Outline Bangkok Business Challenge ®Bangkok Business Challenge ® Judging CriteriaJudging Criteria Business Plan GuidelineBusiness Plan Guideline

OutlineOutline

• Bangkok Business ChallengeBangkok Business Challenge®®

• Judging CriteriaJudging Criteria

• Business Plan GuidelineBusiness Plan Guideline

OutlineOutline




• Offers the first business plan competition ever to

be held in Thailand

• Simulates real-world process of raising venture

capital

• Develops ideas into business plan, and presents

them to a panel of investors, entrepreneurs, and

venture capitalists

Bangkok Business ChallengeBangkok Business Challenge®®

• Bangkok Business Challenge® 2006 Winner:

- Thailand’s H.M. The King’s Award

- Cash prize 200,000 Baht

- Winner’s institute 100,000 Baht

• 1st Runner-Up 100,000 Baht

• 2nd Runner-Up 70,000 Baht

• 3rd Runner-Up 50,000 Baht

• Winner of Mini Round 20,000 Baht

• Other 7 divisional teams (each) 10,000 Baht

• Other Awards:

- Best Divisional Business Plan

- Best Divisional Presentation

- Best Venture Exhibit

AwardsAwards

• SMEs Venture Capital Fund will give the 4 finalists a

preferential treatment if they decide to implement their

business plans and start a new Thai registered venture

based on the same product concept presented in the

competition

• The Fund can provide between 10 – 50 % of initial capital

with the maximum of 25 million baht and exit within 3 – 5

years

Seed MoneySeed Money

• Encourage new ventures by instilling entrepreneurial

spirits into young minds

• Provide an international platform in which institutions

offering graduate programs in business administration

in Thailand and Asia can compete, learn from each

other and foster stronger relationships

• Educate the general public on specific business

planning skills and presentation techniques

ObjectivesObjectives

• All graduate programs (Thai/English) of business

administration in Thailand and invited schools in Asia

• Full/Part-time graduate students, enrolled in the

academic year 2005-2006

• Team of 3-4 members (min. of 3 & max. of 4 members)

• 3 members of the team must be graduate students in

the same business administration program

• The other member is open for the team to choose as

they wish

EligibilityEligibility

• Seed & start-up business

• Buy-out, expansion or joint-ventures of existing

business are not eligible

• The proposed venture which does not conform to

the above rules & regulations will be

disqualified

Rules & RegulationsRules & Regulations

• The minimum project size must be 10 million baht • The amount sought from the venture capitalists

and/or external investors must be between 10-50% of

registered capital

• Other methods of financing may be combined

• The proposed venture which does not conform to

the above rules & regulations will have 10 marks

deducted from the total score (100 marks)

Rules & RegulationsRules & Regulations

15th Oct 05 Bangkok Business Challenge® Training

21st Nov 05 “Intention of Participation Form” DUE

1919thth Dec 05 Dec 05 - “Application Form” DUE- “Application Form” DUE

- Written Business Plan DUE - Written Business Plan DUE

16th Jan 06 Announcement of 12 qualified teams

6th Feb 06 Written Business Plan DUE

44th –th – 5 5thth Mar 06 Mar 06 Bangkok Business ChallengeBangkok Business Challenge®® 2006 2006

Important DatesImportant Dates

21 3 42 3 41

QUALIFYING

DIVISIONAL

DIV. A DIV. B DIV. C DIV. D

5 76 8

9 10 11 12

TEAMS

FINAL

MINIROUND

12 TEAMS

Format of CompetitionFormat of Competition

• Qualifying Round:

- Written business plan

- Qualified teams are allowed to revise

their written business plan

• Divisional & Final Rounds:

- Written business plan

- Presentation

- Venture exhibit

Format of CompetitionFormat of Competition

OutlineOutline




• QUALIFYING ROUND:

- Written business plan (100%)

• DIVISIONAL & FINAL ROUNDS:

- Written business plan (60%)

- Presentation & Venture Exhibit (40%)

Judging CriteriaJudging Criteria

*** Please refer to Business Plan Guide ***

Evaluation Form Evaluation Form (Qualifying Round)(Qualifying Round)

Part I: Written Business Plan (100%)

1 Executive Summary 10%

2 Product or Service 15%

3 Organizational Plan 10%

4 Market Analysis & Marketing Plan 15%

5 Operational Plan 15%

6 Management Team 10%

7 Financial Plan 20%

8 Supporting Documents / Appendices 5%


1 Executive Summary 10%

2 Product or Service 15%

3 Organizational Plan 10%

4 Market Analysis & Marketing Plan 15%

5 Operational Plan 15%

6 Management Team 10%

7 Financial Plan 20%

8 Supporting Documents / Appendices 5%

Evaluation Form Evaluation Form (Divisional Round)(Divisional Round)


1. Executive Summary 5%

2. Product or Service 15%

3. Organizational Plan 10%

4. Market Analysis & Marketing Plan 15%

5. Operational Plan 15%

6. Management Team 10%

7. Financial Plan 15%

8. Investment Potential 15%

Part II: Presentation (40%)

1. Formal Presentation 45%

2. Question & Answer 45%

3. Venture Exhibit 10%


1. Executive Summary 5%

2. Product or Service 15%

3. Organizational Plan 10%

4. Market Analysis & Marketing Plan 15%

5. Operational Plan 15%

6. Management Team 10%

7. Financial Plan 15%






Evaluation Form Evaluation Form (Final Round)(Final Round)

Part I: Business Viability (60%)

1. Market Opportunity 20%

2. Distinctive Competency 20%

3. Management Capability 20%

4. Financial Understanding 20%






Part I: Business Viability (60%)

1. Market Opportunity 20%

2. Distinctive Competency 20%

3. Management Capability 20%

4. Financial Understanding 20%






• Total business plan must be no longer than 45

pages (including executive summary, appendices,

cover page, page break, etc…)

• The main portion of the written business plan

must be limited to 25 pages of text

• Detailed spreadsheets & supporting data should

be in the appendices

• The written business plan must be double-spaced

• The written business plan must be typed

• The font size must be 12

*** 2 marks will be deducted from the total score (100 marks) or each violation of each

of the rules above (Please refer to the ‘Judge’s Evaluation Criteria’ in the Campus Kit

for more detail)

Written Business PlanWritten Business Plan

• Every team member must participate in

the presentation orally

• 20 minutes of presentation

• 20 minutes of question-and-answer

session

*** Points will be deducted from the final score if teams do not

conform to the above rule (Please refer to the ‘Judge’s

Evaluation Criteria’ in the Campus Kit for more detail)

PresentationPresentation

Criteria

Unacceptable (0) Satisfactory (1) Good (2) Excellent (3)

Fails to clearly and effectively describe the

points well

Describes most of the points but needs more clarification on some

important parts

Describes all points in an adequate and effective manner

Describes all points in a very thorough, clear,

effective and convincing manner

Executive Summary (10%)

Product and Service (15%)

Organizational Plan (10%)

Market Analysis and Marketing Plan (15%)

Operational Plan (15%)

Management Team (10%)

Financial Plan (20%)

Supporting Documents / Appendices (5%)

Evaluation Form Evaluation Form (Written Business Plan)(Written Business Plan)

Evaluation Form Evaluation Form (Formal Presentation)(Formal Presentation)

Criteria Unacceptable (0) Satisfactory (1) Good (2) Excellent (3)

Formal Presentation (50%)

Materials presented

Materials are not logically presented nor clear and concise

Materials are logically presented though some parts need to be clearer and more concise

Materials are quite clear and logically presented

Materials are clear, concise, logically and creatively presented

Relation to examples and practical applications

The team does not relate the needs of the company with examples nor practical applications

The team can relate the needs of the company to examples and applications, but needs to be more relevant, meaningful and practical

The team has the ability to relate needs of the company with meaningful examples and practical applications

The team skillfully relates the needs of the company with meaningful examples and practical applications in a clear and concise manner

Maintaining judges' interest

All team members need to improve their presentation skills to be more interesting and convincing

Not all team members can maintain judges' interest; some parts of the presentation need improvement

Every team member has the ability to maintain judges' interest throughout the presentation

Every team member has the ability to convince the judges about the business plan

Visual Aids

The visual aids are not relevant to the presentation topic, nor clear or easy to understand

The visual aids are relevant to the presentation topic, but could be clearer to see and easier to understand

The visual aids are clear, easy to understand and relevant to the presentation topic

The visual aids are creative, clear, easy to understand, aesthetically pleasing and relevant to the presentation topic

Evaluation Form Evaluation Form (Q&A)(Q&A)


Questions & Answers (50%)

Understanding judges' inquiries

The judges have to repeat the questions several times before the team understands

The team has to ask the judges to repeat questions or concur with each other in order to understand

The team has the ability to understand judges' inquiries well without the judges having to repeat questions

The team has the ability to repeat the judges' inquries in a clear and concise manner before responding correctly

Responses to judges' inquiries

The team can not respond to the judges' inquiries appropriately

The team can appropriately respond to the judges' inquiries but the answers need to be more substantive and concise

The team can appropriately respond to the judges’ inquiries with substantive and concise answers

Every team member convincingly responds to judges’ inquiries with substantive and concise answers, according to their particular responsibility

Use of time

The team does not use the time allocated well

Some team members use more time than necessary to answer a judge's inquiry

The team uses the time allocated well with minimum redundancy

Every team member responds equally to the judges' inquiries with minimum redundancy

Poise and confidence

The team needs to improve its composure and confidence while answering judges' inquiries

Some team members have good poise, confidence and ability to think on their feet, but some need improvement

Every team member has good poise, confidence and ability to effectively think on his/her feet

Every team member exudes considerable confidence and effectively thinks on his/her feet

Evaluation Form Evaluation Form (Venture Exhibit)(Venture Exhibit)


Venture Exhibit Presentation (100%)

The displays are unattractive, hard to understand and provide little understanding of the venture

The exhibition booth does provide better understanding of the venture; nevertheless, the displays need to be presented more attractively and creatively

The exhibition booth is decorated attractively and provides better understanding of the venture

The exhibition booth is creative, attractively decorated and provides a clear and precise understanding of the venture

Evaluation Form Evaluation Form (Written Business Plan – Final Round)(Written Business Plan – Final Round)

Criteria

Market Opportunity (20%)

There is very little or no market need

There is a market need and the team's way takes advantage of it. However, there are many competitors already in the market

There is a market need and some competition but the team can outperform the competitors and take full advantage of the market need

There is a very clear market need with virtually no competition; the team has proven that they can take full advantage of the market

Distinctive Competency (20%)

The company does not provide anything that is unique nor offer a competitive advantage in market

The company provides something that is unique but is still in its unproven stage (prototype, not yet tested in the real market)

The company provides something that is novel, unique and special which gives it a competitive advantage in its market

The company provides something that is novel, unique, special and protected from being copied which gives it a sustainable competitive advantage in its market

Management Capability (20%)

The team seems unable to develop this company or handle the risks associated with the venture

The team consists of individuals who have backgrounds in their respective functions of the company and share responsibility in developing this company

The team has complete ability to effectively develop this company and handle the risks associated with the venture

The team consists of individuals, including the idea originator, who have all the ability and practical experience to effectively and comprehensively develop this company and handle the risks associated with the venture

Financial Understanding (20%)

The team has little or no understanding of the financial requirements of the business

The team has modest understanding of the financial requirements of the business but needs to present it in a clearer and more concise manner

The team has a solid understanding of the financial requirements of the business, and presents it quite clearly and concisely

The team has an excellent understanding of the financial requirements of the business, as well as the industry, and presents it in a clear, concise and thorough manner

Investment Potential (20%)

The business does not seem to be successful and thus unattractive for your investment

The business could be a success if further developed into a more solid business plan. Only then would you consider investing in it

The business represents a real investment opportunity which you would consider investing in

The business represents a real investment opportunity, with a decent rate of return and quick payback period. You would definitely invest in it

Excellent (3)Unacceptable (0) Satisfactory (1) Good (2)

OutlineOutline




Executive SummaryExecutive Summary


A snapshot of your business. Use the key word approach (who, what, where, when, why, how, how much) to summarize the following:

Note: Do not write the executive summary (statement of purpose) until you have completed your business plan! It is a summary and reflects the contents of the finished plan.

A snapshot of your business. Use the key word approach (who, what, where, when, why, how, how much) to summarize the following:

Note: Do not write the executive summary (statement of purpose) until you have completed your business plan! It is a summary and reflects the contents of the finished plan.

Organizational Plan

Organizational Plan

Market Analysis & Marketing Plan


Operational Plan Operational Plan

Management Team

Management Team

Financial Plan Financial Plan

Appendices Appendices

Product or Service

Product or Service

• What is your company?• What product or service does the company offer?• What need is the company fulfilling?• What is the company’s business model (primary source

of revenue)?• What is the company’s sustainable competitive

advantage?• Who is on your management team and what are their

strengths?• What are your objectives and why you will be successful?• In financing, justify why you need it, how much you need,

offering, return and exit strategy for VC (investors)

© COPYRIGHT 2004 BANGKOK BUSINESS CHALLENGE®

Product or ServiceProduct or Service

Description of your product or serviceDescription of your product or service

Organizational Plan

Organizational Plan




Management Team

Management Team




Product or ServiceProduct or Service

• What are the features or functions of the product/service?• What unmet demand does the product fulfill?• Who are the target customers?• What unique value propositions does the product/service

provide to the customers? (e.g., tabulate customers’ unfulfilled needs and ways the product/service addresses those needs)

• Address Copyrights, Trademarks and Patents• What is the revenue model? (i.e., description of revenue

sources – advertising revenue, transaction revenue, subscription revenue, flat-fee vs. percentage-based)

• What is the development status of the product? What remains to be done to convert the business idea into a tangible product or service?

• Has this business model been proven elsewhere? What are some successful examples?


Organizational Plan Organizational Plan




Management Team

Management Team



Product or Service

Product or Service


Organizational Plan Organizational Plan

Outline of the overall mission and vision of your company and information on how your company will function and run.Outline of the overall mission and vision of your company and information on how your company will function and run.

• What is the Vision & Mission of the company (short- and long-term)?

• What is the legal description of the company (partnership, company limited, etc.)?

• What is the proposed organizational structure of the company?

• How will this organizational structure help achieve business goals?

• What skills will be required in each department and what is the hiring plan?

• What is the scope of the business? (i.e. what will be performed internally and what will be outsourced?)

• Have strategic partnerships been identified? If yes, how will these partners be secured? If no, what is the plan to get partners?

• Have key vendors been identified? If yes, how will these vendors be secured? If no, what is the plan to get vendors?


Market Analysis & Marketing Market Analysis & Marketing PlanPlan

Organizational Plan

Organizational Plan


Management Team

Management Team



Product or Service

Product or Service




Detailed information about your customers and how you approach them, industry trends, as well as information on your competitor.

Detailed information about your customers and how you approach them, industry trends, as well as information on your competitor.

• What is the potential market size for the product/service? (e.g., calculation derived from number of target customers, units sold, value of sales)

• What is the expected market growth and which major factors influence that growth?

• Who are the likely competitors? What do they offer?• What are the strengths and weaknesses of competitors?

What is your competitive positioning vis-à-vis competitors? (i.e, a table of competitors and their ratings across key criteria – e.g., time to launch, technological capability, access to proprietary technology, privileged relationship with suppliers and customers)

• What are the specific plans to promote the product/service?

• How will the product/service be distributed? Which partners will be needed in the distribution channel?

• What will be the pricing strategy? (e.g., how much will you charge for different customer segments, quantities)


Operational PlanOperational Plan

Organizational Plan

Organizational Plan



Management Team

Management Team



Product or Service

Product or Service


Detailed information on development specifics such as who might be supplying your products, how will it be shipped, personnel and resources management.

Detailed information on development specifics such as who might be supplying your products, how will it be shipped, personnel and resources management.

Operational PlanOperational Plan

• What is the operating model of the company? (production process, resource needed and cost structure)

• What is the detailed short term implementation plan? (e.g., Gantt chart showing detailed activities by month)

• What is the 5-year implementation plan? (e.g., Gantt chart showing activities by quarter)

• What are the major milestones?• Who is responsible for each of the tasks?• What are interdependencies between tasks?• What are possible long term options for the business?


Management Team Management Team

Organizational Plan

Organizational Plan






Product or Service

Product or Service


The management team is usually a critical element in the Business planThe management team is usually a critical element in the Business plan

Management Team Management Team

• Identify organizational structure (Board of Directors, management team, key personnel, etc.)

• Who are the founders/founder groups and what are their qualifications, experience and past achievements?

• Identify management ownerships of the company (who owns what percentage?)

• How critical is the idea originator to the future success of the company?

• What is his/her role in the organization structure?• How are the management responsibilities shared among

the team? (e.g., a table of team members with their position and key activities/responsibilities)

• What is the plan to reinforce management team in the future? (e.g., schedule of future management hiring and skills required)


Financial PlanFinancial Plan

Organizational Plan

Organizational Plan




Management Team

Management Team


Product or Service

Product or Service


This section of the business plan is the quantitative interpretation of everything you stated earlier.This section of the business plan is the quantitative interpretation of everything you stated earlier.

Financial PlanFinancial Plan

• Fund required and uses (initial and projected)• Fund requested (amount seek) from VC (investors)• Structure of the offering for VC (investors)• Return, payback period and exit strategy for VC

(investors)• Prospective financial assumptions• Projected balance sheets• Projected income statements• Projected cash flow statements• Breakeven analysis• Sensitivity analysis• Include a summary of financial ratios (compare with

others in the industry, if possible)



Organizational Plan

Organizational Plan




Management Team

Management Team


Product or Service

Product or Service


This section includes additional information not included in the main portion of the business plan. Include only documents you think will be of immediate interest to the VC (investor). Keep the rest with your own copy where they will be available on short notice. For example,

This section includes additional information not included in the main portion of the business plan. Include only documents you think will be of immediate interest to the VC (investor). Keep the rest with your own copy where they will be available on short notice. For example,


• Detailed financial information (3-5 years)• Detailed description of products & services (pictures,

graphics, flowcharts, etc.) • Market research• Location plan, action plan, etc.• Detail manufacturing process• Testimonials, letter of accomplishment of the products

and services• Detailed description of key personnel (resume,

references, etc.)• Memorandum of Understanding
