Outline KeYnote PORTUGAL Lisa 20130514ab

7/30/2019 Outline KeYnote PORTUGAL Lisa 20130514ab

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Design Innovation

creative industries/ regional developments and

societal challenges

Gerin Trautenberger (BA hons)microgiants GmbH /European Design Innovation Initiative


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Designinnovation


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Design Innovation Initiative: 2012

For complex societal problems, design canoffer people-centred approaches that canachieve better solutions.


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SOCIETAL CHALLENGES _ Europe 2020

Growth

Wealth

Sustainability

EDII European Design Innovation Initiative

European Commission, DG Enterprise and Industry

creativwirtschaft.at

Europa / Horizon 2020


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10%

15%

20%

25%

30%

1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

Manufacturing, value added (% of GDP, Source World Bank

10%

15%

20%

25%

30%

1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

Manufacturing, value added (% of GDP, Source World Bank

Manufacturing, value added (% of GDP) Source: Worldbank

USA

OECD

EU

AUSTRIA

DENMARK

GERMANY

PORTUGAL

GREAT BRITAIN


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250

Each 100 investmentin design equals 250turnover.

356.

000

number of enterprises in austria

10%creative industries

127.

000

employees

92.

000

self-employed

18

500

0000

00

Total turnover

more than mechanicaland chemical industry

7

200

000000

net added value

100

2011/2012


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in Prozent

distric boarders

federal states100500

Numbers of CI companies as percentage of

total numbers of companies in austrian regions (districts).

WIENLINZ

St. PLTEN

KLAGENFURT

GRAZ

INNSBRUCK

BREGENZ

SALZBURG

EISENSTADT

in Prozent

distric boarders




5,0

WIENLINZ

St. PLTEN

KLAGENFURT

GRAZ

INNSBRUCK

BREGENZ

SALZBURG

EISENSTADT

in Prozent

distric boarders




2011/2012

7,4

5,0

WIENLINZ

St. PLTEN

KLAGENFURT

GRAZ

INNSBRUCK

BREGENZ

SALZBURG

EISENSTADT

in Prozent

distric boarders




10,0

7,4

5,0

Krems a.d. Donau

TullnGnserndorf

Neukirchen

Wr. Neustadt

Eisenstadt Land

BadenWaidhofen/ Ybbs

Graz Umgebung

Salzburg Land

Dornbirn

Feldkirch

Wels Linz Land

Steyr

Urfahr Umgebung

WIENLINZ

St. PLTEN

KLAGENFURT

GRAZ

INNSBRUCK

BREGENZ

SALZBURG

EISENSTADT

in Prozent

distric boarders




> 10,0

10,0

7,4

5,0

Korneuburg

Mdling Wien /U.

Wien /U.

Wien /U.

Krems a.d. Donau

TullnGnserndorf

Neukirchen

Wr. Neustadt

Eisenstadt Land

BadenWaidhofen/ Ybbs

Graz Umgebung

Salzburg Land

Dornbirn

Feldkirch

Wels Linz Land

Steyr

Urfahr Umgebung

WIENLINZ

St. PLTEN

KLAGENFURT

GRAZ

INNSBRUCK

BREGENZ

SALZBURG

EISENSTADT

in Prozent

distric boarders




percent

Italy

CH

GermanySlovenia

Hungary

Czech Republic

Slovenia


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2011/2012

cross-border CI

17%

city-dependentCI

24%

intrinsicallymotivated urban CI

31%

rural creativeentrepreneurs

28%

Typology of Creative Industries

geographical locationrural urban

size

ofenterprise

SmallSize

>10employees


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2011/2012

location factors for CI

satusfactiono

flocationf

actor

Importance of location factors

less

satised

entirelysatised

less important important

job marketR&D Infrastructure

educational facilities

the region

creative environments

acess to markets

real estate

proximity to customers and partners

transit routes

general quality of life

soft location factors

hard location factors


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Creative Industries contribute to a repositioning

of cities and regions.

capacity tocompete

brandbuilding

structural change

h

andlin

g

t

he

cris

is

innovationpool

means of

innovation

smart

specialisation

regionalresilience

lo ca

l

su p

p l y

regionalidentity

braindrainnew

perspectives

vita

lityand

app

reciation

new methodsnew modelsnew ideas

CREATIVE INDUSTRIES

and REGIONS


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DESIGN INNOVATION INITIATIVEDG Enterprise & Industry

The European Design Leadership Board was

established in early 2011 by CommissionVice President Antonio Tajani.

6 areas for strategic design actions

21 recommendations

One Co-Design Workshops with

over 50 key stake holders


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534 Projects

Study: The Creative Motor for Regional Development

Supported Projects by the DG Regio and Structural Fonds

2011/2012


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2011/2012

highly innovative and dynamic

Spot Markets

no long term partnership

burn out

difficult market entry

for newcomers

No networking

possibilities

highly networked

Main Centers

resilient structures

stable and dynamic

tendency for closure

No Networked Clusters

freezing structure


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Development Production Marketing Sales

traditional value chain (supply chain)

within a single company

New value creation system


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Apprenticeship and vocational trainings

600 apprentices


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VINCI Vouchers INCreative Industries Develop and implement a voucher scheme to encourage

the wider use of innovative creative industries services by

companies or organisations from other sectors

20a 5000 pilot project then for one of three regions -

Austria, Ireland and Spain

Strengthen & professionalise SMEs innovation

capacity(smes are buying ci)

Create new relationships between creative service providers on a national and European level Develop a Best Practice model

for a national Austrian creative voucher scheme VINCI as a trigger

Policy learning(Provisional Logo)

2011/2012


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international designers

Open Design Pop-Up Store,

Graz 2011

local production

fabrication on demand

no shipping costs

28 products and furniture

400 visitors

24 days store open

local value creation

5 000 visitors online


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Global Design

Local Production

radius 150 km


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b


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Open Design Pop-Up Store,

Graz 2011

Bbda


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by Evan Jones,made of 20 000 pics from flickr

Bbda


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www.ronen-kadushin.com
http://www.ronen-kadushin.com/http://www.ronen-kadushin.com/http://www.ronen-kadushin.com/


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by Laura K. on LOOKBOOK.nu

Bb


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droog: make-me.com

Bba


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Film setting Graphic designLayout Lithography Blue print Print Binding

Editorial design < 1990

Design

Desktop Publishing 2005


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Design

PRODUCT DESIGN 2012


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Future Factory

production back to Europe

production on demand

collaborative fabrication

own production

Love the machine, hate the factory!Cory Doctorow


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mailto:[email protected]:[email protected]


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Credits

*Folie 02: Design Natascha Siencik@Microgiants

*Folie 05: Worldbank http://data.worldbank.org/indicator/NV.IND.MANF.ZS/countries/1W-AT-DE-FR-GB-US?display=graph

*Folie 07: 3 KreativeIndustries Bericht, cwa (Creative Industries Austria), Design Council UK (Design Innovation)

*Folie 08-11: 5 KreativeIndustries Bericht, cwa (Creative Industries Austria),

*Folie 13: Study The creative motor for regional development, BMUKK 2011*Folie 14: FAS Netzwerkstudie 2010 (cwa)

*Folie 18/22: Microgiants, Open Design POPUp Store

Folie 21: TShirt: Monsterbild (www.flikr.comvon SOCIALisBETTER) bHoodie Illustration: Jake Burke ohne c

Folie 23 Evan Jones, Flickr Bilder CC-by-SA see :http://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/

28594411@N06/3754427478/in/photostream

Folie 24: Mbeldesign: Ronen Kadushin http://www.ronen-kadushin.com/ bna

Folie 25: Bild Pour Clochard, http://lookbook.nu/look/99245-POUR-CLOCHARD-CHANEL, b by Laura K. on LOOKBOOK.nu

, http://www.flickr.com/photos/28594411@N06/

Folie 26: http://www.ditmar-neumann.de/fotosatz.html, https://reader009.{domain}/reader009/html5/0423/5adcc06794ad6/5adcc07a4be8a.jpgFolie 29: http://www.archdaily.com/36439/pike-loop-a-robot-built-installation-in-nyc/

*Folie 34: bersetzung Gerin Trautenberger, Schaubild: http://scottfisk.com/

*Folie 35: Rss Icon: http://www.easyvectors.com/browse/signs-symbols/new-rss-iconb StylishLab

*Folie 35: Washingtonhof: cc-by-sa Autor:Binter ba (email Erlaubnis )

Kirschblten: flickr, http://www.flickr.com/photos/nofrills/50338893/ nd (email Erlaubnis )

*
http://data.worldbank.org/indicator/NV.IND.MANF.ZS/countries/1W-AT-DE-FR-GB-US?display=graphhttp://www.flikr.com/http://www.flikr.com/http://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/28594411@N06/3754427478/in/photostreamhttp://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/28594411@N06/3754427478/in/photostreamhttp://www.ronen-kadushin.com/http://lookbook.nu/look/99245-POUR-CLOCHARD-CHANELhttp://www.ditmar-neumann.de/fotosatz.htmlhttp://www.aurelmaerki.ch/assets/images/auftraege/druckprozess.jpghttp://scottfisk.com/http://www.easyvectors.com/browse/signs-symbols/new-rss-iconhttp://www.flickr.com/photos/nofrills/50338893/http://www.flickr.com/photos/nofrills/50338893/http://www.flickr.com/photos/nofrills/50338893/http://www.easyvectors.com/browse/signs-symbols/new-rss-iconhttp://www.easyvectors.com/browse/signs-symbols/new-rss-iconhttp://scottfisk.com/http://scottfisk.com/http://www.aurelmaerki.ch/assets/images/auftraege/druckprozess.jpghttp://www.aurelmaerki.ch/assets/images/auftraege/druckprozess.jpghttp://www.ditmar-neumann.de/fotosatz.htmlhttp://www.ditmar-neumann.de/fotosatz.htmlhttp://lookbook.nu/look/99245-POUR-CLOCHARD-CHANELhttp://lookbook.nu/look/99245-POUR-CLOCHARD-CHANELhttp://www.ronen-kadushin.com/http://www.ronen-kadushin.com/http://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/28594411@N06/3754427478/in/photostreamhttp://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/28594411@N06/3754427478/in/photostreamhttp://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/28594411@N06/3754427478/in/photostreamhttp://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/28594411@N06/3754427478/in/photostreamhttp://www.flikr.com/http://www.flikr.com/http://data.worldbank.org/indicator/NV.IND.MANF.ZS/countries/1W-AT-DE-FR-GB-US?display=graphhttp://data.worldbank.org/indicator/NV.IND.MANF.ZS/countries/1W-AT-DE-FR-GB-US?display=graph


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http://www.flickr.com/creativecommons/by-2.0/

http://www.flickr.com/creativecommons/

http://www.easyvectors.com/ Free Comercial Use

http://de.wikipedia.org/wiki/Creative_Commons

http://de.creativecommons.org/category/praxisbeispiele/c
http://www.easyvectors.com/http://de.wikipedia.org/wiki/Creative_Commonshttp://de.creativecommons.org/category/praxisbeispiele/http://de.creativecommons.org/category/praxisbeispiele/http://de.creativecommons.org/category/praxisbeispiele/http://de.wikipedia.org/wiki/Creative_Commonshttp://de.wikipedia.org/wiki/Creative_Commonshttp://www.easyvectors.com/http://www.easyvectors.com/http://www.flickr.com/creativecommons/by-2.0/http://www.flickr.com/creativecommons/by-2.0/http://www.flickr.com/creativecommons/by-2.0/http://www.flickr.com/creativecommons/by-2.0/

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Outline KeYnote PORTUGAL Lisa 20130514ab