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Presented by
Outlook for the Smart Connected
Home in Western Europe
Parks Associates Webcast
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Audio Recording
2
Select Microsoft Office Live Meeting Replay to view the webcast in its entirety
Outlook for the Smart Connected Home in Western Europe
Click here to View Recording
Recording URL httpswwwlivemeetingcomccparksassociatesview
Recording ID 7DQSNP
Attendee Key 8`4zW2
Alternate Replay Viewing
httpstormzoomvisionmamatocomplayerverisureobjectsyrzpa8n7
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
3
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Agenda
bull Why now
bull Panelist profile
bull Adoption of smart home products and services
bull US experience
bull Consumer perspective
bull Manufacturer perspective
bull Key success factors
4
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Market Drivers and Barriers
Market Barriers
bull Lack of Consumer Awareness
bull No Concise Value Proposition
bull Initial Cost of Systems
bull Recurring Fees
bull Interoperability
bull Integration of New Products
5
Market Drivers
bull Adoption of Smart Phones
Broadband
bull Major Players Entering Market
bull Growing Ecosystem of Products
bull Communication Standards
bull Cloud Capabilities
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
6
60
62
64
66
68
70
72
74
76
78
80
2009 2010 2011 2012 2013 2014 2015 2016 2017
Pe
rce
nt
of
Ho
use
ho
lds
Broadband Adoption
North America
Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
7
50
55
60
65
70
75
80
85
90
95
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
Pe
rce
nt
of
Ho
use
ho
lds
Broadband Adoption
Denmark
Switzerland
Netherlands
United Kingdom
Belgium
Norway
France
Germany
Finland
Austria
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
8
0
50
100
150
200
250
300
350
400
2010 2011 2012 2013 2014 2015 2016 2017
Smar
t P
ho
ne
Use
rs (
Mill
ion
s)
Smart Phone Users
Western Europe
North America
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Connected Product Ownership
9
0
2
4
6
8
10
12
14
France (n=652 plusmn384)
UK (n=653 plusmn384)
Germany (n=666 plusmn380)
Belgium (n=653 plusmn384)
S
pe
cify
ing
Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security
camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
10
Dick Seger
CEO
Securitas Direct Verisure
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Panelist Profile
1 Should we look at the US market for guidance to understand what to expect
in Europe what steps to take
2 Is the consumer in Europe ready to purchase new connected products and
interactive service
3 Can manufacturers and service providers afford to take a wait-and-see
approach to connected products and the Internet of Things
11
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Presented by
Adoption of Connected Products and Services
Panelist Perspectives
Sponsored by
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Adoption of Smart Home Products and Services
13
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
o
f B
road
ban
d H
ou
seo
lds
Smart TV Penetration in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
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More Smart Devices Home
15
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SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
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Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
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Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
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US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
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Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
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Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
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Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
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European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
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Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
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Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
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Smart Home Services amp Products
37
INTERNET
GATEWAY
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Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
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Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
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Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
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Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
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Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
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Samsungrsquos Convergence Offering
46
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Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
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Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
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Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
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Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
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Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
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Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Audio Recording
2
Select Microsoft Office Live Meeting Replay to view the webcast in its entirety
Outlook for the Smart Connected Home in Western Europe
Click here to View Recording
Recording URL httpswwwlivemeetingcomccparksassociatesview
Recording ID 7DQSNP
Attendee Key 8`4zW2
Alternate Replay Viewing
httpstormzoomvisionmamatocomplayerverisureobjectsyrzpa8n7
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
3
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Agenda
bull Why now
bull Panelist profile
bull Adoption of smart home products and services
bull US experience
bull Consumer perspective
bull Manufacturer perspective
bull Key success factors
4
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Market Drivers and Barriers
Market Barriers
bull Lack of Consumer Awareness
bull No Concise Value Proposition
bull Initial Cost of Systems
bull Recurring Fees
bull Interoperability
bull Integration of New Products
5
Market Drivers
bull Adoption of Smart Phones
Broadband
bull Major Players Entering Market
bull Growing Ecosystem of Products
bull Communication Standards
bull Cloud Capabilities
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
6
60
62
64
66
68
70
72
74
76
78
80
2009 2010 2011 2012 2013 2014 2015 2016 2017
Pe
rce
nt
of
Ho
use
ho
lds
Broadband Adoption
North America
Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
7
50
55
60
65
70
75
80
85
90
95
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
Pe
rce
nt
of
Ho
use
ho
lds
Broadband Adoption
Denmark
Switzerland
Netherlands
United Kingdom
Belgium
Norway
France
Germany
Finland
Austria
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
8
0
50
100
150
200
250
300
350
400
2010 2011 2012 2013 2014 2015 2016 2017
Smar
t P
ho
ne
Use
rs (
Mill
ion
s)
Smart Phone Users
Western Europe
North America
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Connected Product Ownership
9
0
2
4
6
8
10
12
14
France (n=652 plusmn384)
UK (n=653 plusmn384)
Germany (n=666 plusmn380)
Belgium (n=653 plusmn384)
S
pe
cify
ing
Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security
camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
10
Dick Seger
CEO
Securitas Direct Verisure
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Panelist Profile
1 Should we look at the US market for guidance to understand what to expect
in Europe what steps to take
2 Is the consumer in Europe ready to purchase new connected products and
interactive service
3 Can manufacturers and service providers afford to take a wait-and-see
approach to connected products and the Internet of Things
11
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Adoption of Connected Products and Services
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
13
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
o
f B
road
ban
d H
ou
seo
lds
Smart TV Penetration in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
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Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
3
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Agenda
bull Why now
bull Panelist profile
bull Adoption of smart home products and services
bull US experience
bull Consumer perspective
bull Manufacturer perspective
bull Key success factors
4
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Market Drivers and Barriers
Market Barriers
bull Lack of Consumer Awareness
bull No Concise Value Proposition
bull Initial Cost of Systems
bull Recurring Fees
bull Interoperability
bull Integration of New Products
5
Market Drivers
bull Adoption of Smart Phones
Broadband
bull Major Players Entering Market
bull Growing Ecosystem of Products
bull Communication Standards
bull Cloud Capabilities
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
6
60
62
64
66
68
70
72
74
76
78
80
2009 2010 2011 2012 2013 2014 2015 2016 2017
Pe
rce
nt
of
Ho
use
ho
lds
Broadband Adoption
North America
Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
7
50
55
60
65
70
75
80
85
90
95
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
Pe
rce
nt
of
Ho
use
ho
lds
Broadband Adoption
Denmark
Switzerland
Netherlands
United Kingdom
Belgium
Norway
France
Germany
Finland
Austria
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
8
0
50
100
150
200
250
300
350
400
2010 2011 2012 2013 2014 2015 2016 2017
Smar
t P
ho
ne
Use
rs (
Mill
ion
s)
Smart Phone Users
Western Europe
North America
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Connected Product Ownership
9
0
2
4
6
8
10
12
14
France (n=652 plusmn384)
UK (n=653 plusmn384)
Germany (n=666 plusmn380)
Belgium (n=653 plusmn384)
S
pe
cify
ing
Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security
camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
10
Dick Seger
CEO
Securitas Direct Verisure
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Panelist Profile
1 Should we look at the US market for guidance to understand what to expect
in Europe what steps to take
2 Is the consumer in Europe ready to purchase new connected products and
interactive service
3 Can manufacturers and service providers afford to take a wait-and-see
approach to connected products and the Internet of Things
11
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Adoption of Connected Products and Services
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
13
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
o
f B
road
ban
d H
ou
seo
lds
Smart TV Penetration in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Agenda
bull Why now
bull Panelist profile
bull Adoption of smart home products and services
bull US experience
bull Consumer perspective
bull Manufacturer perspective
bull Key success factors
4
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Market Drivers and Barriers
Market Barriers
bull Lack of Consumer Awareness
bull No Concise Value Proposition
bull Initial Cost of Systems
bull Recurring Fees
bull Interoperability
bull Integration of New Products
5
Market Drivers
bull Adoption of Smart Phones
Broadband
bull Major Players Entering Market
bull Growing Ecosystem of Products
bull Communication Standards
bull Cloud Capabilities
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
6
60
62
64
66
68
70
72
74
76
78
80
2009 2010 2011 2012 2013 2014 2015 2016 2017
Pe
rce
nt
of
Ho
use
ho
lds
Broadband Adoption
North America
Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
7
50
55
60
65
70
75
80
85
90
95
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
Pe
rce
nt
of
Ho
use
ho
lds
Broadband Adoption
Denmark
Switzerland
Netherlands
United Kingdom
Belgium
Norway
France
Germany
Finland
Austria
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
8
0
50
100
150
200
250
300
350
400
2010 2011 2012 2013 2014 2015 2016 2017
Smar
t P
ho
ne
Use
rs (
Mill
ion
s)
Smart Phone Users
Western Europe
North America
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Connected Product Ownership
9
0
2
4
6
8
10
12
14
France (n=652 plusmn384)
UK (n=653 plusmn384)
Germany (n=666 plusmn380)
Belgium (n=653 plusmn384)
S
pe
cify
ing
Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security
camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
10
Dick Seger
CEO
Securitas Direct Verisure
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Panelist Profile
1 Should we look at the US market for guidance to understand what to expect
in Europe what steps to take
2 Is the consumer in Europe ready to purchase new connected products and
interactive service
3 Can manufacturers and service providers afford to take a wait-and-see
approach to connected products and the Internet of Things
11
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Adoption of Connected Products and Services
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
13
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
o
f B
road
ban
d H
ou
seo
lds
Smart TV Penetration in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Market Drivers and Barriers
Market Barriers
bull Lack of Consumer Awareness
bull No Concise Value Proposition
bull Initial Cost of Systems
bull Recurring Fees
bull Interoperability
bull Integration of New Products
5
Market Drivers
bull Adoption of Smart Phones
Broadband
bull Major Players Entering Market
bull Growing Ecosystem of Products
bull Communication Standards
bull Cloud Capabilities
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
6
60
62
64
66
68
70
72
74
76
78
80
2009 2010 2011 2012 2013 2014 2015 2016 2017
Pe
rce
nt
of
Ho
use
ho
lds
Broadband Adoption
North America
Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
7
50
55
60
65
70
75
80
85
90
95
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
Pe
rce
nt
of
Ho
use
ho
lds
Broadband Adoption
Denmark
Switzerland
Netherlands
United Kingdom
Belgium
Norway
France
Germany
Finland
Austria
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
8
0
50
100
150
200
250
300
350
400
2010 2011 2012 2013 2014 2015 2016 2017
Smar
t P
ho
ne
Use
rs (
Mill
ion
s)
Smart Phone Users
Western Europe
North America
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Connected Product Ownership
9
0
2
4
6
8
10
12
14
France (n=652 plusmn384)
UK (n=653 plusmn384)
Germany (n=666 plusmn380)
Belgium (n=653 plusmn384)
S
pe
cify
ing
Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security
camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
10
Dick Seger
CEO
Securitas Direct Verisure
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Panelist Profile
1 Should we look at the US market for guidance to understand what to expect
in Europe what steps to take
2 Is the consumer in Europe ready to purchase new connected products and
interactive service
3 Can manufacturers and service providers afford to take a wait-and-see
approach to connected products and the Internet of Things
11
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Adoption of Connected Products and Services
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
13
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
o
f B
road
ban
d H
ou
seo
lds
Smart TV Penetration in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
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Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
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Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
6
60
62
64
66
68
70
72
74
76
78
80
2009 2010 2011 2012 2013 2014 2015 2016 2017
Pe
rce
nt
of
Ho
use
ho
lds
Broadband Adoption
North America
Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
7
50
55
60
65
70
75
80
85
90
95
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
Pe
rce
nt
of
Ho
use
ho
lds
Broadband Adoption
Denmark
Switzerland
Netherlands
United Kingdom
Belgium
Norway
France
Germany
Finland
Austria
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
8
0
50
100
150
200
250
300
350
400
2010 2011 2012 2013 2014 2015 2016 2017
Smar
t P
ho
ne
Use
rs (
Mill
ion
s)
Smart Phone Users
Western Europe
North America
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Connected Product Ownership
9
0
2
4
6
8
10
12
14
France (n=652 plusmn384)
UK (n=653 plusmn384)
Germany (n=666 plusmn380)
Belgium (n=653 plusmn384)
S
pe
cify
ing
Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security
camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
10
Dick Seger
CEO
Securitas Direct Verisure
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Panelist Profile
1 Should we look at the US market for guidance to understand what to expect
in Europe what steps to take
2 Is the consumer in Europe ready to purchase new connected products and
interactive service
3 Can manufacturers and service providers afford to take a wait-and-see
approach to connected products and the Internet of Things
11
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Adoption of Connected Products and Services
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
13
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
o
f B
road
ban
d H
ou
seo
lds
Smart TV Penetration in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
7
50
55
60
65
70
75
80
85
90
95
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
Pe
rce
nt
of
Ho
use
ho
lds
Broadband Adoption
Denmark
Switzerland
Netherlands
United Kingdom
Belgium
Norway
France
Germany
Finland
Austria
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
8
0
50
100
150
200
250
300
350
400
2010 2011 2012 2013 2014 2015 2016 2017
Smar
t P
ho
ne
Use
rs (
Mill
ion
s)
Smart Phone Users
Western Europe
North America
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Connected Product Ownership
9
0
2
4
6
8
10
12
14
France (n=652 plusmn384)
UK (n=653 plusmn384)
Germany (n=666 plusmn380)
Belgium (n=653 plusmn384)
S
pe
cify
ing
Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security
camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
10
Dick Seger
CEO
Securitas Direct Verisure
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Panelist Profile
1 Should we look at the US market for guidance to understand what to expect
in Europe what steps to take
2 Is the consumer in Europe ready to purchase new connected products and
interactive service
3 Can manufacturers and service providers afford to take a wait-and-see
approach to connected products and the Internet of Things
11
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Adoption of Connected Products and Services
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
13
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
o
f B
road
ban
d H
ou
seo
lds
Smart TV Penetration in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Why Now
8
0
50
100
150
200
250
300
350
400
2010 2011 2012 2013 2014 2015 2016 2017
Smar
t P
ho
ne
Use
rs (
Mill
ion
s)
Smart Phone Users
Western Europe
North America
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Connected Product Ownership
9
0
2
4
6
8
10
12
14
France (n=652 plusmn384)
UK (n=653 plusmn384)
Germany (n=666 plusmn380)
Belgium (n=653 plusmn384)
S
pe
cify
ing
Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security
camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
10
Dick Seger
CEO
Securitas Direct Verisure
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Panelist Profile
1 Should we look at the US market for guidance to understand what to expect
in Europe what steps to take
2 Is the consumer in Europe ready to purchase new connected products and
interactive service
3 Can manufacturers and service providers afford to take a wait-and-see
approach to connected products and the Internet of Things
11
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Adoption of Connected Products and Services
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
13
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
o
f B
road
ban
d H
ou
seo
lds
Smart TV Penetration in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Connected Product Ownership
9
0
2
4
6
8
10
12
14
France (n=652 plusmn384)
UK (n=653 plusmn384)
Germany (n=666 plusmn380)
Belgium (n=653 plusmn384)
S
pe
cify
ing
Home Control Product Ownership (Q412) Q7055 Does your primary residence have a thermostat garage door lights flood (humidity) detector security
camera or door locks that can be monitored or controlled from a computer or a smartphone (Among BB HHs)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
10
Dick Seger
CEO
Securitas Direct Verisure
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Panelist Profile
1 Should we look at the US market for guidance to understand what to expect
in Europe what steps to take
2 Is the consumer in Europe ready to purchase new connected products and
interactive service
3 Can manufacturers and service providers afford to take a wait-and-see
approach to connected products and the Internet of Things
11
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Adoption of Connected Products and Services
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
13
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
o
f B
road
ban
d H
ou
seo
lds
Smart TV Penetration in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
10
Dick Seger
CEO
Securitas Direct Verisure
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Panelist Profile
1 Should we look at the US market for guidance to understand what to expect
in Europe what steps to take
2 Is the consumer in Europe ready to purchase new connected products and
interactive service
3 Can manufacturers and service providers afford to take a wait-and-see
approach to connected products and the Internet of Things
11
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Adoption of Connected Products and Services
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
13
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
o
f B
road
ban
d H
ou
seo
lds
Smart TV Penetration in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Panelist Profile
1 Should we look at the US market for guidance to understand what to expect
in Europe what steps to take
2 Is the consumer in Europe ready to purchase new connected products and
interactive service
3 Can manufacturers and service providers afford to take a wait-and-see
approach to connected products and the Internet of Things
11
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Adoption of Connected Products and Services
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
13
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
o
f B
road
ban
d H
ou
seo
lds
Smart TV Penetration in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Adoption of Connected Products and Services
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
13
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
o
f B
road
ban
d H
ou
seo
lds
Smart TV Penetration in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
13
0
10
20
30
40
50
60
70
80
90
100
2009 2010 2011 2012 2013 2014 2015 2016 2017
o
f B
road
ban
d H
ou
seo
lds
Smart TV Penetration in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
Vassilis Seferidis
Director European Business
Development
Samsung
14
Smart TVs are now commonplace in Western
Europe How do you expect this success will
translate into other consumer products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
More Smart Devices Home
15
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
SAMSUNG Convergence for a Smarter Life
16
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
17
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Deutsche Telekom estimates that 50 of homes in
Germany will be smart by 2020 What do you
mean by smart and what is driving that estimate
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
DIFFERENT INDUSTRIES ENGAGE IN SMART HOME
Energy
Security Monitoring
Heating Climate
Trade
Home Appliances
Photovoltaics
Telecommunication
Consumer Electronics
Awning Sun Shading
Health AAL
Key Drivers
Differentiation
Customer Loyalty
Growth
Advanced Remote Maintenance
Cost Efficiency
Customer Demand
Home automation Window Door
18 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Adoption of Smart Home Products and Services
19
Dick Seger
CEO
Securitas Direct Verisure
What will make the market for interactive service
in Europe take off
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
Securitas Direct Group 2013
Securitas Direct Verisure - a short introduction
15 million customers
Europersquos leading provider
of full-service safety and
security solutions to
homes and families
6500 Employees and
a large partners
organisation
12 Countries of which 9
European and 3 in
Latin America
339 Portfolio EBITDA million euro
Net Sales 758 million euro Full Year 2012
Owned by Bain
Capital and Hellman
amp Friedman
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
Securitas Direct Group 2013
It is a human right to
feel safe and secure
Our vision
[Movie]
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
Securitas Direct Group 2013
The technology is there
The infrastructure is there
The products get connected
The consumer is ready
Now it is up to us three hellip
What will make the market take off
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Relevance of the North American Experience
Panelist Perspectives
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates 24
US Market for Home Controls
Security
Professional
Monitoring
Fee Based
Self Monitoring
Self
Monitoring
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
25
Dick Seger
CEO
Securitas Direct Verisure
Should we look at the US market for guidance to
understand what to expect in Europe what steps
to take
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
Securitas Direct Group 2013
connectbild
The offer
The sales pitch
The go-to-market model
Customer delight
Europe vs USA
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
27
Qivicon has taken a different approach than any of
the US telecoms Please describe your approach
to the market and why it is different than your US
counterparts
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
OUR APPROACH
Single offerings Product offerings based on the QIVICON platform
Home Appliances
Mood Management
Shadowing Systems
Heating control
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
BUSINESS MODEL
QIVICON ndash the platform for the Smart Home
Partner-Ecosystem Status gt20 Services HW Partners amp gt 10 Development Partners
b2c
Relationship
Home Base
bullSDK bullPortal incl Shop
bullInstallation Assistant bullBackend
End-Customer
Platform
Partner Solution (HW SW)
Platform
Usage
b2b
Relationship
bullBasic Control
29 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Relevance of the North American Experience
Vassilis Seferidis
Director European Business
Development
Samsung
30
Are there significant differences in the North
American market and the Western European
market
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
European amp Global Coordination in Key Areas
31
Home Network
Current technologies
do not meet all
market requirements
Smart Devices
Common framework
for device abstraction
Data Exchange
Within the home and
with the outside world
Innovation
Enable differentiated
products
Ecosystem
Allow development of
products ecosystems
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Consumer Research
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
33
0
10
20
30
40
50
Receive smoke fire alerts
Receive carbon monoxide gas leak
alerts
Receive water leak alerts
Receive alerts when doors or windows in
your home are opened
Monitor your homes electricity usage
Have appliances automatically adjust
their settings to minimize electricity
usage
R
anke
d A
s Top
3 F
eatu
res
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Top Ranked Connected Home Features (Q412)Q7070 Please rank the three capabilities that you find important to you
The ability to use a computer mobile phone or tablet to(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
34
0
5
10
15
20
25
30
Smoke amp Fire
Detector euro2999
Carbon
Monoxide amp Gas Leak
Detector euro2999
Emergency
Call-button euro1999
Flood amp Water
Leak Detector euro3999
Motion Sensor
euro2999
DoorWindow
Sensor euro3999
Appliance
Switch euro3999
Lighting
Control Module euro3999
R
anke
d A
s To
p 3
Feat
ures
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Intend to Purchase Home Control Devices (Q412)Q7081 How likely are you to purchase any the following if the product can be monitored and managed from inside
your home or while you were away from home using a computer mobile phone or tablet(Among BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
35
0
5
10
15
20
25
30
35
A home security system company
An electric utility company
An independent technical support
company
A broadband service provider
An electronics retailer
A cablesatellite TV company
A mobile phone service provider
S
peci
fyin
g I
nter
est
(ie
Ra
ting
67
)
UK (n=653 plusmn383)
France (n=652 plusmn384)
Germany (n=666 plusmn38)
Belgium (n=653 plusmn383)
Preferred Type of Home Monitoring Service Providers (Q412)Q7090 Would you trust the following companies to offer the home monitoring equipment
and services described earlier(Among All BB HHs Surveyed in Specified Country)
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
36
What categories of connected products are taking
off in Western Europe
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Smart Home Services amp Products
37
INTERNET
GATEWAY
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
38
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
How does connectivity change the consumer
experience
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
THE BENEFITS FOR THE END CUSTOMER
Great choice of attractive and innovative solutions
Strong brands
Sensors amp actors everything compatible
Excellent priceperformance ratio
Future proof and sustainable
Security - encryption of personal data and storage on servers in Germany
39 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Consumer Perspective
41
Dick Seger
CEO
Securitas Direct Verisure
How are connected security products being
received in the market
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
Securitas Direct Group 2013
Consumer perspective so farhellip
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Manufacturer Perspective
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Individual Products Adding Connectivity
44
Differentiation
bull Expand functionality
bull Enhance user experience
Operational Efficiency
bull Automate warranty administration
bull Identify field issues
bull Minimize service costs
bull Develop consumer insights
Expand Relationship with Consumer
bull Meet growing consumer expectations
bull Manage touch points
bull Create loyalty programs
bull Impact sales channels
New Revenue
bull New applications
bull Sale of consumables accessories
bull Delivery of targeted promotions
bull Providing advice recommendations
Service Fees for Connectivity
bull Remote monitoring
bull Advanced analytics
bull Equipment performance monitoring
bull Remote diagnostics
Service Fees for Energy Management
bull Advanced control features to limit demand
bull Optimize in dynamic pricing environments
bull Critical peak programs
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
Vassilis Seferidis
Director European Business
Development
Samsung
45
What investments is Samsung making in connected
products
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Samsungrsquos Convergence Offering
46
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
47
The Qivicon platform has a growing list of OEM
partners Why are manufacturers using the
Qivicon platform
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
THE BENEFITS FOR THE PLATFORM PARTNERS
Possibility to differentiate through own products pricing communication sales- and
installation channels
Open standardized and flexible technical solution
Not limited to Deutsche Telekom or its customers
Lower costs due to economies of scale
Opportunity to shape the market together with other strong partners
Deutsche Telekom as a
competent and reliable partner
driver for international standards
stands for security and privacy
48 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Manufacturer Perspective
49
Dick Seger
CEO
Securitas Direct Verisure
How will connectivity impact products and services
in the security industry
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
Securitas Direct Group 2013
Having lunch or hellip
being somebody elsersquos lunch
Manufacturerrsquos perspective
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Key Success Factors
Sponsored by
Panelist Perspectives
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
52
Dick Seger
CEO
Securitas Direct Verisure
What are the key success factors for any player in
this emerging market
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
Securitas Direct Group 2013
Key success
factors
True benefits
Connected products
Multi service vendor
platform
Quality data-
integrity and
security
Partner-ships =
foundation smart home
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
54
How will retailers benefit from this shift to
connected products and services
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
THE BENEFITS FOR RETAIL PARTNERS
First mover in growing market ldquoConnected homerdquo
Additional revenue opportunities to existing business
Collaborate with new partners
Sell multiple consumer propositions of different brands and price ranges based on one platformtechnology
Opportunity for retail to extend value chain eg installation home
Additional opportunity for Retail Partner to sell retail partner branded products (and increase customer retention)
Deutsche Telekom as a reliable partner
55 June 11 2013
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Key Success Factors
57
Dick Seger
CEO
Securitas Direct Verisure
How are you positioning your company in the
connected home market
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
Securitas Direct Group 2013
People who are crazy
enough to think they can
change the world
are the ones who do
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Presented by
Questions
Sponsored by
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Purpose
Strategies for the European Connected Home is a
consumer research study that surveys consumers
throughout Europe on three key connected-home topics
home controls tech support and TVvideo services
Topics
60
KEY BENEFITS
bull Profiles of current consumers and future buyers
bull Current CE landscape in the home
bull Country-to-country comparisons in adoption attitudes and preferences
bull Key price points and most attractive features for connected home solutions
TVVideo Services
bull Key features of multiscreen and
advanced TV services
bull Content discovery habit and
monetization strategies
bull Segmentation of premium service
subscribers
bull Analysis of cord cutters cord
shavers and cord ldquoneversrdquo
bull Effective tactics to attract and retain
subscribers for premium video
services
bull Adoption and usage of TV
Everywhere and multiscreen services
bull Current CE adoption in the home
Consumer Tech Support Services
bull Segmentation of likely buyerssubscribers
of premium tech support services
bull Top features and preferred sources of
premium tech support services and
warranty services
bull Home network desired applications and
common problems
bull Adoption of emerging devices and interest
in tech support for emerging devices
bull Current lifecycle of products and
opportunities for tech support
bull Consumer process of evaluating a service
offering
bull Role of cloud services in application
support and backup services
Home Controls
bull Segmentation indentifying home controls
enthusiasts and future buyerssubscribers
bull Attitudes and adoption controls security
home management and connected
appliances
bull Impact of connected products on the home
management market
bull The most important functionality in a home
controls platform
bull Association of connected home services
with specific service providers
bull Key price points most attractive to
consumers
bull Cultural differences in value propositions
from country to country
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
HOSTED BY
Advisory Sponsors
Break Sponsors
CONNECTIONStrade Europe offers high-level analysis and consumer research networking
opportunities and information on emerging connected home services and technologies
Submit to Speak at wwwCONNECTIONSEuropecom
Conference Topics
1
ACCESS AND ENTERTAINMENT
THE FUTURE for the Set-top Box
TOMORROWrsquoS Challenges in Content
Costs and Licensing
DISCOVERY and Personalization for TV
Services
COMPETING for the OTT Consumer
TV APPS and the New Customer
Experience
MULTISCREEN Services amp TV Anywhere
CONSUMER Tech Support in a Multiscreen
Home
HOME CONTROLS AND
MANAGEMENT
EVOLUTION of Connected Appliances
INTEROPERABILITY in the Home
Controls Market
INTEGRATION of Security and Energy into
Service Provider Offerings
ENGAGING Consumers Connected Home
Business Models
THE ROLE of Cloud-Based Services and Big
Data in Home Management
DEADLINE July 15
Contact us today 9724901113 | infoparksassociatescom
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
wwwparksassociatescom | copy Parks Associates | infoparksassociatescom | 9724901113 | ParksAssociates
Outlook for the Smart Connected Home in Western Europe
Vassilis Seferidis
Director European Business
Development
Samsung
62
Jean C Kiessling
Head of Business Development
Connected Home
Deutsche Telekom AG
Dick Seger
CEO
Securitas Direct Verisure
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
copy P
AR
KS
AS
SO
CIA
TE
S
Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You
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Tom Kerber Director of Home Systems and Energy
Parks Associates
15950 N Dallas Parkway Suite 575
Dallas Texas 75248
Office 9724901113
Fax 9724901133
tomkerberparksassociatescom
Thank You