Outsourcing Golf Course Outsourcing Golf Course

Website - Email-Marketing - E-commerce Website - Email-Marketing - E-commerce

Golf Industry Online Marketing Landscape

Internet?Internet? 28.8 Modems28.8 Modems 25% of golf courses 25% of golf courses

have Internet have Internet connectionconnection

5% have websites5% have websites No email-marketing No email-marketing

and eCommerceand eCommerce

Internet becoming Internet becoming marketing focal point marketing focal point

60% of courses have 60% of courses have high speed connectionhigh speed connection

55% have websites55% have websites 25% email marketing25% email marketing <10% eCommerce <10% eCommerce

1995 2006

2006 and Beyond . . . 2006 and Beyond . . .

Full scale shift to online marketing Full scale shift to online marketing Website becomes Marketing HubWebsite becomes Marketing Hub Opt-in email-marketing growth continuesOpt-in email-marketing growth continues E-commerce explodes!E-commerce explodes!

Websites Websites

Inferior DesignInferior Design Outdated TechnologyOutdated Technology Difficult to updateDifficult to update No Email HostingNo Email Hosting No Stats TrackingNo Stats Tracking Lacks SEO ToolsLacks SEO Tools No Customer SupportNo Customer Support

Professional DesignProfessional Design Utilizes latest website Utilizes latest website

technologytechnology Content Management SystemContent Management System Provides email hostingProvides email hosting 24-7 website tracking24-7 website tracking Search Engine ToolsSearch Engine Tools Customer Support Customer Support

Client Based Professionally Outsourced

Turn your Website Visitors into CustomersTurn your Website Visitors into Customers

eCommerce

•Pro Shop

•Gift Certificates

•Hot Times

•Online Events

Specials!

•Coupons

•News

Data Capture

•Opt-in

•Guestbook

•Tee Times

E-CommerceE-Commerce

Limited by DesignLimited by Design Unsecured FormUnsecured Form Sent Via EmailSent Via Email No Email-marketing integrationNo Email-marketing integration Limited TrackingLimited Tracking

Easy to Add and Manage Easy to Add and Manage ProductsProducts

Secured Encrypted SystemSecured Encrypted System Automated Order Confirmation Automated Order Confirmation Full Tracking SystemsFull Tracking Systems Integrates With Email-MarketingIntegrates With Email-Marketing Reporting FeaturesReporting Features

Client Based E-commerce Professionally Outsourced

E-commerceE-commerceGift Certificates, Lessons, EventsGift Certificates, Lessons, Events

•Sell gift cards, certificates, lessons, packages, clinics, memberships and pro shop items

•Link from websites and email-marketing e-newsletters

•Data-Collection

Email-MarketingEmail-Marketing

Limited in Number of EmailsLimited in Number of Emails ISP ProhibitedISP Prohibited Text OnlyText Only No Database ManagementNo Database Management No Stats TrackingNo Stats Tracking No Automated unsubscribe, No Automated unsubscribe,

bounced and duplicate email bounced and duplicate email systemssystems

Complies with CANSPAM Act?Complies with CANSPAM Act? No Customer SupportNo Customer Support

Professionally Design E-Professionally Design E-NewsletterNewsletter

Unlimited Number of EmailsUnlimited Number of Emails Multi-Database CapableMulti-Database Capable Automated unsubscribe, Automated unsubscribe,

bounced and duplicate email bounced and duplicate email systemssystems

Tracks Number of Sends, Tracks Number of Sends, Opens, Bounces website Opens, Bounces website trackingtracking

Complies with CANSPAMComplies with CANSPAM Customer Support Customer Support

Client Based Email-marketing Professionally Outsourced

Email-marketing Email-marketing

Specials and eCommerce Contests, News

and Information

Use Photos

Custom Header and Background

Course Branding

CAN SPAM

•Physical Address

•Unsubscribe

Industry Pricing GuidelinesIndustry Pricing Guidelines

Website Hosting: $50-$100Website Hosting: $50-$100 Email-Marketing: $125 - $300Email-Marketing: $125 - $300 E-Commerce: $75 - $200E-Commerce: $75 - $200 Bundled Systems: $200 - $1000Bundled Systems: $200 - $1000

End of Presentation End of Presentation

Thank you for your timeThank you for your time

Cybergolf – Booth 4450Cybergolf – Booth 4450