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First it killed BlockbusterNow Netflix is taking a chainsaw to the walled garden of film andtelevision productionIn the inaugural issue of Height wersquoll examine Netflixrsquos advantageover traditional media titans and reveal how companies likeDisney are preparing to fight for your screen time

Traditional ProcessHeres the traditional process for making a movie This system has remainedrelatively unchanged for the last 40 years

(Above)

A studio makes a film and sends it to a distributor to sell toretailers (eg movie theaters TV networks and streamingservices)Through these retailers the film is made available to consumersfor the price of a movie ticket or cable package or DVD or on-demand videoItrsquos important to note that in this process the extent to which a filmis made available to consumers varies widely from project toproject and retailer to retailer typically based on revenueprojections and a films potential for mass-appeal

Netflix Process

(Above)

Netflix makes a movieAs soon as itrsquos ready the film is made available to anyone with aNetflix username and password ndash so basically you and everyoneyou know as well as 130 million of others around the world

When it comes to developing TV shows Netflixrsquos advantage over legacy media iseven greater network and cable TV programs usually go through dozens ofrewrites and sometimes years of tweaking in an attempt to please network headsand studio execs and ultimately advertisers have final say over what shows getaired on traditional television Sheesh The streamlined content strategy used by Netflix is known as direct-to-consumer(DTC) The efficiencies created by the DTC model allow Netflix to push content tousers at an unprecedented rate and itrsquos done just that

ldquoNetix is estimated to have out-spent all of its competitors in 2018

buying $13 billion worth of non-sports contentrdquo

- David Morris Fortune Magazine

ldquoNetix subscribers got 82 new feature lms to binge [in 2018] In

comparison the studio with the biggest slate Warner Brothers will

put out just 23 lms and Disney will only release 10rdquo

- Dana Feldman Forbescom

Netflix combines its shotgun approach to original content creation with an array ofalgorithms constantly working to curate content ldquoFor Yourdquo Real-time data fromactual users determines what has appeal and what does not instead of suits in aboardroom with pie charts and tee times And while some Netflix Originals like the aptly named Everything Sucks haveflopped others like Stranger Things and have become massive hits Last yearNetflix Originals received more Emmy nominations than rival HBO and this yearRoma has been pegged as an Oscar favorite in several major categoriesincluding Best Picture (In 2017 fellow disruptor Amazon became the firststreaming company to win Best Picture with its heart-breaking drama ldquoManchester-By-The-Seardquo)

Impact

ldquoNetixrsquos leap into the top echelon of the entertainment industry in

just a few years has left Hollywood in a state of near bedlamrdquo - Cynthia Littleton Variety

Despite being an internet-first product Netflix is now the single most popular wayto watch video content on television

ldquo27 of Americans say Netix is their most-used television service

followed by basic cable (20) and broadcast (18) With younger

viewers (18-34) Netix surges to 40rdquo

- Sarah Toy MarketWatch

Netflix is now valued at $140 billion ndash just 16 less than Disney the largest mediacompany in the world The magic kingdom is preparing for war in 2019 Over the next twelve monthsDisney will acquire 21st Century Fox strip all of its content from Netflix and launchits own DTC platform

ldquoThe launch of direct-to-consumer services is the biggest priority

of the company in 2019rdquo - Disney CEO Bob Iger

Netflix premiered Bandersnatch a groundbreakingchoose-your-own-adventureepisode of its critically-acclaimed series Black Mirror in the final days of 2018 Andit was completely overshadowed by Netflixs own meme-powered mega-hit BirdBox

Netflix invested millions of dollars and over two years building a state-of-the-artldquobranch managerrdquo to handle the incredible intricacies of Bandersnatch and peoplehardly noticed because Sandra Bullock in a blindfold took over the internet

(Above)

Netflix makes a movieAs soon as itrsquos ready the film is made available to anyone with aNetflix username and password ndash so basically you and everyoneyou know as well as 130 million of others around the world

When it comes to developing TV shows Netflixrsquos advantage over legacy media iseven greater network and cable TV programs usually go through dozens ofrewrites and sometimes years of tweaking in an attempt to please network headsand studio execs and ultimately advertisers have final say over what shows getaired on traditional television Sheesh The streamlined content strategy used by Netflix is known as direct-to-consumer(DTC) The efficiencies created by the DTC model allow Netflix to push content tousers at an unprecedented rate and itrsquos done just that

ldquoNetix is estimated to have out-spent all of its competitors in 2018

buying $13 billion worth of non-sports contentrdquo

- David Morris Fortune Magazine

ldquoNetix subscribers got 82 new feature lms to binge [in 2018] In

comparison the studio with the biggest slate Warner Brothers will

put out just 23 lms and Disney will only release 10rdquo

- Dana Feldman Forbescom

Netflix combines its shotgun approach to original content creation with an array ofalgorithms constantly working to curate content ldquoFor Yourdquo Real-time data fromactual users determines what has appeal and what does not instead of suits in aboardroom with pie charts and tee times And while some Netflix Originals like the aptly named Everything Sucks haveflopped others like Stranger Things and have become massive hits Last yearNetflix Originals received more Emmy nominations than rival HBO and this yearRoma has been pegged as an Oscar favorite in several major categoriesincluding Best Picture (In 2017 fellow disruptor Amazon became the firststreaming company to win Best Picture with its heart-breaking drama ldquoManchester-By-The-Seardquo)

Impact

ldquoNetixrsquos leap into the top echelon of the entertainment industry in

just a few years has left Hollywood in a state of near bedlamrdquo - Cynthia Littleton Variety

Despite being an internet-first product Netflix is now the single most popular wayto watch video content on television

ldquo27 of Americans say Netix is their most-used television service

followed by basic cable (20) and broadcast (18) With younger

viewers (18-34) Netix surges to 40rdquo

- Sarah Toy MarketWatch

Netflix is now valued at $140 billion ndash just 16 less than Disney the largest mediacompany in the world The magic kingdom is preparing for war in 2019 Over the next twelve monthsDisney will acquire 21st Century Fox strip all of its content from Netflix and launchits own DTC platform

ldquoThe launch of direct-to-consumer services is the biggest priority

of the company in 2019rdquo - Disney CEO Bob Iger

Netflix premiered Bandersnatch a groundbreakingchoose-your-own-adventureepisode of its critically-acclaimed series Black Mirror in the final days of 2018 Andit was completely overshadowed by Netflixs own meme-powered mega-hit BirdBox

Netflix invested millions of dollars and over two years building a state-of-the-artldquobranch managerrdquo to handle the incredible intricacies of Bandersnatch and peoplehardly noticed because Sandra Bullock in a blindfold took over the internet

ldquoNetix subscribers got 82 new feature lms to binge [in 2018] In

comparison the studio with the biggest slate Warner Brothers will

put out just 23 lms and Disney will only release 10rdquo

- Dana Feldman Forbescom

Netflix combines its shotgun approach to original content creation with an array ofalgorithms constantly working to curate content ldquoFor Yourdquo Real-time data fromactual users determines what has appeal and what does not instead of suits in aboardroom with pie charts and tee times And while some Netflix Originals like the aptly named Everything Sucks haveflopped others like Stranger Things and have become massive hits Last yearNetflix Originals received more Emmy nominations than rival HBO and this yearRoma has been pegged as an Oscar favorite in several major categoriesincluding Best Picture (In 2017 fellow disruptor Amazon became the firststreaming company to win Best Picture with its heart-breaking drama ldquoManchester-By-The-Seardquo)

Impact

ldquoNetixrsquos leap into the top echelon of the entertainment industry in

just a few years has left Hollywood in a state of near bedlamrdquo - Cynthia Littleton Variety

Despite being an internet-first product Netflix is now the single most popular wayto watch video content on television

ldquo27 of Americans say Netix is their most-used television service

followed by basic cable (20) and broadcast (18) With younger

viewers (18-34) Netix surges to 40rdquo

- Sarah Toy MarketWatch

Netflix is now valued at $140 billion ndash just 16 less than Disney the largest mediacompany in the world The magic kingdom is preparing for war in 2019 Over the next twelve monthsDisney will acquire 21st Century Fox strip all of its content from Netflix and launchits own DTC platform

ldquoThe launch of direct-to-consumer services is the biggest priority

of the company in 2019rdquo - Disney CEO Bob Iger

Netflix premiered Bandersnatch a groundbreakingchoose-your-own-adventureepisode of its critically-acclaimed series Black Mirror in the final days of 2018 Andit was completely overshadowed by Netflixs own meme-powered mega-hit BirdBox

Netflix invested millions of dollars and over two years building a state-of-the-artldquobranch managerrdquo to handle the incredible intricacies of Bandersnatch and peoplehardly noticed because Sandra Bullock in a blindfold took over the internet

Netflix is now valued at $140 billion ndash just 16 less than Disney the largest mediacompany in the world The magic kingdom is preparing for war in 2019 Over the next twelve monthsDisney will acquire 21st Century Fox strip all of its content from Netflix and launchits own DTC platform

ldquoThe launch of direct-to-consumer services is the biggest priority

of the company in 2019rdquo - Disney CEO Bob Iger

Netflix premiered Bandersnatch a groundbreakingchoose-your-own-adventureepisode of its critically-acclaimed series Black Mirror in the final days of 2018 Andit was completely overshadowed by Netflixs own meme-powered mega-hit BirdBox

Netflix invested millions of dollars and over two years building a state-of-the-artldquobranch managerrdquo to handle the incredible intricacies of Bandersnatch and peoplehardly noticed because Sandra Bullock in a blindfold took over the internet

Netflix invested millions of dollars and over two years building a state-of-the-artldquobranch managerrdquo to handle the incredible intricacies of Bandersnatch and peoplehardly noticed because Sandra Bullock in a blindfold took over the internet

As the internets most prolific storyteller Netflix can afford to take chances likeBandersnatch again and again And thatrsquos when the true scope of the companyrsquospower is realized like the bully on the playground that Disney and others havecome to fear Netflix is taking swings just because it can

MUSIC

Begin Again Dispatch - America Location 12

Rock

Hope Chainsmokers - Sickboy

Pop Dance

151 Rum JID - DiCaprio 2

Hip-Hop

Movie Reviews

The FavouriteGrade B

Excellent acting and fantastic set and costume design make TheFavourite worthwhile Olivia Colman (Queen Anne) won theGolden Globe for Best Actress in a Drama and I think she will takethe Oscar too This dark comedy is as entertaining it isuncomfortable at times

Mid90sGrade A-

I really liked this movie Admittedly thats partially due to my 90schildhood nostalgia But regardless of your age this polaroid offamily friendship and skateboarding in Los Angeles is certainlyworth your time Kudos to Jonah Hill on a successful directorialdebut

Featured Creator Comedian Natalie Friedman

NFL Divisional Round PicksIndianapolis Colts (+5) vs Kansas City Chiefs (-5) Winner Colts (+5) The Chiefs defense stinks and the team hasnt won a playoff game inArrowhead in 25 years Patrick Mahomes has been fantastic this season butAndrew Luck is no slouch either The Chiefs may win but they wont cover thefive points Dallas Cowboys (+7) vs Los Angeles Rams (-7) Winner Dallas Cowboys (+7) There will be as many Cowboys fans as Rams fans in the LA Coliseum onSaturday night The Rams are the better team but Geoff has looked shaky oflate and a seven-point spread is too big for what will be essentially a neutral

field NFL playoff game Los Angeles Chargers (+4) vs New England Patriots (-4) Winner Pats (-4) This is too tall of a task for the Chargers play early games back-to-back weekson the east coast Yikes Plus its going to be below freezing in FoxboroThats GOAT weather Philadelphia Eagles (+8) vs New Orleans Saints (-8) Winner Eagles (+8) Not much to say here Bet against Nick Foles and his plucky Eagles all youwant Give me the eight points and some popcorn

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Height Media middot 15 N Winooski Ave middot Burlington VT 05401-3739 middot USA