to Mahindra Satyam Foundation and the M7 team who supported us

and the students in many ways. We look forward for the same support this academic year

also.

Theres always hope!

Mohsin was a bright child, pursuing his 9th standard, when he was caught stealing bikes with

his friends. A victim of circumstances, he is confined to the Observation Home for boys

where he is serving his term before he could be released. With a very bleak future, Mohsinsdreams turned to dust.

Luckily for Mohsin, Mahindra Satyam Foundations interventions with the most vulnerable

children changed his perspective on life. A highly dedicated team of Mahindra Satyam

Volunteers visited the Observation Home regularly on weekends, spending time with the

children, bonding, mentoring, motivating, coaching, teaching and rekindling their dreams.

Over a period of time, there was a marked positive change in Mohsins thinking. He is now

intent on passing his 10th standard exams and working hard. He speaks in English and loves

to recite Hindi poetry and has made up his mind to be somebody in the future- preferably a

pilot.

With sparkling eyes and confident speech, this change in Mohsins attitude has amazed thewarden of the Home. The warden and the Superintendant also affirmed that after Mahindra


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Documents

Overview of Our CSR Activities