Overview

Project Goals• Let America know… the truth about civil justice issues

• Build and energize a national base of citizen support

• Provide attorneys with an effective, affordable marketing tool

How?

You Should KnowEmail-based Newsletter

You Should KnowEmail-based Newsletter

Customized by each individual trial lawyer

You Should KnowEmail-based Newsletter

Customized for each individual trial lawyer

Professional content guided by state trial lawyer associations

You Should KnowEmail-based Newsletter

Customized by each individual trial lawyer

Professional content guided by the association

Monthly survey

You Should KnowEmail-based Newsletter

Customized by each individual trial lawyer

Professional content guided by the association

Monthly giveaway

Podcast social media component

You Should KnowEmail-based Newsletter

Customized by each individual trial lawyer

Professional content guided by the association

Monthly giveaway

Podcast social media component

Recent IssuesYou Should Know

Auto Insurance Limits

Recent IssuesYou Should Know

Auto Insurance Limits

Dangerous Toys

Recent IssuesYou Should Know

Auto Insurance Limits

Dangerous Toys

Medical Mistakes

Recent IssuesYou Should Know

Auto Insurance Limits

Dangerous Toys

Medical Mistakes

Bullying

Annual IssueJustice Served Awards

Vividly demonstrates campaign effectiveness

Improving image of trial lawyers and their clients

Generating referrals

Annual IssueJustice Served Awards

Easy AdministrationAccount Management

PersonalizationIntuitive ControlsMember or Guest Accounts

Let America KnowAction Alert

Reserved for issues when timely action is required.

Message controlled by association, but still sent by member attorney.

Leverage• 100 Members X 100 Subscribers

• 10,000 Motivated Citizens/ Month

• 120,000-Plus Positive Impressions/ Year

• 50 States X 10,000 = 500,000 People Per Month!

Leverage• Reader Surveys & Contests

• Topical Podcasts

• Share This for Facebook, Twitter, Email, Other Social Media

State AssociationsCurrent Sponsors

• Iowa Association for Justice, Brad Lint, Andrew Mertens

• Wisconsin Association for Justice, Jane Garrott, Ruth Simpson

• Minnesota Association for Justice, Carla Ferrucci, Lois Wiggin

• New Hampshire Association for Justice, Ellen Shemitz, Julian Keenan

Let America KnowCost

$49.95/ Month - $99 Activation Fee

One Flat Fee. No Hidden Costs. No Contracts. No Subscriber Limit.

Permission-Based E-Mail Documented As Highly Effective Marketing Tool

ROI Nearly 50 to 1

Questions?

Learn More: www.LetAmericaKnow.comwww.justicebashers.comToll Free: (866) 589-7670