ASU SkySong A point of access for global business acceleration A point of access for global business acceleration

Jim CookDirector, Global Business Development

Office of the Vice President for Research and Economic AffairsArizona State University @ SkySong

Jim.Cook@asu.edu

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Agenda

• Introduction

• US Market and Opportunity Areas

• Business Service Offerings

• Success Stories – HVS Engineering Pte

• Process

• Conclusion• Conclusion

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My Role @ ASU SkySong

• Director, Global Business Development

• Assist global companies in soft landing in AZ for their US market entry

• Assist in establishing mutually beneficial business relationships via introductions/connections

Here’s an overview of our services…

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SkySong Services for Global Companies

• Our goal is to optimize your market entry and accelerate your transition to revenue generation

Sample Listing of Most Utilized Services

• Soft landing assistance

• Business planning, market research to validate U.S. business opportunity

• Business development

- Go to market assistance

- Channel/Partner Development

• Management and entrepreneur training

• University connections (testing, research collaboration)

• Locating interns/employees

• Accounting and legal referral service

•• Assistance with establishing a Assistance with establishing a U.S. entityU.S. entity

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Breadth of SkySong Services

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Overview – U.S. Market Opportunities

• Information Communication TechnologiesComputer Hardware & Networking

Ecommerce & IT Outsourcing

Media

Software & Enterprise Computing

Telecommunications & Wireless

• Sustainability • Sustainability

Energy & Resources

Bio Sciences

Green Technologies & Building

Renewable Energy

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Entering the U.S. Market

• Market analysis & entry strategy

• Forming a legal entity

• Forming a joint venture/strategic partnership

• Tax considerations

• Location considerations

• Employment and immigration• Employment and immigration

• Regulatory matters

• Intellectual property and confidentiality

• Engaging the right U.S. management

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Doing Business in the U.S. – Additional Considerations

• Very large and dynamic market

• Intellectual property (IP) is protected.

If you have not filed or registered IP, you should start the process. Otherwise, you

are not protected.

• Business culture is very direct – “Yes – No”

• Single language English language however, sales and • Single language English language however, sales and marketing literature will need to be localized

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Arizona & Greater Phoenix

• Historically, 2nd fastest population growth in U.S. – AZ population 6.5 million; 10 million by 2030

– Phoenix 5th largest U.S. city, metro has 4 million people

• Greater Phoenix economy $181.6 billion

• Deep-rooted presence of semiconductor and aerospace industries

• Arizona 6th largest technology exporter in U.S.• Arizona 6th largest technology exporter in U.S.

• Proximate to California, with 170 daily flights and operating expenses up to 40% lower.

• 10th busiest global airport for takeoffs/landings

• Open, multicultural environment; welcoming to new companies and people

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Rankings

• Named Phoenix one of the ten top 10 places in the country to

grow technology industry jobs (September 2009)

• Phoenix #1 among top 15 U.S. metros in Entrepreneurial Activity, double the activity of Seattle, Boston, Philly, Dallas and Chicago

• Arizona #2 U.S. state in Entrepreneurial Activity

• Phoenix named one of the ten best cities to start a business

• Phoenix ranked 2nd “Best Large Cities for Doing Business in U.S.” list

• Phoenix ranked 3rd “Best U.S. Cities for Jobs” index

• Greater Phoenix ranked 1st in best large metros for recruitment and attraction

• Arizona ranked 3rd lowest in terms of cost of labor

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Business Opportunity Areas - Arizona

• Information Communication Technologies

• Sustainability

• Others• Others

– Education – eLearning

– Manufacturing

– Aerospace

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Information Communication Technologies

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• Electronic components and sub-systems/systems

• Service and support of semiconductor manufacturing value chain

• Managed hosting and outsourcing services through direct provision and branded partner solutions complimenting significant data center and IT integration/service firms here

Business Opportunities

significant data center and IT integration/service firms here

• Software development and system solution

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Top Phoenix Area Employers

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Sustainability

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Business Opportunities

• Renewable Energy Product Manufacturing

• Solar

– R&D of solar cells

– Manufacturing and certification/test facilities

• TUV Rhineland PTL 1 of 3 in world (2 in Europe)

• Solar Test And Research (STAR) - 1 of 3 in world

– Engineering and installation services– Engineering and installation services

– Supplier services for mid-size and large projects

• Sustainable Construction

– Advanced Materials

– Installation/renovation/construction

– Consulting: analysis and plan implementation

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Arizona: One of the Leading Solar Markets

Arizona is poised to become the nation’s solar energy capital. More than 100 established solar

companies operate in the state providing a range of services including manufacturing, design,

installation, distribution, etc.

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First SolarFirst Solar

KyoceraKyocera

Green IdeasGreen Ideas

Renewable Energy Companies in Greater Phoenix

Manufacturer of PV modules designed for large scale, grid- connected solar power plants with

headquarters in Tempe

Vertically-integrated producers and suppliers of solar energy products with U.S. headquarters in Scottsdale.

Green Ideas, Inc. in Phoenix provides expert green building consulting for

building owners, architects, engineers, contractors and green product

manufacturers

Picked Arizona over Texas for 1st US manufacturing facility.

Stirling

Energy

Systems

Stirling

Energy

Systems

Arizona

Public

Service

Arizona

Public

Service

TUV

Rheinland

PTL

TUV

Rheinland

PTL

American

Solar

American

Solar

With headquarters in Scottsdale, SES is a global leader in the utility scale solar electricity market.

Arizona Public Service (APS) provides energy utilities to homes and businesses in Arizona.

APS operates one of the world’s premier Solar Test And Research (STAR) facilities, where

technologies are developed in the conversion of solar energy into electricity.

Arizona-based residential, industrial and commercial solar electric power systems

and engineering and contracting firm

A unique partnership with ASU, TÜV is the first in the world to offer full-scale PV testing and certification across the entire component chain of photovoltaic systems.

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Arizona State University (ASU)

Scale

• 68,000 students, among largest in U.S.

• 14th most international students in U.S.

• Over 500 degree programs

New American University:

• Excellence – Access – Impact

• Visionary leader: Michael M. Crow • Over 500 degree programs • Visionary leader: Michael M. Crow

Top 20 of U.S. research universities with no medical school

• $300 million enterprise, 12% CAGR since 2000

• Flexible Display Center named a “Top 10 Technologies of 2008” by WIRED

• Algae-to-fuel project ranked #11 on TIME Magazine’s “Top 50 Inventions for 2008”

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ASU Rankings

• U.S. News and World Report rankings

– ASU in top tier of national universities in U.S.

– #5 in “schools everyone should be watching”

– Three ASU colleges made the top 25 U.S. graduate programs list

• One of the top 100 universities in the world according to the Institute of Higher

Education, Shanghai Jiao Tong University.

• #2 in global student entrepreneurs (Entrepreneurs’ Organization)• #2 in global student entrepreneurs (Entrepreneurs’ Organization)

• Barrett Honors College chosen "Best of America" by Reader's Digest in 2005, "an Ivy

League-style education minus the sticker shock.”

• ASU students highly competitive in national scholarship competitions

• ~2,500 ASU freshmen are from top 10% of their high school class, more than

Harvard, Yale or Princeton.

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Strategic Research

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Future Workforce: ASU Students

Enrollment (Fall 2008) Degrees 2008/09

Undergrad Grad Total Undergrad Grad Total

ASU: ALL CAMPUS TOTAL 53,298 13,784 67,082 11,229 4,381 15,610

Engineering/Technology

Computer Science 774 390 1,164 119 140 256

Mechanical & Aerospace Engineering 1001 151 1,152 146 41 187

Computing Studies & Tech Management

395 291 694 48 35 83Management

Sustainability 178 70 248 2 2 4

Business

University Total 10,597 2,248 12,845 1,901 1,070 2,971

Computer Info Systems/Info Management

311 73 384 184 184

Marketing 857 857 329 329

MBA 1,375 1,375 835 835

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Consortium for Embedded Systems

Established 2001 as an industry/university partnership dedicated to developing a globally recognized center for embedded computing system technologies

Core Areas of Expertise

• Software Design and Verification for Embedded Hybrid Systems– Model-based embedded software

architecture, design and verification

– Software engineering and methodologies for mission and safety-critical systems

– Software test, verification, and certification

– Security for embedded systems– Security for embedded systems

• Power, Energy & Thermal Aware Design

• Programming on Embedded Multi-core Processors

• Embedded Processor and System-on-Chip Architecture

• Networked and Distributed Embedded Systems

• Robust IC and System Design

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• 190 tenured and tenure-track faculty, among the largest business faculty in U.S.

• Top 10 nationally for

U.S. News & World Report rankings:

#5: supply chain management

#15: information systems

#25: accounting

#24: Evening MBA

#25: Undergraduate Business program

#29: Full-time MBA

Work Force Development - Business

• Top 10 nationally for number of faculty with doctoral degrees.

• #25 in the world for business school research productivity (University of Texas at Dallas).

#29: Full-time MBA

Financial Times world rankings

#21 for doctoral programs

#33 for custom education programs for executives.

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Work Force Development - Technical

Nationally ranked undergraduate programs are among the top 10 percent of all accredited engineering programs in the U.S. Similarly engineering programs in the U.S. Similarly ranked engineering school programs include U.C. Davis, U.C. Santa Barbara, Yale, Lehigh and University of Colorado at Boulder

More than 1 million... square feet of new educational and research facilities have been constructed or acquired since 2003, a significant investment

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Flexible Display Center

Only one of it is kind in university environment that offers world class, comprehensive capabilities aimed at bridging gap between innovation and product development in order to develop useable products

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Information Communication Technologies

Institute for Computing, Information

Sciences and Engineering (InCISE)

– InCISE fosters computer science and applications of data acquisition, analysis and management, security, modeling, visualization and interpretation in interdisciplinary research, education and entrepreneurship.

Flexible Display Center

– Mission is to advance full-color, video rate, flexible display technology and catalyze development of a vibrant flexible display and flexible electronics industry to produce integrated electronic systems with advanced functionality.

– $100 million funding from U.S. Army over 10 years

– Over 25 corporate and academic partners:

ConnectionOne

– Mission is to develop the technology to enable end-to-end communication systems for a variety of applications, ranging from cellular to environmental and defense applications.

– Development of integrated RF and wireless circuits-on-a-chip to simplify & enable a small, portable, all-in-one communication device.

ASU Renewable Energy Summary

• Over 100 faculty

• Over 400 energy research faculty & staff

• 14 renewable energy-focused Research Centers

• 5 awards from DoE’s Solar America Initiative

• 44 current energy-related projects

Focus Areas

• Bio-energy (non-cellulose based)

• Photovoltaics

• Solar Thermal

• Fuel Cells and Batteries

• Photovoltaic Testing

• Power Systems/Grid Interface• 44 current energy-related projects with DoE, DoD and NSF

• Over $10M awards in 2007 and 2008

• Additional $4M of awards through SFAz/Industry for Tubes in the Desert and Heliae, and other sources

• Power Systems/Grid Interface

• Renewable Energy for the Built Environment

• Solar Supply Chain

• Solar Policy and Economics

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Test Bed for New Products & Services

ASU works closely with industry in

beta testing/new product rollout

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SkySong

• Over 1.2 million sq. ft. (112,000 sq. m) of mixed use space on 42 acres to be built out by 2015

A community that links

innovation, entrepreneurship,

technology and education to

raise the global stature of

ASU, the Center’s tenants and

the region.

use space on 42 acres to be built out by 2015

• 315,000 sq. ft. (30,000 sq m) currently open

• Stores, restaurants, cafes, apartments on site, and planned hotel

• Less than 3 miles/5 km from ASU’s Tempe campus

• Less than 8 miles/13 km from Sky Harbor International Airport

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Success Story – HVS Engineering Pte

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SkySong Global Case Studies

Eyepower Games

• Singapore

• Digital Learning

• Connections with and sales to local school districts

• Outcome: “Newsmaker” program used in 10

Adaptive Curriculum

• Turkey

• Provide soft landing for employees, adapt product to U.S. market, customer introductions

• Outcome: company acquired and expanded

Pacific Soft

• Mexico

• Provide market and strategic alliance assistance

• Outcome: Engagements with local retail companiesprogram used in 10

schools in Arizona and to facilitate collaboration between Navajo Elementary School and a Singapore school

• Outcome: Winner of Learning Magazine’s “Teacher Choice Award”

acquired and expanded

• Outcome: 5 international awards for technology innovation

• Outcome: $2.2 million in sales in first 18 months

• Negotiating 1,200 sq m lease at SkySong

companies

• Outcome: Business plan for full U.S. expansion

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Gateway to Accelerating Your U.S. Market Entry

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Thank You

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