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Overview•Adsense Niches•Keyword Research•Content Structure•Themes/Plugins
•Authority vs. Niche Sites•Backlinks
Adsense Questions
What Are Good Adsense Niches?
•Adsense Clickers are Primarily Information Seekers—Not Ready to Buy
•Can’t Go Wrong with Evergreen Niches: Health, Wealth, Relationships
•Travel Also Very Good
Adsense Questions
What About Physical Products?
•Can usually be monetized more effectively with Amazon or other affiliate programs.
•Remember that if they click on an Amazon link, they may buy something completely different!
•Test it out!
Adsense Questions
Keyword ResearchThree Important Tools:
•Contextual Targeting Tool•Adwords Keyword Tool•Traffic Travis
Adsense Questions
Contextual Targeting Tool•Need Adwords Account—Do Not Have to Use for PPC Campaigns
•Helpful for Niche Research Too—Open Up Tabs
•Want Minimum CPC of $1.00
Adsense Questions
Adwords Keyword Tool
•Make sure that there are lots of available ads
•Ignore the CPC shown by this tool; not accurate for Adsense
•How much search volume is good? Depends on CPC as shown by Contexual Targeting Tool
Adsense Questions
Traffic Travis•Free tool
•Useful to see if ranking pages are well optimized
•Take results with a grain of salt
Adsense Questions
Traffic Travis•To use for analysis, choose “SEO Analysis” module, input your keyword, search location and “Analyze Top 10”
•Important to check: PR, Age, Title, Description, H1 Tag
Adsense Questions
If it ain’t optimized. . .it’s easier to rank
•Ignore “shopping sites” in your results; generally not optimized well
•Much easier to rank for keyword if you have EMD, keyword in url, keyword in title
•Top three results most important to analyze competition for
Adsense Questions
Earnings Goals
Let’s say our goal is to make $100 per month with our Adsense site—how do we get there?
Let me show you the pieces of the puzzle!
Adsense Questions
Introducing: Scary Adsense Math!
•We can use a mathematical formula to determine how many visitors and clicks we need to generate a certain income
Adsense Questions
The Criteria
•Let’s assume that our site gets a CTR of 5% for easy calculation
•Also, we said previously that we want our keywords to have a value of at least $1.00 as per the CTT
Adsense Questions
How Many Clicks Do We Need to Generate $100?
•Google pays 68% of the value of a click for Adsense, so our $1.00 cpc is actually worth 0.68 to us
•We want $100, so let’s divide that by 0.68 to see how many clicks we need to get that amount
•Therefore, we need 100/.68=147 clicks per month to generate $100 per month
Adsense Questions
How Many Visitors Do We Need to Generate $100?
•Now we need to know how many visitors we need to generate 147 clicks•Formula=# visitors *.05ctr=147 clicks•Answer=2940 visitors/30 days in month=98 daily visitors•(Calculation: 147/.05=2940)
Adsense Questions
How Much Search Volume Do We Need to Generate $100?
•This formula is based on the fact that the 1st three positions in Google generate 62.4% of all clicks•This is why you must rank in top 3 tomake good money with Adsense
Adsense Questions
How Much Search Volume Do We Need to Generate $100?
Percentage is based on 100, right?
We know that 20.86% of visitors will click through if we are in the top 3 slots. So 20.86 X 4.79=100% of needed search volume
Next multiply the # of visitors X 4.79=Total search volume of 14082 needed to generate $100.00
Adsense Questions
All This in a Single Keyword????
Don’t Sweat It!
Create groups of related keywords to reach your goal of $1.00 CPC minimum and manageable competition
Adsense Questions
How Can I Find These Keywords?
•First place to start is Contextual Targeting Tool
•All keywords in the group have the same CPC
Adsense Questions
Site Structure•Sites should be constructed in a hierarchy (silo)
•Primary keywords should also be the names of categories for your sites
•Secondary keywords link to posts with primary keywords—Use LSI keywords, or keywords you find out that you’re ranking for accidentally
Adsense Questions
Homepage
Category Category
Primary Keyword
Primary Keyword
Primary Keyword
Primary Keyword
Secondary Keyword
Secondary Keyword
Content Creation•Now that our keyword research & URL mapping is complete, it’s time to create our content
•One thing you should do is create a G+ profile & use authormarkup—Don’t skip this!
Adsense Questions
Content Creation•Length of post: 750+ Words for a keyword you want to rank for, but vary it
•Use your main keyword in the post title
•Use LSI keywords in your content and in subheadings
•Link to another post and to an authority site
Adsense Questions
Content Creation•Keyword density 1-2%--Write for humans, not for bots
•Include an image with variation of keyword in alt text. Don’t skip this!
•Include related YouTube video. Reduces bounce rate.
Adsense Questions
Bonus: Sneaky Tip to Beef Up Your Content
Adsense Questions
Get Your YouTube video transcribed atSubPLY.com and include the transcriptionbelow the video
Cost .99 per minute of video
You can add captions for an additional fee
Content Creation•Include some bullet points in your content
•Set homepage to show more than one post
•Utilize content curation—Create content faster & easier, plus Google loves it
Adsense Questions
Content Curation•Faster, easier way to create content—Use other people’s content to build new content around
•Includes the outbound links to authority sites that Google loves
•Start a list of keywords for content curation in Google Alerts
Adsense Questions
What About Bolding, Italicizing and All That Stuff?
•I have stopped doing this—over-optimization.
***But I do get my keyword in the title, and 1st & last sentence***
•Write naturally, include those LSI keywords as headlines
•Use white space, make your stuff easy to read—keeps readers on the site longer
Adsense Questions
Mandatory Pages
Adsense Questions
•You must include a privacy policy page (TOS)
•Contact page
•If you have affiliate links other than Adsense, create a disclaimer page too.
Sticky Posts
Adsense Questions
•Make your posts containing your primary keywordsticky
•This will give them a homepage link and helpthem to rank more easily
Themes
No specific themes, but stay away from “Made for Adsense”themes
Frameworks are nice because they generally load faster than regular themes with plugins
Adsense Questions
Adsense Plugins•Be a little wary of free Adsense Plugins. Some reports around that creators like to stick in their code instead of yours!
•I like “Easy Adsense Pro” which is a very cheap $4.95. Good for unlimited sites
Adsense Questions
Other PluginsTry not to use too many plugins as they can slow your site down. Page load speed is a ranking factor!•All-in-One SEO (Check canonical URLs)•Google XML Sitemaps•Privacy Policy Generator•Contact Form 7•WPSmush.it (Compresses images—speeds up site)•WP Firewall
Adsense Questions
Ads•Google brought in an “Above the Fold” penalty for too many ads earlier this year.
•This doesn’t mean you can’t have any ads above the fold. It means there should be more content than ads above the fold.
•Google lies a lot! Don’t trust them!
Adsense Questions
What Are the Best Ad Sizes & Types?
•Google tells us that mixed (text & image) ads produce higher earnings.
•Don’t take this at face value! You must test this!
•You should be setting up channels so you can see what ad sizes & types produce the highest returns
Adsense Questions
What Are the Best Ad Sizes & Types?
•I like these sizes, but feel free to experiment:
•160X600 Skyscraper in upper left hand sidebar•336X280 Large rectangle (wrap content)•728X90 Leaderboard
•Try text link ads too
Adsense Questions
Authority Sites vs. Niche Sites
•What’s better? Authority or niche site?
•Both have good & bad points!
Adsense Questions
Authority Sites•Authority Sites—More income potential per site, but more to lose too
•You are not necessarily safer from the wrath of Google with an authority site. Again, don’t put all of your eggs in one basket!
Adsense Questions
Niche Sites•Niche sites with EMD still ranking well, despite what you may have heard
•Can fly under the radar as total earning potential not as great. Just don’t get too many sites in the same account!
Adsense Questions
Solution: Do Both!•Create an authority site or two, but don’t count on this as your sole means of income—too risky!
•A few smaller niche sites never hurt—Good way to test out new niches.
•Medium sized sites 15-25 pages a good bet
Adsense Questions
Link Velocity
•Speed at which links can be built to your site
•Varies with age of site
•Consistency the key to link building
Adsense Questions
Link Volume
•How many links do you need to rank?
•Depends on competition for keywords
•Again, consistency is key. In general, aged domains can take on a greater volume of links
Adsense Questions
Link Variety
•More important than ever!
•Make sure to vary your anchor text! Use bare URL, “Click here”; “Read more”, etc.
•Tip: Check out the Adwords Tool for your url for anchor text ideas
Adsense Questions
Link Variety
•More important than ever!
•Make sure to vary your anchor text! Use bare URL, “Click here”; “Read more”, etc.
•Tip: Check out the Adwords Tool for your url for anchor text ideas
Adsense Questions
Link Sources1. High PR article directories2. Videos3. Slide sharing/software sharing sites4. Private blog networks5. Guest posting6. Web 2.0s (Squidoo, WetPaint, Blogger, etc.)
Adsense Questions
Link Sources (Continued)7. Social Links—More important than ever (G+--use
author mark-up; Facebook, Twitter, Pinterest, etc.)
***Note***Keep a good eye on your CTR if you are getting a lot of social traffic. Tends to not convert as well; could lead to Smart Pricing
8. Infographics—Can be ordered from Fiverr
Adsense Questions
Infographics
•Make free infographics at:
•http://piktochart.com•http://easel.ly•http://infogr.am
Adsense Questions
Infographics•Submit infographics at:
http://infographicdatabase.com/list-of-infographic-submission-websites/
http://www.paddymoogan.com/2012/01/14/list-of-infographic-sites-for-link-building/
Adsense Questions
List Building
•Best way to drive traffic on demand
•You don’t have to sell in your emails—you can just notify them of new posts to read (and maybe click on an ad or two)
•Can occasionally send special offers to your list
Adsense Questions