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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
April 2014
Overview for SF DW Meetup
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
• Overview: Data Virtualization and CIS
–The Challenge: Agile BI/Analytics
–The Business Pain: Silos Proliferating
–The Solution: Data Virtualization
–Cisco Information Server and DV Suite
–Q & A
• Collage: Self-Service Sandboxing
–The Challenge Made Personal
–Collage: Personal DV Sandbox
–Demo
–Early Access Program
–Q & A
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Data Integration Is the Biggest Bottleneck
“30% organizations needed at least 3 months or
more to develop a complex report or dashboard.”
“33% indicated they
needed more than 3 months to add a new data
source.”
Source:
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
“Analysts spend more than 50% of their time
pulling together their data”
Transformation
process
Transformation
process Transformation
process Transformation
process
Production
databases
Data staging area Data warehouse Data marts Personal data
stores Source:
Rick van der Lans
Develop a business insight
Analyze the results
Build the model/ report
Build a sandbox for
the data
Access the data
Find the data
• Too many steps
• Not enough business involvement
• Difficult to change
The iterative nature of analytics further
magnifies the data integration bottleneck
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Data Silos Proliferating, Data Is Now Distributed Everywhere
How Does the Business Leverage All the Data?
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Unified Business-friendly View Of All Data for Better Business Outcomes
Cisco Data Virtualization
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Immediate
Access
5-10x
Faster
Up to 75%
Cost Savings
Higher Impact Empower people to achieve better
business outcomes with instant access to
all the data they want, the way they want it.
More Agile Respond faster to your ever
changing business conditions and
analytics/BI needs.
Less Expensive Data virtualization’s streamlined
approach reduces complexity and
saves money.
Better Business Outcomes, Faster, for Less
Cisco Data Virtualization
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Transformation
process
Data staging area
Transformation
process
Data warehouse
Transformation
process
Data marts Production
databases Source:
Rick van der Lans
“Analysts spend more than 50% of their time
pulling together their data”
Develop a business insight
Visualize the analysis
results
Analyze the data
Build Access Find
• Too many steps
• Not enough business involvement
• Difficult to change
• Find
• Access
• Build
Virtual views
Transformation
process
Personal data
stores
Build a sandbox for
the data
Access the data
Find the data
Data Virtualization
• Fewer Steps
• Quicker Validation
• Easier to Maintain
5-10X Faster with
Data Virtualization
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
1) I need to build BI/Analytics
application that looks like
this…
2) The view or data service
needs to look like this…
3) And the data comes from
these sources, in these
formats…
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Design Steps
1. Introspect available data
2. Discover hidden relationships
3. Model individual view/service
4. Validate view/service
5. Modify as required
Benefits
• Automates difficult work
• Improves time to solution
• Increases object reuse
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Production Steps 1. Application invokes request
2. Optimized query (single statement) executes
3. Deliver data in proper form
Benefits
• Up-to-the-minute data
• Optimized performance
• Less replication required
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Production Steps 1. Cache essential data
2. Application invokes request
3. Optimized query (leveraging cached data) executes
4. Deliver data in proper form
Benefits
• Boosts performance
• Avoids network constraints
• Allows 24x7 availability
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Development Environment
Cisco Information Server
Runtime Server Environment Management Environment
XML
Packaged Apps RDBMS Excel Files Data Warehouse OLAP Cubes Hadoop / “Big Data” XML Docs Flat Files Web Services
Human Capital Management
Governance, Risk & Compliance
Business Intelligence
Customer Experience Management
Mergers & Acquisitions
Single View of Enterprise Data
Supply Chain Management
Analytics
Cisco Data Virtualization Platform
Discovery
Studio
Adapters
Manager
Monitor
Active Cluster
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
Data staging area
Transformation
Process
Data warehouse
Transformation
Process
Data marts Production
databases Source:
Rick van der Lans
“Analysts spend more than 50% of their time
pulling together their data”
Develop a business insight
Visualize the analysis
results
Analyze the data
Transformation
Process
Personal data
stores
Build a sandbox for
the data
Access the data
Find the data
Transformation
Process
• Can’t wait for IT
• Knows the business
• Knows his/her analytics tools
• Doesn’t necessarily know SQL
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Sandbox
• Personal CIS Server
• SQL-Free View Designer
• Live or Locally Cached Data
• Presents Relational Views
• JDBC, ODBC, ADO.Net
• Operationalize Resulting Views
Build a sandbox
Access the data
Find the data
Data Warehouses CIS Instances
Production
Databases Big Data
IT-Managed Data Stores
Analyst’s Data Stores
Power Analytics / Mining
Develop a business insight
Visualize the analysis
results
Analyze the data
Traditional BI
Visualization
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
Add File and DB Sources
Define a Sandbox
Design a View I: Join
Looking at View Data
Design a View II: Summarize
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Active participants wanted
• Tell us more about your use cases
• Get hands-on with the product, provide feedback
• Webcasts for feedback on features under development
Alpha now, Beta 1 in a few months
Send email to [email protected] to participate
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
TOMORROW starts here.
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
• Cisco Data Virtualization federates market, on-line and historical data on demand
• Historical data moved to Hadoop for immediate access
• Expand credit risk algorithms
across 89 sources including
• Real-time market data
• Online data (30 days /
400 million records)
• Historical data on tape
(30 days to 5 years data)
Data Virtualization Solution Impact on Customer Customer Challenge
Barclays Capital
• Improved credit risk decision making and compliance using 5 year trend data
• Saved $1.Mm in development costs with SQL (vs. MapReduce) and no data warehouse
• Utilized Hadoop for price of tape
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
• Built a flexible virtual data layer across all source systems
• Run predictive analysis to make better business decisions and improve the customer experience
• $21M in increased revenue in first year
• Manpower reduced from 5 FTEs to 1 FTE
• Now 5-6x faster customer adoption of products
• Understand customers’ needs and ways to influence subscriber base
• Integrate and analyze Customer Survey Data, Operational Data & Demographic Data
Data Virtualization Solution Impact on Customer Customer Challenge
Comcast