Auto Mania is a virtual simulation, which will allow you to experience purchasing, maintaining, and using

a vehicle.

Overview• Each user starts with $13,000• Vehicle purchasing

– Vehicle selection– Trim selection– Color selection– Option selection

• Separate income from dealership purchases.• Participate in events

– Vehicle capability determines the outcome.

• Challenge users– Winner determined based on vehicle specifications.

Purchasing a vehicle

Car buying experience.Simple. Quick. Easy.

Realism• Accurate vehicle

specifications– Miles per gallon– Top Speed – Acceleration– Fuel Capacity

• Accurate vehicle prices• Options and accessories

reflect performance.• Event and vehicle

preparation affect outcome.

Capabilities and Exposure• User actions posted user

wall and on home page feed.

• Messages, images, and videos seen by friends.

• Users mainly from: US, Canada, and UK.

• Average time on site: 30 minutes.

Age DistributionAge Female Male Total

13-17 2% 7% 89

18-24 5% 21% 26%

25-34 7% 23% 30%

35-44 16% 9% 25%

45+ 7% 2% 9%

Total 37% 63% 100% 13-17 18-24 25-34 35-44 45+0%

5%

10%

15%

20%

25%

FemaleMale

Auto Mania TVCommercial spots viewed will earn each user in game money per unique view.Videos can be sent to friends and commented on.

Full Facebook IntegrationAll products, videos and user garages are implemented within Facebook’s core features. In 3 clicks users can then advertise any product to all their friends.

Story posted to wallIt immediately appears on the feed where all friends will see.Most users have on average of 125 friends. Majority of my users have over 200 friends.

Automaker Participation• Product Integration

– Chevrolet– Cadillac– Ford

• Integrate Dealerships– Users earn income from

dealerships and unlock new events

• Receive product feedback– User feedback on future

products (ie. Volt, Cruze, Fiesta, etc.)

User GarageAbility to view content related to vehicles in garage.Relevant information to the user.

Benefits• Advertise vehicles

– Introduce new and future vehicles– Focus advertisements by demographics– Display videos through Auto Mania TV

• Perform market research– Enable feedback for upcoming launches, new options, new colors, or

new accessories– Track user preferences for entry level vehicles– Determine the popularity and receive feedback on airing commercials

Research Sample

50.1%

26.5%

23.4%

Entry Level PopularityAveo5 Aveo Sedan Spark Popular Colors

Black Granite Metallic 18.6%

Sport Red 11.6%Blue Moon 7.6%Black 5.9%Bright Blue 4.6%Victory Red 4.5%Summit White 3.9%Cosmic Silver 3.8%Summer Yellow 3.6%Tahiti Green 2.7%Sparkle Blue 2.5%Moist Green 2.4%Blue 2.0%

Future - Users• Expand to a more customizable environment

– Full control over vehicle customization – Pre-event / challenge tweaks for more accurate responses

• Community events– Design competitions, winner’s car featured in Auto Mania

• Worldwide locations– Expand Auto Mania to include locations throughout the world– Vehicles can be bought and driven only in specific locations

• Full control over personal information and transparency on how it is shared

Future - Automakers• Backend interface to retrieve stats and comments• Expand the purchasing system to an OEM level

– Allow customers to purchase a vehicle online– Payment processing to be similar to one developed through cy-Mall

• Integrated customer support channels– Allow user to share information with automaker to improve support

efficiency (Based on user’s privacy settings)– Integrated frequently asked questions, to find answers immediately,

for all automakers