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Overcoming Social Media Challenges
Vivek Arora & Gaby MokryJSOM Web Services
at the Naveen Jindal School of Management
Vivek AroraDirector, Web and Social Media
3.5 years with Naveen Jindal School
of Management, UT Dallas.
8 years of experience with designing web/mobile applications.
3 years of experience with implementing and managing social media.
Gaby MokrySocial Media Specialist at Naveen
Jindal School of Management
JSOM Social Media● Started 3 years ago
● Had no presence
● Started with Facebook, Twitter and Instagram
● Idea?
○ Use as a medium to connect with current students and
share news, events and accomplishments.
○ Engage students with contests and trivia.
Facebook Stats - Likes
Facebook Stats - Post Reach
Facebook Stats - Post Reach
Facebook Stats - Total Reach
Facebook Stats - Post Types
Twitter Stats
Twitter Stats
Twitter Stats - Engagement
Twitter Stats
Instagram Stats - Followers
24Average follower growth/week
(last 3 months)
Follower Growth - Last 3 months
Instagram Stats - Engagement
766Total Posts
35Average Likes/Post
1Average Comment/Post
Instagram Stats - Posts
Instagram Stats - Posts
Instagram Stats - Posts
Instagram Stats - Posts
Social Media Challenges
Challenge #1Defining your main objectives.
Who am I talking to?
It’s important to know exactly who your audience is so you can tailor your message accordingly.
Who’s my audience?
Get to their core.
Initial Strategy
- Started out posting program news, events and links to our website
- Weren’t getting a lot of engagement- So we had to get creative...
Student Takeovers
- 4 photos
- 292 likes
Internship Spotlight
- 12 interviews
- Turned into optimized
blog posts, Facebook
Student Spotlights and
shareable videos
Alumni Spotlight
- Doug Hermann, BS ‘14
- Broker Associate, The
Weitzman Group
- Double Major Finance
and Business Admin
- President of UT Dallas
Real Estate Club
- Placed 1st in Internt’l
Council of Shopping
Centers’ Texas Contest
- Adviser 2014 JSOM
ICSC Team
Challenge #2Keeping students engaged and
involved
How do you grab the attention of students in a content-heavy world?
Involving the influencers
Create experiences your top influencers will want to talk about
- Twitter Campaign
- Welcome Week
- Coffee Chats
- Blog launch tabling events
- Partnership with Kwest for 40th Anniversary
#JSOM40Trivia Twitter Campaign
#JSOM40 Trivia Twitter Campaign
You won’t get what you want unless you ask.
Trying new things = Positive results!
Welcome WeekSpent: $200 on rentals + $2,000 on promotional items
Generated a spike of followers on Instagram, Twitter and Facebook.
& feel-good brand loyalty.
= Priceless.
Blog
- Student shared post
- Gained 113 likes and 21
comments on shared post
- Reached her social circle
Challenge #3What content does our audience
like to view?
According to our analytics, our best performing posts are rankings, spotlights and important updates.
Top Post: Rankings
Top Post: Spotlights
Top Post: Event Updates
Challenge #4Staying relevant and on top of
trends
Make it easier on yourself by signing up for daily inbox newsletters from industry news outlets.
Staying relevant
- Sign up for weekly newsletters
- Watch daily trending hashtags
- Read up on social media blogs
- Crowdsource
- Listen to your community
- Keep an eye out on
competition
- Watch webinars
- Keep up with Industry Leaders- Gary Vee
Staying Relevant
Keeping up with industry leaders - Gary Vaynerchuk
Challenge #5Welp! What tools can I use for
help?
Managing content can become tedious and exhausting. Using these online tools can help save time and your sanity.
Online Tools
Time Management- Hootsuite.com
Video- Animoto.com
Campaign Management- Woobox.com
Instagram Stats- iconosquare.com
Graphic Design- canva.com
Hootsuite
Iconosquare
Canva
Summary1. Know your audience
2. Post relevant and
fresh content
3. Keep audience
engaged and
involved
4. Stay on top of
industry trends
5. Work smarter not
harder
Thank you!
