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Presented by: Outlook for the Smart Connected Home in Western Europe Parks Associates Webcast Sponsored by:

Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

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Page 1: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

Presented by

Outlook for the Smart Connected

Home in Western Europe

Parks Associates Webcast

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Audio Recording

2

Select Microsoft Office Live Meeting Replay to view the webcast in its entirety

Outlook for the Smart Connected Home in Western Europe

Click here to View Recording

Recording URL httpswwwlivemeetingcomccparksassociatesview

Recording ID 7DQSNP

Attendee Key 8`4zW2

Alternate Replay Viewing

httpstormzoomvisionmamatocomplayerverisureobjectsyrzpa8n7

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

3

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Agenda

bull Why now

bull Panelist profile

bull Adoption of smart home products and services

bull US experience

bull Consumer perspective

bull Manufacturer perspective

bull Key success factors

4

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Market Drivers and Barriers

Market Barriers

bull Lack of Consumer Awareness

bull No Concise Value Proposition

bull Initial Cost of Systems

bull Recurring Fees

bull Interoperability

bull Integration of New Products

5

Market Drivers

bull Adoption of Smart Phones

Broadband

bull Major Players Entering Market

bull Growing Ecosystem of Products

bull Communication Standards

bull Cloud Capabilities

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

6

60

62

64

66

68

70

72

74

76

78

80

2009 2010 2011 2012 2013 2014 2015 2016 2017

Pe

rce

nt

of

Ho

use

ho

lds

Broadband Adoption

North America

Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

7

50

55

60

65

70

75

80

85

90

95

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

Pe

rce

nt

of

Ho

use

ho

lds

Broadband Adoption

Denmark

Switzerland

Netherlands

United Kingdom

Belgium

Norway

France

Germany

Finland

Austria

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

8

0

50

100

150

200

250

300

350

400

2010 2011 2012 2013 2014 2015 2016 2017

Smar

t P

ho

ne

Use

rs (

Mill

ion

s)

Smart Phone Users

Western Europe

North America

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Connected Product Ownership

9

0

2

4

6

8

10

12

14

France (n=652 plusmn384)

UK (n=653 plusmn384)

Germany (n=666 plusmn380)

Belgium (n=653 plusmn384)

S

pe

cify

ing

Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security

camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

10

Dick Seger

CEO

Securitas Direct Verisure

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Panelist Profile

1 Should we look at the US market for guidance to understand what to expect

in Europe what steps to take

2 Is the consumer in Europe ready to purchase new connected products and

interactive service

3 Can manufacturers and service providers afford to take a wait-and-see

approach to connected products and the Internet of Things

11

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Presented by

Adoption of Connected Products and Services

Panelist Perspectives

Sponsored by

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Adoption of Smart Home Products and Services

13

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

o

f B

road

ban

d H

ou

seo

lds

Smart TV Penetration in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

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Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

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Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

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Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

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Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

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European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

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Presented by

Consumer Research

Sponsored by

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Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

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Smart Home Services amp Products

37

INTERNET

GATEWAY

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Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

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Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

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Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

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Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

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Samsungrsquos Convergence Offering

46

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Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

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Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

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Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

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Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

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Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

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Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

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Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 2: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Audio Recording

2

Select Microsoft Office Live Meeting Replay to view the webcast in its entirety

Outlook for the Smart Connected Home in Western Europe

Click here to View Recording

Recording URL httpswwwlivemeetingcomccparksassociatesview

Recording ID 7DQSNP

Attendee Key 8`4zW2

Alternate Replay Viewing

httpstormzoomvisionmamatocomplayerverisureobjectsyrzpa8n7

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

3

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Agenda

bull Why now

bull Panelist profile

bull Adoption of smart home products and services

bull US experience

bull Consumer perspective

bull Manufacturer perspective

bull Key success factors

4

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Market Drivers and Barriers

Market Barriers

bull Lack of Consumer Awareness

bull No Concise Value Proposition

bull Initial Cost of Systems

bull Recurring Fees

bull Interoperability

bull Integration of New Products

5

Market Drivers

bull Adoption of Smart Phones

Broadband

bull Major Players Entering Market

bull Growing Ecosystem of Products

bull Communication Standards

bull Cloud Capabilities

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

6

60

62

64

66

68

70

72

74

76

78

80

2009 2010 2011 2012 2013 2014 2015 2016 2017

Pe

rce

nt

of

Ho

use

ho

lds

Broadband Adoption

North America

Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

7

50

55

60

65

70

75

80

85

90

95

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

Pe

rce

nt

of

Ho

use

ho

lds

Broadband Adoption

Denmark

Switzerland

Netherlands

United Kingdom

Belgium

Norway

France

Germany

Finland

Austria

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

8

0

50

100

150

200

250

300

350

400

2010 2011 2012 2013 2014 2015 2016 2017

Smar

t P

ho

ne

Use

rs (

Mill

ion

s)

Smart Phone Users

Western Europe

North America

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Connected Product Ownership

9

0

2

4

6

8

10

12

14

France (n=652 plusmn384)

UK (n=653 plusmn384)

Germany (n=666 plusmn380)

Belgium (n=653 plusmn384)

S

pe

cify

ing

Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security

camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

10

Dick Seger

CEO

Securitas Direct Verisure

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Panelist Profile

1 Should we look at the US market for guidance to understand what to expect

in Europe what steps to take

2 Is the consumer in Europe ready to purchase new connected products and

interactive service

3 Can manufacturers and service providers afford to take a wait-and-see

approach to connected products and the Internet of Things

11

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Adoption of Connected Products and Services

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

13

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

o

f B

road

ban

d H

ou

seo

lds

Smart TV Penetration in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 3: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

3

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Agenda

bull Why now

bull Panelist profile

bull Adoption of smart home products and services

bull US experience

bull Consumer perspective

bull Manufacturer perspective

bull Key success factors

4

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Market Drivers and Barriers

Market Barriers

bull Lack of Consumer Awareness

bull No Concise Value Proposition

bull Initial Cost of Systems

bull Recurring Fees

bull Interoperability

bull Integration of New Products

5

Market Drivers

bull Adoption of Smart Phones

Broadband

bull Major Players Entering Market

bull Growing Ecosystem of Products

bull Communication Standards

bull Cloud Capabilities

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

6

60

62

64

66

68

70

72

74

76

78

80

2009 2010 2011 2012 2013 2014 2015 2016 2017

Pe

rce

nt

of

Ho

use

ho

lds

Broadband Adoption

North America

Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

7

50

55

60

65

70

75

80

85

90

95

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

Pe

rce

nt

of

Ho

use

ho

lds

Broadband Adoption

Denmark

Switzerland

Netherlands

United Kingdom

Belgium

Norway

France

Germany

Finland

Austria

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

8

0

50

100

150

200

250

300

350

400

2010 2011 2012 2013 2014 2015 2016 2017

Smar

t P

ho

ne

Use

rs (

Mill

ion

s)

Smart Phone Users

Western Europe

North America

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Connected Product Ownership

9

0

2

4

6

8

10

12

14

France (n=652 plusmn384)

UK (n=653 plusmn384)

Germany (n=666 plusmn380)

Belgium (n=653 plusmn384)

S

pe

cify

ing

Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security

camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

10

Dick Seger

CEO

Securitas Direct Verisure

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Panelist Profile

1 Should we look at the US market for guidance to understand what to expect

in Europe what steps to take

2 Is the consumer in Europe ready to purchase new connected products and

interactive service

3 Can manufacturers and service providers afford to take a wait-and-see

approach to connected products and the Internet of Things

11

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Adoption of Connected Products and Services

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

13

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

o

f B

road

ban

d H

ou

seo

lds

Smart TV Penetration in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 4: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Agenda

bull Why now

bull Panelist profile

bull Adoption of smart home products and services

bull US experience

bull Consumer perspective

bull Manufacturer perspective

bull Key success factors

4

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Market Drivers and Barriers

Market Barriers

bull Lack of Consumer Awareness

bull No Concise Value Proposition

bull Initial Cost of Systems

bull Recurring Fees

bull Interoperability

bull Integration of New Products

5

Market Drivers

bull Adoption of Smart Phones

Broadband

bull Major Players Entering Market

bull Growing Ecosystem of Products

bull Communication Standards

bull Cloud Capabilities

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

6

60

62

64

66

68

70

72

74

76

78

80

2009 2010 2011 2012 2013 2014 2015 2016 2017

Pe

rce

nt

of

Ho

use

ho

lds

Broadband Adoption

North America

Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

7

50

55

60

65

70

75

80

85

90

95

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

Pe

rce

nt

of

Ho

use

ho

lds

Broadband Adoption

Denmark

Switzerland

Netherlands

United Kingdom

Belgium

Norway

France

Germany

Finland

Austria

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

8

0

50

100

150

200

250

300

350

400

2010 2011 2012 2013 2014 2015 2016 2017

Smar

t P

ho

ne

Use

rs (

Mill

ion

s)

Smart Phone Users

Western Europe

North America

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Connected Product Ownership

9

0

2

4

6

8

10

12

14

France (n=652 plusmn384)

UK (n=653 plusmn384)

Germany (n=666 plusmn380)

Belgium (n=653 plusmn384)

S

pe

cify

ing

Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security

camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

10

Dick Seger

CEO

Securitas Direct Verisure

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Panelist Profile

1 Should we look at the US market for guidance to understand what to expect

in Europe what steps to take

2 Is the consumer in Europe ready to purchase new connected products and

interactive service

3 Can manufacturers and service providers afford to take a wait-and-see

approach to connected products and the Internet of Things

11

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Adoption of Connected Products and Services

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

13

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

o

f B

road

ban

d H

ou

seo

lds

Smart TV Penetration in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 5: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Market Drivers and Barriers

Market Barriers

bull Lack of Consumer Awareness

bull No Concise Value Proposition

bull Initial Cost of Systems

bull Recurring Fees

bull Interoperability

bull Integration of New Products

5

Market Drivers

bull Adoption of Smart Phones

Broadband

bull Major Players Entering Market

bull Growing Ecosystem of Products

bull Communication Standards

bull Cloud Capabilities

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

6

60

62

64

66

68

70

72

74

76

78

80

2009 2010 2011 2012 2013 2014 2015 2016 2017

Pe

rce

nt

of

Ho

use

ho

lds

Broadband Adoption

North America

Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

7

50

55

60

65

70

75

80

85

90

95

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

Pe

rce

nt

of

Ho

use

ho

lds

Broadband Adoption

Denmark

Switzerland

Netherlands

United Kingdom

Belgium

Norway

France

Germany

Finland

Austria

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

8

0

50

100

150

200

250

300

350

400

2010 2011 2012 2013 2014 2015 2016 2017

Smar

t P

ho

ne

Use

rs (

Mill

ion

s)

Smart Phone Users

Western Europe

North America

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Connected Product Ownership

9

0

2

4

6

8

10

12

14

France (n=652 plusmn384)

UK (n=653 plusmn384)

Germany (n=666 plusmn380)

Belgium (n=653 plusmn384)

S

pe

cify

ing

Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security

camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

10

Dick Seger

CEO

Securitas Direct Verisure

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Panelist Profile

1 Should we look at the US market for guidance to understand what to expect

in Europe what steps to take

2 Is the consumer in Europe ready to purchase new connected products and

interactive service

3 Can manufacturers and service providers afford to take a wait-and-see

approach to connected products and the Internet of Things

11

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Adoption of Connected Products and Services

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

13

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

o

f B

road

ban

d H

ou

seo

lds

Smart TV Penetration in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 6: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

6

60

62

64

66

68

70

72

74

76

78

80

2009 2010 2011 2012 2013 2014 2015 2016 2017

Pe

rce

nt

of

Ho

use

ho

lds

Broadband Adoption

North America

Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

7

50

55

60

65

70

75

80

85

90

95

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

Pe

rce

nt

of

Ho

use

ho

lds

Broadband Adoption

Denmark

Switzerland

Netherlands

United Kingdom

Belgium

Norway

France

Germany

Finland

Austria

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

8

0

50

100

150

200

250

300

350

400

2010 2011 2012 2013 2014 2015 2016 2017

Smar

t P

ho

ne

Use

rs (

Mill

ion

s)

Smart Phone Users

Western Europe

North America

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Connected Product Ownership

9

0

2

4

6

8

10

12

14

France (n=652 plusmn384)

UK (n=653 plusmn384)

Germany (n=666 plusmn380)

Belgium (n=653 plusmn384)

S

pe

cify

ing

Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security

camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

10

Dick Seger

CEO

Securitas Direct Verisure

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Panelist Profile

1 Should we look at the US market for guidance to understand what to expect

in Europe what steps to take

2 Is the consumer in Europe ready to purchase new connected products and

interactive service

3 Can manufacturers and service providers afford to take a wait-and-see

approach to connected products and the Internet of Things

11

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Adoption of Connected Products and Services

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

13

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

o

f B

road

ban

d H

ou

seo

lds

Smart TV Penetration in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 7: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

7

50

55

60

65

70

75

80

85

90

95

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

Pe

rce

nt

of

Ho

use

ho

lds

Broadband Adoption

Denmark

Switzerland

Netherlands

United Kingdom

Belgium

Norway

France

Germany

Finland

Austria

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

8

0

50

100

150

200

250

300

350

400

2010 2011 2012 2013 2014 2015 2016 2017

Smar

t P

ho

ne

Use

rs (

Mill

ion

s)

Smart Phone Users

Western Europe

North America

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Connected Product Ownership

9

0

2

4

6

8

10

12

14

France (n=652 plusmn384)

UK (n=653 plusmn384)

Germany (n=666 plusmn380)

Belgium (n=653 plusmn384)

S

pe

cify

ing

Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security

camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

10

Dick Seger

CEO

Securitas Direct Verisure

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Panelist Profile

1 Should we look at the US market for guidance to understand what to expect

in Europe what steps to take

2 Is the consumer in Europe ready to purchase new connected products and

interactive service

3 Can manufacturers and service providers afford to take a wait-and-see

approach to connected products and the Internet of Things

11

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Adoption of Connected Products and Services

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

13

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

o

f B

road

ban

d H

ou

seo

lds

Smart TV Penetration in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 8: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Why Now

8

0

50

100

150

200

250

300

350

400

2010 2011 2012 2013 2014 2015 2016 2017

Smar

t P

ho

ne

Use

rs (

Mill

ion

s)

Smart Phone Users

Western Europe

North America

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Connected Product Ownership

9

0

2

4

6

8

10

12

14

France (n=652 plusmn384)

UK (n=653 plusmn384)

Germany (n=666 plusmn380)

Belgium (n=653 plusmn384)

S

pe

cify

ing

Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security

camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

10

Dick Seger

CEO

Securitas Direct Verisure

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Panelist Profile

1 Should we look at the US market for guidance to understand what to expect

in Europe what steps to take

2 Is the consumer in Europe ready to purchase new connected products and

interactive service

3 Can manufacturers and service providers afford to take a wait-and-see

approach to connected products and the Internet of Things

11

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Adoption of Connected Products and Services

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

13

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

o

f B

road

ban

d H

ou

seo

lds

Smart TV Penetration in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 9: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Connected Product Ownership

9

0

2

4

6

8

10

12

14

France (n=652 plusmn384)

UK (n=653 plusmn384)

Germany (n=666 plusmn380)

Belgium (n=653 plusmn384)

S

pe

cify

ing

Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security

camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

10

Dick Seger

CEO

Securitas Direct Verisure

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Panelist Profile

1 Should we look at the US market for guidance to understand what to expect

in Europe what steps to take

2 Is the consumer in Europe ready to purchase new connected products and

interactive service

3 Can manufacturers and service providers afford to take a wait-and-see

approach to connected products and the Internet of Things

11

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Adoption of Connected Products and Services

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

13

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

o

f B

road

ban

d H

ou

seo

lds

Smart TV Penetration in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 10: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

10

Dick Seger

CEO

Securitas Direct Verisure

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Panelist Profile

1 Should we look at the US market for guidance to understand what to expect

in Europe what steps to take

2 Is the consumer in Europe ready to purchase new connected products and

interactive service

3 Can manufacturers and service providers afford to take a wait-and-see

approach to connected products and the Internet of Things

11

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Adoption of Connected Products and Services

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

13

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

o

f B

road

ban

d H

ou

seo

lds

Smart TV Penetration in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 11: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Panelist Profile

1 Should we look at the US market for guidance to understand what to expect

in Europe what steps to take

2 Is the consumer in Europe ready to purchase new connected products and

interactive service

3 Can manufacturers and service providers afford to take a wait-and-see

approach to connected products and the Internet of Things

11

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Adoption of Connected Products and Services

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

13

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

o

f B

road

ban

d H

ou

seo

lds

Smart TV Penetration in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 12: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Adoption of Connected Products and Services

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

13

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

o

f B

road

ban

d H

ou

seo

lds

Smart TV Penetration in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 13: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

13

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012 2013 2014 2015 2016 2017

o

f B

road

ban

d H

ou

seo

lds

Smart TV Penetration in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 14: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

Vassilis Seferidis

Director European Business

Development

Samsung

14

Smart TVs are now commonplace in Western

Europe How do you expect this success will

translate into other consumer products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 15: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

More Smart Devices Home

15

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 16: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

SAMSUNG Convergence for a Smarter Life

16

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 17: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

17

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Deutsche Telekom estimates that 50 of homes in

Germany will be smart by 2020 What do you

mean by smart and what is driving that estimate

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 18: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

DIFFERENT INDUSTRIES ENGAGE IN SMART HOME

Energy

Security Monitoring

Heating Climate

Trade

Home Appliances

Photovoltaics

Telecommunication

Consumer Electronics

Awning Sun Shading

Health AAL

Key Drivers

Differentiation

Customer Loyalty

Growth

Advanced Remote Maintenance

Cost Efficiency

Customer Demand

Home automation Window Door

18 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 19: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Adoption of Smart Home Products and Services

19

Dick Seger

CEO

Securitas Direct Verisure

What will make the market for interactive service

in Europe take off

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 20: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

Securitas Direct Group 2013

Securitas Direct Verisure - a short introduction

15 million customers

Europersquos leading provider

of full-service safety and

security solutions to

homes and families

6500 Employees and

a large partners

organisation

12 Countries of which 9

European and 3 in

Latin America

339 Portfolio EBITDA million euro

Net Sales 758 million euro Full Year 2012

Owned by Bain

Capital and Hellman

amp Friedman

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 21: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

Securitas Direct Group 2013

It is a human right to

feel safe and secure

Our vision

[Movie]

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 22: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

Securitas Direct Group 2013

The technology is there

The infrastructure is there

The products get connected

The consumer is ready

Now it is up to us three hellip

What will make the market take off

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 23: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Relevance of the North American Experience

Panelist Perspectives

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 24: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24

US Market for Home Controls

Security

Professional

Monitoring

Fee Based

Self Monitoring

Self

Monitoring

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 25: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

25

Dick Seger

CEO

Securitas Direct Verisure

Should we look at the US market for guidance to

understand what to expect in Europe what steps

to take

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 26: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

Securitas Direct Group 2013

connectbild

The offer

The sales pitch

The go-to-market model

Customer delight

Europe vs USA

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 27: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

27

Qivicon has taken a different approach than any of

the US telecoms Please describe your approach

to the market and why it is different than your US

counterparts

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 28: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

OUR APPROACH

Single offerings Product offerings based on the QIVICON platform

Home Appliances

Mood Management

Shadowing Systems

Heating control

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 29: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

BUSINESS MODEL

QIVICON ndash the platform for the Smart Home

Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners

b2c

Relationship

Home Base

bullSDK bullPortal incl Shop

bullInstallation Assistant bullBackend

End-Customer

Platform

Partner Solution (HW SW)

Platform

Usage

b2b

Relationship

bullBasic Control

29 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 30: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Relevance of the North American Experience

Vassilis Seferidis

Director European Business

Development

Samsung

30

Are there significant differences in the North

American market and the Western European

market

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 31: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

European amp Global Coordination in Key Areas

31

Home Network

Current technologies

do not meet all

market requirements

Smart Devices

Common framework

for device abstraction

Data Exchange

Within the home and

with the outside world

Innovation

Enable differentiated

products

Ecosystem

Allow development of

products ecosystems

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 32: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Consumer Research

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 33: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

33

0

10

20

30

40

50

Receive smoke fire alerts

Receive carbon monoxide gas leak

alerts

Receive water leak alerts

Receive alerts when doors or windows in

your home are opened

Monitor your homes electricity usage

Have appliances automatically adjust

their settings to minimize electricity

usage

R

anke

d A

s Top

3 F

eatu

res

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you

The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 34: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

34

0

5

10

15

20

25

30

Smoke amp Fire

Detector euro2999

Carbon

Monoxide amp Gas Leak

Detector euro2999

Emergency

Call-button euro1999

Flood amp Water

Leak Detector euro3999

Motion Sensor

euro2999

DoorWindow

Sensor euro3999

Appliance

Switch euro3999

Lighting

Control Module euro3999

R

anke

d A

s To

p 3

Feat

ures

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside

your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 35: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

35

0

5

10

15

20

25

30

35

A home security system company

An electric utility company

An independent technical support

company

A broadband service provider

An electronics retailer

A cablesatellite TV company

A mobile phone service provider

S

peci

fyin

g I

nter

est

(ie

Ra

ting

67

)

UK (n=653 plusmn383)

France (n=652 plusmn384)

Germany (n=666 plusmn38)

Belgium (n=653 plusmn383)

Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment

and services described earlier(Among All BB HHs Surveyed in Specified Country)

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 36: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

36

What categories of connected products are taking

off in Western Europe

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 37: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Smart Home Services amp Products

37

INTERNET

GATEWAY

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 38: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

38

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

How does connectivity change the consumer

experience

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 39: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

THE BENEFITS FOR THE END CUSTOMER

Great choice of attractive and innovative solutions

Strong brands

Sensors amp actors everything compatible

Excellent priceperformance ratio

Future proof and sustainable

Security - encryption of personal data and storage on servers in Germany

39 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 40: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Consumer Perspective

41

Dick Seger

CEO

Securitas Direct Verisure

How are connected security products being

received in the market

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 41: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

Securitas Direct Group 2013

Consumer perspective so farhellip

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 42: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Manufacturer Perspective

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 43: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Individual Products Adding Connectivity

44

Differentiation

bull Expand functionality

bull Enhance user experience

Operational Efficiency

bull Automate warranty administration

bull Identify field issues

bull Minimize service costs

bull Develop consumer insights

Expand Relationship with Consumer

bull Meet growing consumer expectations

bull Manage touch points

bull Create loyalty programs

bull Impact sales channels

New Revenue

bull New applications

bull Sale of consumables accessories

bull Delivery of targeted promotions

bull Providing advice recommendations

Service Fees for Connectivity

bull Remote monitoring

bull Advanced analytics

bull Equipment performance monitoring

bull Remote diagnostics

Service Fees for Energy Management

bull Advanced control features to limit demand

bull Optimize in dynamic pricing environments

bull Critical peak programs

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 44: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

Vassilis Seferidis

Director European Business

Development

Samsung

45

What investments is Samsung making in connected

products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 45: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Samsungrsquos Convergence Offering

46

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 46: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

47

The Qivicon platform has a growing list of OEM

partners Why are manufacturers using the

Qivicon platform

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 47: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

THE BENEFITS FOR THE PLATFORM PARTNERS

Possibility to differentiate through own products pricing communication sales- and

installation channels

Open standardized and flexible technical solution

Not limited to Deutsche Telekom or its customers

Lower costs due to economies of scale

Opportunity to shape the market together with other strong partners

Deutsche Telekom as a

competent and reliable partner

driver for international standards

stands for security and privacy

48 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 48: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Manufacturer Perspective

49

Dick Seger

CEO

Securitas Direct Verisure

How will connectivity impact products and services

in the security industry

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 49: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

Securitas Direct Group 2013

Having lunch or hellip

being somebody elsersquos lunch

Manufacturerrsquos perspective

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 50: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Key Success Factors

Sponsored by

Panelist Perspectives

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 51: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

52

Dick Seger

CEO

Securitas Direct Verisure

What are the key success factors for any player in

this emerging market

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 52: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

Securitas Direct Group 2013

Key success

factors

True benefits

Connected products

Multi service vendor

platform

Quality data-

integrity and

security

Partner-ships =

foundation smart home

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 53: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

54

How will retailers benefit from this shift to

connected products and services

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 54: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

THE BENEFITS FOR RETAIL PARTNERS

First mover in growing market ldquoConnected homerdquo

Additional revenue opportunities to existing business

Collaborate with new partners

Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology

Opportunity for retail to extend value chain eg installation home

Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)

Deutsche Telekom as a reliable partner

55 June 11 2013

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 55: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Key Success Factors

57

Dick Seger

CEO

Securitas Direct Verisure

How are you positioning your company in the

connected home market

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 56: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

Securitas Direct Group 2013

People who are crazy

enough to think they can

change the world

are the ones who do

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 57: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Presented by

Questions

Sponsored by

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

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Purpose

Strategies for the European Connected Home is a

consumer research study that surveys consumers

throughout Europe on three key connected-home topics

home controls tech support and TVvideo services

Topics

60

KEY BENEFITS

bull Profiles of current consumers and future buyers

bull Current CE landscape in the home

bull Country-to-country comparisons in adoption attitudes and preferences

bull Key price points and most attractive features for connected home solutions

TVVideo Services

bull Key features of multiscreen and

advanced TV services

bull Content discovery habit and

monetization strategies

bull Segmentation of premium service

subscribers

bull Analysis of cord cutters cord

shavers and cord ldquoneversrdquo

bull Effective tactics to attract and retain

subscribers for premium video

services

bull Adoption and usage of TV

Everywhere and multiscreen services

bull Current CE adoption in the home

Consumer Tech Support Services

bull Segmentation of likely buyerssubscribers

of premium tech support services

bull Top features and preferred sources of

premium tech support services and

warranty services

bull Home network desired applications and

common problems

bull Adoption of emerging devices and interest

in tech support for emerging devices

bull Current lifecycle of products and

opportunities for tech support

bull Consumer process of evaluating a service

offering

bull Role of cloud services in application

support and backup services

Home Controls

bull Segmentation indentifying home controls

enthusiasts and future buyerssubscribers

bull Attitudes and adoption controls security

home management and connected

appliances

bull Impact of connected products on the home

management market

bull The most important functionality in a home

controls platform

bull Association of connected home services

with specific service providers

bull Key price points most attractive to

consumers

bull Cultural differences in value propositions

from country to country

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HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 59: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

copy P

AR

KS

AS

SO

CIA

TE

S

HOSTED BY

Advisory Sponsors

Break Sponsors

CONNECTIONStrade Europe offers high-level analysis and consumer research networking

opportunities and information on emerging connected home services and technologies

Submit to Speak at wwwCONNECTIONSEuropecom

Conference Topics

1

ACCESS AND ENTERTAINMENT

THE FUTURE for the Set-top Box

TOMORROWrsquoS Challenges in Content

Costs and Licensing

DISCOVERY and Personalization for TV

Services

COMPETING for the OTT Consumer

TV APPS and the New Customer

Experience

MULTISCREEN Services amp TV Anywhere

CONSUMER Tech Support in a Multiscreen

Home

HOME CONTROLS AND

MANAGEMENT

EVOLUTION of Connected Appliances

INTEROPERABILITY in the Home

Controls Market

INTEGRATION of Security and Energy into

Service Provider Offerings

ENGAGING Consumers Connected Home

Business Models

THE ROLE of Cloud-Based Services and Big

Data in Home Management

DEADLINE July 15

Contact us today 9724901113 | infoparksassociatescom

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 60: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates

Outlook for the Smart Connected Home in Western Europe

Vassilis Seferidis

Director European Business

Development

Samsung

62

Jean C Kiessling

Head of Business Development

Connected Home

Deutsche Telekom AG

Dick Seger

CEO

Securitas Direct Verisure

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 61: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You

Page 62: Outlook for the Smart Connected Home in Western …...Outlook for the Smart Connected Home in Western Europe Agenda • Why now? • Panelist profile • Adoption of smart home products

copy P

AR

KS

AS

SO

CIA

TE

S

Tom Kerber Director of Home Systems and Energy

Parks Associates

15950 N Dallas Parkway Suite 575

Dallas Texas 75248

Office 9724901113

Fax 9724901133

tomkerberparksassociatescom

Thank You