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15/02/2011 1 http://kmd.dmu.ac.uk Why bids fail: Bidding for EU ICT research projects [email protected] Stephen Brown, 20 May 2010 http://kmd.dmu.ac.uk Overview FP7 ICT call 1 results Project types The evaluation process Evaluation criteria [email protected] • Scoring Good proposals Bad proposals http://kmd.dmu.ac.uk Most proposals fail [email protected] http://kmd.dmu.ac.uk FP7 ICT call1 results 188 eligible proposals submitted 12 proposals funded (52m Euros) 6% s ccess [email protected] 6% success Most proposals fail….. ……but not because they are bad http://kmd.dmu.ac.uk FP7 ICT call1 results Project type Funding requested Funding published IPs 181.5 M€ 20-32.5 M€ STREPs 506 8 M10-22 M[email protected] STREPs 506.8 M10-22 MNoEs 15.6 M€ 5 M€ CSAs 14.2 M€ 2.5 M€ Most proposals have to fail http://kmd.dmu.ac.uk Project types • STREPs • IPs • NoEs [email protected] • CAs • SAs

Overview Most proposals fail FP7 ICT call1 results FP7 ICT call1

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Page 1: Overview Most proposals fail FP7 ICT call1 results FP7 ICT call1

15/02/2011

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Why bids fail: Bidding for EU ICT research projects

[email protected]

Stephen Brown, 20 May 2010

http://kmd.dmu.ac.uk

Overview• FP7 ICT call 1 results• Project types• The evaluation process• Evaluation criteria

[email protected]

• Scoring• Good proposals• Bad proposals

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Most proposals fail

[email protected]

http://kmd.dmu.ac.uk

FP7 ICT call1 results• 188 eligible proposals submitted

• 12 proposals funded (52m Euros)

6% s ccess

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• 6% success

Most proposals fail…..

……but not because they are bad

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FP7 ICT call1 results

Project type Funding requested

Funding published

IPs 181.5 M€ 20-32.5 M€

STREPs 506 8 M€ 10-22 M€

[email protected]

STREPs 506.8 M€ 10-22 M€

NoEs 15.6 M€ 5 M€

CSAs 14.2 M€ 2.5 M€

Most proposals have to fail

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Project types

• STREPs• IPs• NoEs

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• CAs• SAs

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STREPs• Focused objectives• Clearly identified problem• Research and demonstration activities• Scope for competing approaches to solving

problems

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problems• Small scale (2-4 M€ over 1-2 years)

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IPs• Integration of projects within a coherent set of

activities• Outreach and validation are important• Include training, innovation, takeup and

dissemination activities• Active partners with substantial roles and clear

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• Active partners with substantial roles and clear responsibilities

• Large IPs (average range is 6-9 M€ over 3-4 years) need to show very clearly how they will make a significant impact in their target area

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NoEs• Aim is the durable integration of high

calibre research capacity• NoEs should involve the stakeholders,

especially industry

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p y y• Funding is for convergence and

embedding, not research• Size and funding of NoEs much smaller

than in FP6 (2-3M€ over 3 years)

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CSAs

• Bringing researchers together either in new areas (as forerunner of eventual NoEs)

• Supporting workshops and communities of

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pp g ppractice – eg in creating framework conditions for take up of research work

• Support for building and maintaining the body of evidence of research

• <1M € each

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The evaluation process

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The evaluation process

STREPs• Individual expert• Consensus Group• Panel meeting

IPs & NoEs• Individual expert• Consensus Group• Interim panel meeting

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• Panel meeting • Interim panel meeting• Hearing• Panel meeting

Plenty of opportunities to fail

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Evaluation criteria

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S/T QUALITY“Scientific and/ortechnological excellence(relevant to the topics addressed by the call)”

IMPLEMENTATION“Quality and efficiency of theimplementation and themanagement”

IMPACT“Potential impact through thedevelopment, disseminationand use of project results”

• Soundness of concept, and quality of objectives• Progress beyond the state-of-the-art• Quality and effectiveness of the S/T methodology and associated work plan

• Appropriateness of the management structure and procedures• Quality of the consortium as a whole (including complementarity, balance)

Quality and relevant

• Contribution, at the European and / or international level, to the expected impacts listed in the work programme under relevant topic/activity• Appropriateness of

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associated work plan • Quality and relevant experience of the individual participants• Appropriateness of the allocation and justification of the resources to be committed (budget, staff, equipment)

• Appropriateness of measures for the dissemination and/or exploitation of project results, and management of intellectual property

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Scoring0 - The proposal fails to address the criterion under examination or

cannot be judged due to missing or incomplete information.1 - Very poor. The criterion is addressed in a cursory and

unsatisfactory manner.2 - Poor. Serious inherent weaknesses in relation to the criterion in

question.3 - Fair. While the proposal broadly addresses the criterion, there are

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3 Fair. While the proposal broadly addresses the criterion, there aresignificant weaknesses that would need correcting.4 - Good. The proposal addresses the criterion well, although certainimprovements are possible.5 - Excellent. The proposal successfully addresses all relevant aspects

of the criterion in question. Any shortcomings are minor.

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Funding thresholds

• Proposals must score at least 3 on any criterion to be funded

• Proposals scoring 10 or above can be considered for funding

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considered for funding• 35% above threshold but not funded• Proposals scoring 13.5 or above are

usually considered for funding• You need drop only 3 half marks to fail

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FP7 ICT call1 results• 67% failed on multiple thresholds

• of these 43% failed on criterion 1 – scientific excellence relevant to the objectives

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• 52% IPs and 40% STREPS failed criterion 3 -impact

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Don’t give up

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What good proposals look like

• Describe your problem, explain why it is relevant and how you will tackle it

• Describe the specific state-of-the-art with referenced evidence, as well as the technical baseline, and expected advancements against

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p gwhich progress can be measured

• Show you understand the state of the art –don’t just list projects and articles

• Check the timelines and anticipated outputs of ongoing research in defining your starting point and the advances you will make – don’t replicate existing work

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What good proposals look like

• Explain how you will ensure impact• Adopt a scientifically sound approach to

involving users in the research, including to the assessment and validation necessary to build the evidence of impact

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p• Find the right partners – not necessarily the

nearest or most convenient. Do justice to the multi-disciplinary nature of the area – ensure the expertise and the roles are balanced and appropriate.

• Cost out work packages clearly and realistically

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Relevance

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Work Programme

• Target outcomes• Fifth call results

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Common mistakes

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• Provide yet another training solution for a particular set of users (eg training for engineers) with no new work on how people acquire skills and competences, in different contexts

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p ,• Develop a Learning Management System,

Content Delivery Platform or VLE – these are mainstream eLearning products

• Develop something for a specific language, geography, history and don’t justify how ICTs will improve learning in that field

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• Describe a “technology driven” type of project• Fail to leverage a balance of research across

the contributing disciplines• Fail to identify what the different disciplines

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y pcontribute

• Produce a proposal that tries to do everything and is just not credible. Often less is more

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Critical questions youshould ask yourselves

• Does the proposal address the right published target outcomes?

• Does the proposal address a new problem or offer different and innovative insights into an existing one?

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d e e a d o a e s g s o a e s g o e• How far is the problem you intend to address already

being tackled elsewhere?• Which communities are likely to benefit from the project /

how are they involved?• What will the benefits / impact of the project be?• What are the challenges and potential risks and how are

they tackled?

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Further information• Comprehensive EC guide to “How to fail”

– ftp://ftp.cordis.europa.eu/pub/ist/docs/telearn/what-not-to-do_en.pdf

• Introduction to Cultural Heritage & Technology

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Enhanced Learning, including links to programme descriptions, publications that describe currently funded projects and links to commission / project web sites and contacts.– http://cordis.europa.eu/fp7/ict/telearn-

digicult/home_en.html

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Stephen Brown

For further information contact

[email protected]

Stephen Brown