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OVERVIEW Handcrafted, Central Coast wines Great Value Distribution Objectives – By-the-glass at pubs and casual bistros – On-premise chain casual dining

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Page 1: OVERVIEW Handcrafted, Central Coast wines Great Value Distribution Objectives – By-the-glass at pubs and casual bistros – On-premise chain casual dining
Page 2: OVERVIEW Handcrafted, Central Coast wines Great Value Distribution Objectives – By-the-glass at pubs and casual bistros – On-premise chain casual dining

OVERVIEW

• Handcrafted, Central Coast wines

• Great Value

• Distribution Objectives

– By-the-glass at pubs and casual bistros

– On-premise chain casual dining accounts

– Independent retailers

– Regional grocery

Page 3: OVERVIEW Handcrafted, Central Coast wines Great Value Distribution Objectives – By-the-glass at pubs and casual bistros – On-premise chain casual dining

• Located along California’s Central Coast

• California’s fastest growing wine region & largest geographic appellation

• 24 square miles, 26,000 vineyard acres, 180+ wineries

• Wide day (85-105 degrees) to night (50-65 degrees) temperature swings

• More than 45 distinct soil types

• More than 40 wine grape varieties grown

PASO ROBLES AVA

Page 4: OVERVIEW Handcrafted, Central Coast wines Great Value Distribution Objectives – By-the-glass at pubs and casual bistros – On-premise chain casual dining

WINES• Cabernet Sauvignon• Petite Sirah• Zinfandel• Synergy

• Chardonnay• Muscat Canelli• Synergy Blanc

Page 5: OVERVIEW Handcrafted, Central Coast wines Great Value Distribution Objectives – By-the-glass at pubs and casual bistros – On-premise chain casual dining

• Fact Sheets

• Varietal Shelftalkers

• Blank Shelftalker Templates

• Tasting Mats

• Tasting Note Sheets

SUPPORT MATERIALS