Outreach Program At UCLA East Asian Library Amy Tsiang EAALC Annual Meeting October 7, 2005 UCSD

Outreach ProgramAt UCLA East Asian Library

Amy TsiangEAALC Annual MeetingOctober 7, 2005 UCSD

Outreach Program At UCLA East Asian Library

Information Needs Assessment

• As part of the more proactive outreach program

Outreach Program At UCLA East Asian LibraryInformation Needs Assessment

• As part of the more proactive outreach program• Purpose of Survey:

-- to investigate the rapid growth of the East Asian studies

at UCLA, in determining the changing information needs

towards the East Asian Library-- to reevaluate the Library’s collections and services,

in improving and restructuring the Library’s future development







• Started with faculty members; will continue with

graduate students and other users







• Started with faculty members; will continue with

graduate students and other users• Conducted since May 2005


Structure of Assessment Survey• Assessment designed into two parts, statistical data and face-to-face interviews

Outreach Program At UCLA East Asian LibraryStructure of Assessment Survey

• Assessment designed into two parts, statistical data and face-to-face interviews

-- Part I, Statistical Data (12 question): 1-5 for betterunderstanding of current academic interest in EA

studies; 6-10for examining the pattern of information access; 10 ondatabases, different listing for C, J & K users; 11-12 are

relatedto Library services and communication between the

Library andusers

Outreach Program At UCLA East Asian LibraryStructure of Assessment Survey

• Assessment designed into two parts, statistical data and face-to-face interviews

-- Part I, Statistical Data (12 question): 1-5 for betterunderstanding of current academic interest in EA

studies; 6-10for examining the pattern of information access; 10 ondatabases, different listing for C, J & K users; 11-12 are

relatedto Library services and communication between the

Library andusers -- Part II, Interview Questions (7 questions) for face-to-

face interview: 1-6 cover the areas of research, teaching,

digitalresources, communication, library instruction, and

futuredevelopment


Structure of Assessment Survey• Assessment designed into two parts, statistical data and face-to-face interviews• The Head sent personalized letters and survey to 49 faculty members (25 Chinese, 15 Japanese, and 9 Korean)


Structure of Assessment Survey• Assessment designed into two parts, statistical data and face-to-face interviews• The Head sent personalized letters and survey to 49 faculty members (25 Chinese, 15 Japanese, and 9 Korean)• CJK studies librarians attended the face-to face interviews with the faculty in their specialized

area, and the Head attended all interviews


Structure of Assessment Survey• Assessment designed into two parts, statistical data and face-to-face interviews• The Head sent personalized letters and survey to 49 faculty members (25 Chinese, 15 Japanese, and 9 Korean)• CJK studies librarians attended the face-to face interviews with the faculty in their specialized

area, and the Head attended all interviews • Have interviewed 31 (ca. 62%) faculty members (16 Chinese, 9 Japanese, and 6 Korean)


Survey Summaries: Current Growthof East Asian Studies

Traditional EA studies focused on humanities, such as literature, art, history, archaeology, religion and philosophy. The strength of the UCLA EAL was presented in these fields for a long time. The academic environment is changing so rapidly




• In Chinese studies, in addition to the traditional fields, more faculty are now doing research in various fields, such as anthropology, sociology, political sciences, music, theater, film and television, law and legal studies, medicine and medical studies, Tibetan studies, business studies, etc. UCLA is actively recruiting faculty in Chinese economics and Chinese films




• In Chinese studies, in addition to the traditional fields, more faculty are now doing research in various fields, such as anthropology, sociology, political sciences, music, theater, film and television, law and legal studies, medicine and medical studies, Tibetan studies, business studies, etc. UCLA is actively recruiting faculty in Chinese economics and Chinese films • In Japanese studies, similar growth has happened -- expended from the traditional fields into a few new subjects in social sciences




• In Chinese studies, in addition to the traditional fields, more faculty are now doing research in various fields, such as anthropology, sociology, political sciences, music, theater, film and television, law and legal studies, medicine and medical studies, Tibetan studies, business studies, etc. UCLA is actively recruiting faculty in Chinese economics and Chinese films • In Japanese studies, similar growth has happened -- expended from the traditional fields into a few new subjects in social sciences• Korean studies has become a new fast growing field


Survey Summaries:Collections and Resources

Printed Materials vs. Electronic Resources

• Most professors considered both are equally important. Electronic resources would not replace printed materials



Printed Materials vs. Electronic Resources

• Most professors considered both are equally important. Electronic resources would not replace printed materials

• Most professors showed great demand and interest in new information resources, including electronic and audio-visual materials, as well as in new information accesses, including remote access

Outreach Program At UCLA East Asian LibrarySurvey Summaries:Collections and Resources

Opinions toward Electronic Resources1. Online databases (mainly serials and series databases)

-- Most favored by faculty members-- Two advantages of online databases appreciated by

faculty: coverage and search-capability-- Major problems indicated by faculty: most core

Chinese academic journals not included; too few Japanese

databases available to academic users



Opinions toward Electronic Resources1. Online databases (mainly serials and series databases)2. E-books

-- Faculty members welcome e-books only if they are keyword searchable or well-indexed

-- E-books of popular reading materials are good for language classes, but not sure how many students would actually read these books in CJK languages

Outreach Program At UCLA East Asian LibrarySurvey Summaries:

Collections and ResourcesOpinions toward Electronic Resources

1. Online databases (mainly serials and series databases)2. E-books3. Data CD-ROMs

-- Are cost-saving alternatives to online databases, in considering cost and user numbers-- The main problem is the lack of necessary facilities

in the Library-- Many data CD-ROMs in CJK languages require

matching operating system, but so far no computer in the

UCLA library was set up with CJK operating system-- No computer with CD-ROM/DVD drives or CJK

operating system is a major obstacle to developing EA

electronic resources

Outreach Program At UCLA East Asian LibrarySurvey Summaries:

Collections and ResourcesOpinions toward Electronic Resources

1. Online databases (mainly serials and series databases)2. E-books3. Data CD-ROMs4. Audio-Visual CDs and DVDs

-- Chinese music, theater, film and television are new research fields at UCLA

-- Some faculty members considered that UCLA, at the home city of Hollywood, is in urgent need of a great multi-media collection of CJK films, television

programs and music.-- Many faculty members wish to see development of film

collection, especially documentary films related to their teaching and research

-- At the interviews, we found out about: new academic activities some faculty

member is actively involved; Dept. of Asian Languages & Cultures is recruiting

a new faculty in Chinese films-- We feel the importance to develop our collection towards multi-

discipline and multi-media

Outreach Program At UCLA East Asian LibrarySurvey Summaries:Communication and Services

1. Communication-- Faculty members, in general, are satisfied with the

communication with the library-- Some faculty members admitted that they had not

communicated with the library staff for quite a while-- For the ways of communication, most faculty members

selected contact in person as the first choice. Phone calls and email contacts also preferable. Contact through library’s web

page was the least favorable.


1. Communication2. Library Instruction

-- Faculty members agreed that library instruction is an important

method of communication-- Most faculty members did not attend library instruction

sessions before-- EAL should survey the most convenient time with faculty

first-- Need some kind of marketing strategy for undergraduate students and new coming graduate students-- Librarians and the Head offered to provide on-site library instructions at classes, as needed.-- The Head offered to reserve a library electronic classroom

for faculty’s class and shared the time with the faculty for

library instruction and regular lecture


1. Communication2. Library Instruction3. Access Services

-- Some faculty members complained about some problems caused

by the centralized access services-- They also see the advantages brought by the centralized

access services: significantly extended library opening hours;

timely re- shelving of library materials-- Faculty members recognized that the staffed service desk

from 10 am to 4 pm would help to cover some disadvantages of

centralized access services


1. Communication2. Library Instruction3. Access Services4. Joint Efforts on Development

-- Both faculty and librarians agreed that the library services should reach a higher level, not limited to traditional services-- Many faculty members want to include library in their new

research projects-- The Center for East-West Medicine of the UCLA medical school

and medical center demands EAL, along with the Biomedical Library,

become an active part of the project in pursuing an ambitious project in

integrated medicine studies.-- Similarly, faculty members in the EA theater, film and television

studies want EAL to play a more active and creative role

Dialogues with Electronic Publishers & Users in China

Amy Tsiang & Hong ChengEAALC Annual MeetingOctober 7, 2005 UCSD

The Publishers & UsersThe Electronic Publishers

Beijing Founder Electronics CorporationSuperstar Information Technology Corporation *Tsinghua Tongfang Optical Disc CorporationWanfang Data Corporation

* Met at the UCLA


The Publishers & UsersThe Electronic PublishersThe Original Publishers

Cultural Relics Publishing HouseEast China Normal University PressPeople’s Medical Publishing House *Shanghai Century Publishing GroupShanghai Digital Century Network Corporation

* Met at the UCLA


The Publishers & UsersThe Electronic PublishersThe Original PublishersThe Users

Beijing University of Traditional Chinese Medicine LibraryChina Europe International Business School LibraryEast China Normal University LibraryFudan University LibraryNanjing Normal University LibraryNanjing University LibraryShanghai University of Traditional Chinese Medicine

LibraryTsinghua University Library


Online DatabasesTongfang vs. Wanfang

BackgroundTsinghua Tongfang Optical Disc Corporation:

Tsinghua University is the largest investor of Tongfang.

Wanfang Data Corporation is an affiliate of Chinese Ministry

of Science & Technology.



BackgroundCommunication with the Publishers

Wanfang Data Corporation: Advantage especially in certain science and

technology fields. Willing to compete with Tongfang with better price & package Tongfang Optical Disc Corporation:

Concerns over the lack of access to major academic journals

Possibility to subscribe to the CAJ Medical/Hygiene database.

Communicate directly with the general engineer Zhang Zhenhai



BackgroundCommunication with the PublishersUsers’ Choices and Comments

All the university libraries we visited are subscribing to both

databases of Wanfang and Tongfang, as well as Weipu.

As user’s comments, most libraries could not tell major preference

over the databases. Some pointed out that Wanfang is stronger

in sciences and technology. Especially on the medical databases,

Wangfang is better than Tongfang, but Weipu is better than either

of them.


Electronic Books

Superstar vs. Apabi

BackgroundBeijing Founder Electronics Corporation: an

affiliate of Peking University. Superstar Digital Library Information Technology Corporation: a private corporation.


Electronic Books

Superstar vs. Apabi

BackgroundSources of Production

Apabi: publishers submit electronic files of the printed

publications.Superstar: scanning of printed publications.


Electronic Books

Superstar vs. Apabi

BackgroundSources of ProductionAdvantages and Weakness

Apabi: strength at full-text searchableweakness at variety and coverage

Superstar: strength at variety and coverageweakness at indexing


Electronic Books

Superstar vs. Apabi

BackgroundSources of ProductionAdvantages and WeaknessComments from the Original Publishers & Users

Copyright Issues Beijing University of Traditional Chinese

Medicine Library Shanghai Digital Century Network Corporation Access Right & OwnershipService & Maintenance


Q & A …


Documents

Outreach Program At UCLA East Asian Library Amy Tsiang EAALC Annual Meeting October 7, 2005 UCSD