Upload
jennifer-sharp
View
217
Download
3
Embed Size (px)
Citation preview
Outline
Value web Speed Alert – Scenario PND dynamicValue web Speed Alert – Scenario PND staticValue web Speed Alert – Scenario I2VSpeed Alert scenario comparisonComparing services business models
Datainfrastructure
provider
Datacollection
Dataaggregation
Decisionmaking
RegulationApplication
provider
Serviceprovider
Storage / Hosting
End user
Communi-cation
provider
Deviceprovider
Advertising
NRA
Value web Speed Alert – Scenario PND dynamic
NRA
Speed alert updates (road/track; new limit; timeframe)dynamic, based on congestion or incident managementstatic, based on regulation and road network extensionare broadcasted to the devices
Digital mapprovider
Essential in this scenario is a uniform map that is up to date (e.g. LIVECHANGINGMAPS), according to a standard
Essentially broadcasting of road and speed alert updates
functions
•map creation*
•speed limits map*
•road update
•speed limit update
•subscriber/ broadcast service
•position identification*
•speed identification*
•alert generation
voluntary visual and audible speed alert as an extension of current navigation scenario. Updates by GPRS data broadcasting
nomadic
hypothethical case
Extension of navigation OBU
Extension of navigation devicewith subscription to road and speed alert update signals
Datainfrastructure
provider
Datacollection
Dataaggregation
Decisionmaking
RegulationApplication
provider
Serviceprovider
Storage / Hosting
End user
Distribution
DeviceProvider
Advertising
NRA
Value web Speed Alert – Scenario PND static
NRA
Speed limit updates (road/track; new limit)static, based on regulation and road network extension
Digital mapprovider
The map provider is kept up to date in collaboration with road authorities and released regularly
Subscribers are allowed to receive a new dvd or download regularly
functions
•map creation*
•speed limits map*
•road update
•speed limit update
•distribution service
voluntary visual and audible speed alert as an extension of current navigation scenario.
Technical download and/or dispatching of dvd
hypothethical case
Datainfrastructure
provider
Datacollection
Dataaggregation
Decisionmaking
Regulation
End user
Communi-cation
provider
Deviceprovider
NRA
Value web Speed Alert – Scenario I2V
NRA
floatlcd
Roadsideinfrastructure
provider
Speed alert updates (road/track; new limit; timeframe)dynamic, based on congestion or incident managementstatic, based on regulation and road network extensionare broadcasted to the devices
the company called ‘floatlcd’ produces devices that •receive current limit•display a message in user’s language•reads user’s speed
roadside devices that•transmit a given speed limit•can be updated wirelessly centrally•can be positioned anywhere alongside road
voluntary speed alert provided by roadside transmitting current speed alert shown on small stand alone device
functions
•mapping of transmitters, their current positions and their current speed limit
•speed limit update to transmitter
•broadcast speed limit by transmitter/device
•speed identification*
•alert generation
device
Speed limit management
hypothethical case
Speed Alert scenario comparisoncriterium / b.m. scenario
NRA span of controlExtensibility / integration
# partiesReach / accessibility
Developments required
Customer serviceFinance
TechnologyAverage vehicle delay
Journey time savingSafety
EmissionEconomy / Vehicle operating cost
Market / competitionTraceability
Pan- European collaborationCommercial viability
--- can we think of more criteria? ---
PND dynamicTo service providerOn top of other nav. device services“many”top PND usersSpeedlimitmap Map-standardupdate mechanismTelecom providerSubscription
Internet/gprs
can be combined with fuel economy alerts
PND staticTo map provider
"medium"most PND usersSpeedlimitmap Map-standarddispatchTomTomSubscription / fee of devicesoftware of NPD
Model Norway Model Sweden… …
I2VTo broadcast“stand alone”, no feedback loop"few"
Roadside infrastructure deviceOBU installation(NRA)Via tax
DSRC
Comparing services business models
RTTI gathers, analyses and broadcasts information – is only location based and not individualSpeed limits are not based on aggregated data but on decisions or business rules – speed alerts are location and (individual) speed basedDepending on the chosen technology, especially at the driver’s end, the business models can be integrated