Eight percentagepoint increase in male viewership during IPL

Top 20 programmes (1630 – 2430)(All channels)

IPL dominating the 1630-2430 time band. All top 20 programmes are IPL matchesAvg TRP of top 20 programmes: Pre-IPL 2.8; during IPL 5.08

ALL INDIA

North West*

West Bengal

Andhra Pradesh

Karnataka

Tamil Nadu

Kerala

New Delhi

Mumbai

Kolkata

Hyderabad

Bangalore

Chennai

KKR/RCB(Bangalore)

MI/RCB(Mumbai)

CSK/MI(Chennai)

DC/KKR(Kolkata)

DC/RR(Hyderabad)

KP/RR(Jaipur)

RR/DD(New Delhi)

KP/MI(Mohali)

DC/DD(Hyderabad)

CSK/KP(Mohali)

RCB/RR(Bangalore)

KKR/CSK(Chennai)

Royal Challengers Bangalore

Mumbai Indians

Kolkata Knight Riders

Deccan Chargers

Kings XI Punjab

Rajasthan Royals

Chennai Super Kings

Delhi Daredevils

18 Apr

18 Apr

23 Apr

20 Apr

24 Apr

21 Apr

21 Apr

25 Apr

22 Apr

19 Apr

19Apr

26 Apr

7.2

5.9

5.9

5.8

5.4

5.3

5.1

5.0

4.7

4.5

4.0

3.6

Match 1

Match 5

Match 8

Match 4

Match 9

Match 6

Match 3

Match 10

Match 7

Match 2

Match 12

Match 11

Star Plus Zee TV Sony

1

2

3

4

5

6

7

8

9

10

11

12

Prime time

Prime time

Prime time

Evening

Prime time

Prime time

Prime time

Prime time

Prime time

Evening

Prime time

Prime time

ALL INDIA

West Bengal

NorthWest*

Karnataka

Andhra Pradesh

Tamil Nadu

Kerala

Mumbai

Hyderabad

Kolkata

New Delhi

Bangalore

Chennai

131

62.8

36.7

13.8

10.5

14.2

3.8

12.5

14.2

9.4

5.7

5.6

6.4

74.2

37.4

23.6

7.5

5.8

5.5

1.4

7.7

7.5

5.9

3.6

3.1

2.2

57

60

64

54

56

38

38

61

53

63

63

55

34

MarketTotal population

(million)Cumulative reach (mn) Market Avg TRP

% of populationreached through IPL

Overall cumulative reach for the first 12 matches

Overall share gain for the channel across dayparts...Evening to prime time band for the channel during IPL jumps by 404% over the previous week

...results in denting viewership across key genres including general entertainmentShare of viewing (Time: 16.30 to 24.30)

IPL scorecard on ratings Team-wise ratings

IPL averaging at a TRP of 5.2 (first 9 match days)

DateMatches(Played at) Ratings (%) Team name Ratings (%)

Match sequence

Match ranking

Time band

5.2

6.0

6.0

4.6

4.4

3.6

3.2

6.9

6.7

6.5

5.6

5.2

3.5

*North West India (Gujarat, Maharashtra, Madhya Pradesh, Punjab, Chandigarh, Himachal Pradesh, Rajasthan, Haryana and Delhi)

Source: TAM; TG: CS 4+; Period: pre-IPL (4 Apr-12 Apr) & 18 Apr – 26 Apr 2008

Source: MindShare Insights Graphics by Sandeep Bhatnagar/Mint

17.1

16.8

16.6

15.9

14.8

14.4

14

9.8

0600-0959

9 days of IPL

Pre-IPL

Business news English entertainment English movies English news Fashion & lifestyle Hindi mass Hindi movies

Hindi news Hindi niche Infotainment Kids Music Sports

501% 404%

1000-1359 1400-1759 1800-2159

Pre-IPL9 days of IPL

2200-2559

13.93 4.89 2.85 3.88 3.87 19.94

16.72

0% 20% 40% 60% 80% 100%

6.08 3.49 4.54 3.91 6.43

Pre-IPL

Male 55% Female 45%9 days of IPL

Male 63% Female 37%

Higher walk-ins from the 35 yrs + age group during IPLPre-IPL

Age 55+ 8%Age 45-54 11%Age 35-44 11%Age 25-34 20%

Age 15-24 27%Age 10-14 13%Age 4-9 9%

9 days of IPL

Age 55+ 12%Age 45-54 13%Age 35-44 13%Age 25-34 20%

Age 15-24 26%Age 10-14 10%Age 4-9 6%

Six percentage point increase in SEC A. Overall increase seen through SEC A to CPre-IPL

Pre-IPL (4 Apr-12 Apr 2008)

Sec D 38%Sec C 22%

Sec B 24%Sec A 16%

9 days of IPL

Sec D 27%Sec C 24%

Sec B 27%Sec A 22%

Programme

Channels

TRP %

Chhote UstadBidayiKyunki Saas Bhi Kabhi...Banoo Main Teri DulhaanSaath PhereKahaani Ghar Ghar KiNaagin-Vaadon Ki Agni ParikshaKasturiKasamh SePrithviraj ChauhanMaaykaKis Desh Mein Hai Meraa DilBetiyann Ghar Ki LakshmiSaibaba Jo Jeeta Wohi Super StarBaa Bahoo Aur BabyRaja Ki Aayegi BaaratAladdin Jaanbaaz Ek Jalwe AnekCID

4.663.913.783.643.413.152.942.9

2.842.842.762.632.562.522.42.232.191.81.71

9 days of IPL (18 Apr-26 Apr 2008)

Programme

Channel: SET MAX

TRP %

DLF IPL T20 KKR/RCB-BGDLF IPL T20 DC/KKR-KODLF IPL T20 DC/RR-HYDLF IPL T20 CSK/MI-CHDLF IPL T20 MI/RCB-MUDLF IPL MID-GAME ANALYSISDLF IPL T20 KP/RR-JPDLF IPL T20 RR/DD-DLDLF IPL MID-GAME ANALYSISDLF IPL POST-GAME ANALYSISDLF IPL T20 KP/MI-MODLF IPL T20 DC/DD-HYDLF IPL T20 CSK/KP-MODLF IPL T20 RCB/RR-BGDLF IPL T20 CSK/KP-MODLF IPL T20 KKR/CSK-CHDLF IPL PRE-GAME ANALYSISDLF IPL MID-GAME ANALYSISDLF IPL MID-GAME ANALYSISDLF IPL MID-GAME ANALYSIS

7.36.66.36.05.95.75.75.55.45.45.45.15.14.24.03.83.73.73.73.5