outlook company project report

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1/44

SUMMER INTERNSHIP

REPORT

THE STUDY OF CUSTOMER PREFERENCE FOR CHOOSING A PARTICULAR

MAGAZINE OF OUTLOOK

Submitted by

Sudhanshu Shekher Raju!

(BBA)03824401712

""A C#ass $% &'()

Under the Supervision of

Mrs*

Ass+s!an! Pr$%ess$r

Dear!,en! $% Marke!+n- . Sa#es

In !rti!" #u"fi""ment of the $e%uirements for the &e'ree of B!h"ors of Business

Administr!tion

De/#ara!+$n

I hereby de"!re th!t the r!inin' $eport onduted !t

BY-Sudhanshu Rajput


2/44

OUTLOOK INDIA PRI0ATE LIMITED1 NE2 DELHI

Under the 'uid!ne of

*r+ S!ndeep ,um!r Son!

Submitted in !rti!" fu"fi""ment of the re%uirements for the &e'ree of

BA-./A$S /# BUSISS A&*IIS$AI/

TO

AMITY "USINESS SCHOOL

AMITY UNI0ERSITY UTTAR PRADESH

SECTOR (&31 NOIDAIs my ori'in!" or !nd the s!me h!s not been submitted for the !!rd of !ny

other de'ree5dip"om!5fe""oship or other simi"!r tit"es or pri6es+

P#a/e4 NE2 DELHI Sudhanshu Shekher Raju!

Da!e4 ()565() Enr$##,en! N$*4 '78&))'(6(&

Le!!er $% Au!h$r+9a!+$n

his is to ertify th!t Mr* Tushar Nan-+a9 nro"ment number A010221300: student of

Amity Business Shoo"9 Amity University i"" be doin' his Summer Internship ro'r!m

BY-Sudhanshu Rajput


3/44

ro;et ith OUTLOOK PU"LISHING :Ind+a; P0T* LTD+ from


4/44

/ut"oo9 in !rti!" #u"fi"ment of the $e%uirements for the &e'ree of *!ster of Business

Administr!tion > *!retin' ? S!"es under my 'uid!ne+

he dr!ft report h!s been !pproved+

*rs+

Assist!nt rofessor

A/kn$?#ed-e,en!

he suess !nd fin!" outome of this pro;et re%uired ! "ot of 'uid!ne !nd !ssist!ne from

m!ny peop"e !nd I !m e@treme"y fortun!te to h!ve 'ot this !"" !"on' the omp"etion of my

pro;et or+ h!tever I h!ve done is on"y due suh 'uid!ne !nd !ssist!ne !nd I ou"d not

for'et to th!n them+

I ou"d "ie to th!n /U//, UBIS.I I&IA C & to omp"ete my internship

in this or'!ni6!tion !nd supportin' me in !"" the !ys to omp"ete my summer internship

tr!inin'+

BY-Sudhanshu Rajput


5/44

I !"so t!e this opportunity to e@press ! deep sense of 'r!titude to Mr* Sandee Ku,ar S$na

:&eputy *!n!'er9 /U//, UBIS.I I&IA riv!te imited; his ordi!" support9

v!"u!b"e inform!tion !nd 'uid!ne9 hih he"ped me in omp"etin' this t!s throu'h v!rious

st!'es.

I t!e this opportunity to e@press my profound 'r!titude !nd deep re'!rds to my f!u"ty 'uide

Mrs* S?a!+ "ha!na-arfor her e@emp"!ry 'uid!ne9 monitorin' !nd onst!nt enour!'ement

throu'hout the ourse of this pro;et+ he b"essin'9 he"p !nd 'uid!ne 'iven by her time to

time sh!"" !rry me ! "on' !y in the ;ourney of "ife on hih I !m !bout to emb!r+

I ou"d "ie to e@press my 'r!titude !nd indebtedness to the m!n!'ement !nd st!ff of A,+!e##er Lueprovides privi"e'ed !ess to ! or"d of "u@ury tr!ve" for e""D

hee"ed tr!ve""ers ho "ie to s!vour the finest '"obeDtrottin' e@perienes+ it is the u"tim!te

"u@ury omp!nion youF"" need to m!e your ho"id!ys e@eption!""y e@tr!v!'!nt > hether

youFre "ooin' for sp! 'et!!ys9 e@oti be!hes9 i"d"ife s!ntu!ries9 desert s!f!ris or

mount!in hide!ys

Mana-e,en! Tea,

NAME DESIGNATION

Suresh Se"v!r!; Cie resident

Indr!ni" $oy Cie resident

A"o *!thur Assist!nt Cie resident

Anup &ivedi ener!" *!n!'er9 rodution ? Systems

Cidy! *enon ener!" *!n!'er9 Advertisin'

BY-Sudhanshu Rajput


14/44

!ur!v C!shisht &eputy ener!" *!n!'er

.im!nshu !ndey !tion!" .e!d9 Business &eve"opment

A"e@ =oseph !tion!" .e!d9 $et!i"

it!n;!"i Sin'h !tion!" .e!d9 *!retin'

A?ards . A/h+e>e,en!s

&ep!rtment of ourism9 overnment of Indi! A!rd9 !tion!" ourism A!rd 2001D

2002 !!rded to /U//, r!ve""er for @e""ene in ub"i!tion+

/U//, r!ve""er N 100 .o"id!ys in the .i""sN on the 20049 AA o"d A!rd

In 2002D2003 the overnment of Indi! reo'ni6ed N/U//, r!ve""er et!!ysN

!s the Best r!ve" ub"i!tionN+

eeend bre!s from &e"hi !s in the BSS$S top three9 nonDfition

!te'ory for 14 onseutive ees in orth Indi!

eeend bre!s from *umb!i !s in the BSS$S "ist top three for 8

onseutive ees in est Indi!

/ut"ooFs eb *edi!

Ou!#$$k+nd+a*/$,4 Before 1EE89 /ut"oo !s not !v!i"!b"e on"ine+ But !fter 1EE89

/ut"oo ent on"ine !s out"ooindi!+om+ /ut"ooindi!+om is both out"oos

*!'!6ineFs home on the internet !nd !n on"ine pub"i!tion+ oin' on"ine !s !

v!"u!b"e de!" for out"oo 'roup be!use peop"e ho ere tehno"o'y oriented !me

"oser to the out"oo 'roupFs m!'!6ines+ Ap!rt from /ut"ooFs printed edition in itFs

entire"y supp"emented ith "ins to re"!ted !rti"es on its on site !nd e"sehere on

BY-Sudhanshu Rajput


15/44

the eb+ /ut"ooindi!+om !"so offers !n !rr!y of /ri'in!" o"umns th!t is on"y me!nt

for eb !nd nes upd!tes every d!y ith ! very "ive"y inter!tion ith the re!ders+

Ou!#$$k!ra>e##er*/$,4 In!u'ur!ted !s ! eb resoure in 20009 this tr!ve" ebsite

h!s sine ome ! "on' !y+ /ut"oo tr!ve"er be'!n by openin' up ne vist!s in ebD

driven v!!tion p"!nnin'9 ith its hi'h"y foused editori!" fe!tures on !n !rr!y of

destin!tions+ Sti"" ! hi'h"i'ht of the ebsite9 these !re supported by too"s !nd

resoures th!t m!e puttin' to'ether your ho"id!y ! bree6e O from se"etin' your

destin!tion9 to hoosin' your mode of tr!nsport9 findin' your !y !round the m!p9

se"etin' ! p"!e to st!y to !thin' the "o!" festivities9 p"us ferretin' out the ne!rest

A*9 fue" stop or yber!fP+ .ere there is somethin' for everyoneQ themed v!!tion

ide!s from JA for !dventureJ to J for i"d"ifeJ9 honeymooners dre!m destin!tions9foodies de"i'hts9 firstDperson tr!ve"o'ues9 ! mess!'e room here you !n e@h!n'e

notes or !s us for more info th!t you !ntR And donJt for'et to boo your opies of

our intern!tion!" !!rdDinnin' bestse""ers from /ut"oo r!ve"er et!!ys9

!v!i"!b"e !t ! spei!" prie hen you order on the ebsite+ If you !nt ! sne!

previe9 thereJre e@erpts from the 'uide boos by renoned !uthors9 in"udin' the

"ies of r!bhu h!te9 $usin Bond !nd =u' Sur!iy!+

Ou!#$$k,$ne


16/44

s"u''ish m!ret ree"in' under the imp!t of s!te""ite C+ /ut"oo %ui"y !rved ! si'nifi!nt

nihe for itse"f !mon' disernin' re!ders ho v!"ue its inDdepth9 investi'!tive reportin' !s

e"" !s its sty"ish visu!" form!t+ ,non to be fiere"y independent9 /ut"oo h!s sh!en the

est!b"ishment on events r!n'in' from ,!r'i" to ,!shmir to riet9 sensitised the re!din'

pub"i to import!nt issues "ie bi' d!ms9 edu!tion !nd 'ender9 !nd provided !n unremittin'

fous on South Asi!n 'eopo"itis+ od!y9 /ut"oo is the preferred m!'!6ine of 1+< mi""ion

re!ders in Indi!9 !nd se""s more th!n 11+2 mi""ion opies over the ye!r+

/U//, */GLIn =u"y 1EE89 the roup "!unhed NInte""i'ent InvestorN reDhristened

!s N/U//, */GN !s of 30DovD20029 Indi!Js first person!" fin!ne m!'!6ine9 hih

offers sound str!te'ies for the "!y investor9 espei!""y the 'roin' se'ment of s!"!ried midd"e

!nd upper midd"eD"!ss !nd se"fDemp"oyed profession!"s+ Its mess!'e is "e!r !nd simp"eL

JInvest e""9 borro ise"y9 spend sm!rt"yJ+ vident"y9 th!t mess!'e h!s 'one don e""L the

m!'!6ine so"d up!rds of 19009000 opies ! fortni'ht ithin ! ye!r+ /ne of its distin'uishin'

h!r!teristis is th!t !bout E3 per ent of re!ders ret!in !"" p!st issues of /ut"oo *oney+

/U//, $AC$L/ut"oo r!ve"er is ! month"y m!'!6ine from the st!b"e of

/ut"oo ub"ishin' Indi! vt+ imited !nd the on"y si'nifi!nt m!'!6ine !imed !t the tr!ve"

re!der+ very month sine =une 2001 / h!s introdued re!ders to the onders of unnon

destin!tions hi"e !"so enour!'in' tr!ve"ers to t!e ! fresh "oo !t f!mi"i!r p"!es+ hether

peop"e !re p"!nnin' ! ho"id!y9 or simp"y dre!min' of one9 /ut"oo r!ve"er ontinues to t!e

them "oser

Gu+des $% Ou!#$$k Gr$uAp!rt from pub"ishin' m!'!6ines9 there !re some 'uides !"so hih is pub"ished by /ut"oo

'roup+/U//, r!ve"er r!ve" uides pub"ished from out"oo 'roup is tod!y ! e""Dreo'ni6ed9

est!b"ished !nd !no"ed'ed premier tr!ve" referene 'uide boo in Indi!+ In ;ust ! sp!n of

1< ye!rs9 14 suessfu" tit"es h!ve been pub"ished+

BY-Sudhanshu Rajput


17/44

Some of them !reLDeeend Bre!s (from &e"hi5 U$A/5 B!n'!"ore5 -henn!i)

St!te r!ve" uides ($!;!sth!n9 o!9 ,er!"!9 Utt!r!h!nd9 .im!h!")

rein' .o"id!ys

i"d"ife .o"id!ys

101 pi"'rim!'e &estin!tions .erit!'e .o"id!ys

OUTLOOK Tra>e#er Gu+des !re not on"y usefu" for re"i!b"e inform!tion !bout the

destin!tion to be visitedQ it is !"so usefu" for noin' the u"ture !nd orin's of th!t

destin!tion+ hese 'uides !re 'ener!""y preferred by the peop"e ho "ie to tr!ve" ! "ot !nd

ho !re een to no !bout ne destin!tions+

OUTLOOK . I!s C$,e!+!$rs

OUTLOOK GROUP COMPETITORS

/U//,(IS.) I&IA /&AG

/U//, */G */G /&AG

/U//, $AC$ $AC /&AG

/U//, BUSISS BUSISS /&AG9 BUSISS-//*G

Ou!#$$ks sa#es and re>enue

BY-Sudhanshu Rajput


18/44

In the !bove fi'ure9 /U//, %u!rter"y s!"es dou'hnut is bein' desribed !nd it is

observed th!t durin' 2nd %u!rter (=u" > Sep) !nd 4th %u!rter (=!n > *!r) m!@imum revenue is

e!rned re!sons thereof !re !s fo""osL

In the midd"e of 1st !nd 2nd %u!rter9 omp!ny !ppoints o""e'e interns9 ho !re re!""yenthusi!sti !nd foused to!rds their or+ Seond"y9 omp!ny "!unhes Bon!n6!

offers durin' this period+

&urin' "!st %u!rter9 every emp"oyee 'ives his5her best perform!ne to !hieve the

!nnu!" t!r'ets !nd omp!ny e!rns m!@imum profit throu'h its Subsription ? $et!i"

divisionF+

STP $% !he Ou!#$$k Gr$u

SEGMENTATION4

/ut"oo fouses on se'mentin' midd"e "!ss !nd upper midd"e "!ss ithin !nd outside

I&IA+

TARGETING4

It t!r'ets -orpor!tes9 Institutes9 .ote" industries9 Students !nd Individu!"s+

POSITIONING4

It positions itse"f !s nes m!'!6ine th!t 'ives more th!n ;ust nes+ It overs m!;ority of these'ments of the m!rets to fu"fi"" every re%uirement of the individu!"+

MARKETING STRATEGIES ADOPTED4

BY-Sudhanshu Rajput


19/44

1+ *!ss imperson!" se""in' methods (Advertisin')+

u"" B"end+

2+ #!e to f!e person!" se""in' (S!"esm!n ship)+

ush B"end+

Both of these !re "ose"y re"!ted to the -h!nne" of &istribution+

1+ A u"" B"end is one in hih m!ss imperson!"9 s!"es efforts !re 'iven the 're!test

emph!sis+ he purpose of pu"" b"ends to preDse"" to the fin!" onsumers so th!t they dem!nd

the produt !t the ret!i" "eve" of distribution+

he firm !doptin' this str!te'y ou"d spend more on !dvertisin' !nd s!"es promotion r!ther

th!n in person!" se""in'+

2+ A ush B"end emph!si6es person!" se""in'+ !tur!""y firms !doptin' this method deve"op !

stron' s!"es fore !t both the distributor !nd the de!"er "eve"Q this method ou"d tend to push

the produt throu'h the h!nne" of distribution+

PROMOTIONAL STRATEGIES

/##$S (1S*AG 2014D 31S*AG 2014) #$/* /U//, *AAHI $/UL

BY-Sudhanshu Rajput


20/44

CURRENT OFFERS4

A SAMPLE OF THE KNO2LEDGE OCKEY4

he no"ed'e ;oey shoed th!t ho muh s!"es is bein' onverted durin' our tr!inin'

period+ he fo""oin' is the s!mp"e of /ut"ooFs ,=L

BY-Sudhanshu Rajput


21/44

Re>+e? $% L+!era!ure

Before st!rtin' !ny rese!rh it is very neess!ry to re!d !rti"es !nd other rese!rh p!pers th!t

h!ve been ritten on the sub;et in the p!st+ hese "iter!tures he"p us in deve"opin' ! stron'

b!se for our study !nd provide us ith inform!tion th!t !n be used durin' the rese!rh+ It

!"so he"ps in deve"opin' the ob;etives of our study+referene is ! personFs fee"in' of p"e!sure or dis!ppointment omin' from omp!rin' !

produtFs perform!ne in re"!tion to his or her e@pet!tions+ *!ny omp!nies !im for hi'h

s!tisf!tion be!use onsumers ho !re on"y s!tisfied try to sith hen ! better offers

omes to them+ he preferenes of onsumers !re the resu"t of ! "on' term re"!tionship

beteen the br!nd !nd the onsumer !s the reent "e!rns on ho to !ssoi!te the br!nd ith

!n im!'e !nd see it !s h!vin' ! hi'h %u!"ity+ he no"ed'e of preferenes is import!nt ith

respet to different e@erises done !t ! hier!rhi!" "eve"9 neess!ry for the surviv!"+

S!ud


22/44

!y onsumer preferenes !re formed !nd 'ivin' us9 in ! ri'ht !y9 ith the essenti!" method

for e@!minin' !nd preditin' the evo"ution of onsumer preferenes+After !n!"y6in' the !y onsumer preferenes !re formed9 ith respet to the theory of

r!tion!" hoie9 e !n s!y th!t9 in order to underst!nd the onsumer preferene9 it is

import!nt to determine their !nts !nd dem!nds re'!rdin' the perform!ne invo"ved in the

purh!se9 the emotion!" resu"ts !nd !"so the sub;etive me!sures the onsumers use to

identify the tendeny for ! produt or servie !s !'!inst the others+

H$? /$nsu,er re%eren/es are %$r,ed

Be"ief th!t the hoiei"" "e!d to ert!indesired perform!ne+

v!"u!tion of $esu"ts+

Be"ief th!t the hoiei"" "e!d to ert!indesired emotions+

Intention referene

Be"ief th!t the hoieis onsidered orret

by others+Sub;etive omp!rison

orm *otiv!tion to !t in

!ord!ne iththe opinion of others+

SoureL &eve"opin' ustomer insi'htL he &etermin!tion of -ustomer preferene9 Intern!tion!"

ommuni!tion rese!rh9 +irsurvey+om5dos5-ustomer20referene20#orm!tionT120


23/44

Subsribin' to ! m!'!6ine hih !tu!""y me!ns buyerFs f!ithfu"ness9 is !n import!nt f!tor

th!t !n determine the m!'!6ineFs sho!sin' !ppro!h*Cunn+n-ha,:(3;defined br!nd "oy!"ty !s th!t p!rt of onsumption hih is e@"usive"y

dedi!ted to one br!nd th!t the ustomer often buys+

Aordin' !$ Dru/ker:(3);1the prinip"e purpose of !ny br!nd is to re!te s!tisfied

ustomers+ Inre!sed "oy!"ty h!s been found to "e!d to inre!sed revenue (#orne""91EE29

Anderson !nd ehm!n 1EE4) !nd redution in the ost of future tr!ns!tion ($eihhe"d1EE:Q

Bo"ton1EE8)+Daer(1EEE)9 ustomer "oy!"ty

st!rts ith ! h!bit th!t m!y sometimes form !n !ssoi!tion ith the br!nd+

The Pr+/+n- . ua#+!< $% C$n!en!

he %u!"ity of ontent !s e"" !s the prie of m!'!6ines is !n import!nt v!ri!b"e th!t

inf"uenes re!ders either positive"y or ne'!tive"y+-ontent is !n import!nt f!tor so th!t the

re!der !n 'et !n ide! !bout the %u!"ity of ! m!'!6ine !nd therefore h!s ! si'nifi!nt imp!t on

ustomer beh!viour+A//$rd+n- !$"err


24/44

he %u!"ity !spets th!t inf"uene the re"!tionship beteen ! m!'!6ine !nd its subsribers

m!y in"ude either e@tern!" f!tors9 for e@!mp"e "o prie9 time"y de"ivery !nd the editorFs

reput!tion+ It m!y !"so in"ude some intern!" f!tors suh !s the over desi'n9 p!per %u!"ity

!nd the %u!"ity of !rti"es+ he r!n'e of d!t!9 m!'!6ineFs soures ? the over!'e of stories

!"so h!s !n imp!t in the re!derFs s!tisf!tion !nd subsription :Gr$n#und1 &''&;*&ifferent studies infer th!t m!'!6ines !re more ! servie !nd not ;ust ! produt9 so it is

neess!ry to 'ive !ttention to the ontinuous subsription servie+ -ontinuous servie me!ns

the subsribers t!e ! m!'!6ine !nd 'et ! disount on the ost for ! "on' period9 norm!""y one

or to ye!rs+

Nars+,ha Ra$ P*0*L /$nsu,er sur>e< :&''3;press ontinues to 'ro from time to time+ress !dds 3: mi""ion onsumers in the "!st to ye!rs over the "!st three ye!rs the number of

onsumer of m!'!6ines put to'ether !mon' those !'ed 1< ye!rs !nd !bove is 'roin' 4

every ye!r+

SouresLhttpsL55+!!demi!+edu523222


25/44

his me!ns over vie of !"" the m!'!6ines of out"oo Indi! 'roup in det!i"+ o no ho one

m!'!6ine distin'uishes from the other9 in terms of fe!tures9 t!r'et ustomers9 re!dership9 !nd

iru"!tion+

Sine9 out"oo is ! print medi!Q e 'et to no the !ddDon thin' ho ! print medi! ors9

ho ostin' p"!ys !n effetive ro"e in s!"es !nd m!retin'+

Phase &4 Iden!+%+/a!+$n $% se-,en!s

he Indi!n m!ret is very hu'e9 thus9 !terin' the needs of diverse ustomers+ hus in the

seond ph!se identifi!tion of ne se'ment is must+ Se'ments "ie re!" est!te9 ret!i"s9 "ubs9

hote"s et ere identified+

Phase 74 Te#eCa##+n-

roesses in hih e m!e !"" to the ustomer !nd !s them to subsribe on"ine+ In third

proess !""in' is m!de to those ustomer ho ere !"re!dy the subsriber of the m!'!6ine

!nd hose subsription is 'oin' to e@pire or !"re!dy e@pired+ It is done by usin' the d!t!b!se

provided by the ustomer+

Phase )4 C$#d /a##+n-

ener!tion of d!t!b!se from ebsites "ie fundood!t!+om !nd others9 for omp!nies in

different se'ments9 present in &e"hi5-$ to no ho they promote their br!nd !nd to m!e

them !!re !bout the ne m!retin' too"s !nd str!te'ies thus !dopted by s!"es ? promotion

te!m of the out"oo 'roup+

he termino"o'y used for ustomersL

he "ist of ustomers present in the d!t!b!se th!t !re to be ont!ted+

he "ist of ustomers ho !re interested in the promotion+

he ustomers ho fin!""y "ose the de!" on ! positive note+

Phase 34 C$r$ra!e e$sure

BY-Sudhanshu Rajput


26/44

A meetin' is fi@ed ith the onerned person (.e!d Business &eve"opment9 *!retin' .e!d

et+) of the omp!ny to no ho the promotion too"s !nd str!te'ies bein' fo""oed+ As per

the re%uirements of the m!retin'5promotion dep!rtment9 ! business propos!" is m!i"ed !"on'

ith the !ppropri!te ostin' for their referenes9 fo""oed by onst!nt fo""o ups+

Phase 4 Genera!+$n $% sa#es

Assistin' the s!"es !nd promotion te!m in promotin' s!"es by onvertin' present ustomers in

d!t!b!se ho !re to be ont!ted to ustomers ho fin!""y "ose the de!" on ! positive note+

-onse%uent"y9 s!"es !re 'ener!ted !s per the t!r'ets+

Phase 64 ues!+$nna+re sur>e to'ether

7+ I,r$>ed ,a-a9+ne %$r /us!$,er #$


40/44

m!'!6ine by imp"ementin' the ustomer re%uirements !nd dem!nds in order to improve their

s!tisf!tion "eve" hih i"" in turn boost the m!'!6ine !s e"" !s subsription s!"es+

C$n/#us+$n4

he out"oo 'roup is ! 'ood n!me in the m!'!6ine industry !nd one of the top four in the

print industry of Indi!+ Its !ver!'e re!dership in the ountry is inre!sin' but it needs to be

!refu" of its ompetitors+ Its bi''est ompetitor in the m!ret is Indi! od!y+ he m!in

prob"em ith out"ooJs promotion str!te'y is th!t it re"ies too muh on s!"es fore for

inre!sin' iru"!tion of its m!'!6ines+ /ut"oo shou"d devise ! m!retin' p"!n to do this9

e@ept for the promotion!" disounts+ hese disounts !re re!""y p!yin' them off ith some

'ood inre!se in s!"es+ he nesst!nds !nd s!"es e@eutives rem!in to be the most prev!"ent

soure of s!"es be!use of the on"y re!son th!t they donJt !dvertise muh or it is ne'"i'ib"e+

Re%eren/es4

BY-Sudhanshu Rajput


41/44

ebsiteshttpL55+out"ooindi!+om5!boutus+!sp@9 "!st brosed on 2:th=une9 2014httpL55+out"ootr!ve""er+om59 "!st brosed on 2:th=une9 2014httpL55+out"oobusiness+om59"!st brosed on 2:th=une9 2014

httpL55+out"oomoney+om59 "!st brosed on 2:th=une9 2014httpL55+dosto+om5dos5:


42/44

GENDER

OCCUPATION

o 0tudent

o 0elf Employed

o rofessional

Do you read magazines?

o 1es

o (o

Which is your faouri!e magazine?

o Outlook

o Outlook "usiness

o Outlook tra!eller

o Outlook money

o /ndia today

o 2usiness today

o ra!el today

o Money today

Which of !he fo""o#ing do you $refer?

o rint Edition

o 3igital Edition

P"ease ran% !he fo""o#ing cri!eria according !o your $reference a! !he !ime of choosing!he magazine

4ank 5 4ank 6 4ank 7

rice

BY-Sudhanshu Rajput


43/44

4ank 5 4ank 6 4ank 7

2rand

+ontent

+o!er 3esign

Ou!"oo% &agazines carry re"ean! informa!ion'

o 0trongly 3isagree

o 3isagree

o 8ncertain

o Agree

o 0trongly Agree

Which $aymen! offer do you $refer for su(scri(ing magazines?

o +ash

o Online ayment

o +he'ue

Do you fee" Ou!"oo%)s gif!s * magazines are meaningfu"?

o 1es

o (o

Wha! are !he difficu"!ies you face #hi"e receiing !he magazine?

o 3eli!ery time

o +ustomer ser!ice

o Old content9(ews

o Other:

BY-Sudhanshu Rajput


44/44

BY-Sudhanshu Rajput

Documents

outlook company project report