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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 April 2014 Overview for SF DW Meetup

Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

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Page 1: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

April 2014

Overview for SF DW Meetup

Page 2: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

• Overview: Data Virtualization and CIS

–The Challenge: Agile BI/Analytics

–The Business Pain: Silos Proliferating

–The Solution: Data Virtualization

–Cisco Information Server and DV Suite

–Q & A

• Collage: Self-Service Sandboxing

–The Challenge Made Personal

–Collage: Personal DV Sandbox

–Demo

–Early Access Program

–Q & A

Page 3: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Page 4: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Data Integration Is the Biggest Bottleneck

“30% organizations needed at least 3 months or

more to develop a complex report or dashboard.”

“33% indicated they

needed more than 3 months to add a new data

source.”

Source:

Page 5: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

“Analysts spend more than 50% of their time

pulling together their data”

Transformation

process

Transformation

process Transformation

process Transformation

process

Production

databases

Data staging area Data warehouse Data marts Personal data

stores Source:

Rick van der Lans

Develop a business insight

Analyze the results

Build the model/ report

Build a sandbox for

the data

Access the data

Find the data

• Too many steps

• Not enough business involvement

• Difficult to change

The iterative nature of analytics further

magnifies the data integration bottleneck

Page 6: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Data Silos Proliferating, Data Is Now Distributed Everywhere

How Does the Business Leverage All the Data?

Page 7: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Unified Business-friendly View Of All Data for Better Business Outcomes

Cisco Data Virtualization

Page 8: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Immediate

Access

5-10x

Faster

Up to 75%

Cost Savings

Higher Impact Empower people to achieve better

business outcomes with instant access to

all the data they want, the way they want it.

More Agile Respond faster to your ever

changing business conditions and

analytics/BI needs.

Less Expensive Data virtualization’s streamlined

approach reduces complexity and

saves money.

Better Business Outcomes, Faster, for Less

Cisco Data Virtualization

Page 9: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Transformation

process

Data staging area

Transformation

process

Data warehouse

Transformation

process

Data marts Production

databases Source:

Rick van der Lans

“Analysts spend more than 50% of their time

pulling together their data”

Develop a business insight

Visualize the analysis

results

Analyze the data

Build Access Find

• Too many steps

• Not enough business involvement

• Difficult to change

• Find

• Access

• Build

Virtual views

Transformation

process

Personal data

stores

Build a sandbox for

the data

Access the data

Find the data

Data Virtualization

• Fewer Steps

• Quicker Validation

• Easier to Maintain

5-10X Faster with

Data Virtualization

Page 10: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

1) I need to build BI/Analytics

application that looks like

this…

2) The view or data service

needs to look like this…

3) And the data comes from

these sources, in these

formats…

Page 11: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Design Steps

1. Introspect available data

2. Discover hidden relationships

3. Model individual view/service

4. Validate view/service

5. Modify as required

Benefits

• Automates difficult work

• Improves time to solution

• Increases object reuse

Page 12: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Production Steps 1. Application invokes request

2. Optimized query (single statement) executes

3. Deliver data in proper form

Benefits

• Up-to-the-minute data

• Optimized performance

• Less replication required

Page 13: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Production Steps 1. Cache essential data

2. Application invokes request

3. Optimized query (leveraging cached data) executes

4. Deliver data in proper form

Benefits

• Boosts performance

• Avoids network constraints

• Allows 24x7 availability

Page 14: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Development Environment

Cisco Information Server

Runtime Server Environment Management Environment

XML

Packaged Apps RDBMS Excel Files Data Warehouse OLAP Cubes Hadoop / “Big Data” XML Docs Flat Files Web Services

Human Capital Management

Governance, Risk & Compliance

Business Intelligence

Customer Experience Management

Mergers & Acquisitions

Single View of Enterprise Data

Supply Chain Management

Analytics

Cisco Data Virtualization Platform

Discovery

Studio

Adapters

Manager

Monitor

Active Cluster

Page 15: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

Page 16: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

Page 17: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

Data staging area

Transformation

Process

Data warehouse

Transformation

Process

Data marts Production

databases Source:

Rick van der Lans

“Analysts spend more than 50% of their time

pulling together their data”

Develop a business insight

Visualize the analysis

results

Analyze the data

Transformation

Process

Personal data

stores

Build a sandbox for

the data

Access the data

Find the data

Transformation

Process

• Can’t wait for IT

• Knows the business

• Knows his/her analytics tools

• Doesn’t necessarily know SQL

Page 18: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

Sandbox

• Personal CIS Server

• SQL-Free View Designer

• Live or Locally Cached Data

• Presents Relational Views

• JDBC, ODBC, ADO.Net

• Operationalize Resulting Views

Build a sandbox

Access the data

Find the data

Data Warehouses CIS Instances

Production

Databases Big Data

IT-Managed Data Stores

Analyst’s Data Stores

Power Analytics / Mining

Develop a business insight

Visualize the analysis

results

Analyze the data

Traditional BI

Visualization

Page 19: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

Add File and DB Sources

Define a Sandbox

Design a View I: Join

Looking at View Data

Design a View II: Summarize

Page 20: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

Active participants wanted

• Tell us more about your use cases

• Get hands-on with the product, provide feedback

• Webcasts for feedback on features under development

Alpha now, Beta 1 in a few months

Send email to [email protected] to participate

Page 21: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

TOMORROW starts here.

Page 22: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

• Cisco Data Virtualization federates market, on-line and historical data on demand

• Historical data moved to Hadoop for immediate access

• Expand credit risk algorithms

across 89 sources including

• Real-time market data

• Online data (30 days /

400 million records)

• Historical data on tape

(30 days to 5 years data)

Data Virtualization Solution Impact on Customer Customer Challenge

Barclays Capital

• Improved credit risk decision making and compliance using 5 year trend data

• Saved $1.Mm in development costs with SQL (vs. MapReduce) and no data warehouse

• Utilized Hadoop for price of tape

Page 23: Overview for SF DW Meetup DV for SF DW Meetup 2014-04-23.pdfEmpower people to achieve better business outcomes with instant access to all the data they want, the way they want it

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

• Built a flexible virtual data layer across all source systems

• Run predictive analysis to make better business decisions and improve the customer experience

• $21M in increased revenue in first year

• Manpower reduced from 5 FTEs to 1 FTE

• Now 5-6x faster customer adoption of products

• Understand customers’ needs and ways to influence subscriber base

• Integrate and analyze Customer Survey Data, Operational Data & Demographic Data

Data Virtualization Solution Impact on Customer Customer Challenge

Comcast