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OUTLINE

• Google Strategy• The industry state• History of google• Country Analysis• Google Products >60• Global Market Share in Search • Internet Advertising Trend and

Conclusion

• When looking into the future to understand which companies Google might buy next, it still helps to check against all four main parameters. Some companies sole reason of existence seems trying to create “Googlebait,” wanting to be snapped up by Google

Google Strategy

• It’s the same as of honda and sony • Both these companies have majaor share in

the world manufacture share of Engines and Electronic Goods

• Google wants world wide web’s major share.

Industrial State

History of Google

• Google began in March 1996 as a research project by larry page and sergey berin, ph.Ds. students at standford working on the standford Digita library project (SDLP). The SDLP's goal was “to develop the enabling technologies for a single, integrated and universal digital library." and was funded through the National foundation among other federal agencies

• The first funding for Google as a company was secured on August 1998 in the form of a $100,000USD contribution from ANDY BECHTOLSHEIN co-founder of sun microsystem given to a corporation which did not yet exist.

Country Analysis

Google Products >60

Core Products And Revenue

• Core products – Search and Adwords• Revenue Sources-• Contextual Ads- Adsense.• Adwords• Licensing Google SEACH.• Approx-10 Billoins Dollars.

Internet Adversitising -2007Global-By E-marketer

• Number 1- advertising Medium in term of growth rate

• Ad Spending on the web should net out at $21.7 billion this year vs $20.4 billion on radio.

• E-marketer predicts that online adversitising will reach $28.2 billion next year (an increase of 30 percent)

• Online adverstising will account for a nearly twice as many dollar- contituting a hefty $44billion market

Internet Advertising Trend and PredictionsGlobal –By Zenith Optimedia

Global Market Share in Search