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OUTLOOK 2017 Matthew R. Arrants, ISHC Pinnacle Advisory Group [email protected]

OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

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Page 1: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

OUTLOOK 2017Matthew R. Arrants, ISHC

Pinnacle Advisory [email protected]

Page 2: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Citywide Characteristics• More than 2,000 Rooms on Peak Night• Create “Compression”• Less meaningful due to focus on multiple smaller events

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Page 3: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Note: Citywide Conventions data includes Head of the Charles & the Boston Marathon

Citywide Conventions:2013-2017

3

Page 4: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Citywide Convention Room Nights:2013-2017

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Page 5: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Total Convention Room Nightsby Month

0

20,000

40,000

60,000

80,000

100,000

120,000

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

2015 2016 2017

5

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Hotel Booking Pace- Definite group room nights on the books at a given point in time.

Back Bay SetSheraton, Marriott Copley, Westin Copley, Hilton Back Bay, Fairmont, Park Plaza

Waterfront SetMarriott Long Wharf, Westin Waterfront, Hilton Logan, Seaport, Hyatt Harborside, Intercontinental, Renaissance, Hilton Financial District

Downtown SetMarriott Long Wharf, Westin Waterfront, Seaport, Intercontinental, Renaissance, Hilton Financial District, Omni, Hyatt Financial District

6

Page 7: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Definite Group Booking Pace

JULY – DECEMBER 2016

7

Page 8: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Definite Group Room Night Pace 2H 2016 vs. 2015Back Bay Set

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

July Aug Sept Oct Nov Dec

2016 as of July 2016 2015 as of July 2015

8

Properties: Sheraton, Westin Copley, Back Bay Hilton, Park Plaza, Marriott Copley, & Fairmont

Page 9: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Definite Group Room Night Pace 2H 2016 vs. 2015Downtown Set

05,000

10,00015,00020,00025,00030,00035,00040,00045,00050,000

July Aug Sept Oct Nov Dec

2016 as of July 2016 2015 as of July 2015

Properties: Westin Waterfront, Renaissance, Seaport, Intercontinental, Marriott Long Wharf, Hilton FD, Hyatt FD, & Omni

9

Page 10: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Definite Group Room Night Pace 2H 2016 vs. 2015Back Bay & Downtown Sets

0

20,000

40,000

60,000

80,000

100,000

120,000

July Aug Sept Oct Nov Dec

2016 as of July 2016 2015 as of July 2015

Properties: Sheraton, Westin Copley, Back Bay Hilton, Park Plaza, Marriott Copley, Fairmont, Westin Waterfront, Renaissance, Seaport, Intercontinental, Marriott Long

Wharf, Hilton FD, Hyatt FD, & Omni

10

Page 11: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

French Bulldogs are cute.

Page 12: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Frenchies make good pets.

Page 13: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Remember to spay and neuter your pets.

Page 14: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Group Booking Pace

2017

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Page 15: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Definite Group Room Night Pace 2017 vs. 2016Back Bay Set

0

10,000

20,000

30,000

40,000

50,000

60,000

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

2017 as of July 2016 2016 as of July 2015

Properties: Sheraton, Westin Copley, Back Bay Hilton, Park Plaza, Marriott Copley, & Fairmont

15

Page 16: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Definite Group Room Night Pace 2017 vs. 2016Downtown Set

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

2017 as of July 2016 2016 as of July 2015

16

Properties: Westin Waterfront, Renaissance, Seaport, Intercontinental, Marriott Long Wharf, Hilton FD, Hyatt FD, & Omni

Page 17: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Definite Group Room Night Pace 2017 vs. 2016Back Bay & Downtown Sets

0

20,000

40,000

60,000

80,000

100,000

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

2017 as of July 2016 2016 as of July 2015

17

Properties: Sheraton, Westin Copley, Back Bay Hilton, Park Plaza, Marriott Copley, Fairmont, Westin Waterfront, Renaissance, Seaport, Intercontinental, Marriott Long

Wharf, Hilton FD, Hyatt FD, & Omni

Page 18: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Group Compression Days- 50% or more of available supply is committed to groups.

• Back Bay Set - Sheraton, Westin Copley, Back Bay Hilton, Park Plaza, Marriott Copley, Fairmont

• Back Bay 3 - Sheraton, Westin Copley, Marriott Copley• Waterfront 3 - Westin Waterfront, Seaport, Renaissance

Sets

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Page 19: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Group Compression Days: 2H 2011 – 2H 2016

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Page 20: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

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Group Compression DaysPeriod Back Bay Set Back Bay 3 Waterfront 32H 2015 as of 7/15 31 51 702H 2016 as of 7/16 21 47 62Variance -10 -4 -8

Page 21: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

2H 2016 Compression Days:Back Bay & “Waterfront 3”

JULY: 1, 8, 9, 10, 11, 12, 13, 18, 19, 20,21, 22, 23, 25, 26, 27, 28

AUGUST: 5, 6, 7, 8, 16, 17, 22, 23, 24SEPTEMBER: 12, 13, 14, 15, 19, 20, 21, 22,

23, 24, 25, 26, 27, 28, 29, 30OCTOBER: 4, 5, 6, 7, 8, 9, 15, 16, 17, 18, 19,

20, 23, 24, 25, 26, 27NOVEMBER: 9, 10, 11, 12, 13, 14, 17, 18, 19, 29DECEMBER: –

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Waterfront 3 are bolded; Compression Days for both sets are bolded & in red

Page 22: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Group Compression Days 2012 - 2017

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Page 23: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

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Group Compression DaysPeriod Back Bay 3 Back Bay Set Waterfront 32016 as of 7/15 22 59 702017 as of 7/16 22 71 76Variance 0 12 6

Page 24: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

2017 Compression Days:Back Bay & “Waterfront 3”

JANUARY: 25, 26, 27FEBRUARY: –MARCH: 9, 10, 11, 12, 18, 19, 20, 31APRIL: 1, 2, 3, 16, 21, 23, 24, 25, 26, 27MAY: 1, 2, 3, 4, 10, 11, 12, 13, 14, 15, 22, 23, 24JUNE: 4, 5, 14, 15, 16, 17, 30JULY: 1, 2, 3, 4, 5, 16, 17, 18, 26, 29, 30, 31AUGUST: 1, 6, 7, 8, 24, 25SEPTEMBER: 9, 10, 11, 13, 14, 15OCTOBER: 8, 9, 20, 21, 22, 23, 27, 28, 29, 30, 31NOVEMBER: 7, 8, 9, 17, 18, 19DECEMBER: –

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Waterfront 3 are bolded; Compression Days for both sets are bolded & in red

Page 25: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Summary - 2H 2016• Citywides: 14 vs 12 Last year• Hynes & BCEC Events: 35 vs 41 Last Year• Group Booking Pace: Down 4.3% to Last Year• Compression Days: Down to Last Year

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Page 26: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

Summary - 2017• Citywides: 31 vs 29 in 2016• Hynes & BCEC Events: 71 vs 74 in 2016• Group Booking Pace: Up 3.4% to 2016• Compression Days: Up to 2016

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Page 27: OUTLOOK 2017 - pinnacle-advisory.compinnacle-advisory.com/wp-content/uploads/2016/07/GBCVB-Outlook-… · Definite Group Room Night Pace 2H 2016 vs. 2015. Back Bay & Downtown Sets

OUTLOOK 2017Matthew R. Arrants, ISHC

Pinnacle Advisory [email protected]