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Outdoor Business Monthly January 2012
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A Monthly Web Magazine for the Outdoor Specialty Market
JANUARY 2012
DIGITAL LAUNCH ISSUE
Outdoor Retailer is the world’s largest gathering of outdoor brands and retailers. More ideas are launched, brands discovered, and
innovations unveiled for the outdoor community here than anywhere else. Do not miss your opportunity to be on the cutting edge!
VISIT OUTDOORRETAILER.COM OR CALL 949/226-5722 FOR MORE INFORMATION.
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JANUARY 2012 | SPORTSONESOURCE.COM 3
Editor In ChiefJames Hartford (704.987.3450 x104)
Senior Business EditorThomas J. Ryan (917.375.4699)
Creative DirectorTeresa Hartford
Graphic DesignerCamila Amortegui
Advertising Sales Account ManagerCasey Vandenover (303.997.7302)
Katie O’Donohue (704.987.3450 x110) [email protected]
Circulation & [email protected]
TechnologyChief Information Officer, Mark Fine
VP Research & Development, Gerry AxelrodManager Database Operations, Cathy Badalamenti
SportsOneSource Publications
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Sports Executive Weekly
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Sportsman’s Business Update
Team Business Update
SGB Weekly
SportsOneSource Research
SportScanInfo
OIA VantagePoint
SOS Research
Bill GarrelsGroup Publisher
2151 Hawkins Street • Suite 200 • Charlotte • NC • 28203t. 704-987-3450 • f. 704-987-3455
www.SportsOneSource.com
NEWS 4 SIMS Launches New Anniversary Campaign 6 HEAD’S Winter Division to Relocate to Boulder, CO SANUK Partners with Sunbrella Fabrics on Footwear Line 8 180S to Launch Winter Apparel RESEARCH 10 FISCAL DECEMBER RETAIL SALES COME UP SHORT
FEATURES 12 BOOT BUYERS AND CONSUMERS WANT IT ALL – Trends for 2012 16 THE SGB FALL 2012 BOOT GUIDE I AM...OUTDOOR BUSINESS 26 DAVID INGEMIE – President, Snowsports Industries Association
12Page
JANUARY 2012
Copyright 2012 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers and contributors to OUTDOOR BUSINESS are not necessarily those of the editors or publishers. OUTDOOR BUSINESS is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in OUTDOOR BUSINESS may not be reproduced in whole or in part without the express permission of the publisher. OUTDOOR BUSINESS is published weekly by SportsOneSource, LLC, 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450. Send address changes to OUTDOOR BUSINESS , 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450
Cover Photo Courtesy of Wolverine
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A Monthly Web Magazine for the Outdoor Specialty Market
DIGITAL LAUNCH ISSUE
4 OUTDOOR BUSINESS
Sims, the snow brand, is celebrating its 35th anniversary during the 2011-2012 snow season with a new campaign, called "Sims Did It First." which highlights 20 Sims product innovations that changed the sport of snowboarding forever. Sims "Firsts" include the world's first snowboard, first metal edge snowboard, first pro-model snowboard, first women’s snowboard and the first folding highback bindings.
"This year marks an important milestone for the Sims brand. Few brands in existence today are as tied to the birth of snowboarding as Sims," said Bruce Pettet, president and CEO of Collective Licens-ing International (CLI), the company that manages the Sims brand. "When you look back on all the product innovations that Sims brought to snowboarding, it is clear that the brand had a significant role in the evolution of the sport and the industry."
Incorporated in 1976 by Tom Sims, Sims is the first established snowboard brand. Thirty-five years later, as snowboarding has grown into a much bigger sport and business, Sims has grown and evolved
as well. Now distributed in more than 15 countries, Sims has con-tinued to focus on product innovation, which has allowed it to build upon its base of passionate brand loyalists. To help tell the story of Sims "Firsts," the brand, with the help and guidance of Tom Sims, dug through archives and conducted hours of research to pull together the impressive list of Sims "Firsts."
"When I look at the product innovation list, I'm very proud of what the brand has accomplished and what it continues to do today," Tom Sims said. “I look forward to the next 35 years."
Sims also recently partnered with the Canadian company Comp-X, led by legendary snowboard innovator Louis Fournier, to design and distribute a new board technology that will be produced in Quebec and that will, yet again, change the industry and ex-perience of snowboarding. The patented technology will be launched later this season and will add to the already notable list of Sims “Firsts”.
Just click on the video icon to see a clip of the 1112 SIMS Switch Blade SnowboardTAKE A CLOSER LOOK
▲
SIMS LAUNCHES NEW ANNIVERSARY CAMPAIGN
NEWS
6 OUTDOOR BUSINESS
HEAD’S WINTER DIVISION TO RELOCATE TO BOULDERHead’s Winter Division is planning to relocate to Boulder, CO. Currently located in Norwalk, CT, Head’s Winter Division has enjoyed a strong resurgence over the past two years.
"The move to Colorado will help build on our recent sales growth. At the same time, we are returning to our former home and it feels great," said Kevin Kempin, president and CEO of Head USA. " This will allow us to focus on more U.S.-based product development and to hone in on the ideal pricing, performance, and de-sign for the birth country of our brand. The line is now largely designed here in the U.S., and with the support of our world class American athletes Lindsey Vonn, Bode Miller, Ted Ligety, and Simon Dumont, we’re poised for aggressive growth. The move to Colorado allows us to expand our offices and puts us back in the middle of snow country."
Jon Rucker, vice president sales & marketing/Wintersports, added, "Choosing Boulder as our new home simply made sense. For over a year, we toured numerous potential locales, but kept coming back to Boulder. Colorado boasts 20 percent of all U.S. skier visits and with the presence of major resorts and retailers in the state, we knew it was the place to be. Additionally, our ability to be on snow virtually year round testing and refining product, along with the chance to host our retail partners in our new location will prove invaluable. The move from sea level to over a mile high is symbolic of our future growth."
Head will relocate the Winter Sales and Marketing staffs this summer with the Finance and Logistics team to follow later in the year.
PARTNERS WITH SUNBRELLA FABRICS ON FOOTWEAR LINESanuk, a division of Deckers Outdoor Corp., has partnered with Sunbrella® fabrics for a new Sidewalk Surfer collection now available at retail as part of its spring line. Inspired by the patio furniture in his own backyard, Sanuk’s founder Jeff Kelley approached Sunbrella fabrics about collaborating on a project.
As a result, Sanuk has created a unique footwear line for men and women featuring fade-proof, water repellent Sunbrella fabrics. The collaboration includes a collection of styles, ranging from the popular men’s Overboard and Pick Pocket to a new women’s slip-on silhouette called The Castaway. Each Sunbrella-Edition Sidewalk Surfer is offered in several colorways, including solids and custom, funky, “Sanukified” patterns.
“Being innovative is a way of life at Sanuk, and coming up with new creative profiles and fabrics is something we are dedicated to,” explained Kelley. “By using Sunbrella fabrics we are able to offer our customers a product that is truly unique and extremely high quality.”
Castaway
Overboard
NEWS
8 OUTDOOR BUSINESS
NEWS
180s, known for its Tec Touch technology for gloves and patented Ear Warmer design, is launching performance winter apparel with the introduction of its proprietary QuantumHeat thermal performance technology. The Baltimore-based company is also unveiling its largest U.S. consumer marketing campaign and has bolstered its product, design and sales teams to support a push toward year-round product offerings.
"180s is changing the way it does business," said Lester Lee, CEO of 180s. "We have always been about pushing innovation, but now we are taking that focus to another level and applying this to year-round products that address the performance needs of committed athletes. Expect to see more technology introductions that enable athletes to achieve their best. We have ramped up our product technology team, our sales team and heavily invested in technology
development. Lastly, our marketing initiatives this year will be our most comprehensive effort to speak directly to consumers since the company was founded.”
180s QuantumHeat technology, which converts body heat, moisture and natural infrared rays into thermal energy, will be featured in base layers, jackets, vests, arm and leg sleeves, gloves, ear warmers, hats and socks for Fall 2012. The marketing campaign will include TV, print, and expanded online visibility, as well as experiential marketing and event sponsorships.
Terry Snider was named vice president of sales, Anthony Melzi is 180s’ new national sales manager, and Sue Torralba is the team’s new marketing manager.
“Our strong team is what’s behind 180s’ continued success and will be the most critical element to our future,” said Lee.
180S TO LAUNCH WINTER APPAREL
Gloves (left to right) - Men's Down Glove (Gray) MSRP $65; Men's Contender Glove (Black) MSRP $75; Women's Lush Glove (Genetian Violet) MSRP $35.
QuantumHeat Impulse Armsleeves in Black, Genetian Violet, Orange, and Tender Shoots. MSRP $45
Men's Voyager Long Sleeve Base Layer (Frost Grey/Formula One) featuring QuantumHeat. MSRP $50
job # DCS11_17880
client Nina ServinoDuPont Chemical Solutions
publicationSports One Source Magazine9" x 10.875"
first insertionFebruary, 2012
creative“My Life History—Women’s Jacket”
initial date
account executive AM/MR
creative director PD
copywriter
art director BC
production BC
proofreader CK
approved for PDF AM/MM
approved to disc AM/MM
approved output from disc AM/MM/BC
All stock photography is owned by the applicable image provider. All usage rights regarding such images are governed by such provider(s) terms and conditions of use set forth at the provider’s(s’) website(s).
Copyright ©2012 DuPont. All rights reserved. The DuPont Oval Logo, DuPont ™, The miracles of science™, and Tefl on® are trademarks or registered trademarks of E.I. du Pont de Nemours and Company or its affi liates.
292 miles mountain biking
14 trips to the farmers market
28 kids’ soccer games
1 run in with stranger’s latté
3 school fi eld trips
2 unexpected downpours
6 concerts in the park
1 stormy ferry ride
5 sunrise hikes
Tefl on® fabric protector means
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on the planet. For more information,
visit www.tefl on.com/sporting.
DCS11_17880_Ad_Jacket_SOS_2-12.indd 1 1/5/12Thursday 12:32 PM
10 OUTDOOR BUSINESS
The disappointing retail sales tally for the 2011 holiday season has made the initial excitement around Black Friday weekend seem like a dis-tant memory. A combination of unseasonably warm and dry weather, a stagnant economic picture, lower home values, and savvy consum-ers who wait for the price they want (or scour the Internet for it) all added up to a weaker-than-anticipated season for many retailers. The coming months may not be much brighter as consumers deal with rising fuel prices, a heavi-er credit card burden this spring, and politicians mud-wrestling in an election year.
According to a recent monthly trend report released by Outdoor Industry Association, retail sales for the five-week fiscal month of Decem-ber ended December 31 were up 5.3 percent to $2.20 billion in the trade channels tracked by SportScanInfo for OIA VantagePoint. The month started strongly as Black Friday week-end momentum carried over into the first week of December, but outdoor product sales activity weakened through the month, then picked up going into the Christmas weekend and into the promotional week following the holiday. Out-door Apparel posted a fairly strong month after a good start, but Outdoor Footwear sales fell on poor sales of winter boot product. Hardgoods started and finished the month on a solid note, with weakness in between.
Outdoor Footwear sales dipped 1.9 percent to $408.7 million in the trade channels tracked by SportScanInfo for OIA VantagePoint. Very strong sales growth continued in the Barefoot Running and Minimalist Running categories, which grew nearly 95 percent for the month versus December 2010. Winter Boot sales were down nearly 13 percent for the period, with Shearling Boots sales down in the mid-teens and Pac Boots down in the high-single-digits.
For the six-week Holiday selling season that runs from the week of Thanksgiving through New Year’s Eve, sales of Outdoor Footwear were down 2.8 percent, with outdoor chain specialty and family footwear channels posting double-digit declines for the period. The Inter-net business was up by more than a third for the Holiday period.
The strong start and end to the fiscal month of December pushed Outdoor Apparel sales up 9.8 percent to $1.22 billion. The five-week fis-cal month ended December 31 included one day of the Black Friday weekend selling period (plus Cyber Monday) and continued through New Year’s Eve.
Outdoor Apparel sales were up 11.3 percent for the six-week Holiday sales period through December 31, driven by a double-digit increase in the independent chain specialty business and non-insulated outerwear. A strong double-digit increase in sales of Soft Shell Jackets offset a double-digit decrease in Insulated Jackets for the Holiday period. Outdoor Sportswear product
* Outdoor product sales in channels tracked by SportScanInfo for OIA VantagePoint
posted a high-single-digit increase for the six-week selling period.
Fiscal December sales growth for Out-door Hardgoods fell short of the year-to-date trend, up just 1.8 percent to $577.3 million in the channels tracked by SportScanInfo for OIA VantagePoint. As in Outdoor Apparel, sales for the month were strongest at the beginning and the end of the period, with flat sales growth in between.
Not surprisingly given the lack of snow, the Snow Sports Hardgoods business declined in the low-teens for the six-week Holiday selling period through New Year’s Eve. Categories that don’t benefit much from man-made snow were particularly hard hit, with Snow Shoe sales off by more than a third and very steep declines in backcountry and cross country product sales.
On the plus side, Paddlesports products saw a double-digit increase for the Holiday period, driven by strength in the outdoor specialty channels and energy around the Stand-Up Paddle category.
FISCAL DECEMBER RETAIL SALES COME UP SHORT
Weekly Sales Variance by Macro Category*Fiscal December 2011 vs. 2010
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12 OUTDOOR BUSINESS
After A tough stArt to the fAll/Winter 2011 seAson, brAnds And retAilers look pAst the WeAther for
trends thAt Will spur sAles AgAin in 2012By Thomas J. Ryan
Boot Buyers &
Consumers Want it all
Boot Buyers &
Consumers Want it all
Photo courtesy of Wolverine
JANUARY 2012 | SPORTSONESOURCE.COM 13
espite the emergence and expansion of boots as a fashion item for women in 2011, particularly those with an
equestrian influence, retailers are wading into the Fall/Winter 2012 buying season after one of the worst boot selling seasons in many years. The issue was not all due to a disconnect on style, fashion, price or the economy, although the shearling category appears to be leveling out or moving down-market, but rather the lack of winter weather in most regions of the country during the first five months of the Fall/Winter season.
According to retail point-of-sale data compiled by SportScanInfo, a service of The SportsOneSource Group, sales of boots were down in the mid- to high-single-digits for the six-week Holiday selling period through December 31, 2011. Double-digit declines in the family footwear trade channel and high-single-digit declines in the athletic specialty/sporting goods (ASSG) segment, were offset in part by a strong double-digit increase in the Internet channel this season.
Outdoor footwear data for the Holiday season reported on the OIA VantagePoint retail point-of-sale reporting platform powered by SportScanInfo revealed an even steeper decline in the more specific winter boots categories, where sales were down in the mid-teens for the six-week selling season through December 31, 2011.
The weather issue was highlighted by a number of department stores that reported Holiday 2011 results that fell short of expectations and a number of retailers issued revised sales and earnings guidance that reflected reduced revenue and tighter margins.
“Our fourth quarter sales and earnings results have been significantly affected by a decline in the sale of boots, particularly women’s boots,” reported Mark Lemond, president and CEO of Shoe Carnival Inc. in a release issued the first week of January.”Our boot sales in the first two months of the fourth quarter last year increased 20 percent on a comparable basis, whereas this years boot sales declined 15 percent in our comparable stores. We attribute this decline in large part to unseasonably warm weather. Additionally, due to increased promotional activity focused on boot sales, we expect the gross profit margin for the fourth quarter to decline by approximately 170 basis points.”
How the early season trend will affect open-to-buy will depend largely on the ability of retailers to liquidate inventory in the early part of the 2012 calendar year. An uptick in winter weather may help recoup some of the lost revenues for the season, but the bottom line
will suffer due to the increased promotional cadence around winter boots and some of the fashion business.
Even with all the concern over the current state of the business, it is important to note that work started on the Fall/Winter 2012 collections 12 to 18 months ago for most vendors. Merchandising chiefs and product managers have to take a longer look at the market and deliver product concepts based on where they see the consumer headed – not what the weather will bring. Macro trends like the shifting use of materials and a “minimalist” approach to construction have an impact on the what retailers are seeing from brands for Fall/Winter 2012.
“The market continues to trend toward product for moving lighter and faster,” explained Mark Mathews, Director of Sales, Scarpa North America. “The minimalist movement in running is spilling over into hiking and backpacking and certainly influencing designs, though there is still a traditional customer base out there that continues to search for more substantial footwear, and that’s influencing what boot consumers want to see. The Holy Grail is a boot/shoe that is lightweight and comfortable, but still provides the support and protection of a heavier product. New materials and technologies are making this more achievable each season, and the market is responding. And, of course, it still has to look good.”
JP Borod, director of product management for footwear at The North Face, also sees the influence in running flowing over into the boot business. “Retail boot buyers want something different,” said Borod. “The running shoe industry has been pushed dramatically forward in the past few years as manufacturers have introduced new interesting materials, different construction methods, eye catching colors, and unique bio mechanical platforms, and they have given the market a plethora of choices for the consumer. In an age of dramatic footwear change and revolution, boot buyers are ready for uniqueness in their space as well. Sure they want product to fit well, offer good traction, be lightweight, as well as being supportive and durable, but they want a story to tell. They are salivating for a new fresh approach to a category that has remained stale for too many years. They want to attract a younger customer that doesn’t want to wear their grandfather’s sluggish heavy leather boots. They are ready to recharge their space and are looking for brands to take more risks. Why should the running buyer have all the fun?
D
14 OUTDOOR BUSINESS
Photo courtesy of Wolverine
There isn’t a one-size-fits—all answer to the question about what retail buyers are looking to put on their wall this fall or what the consumer is demanding from the brands. It depends on the end user and how they plan to use the product. It may be style and fashion for one consumer but fit and function for another.
“I don’t think there is one boot consumer; there are many,” offered Josh Fairchilds, VP Product and Marketing, Oboz. “If we’re talking about a backpacking boot consumer, then their decision is based on function, fit, look and price, in that order. In the best outdoor stores, it’s the experienced sales staff that drives the sale by making sure they sell a buyer the best boot for their foot and needs.”
Peter Sachs, general manager for Lowa Boots, sees a different order for the elements that satisfy the boot consumer. “Today’s outdoor boot customer wants comfort, fit, protection from the elements and terrain, durability, price, and to look good according to our customer base research, in that order, he said. “This is especially true for rugged boots. In lifestyle product, some tangible desires will give way to the intangible ones. As we head into the winter show season, cold weather boots still need to be comfortable and fit. They need to protect you from the elements but durability is not as important. Price is a function of being able to produce a boot that meets these criteria. Of course, they have to look good.”
Bill Berta, CEO at Hi-Tec USA, believes looks grab the consumer’s attention, but weight and price are also key in closing the deal. “Assuming the consumer shops with an open mind (that is, no specific brand or style they have decided upon before entering retail), I think cosmetics rank first in the decision making process, at least in the shoe store, big box, or self-service retail environment,”
suggested Berta. “The second would be weight because after they see something that attracts them, what they do is pick up the sample. The final three would be: price to perceived value, features and benefits, and fit or step-in-comfort. If you look at specialty outdoor retailers, features and benefits might rank first, then price/value, weight, fit/step-in-comfort, and last, cosmetics. Ultimately, fit/step-in-comfort are the most important factor in a consumer’s choice, but very few consumers try on a shoe first thing, do they?”
“The Keen boot buyer is looking for a trifecta of style, function, and Keen’s signature comfortable fit,” said Ron Hill, VP of merchandising at Keen. “They are looking for boots that not only stand out on the footwear wall, but also fit great that exceed their performance expectations. For Fall 2012 we’ve added fresh colors to our boots and are focused on providing the consumer with lightweight waterproof hiking products for a variety of outdoor environments, insulated boots for harsher climates and snow, and stylish winter insulated boots that look and feel amazing.”
Kimberly Barta, senior global brand director at Sorel suggests that today’s boot customer wants it all, demanding a combination of style, warmth, waterproofness, versatility, authenticity and durability. “They want it all in the same pair of boots,” said Barta. “While style comes first, there is a growing trend from boot buyers - they don’t just want a ‘good looking’ pair of boots. They want boots that look good and boots that work. They are seeking out boots with many features that can be worn many different ways and boots that last. In addition to style and functionality, boots are on the rise because of the way they make people feel. There is something about putting on a pair of boots that makes you feel you can conquer whatever comes next.”■
16 OUTDOOR BUSINESS
THE SGB FALL 2012 BOOT GUIDE By Thomas J. Ryan
AN INSIDE LOOK AT THE BRANDS, PRODUCTS AND DIRECTION FOR NEXT SEASON
Photo courtesy of Oboz
JANUARY 2012 | SPORTSONESOURCE.COM 17
Timberland believes Fall 2012 will represent its most cohesive boot collection across the brand in five years. Brian Moore, VP, global men’s footwear at Timberland, said the collection is inspired by the success of the Earthkeepers collection, which represents Timberland’s highest green standards. Since its launch of Earthkeepers in Fall 2007, the brand has gradually extended those green standards across its lines. Fall 2012 will mark the first time all three of Timberland’s core segments - Classics, Outdoor Performance and Casual - meet Earthkeeper standards. Timberland has also created functional platforms around key technologies – warm/cold, wet/dry or traction/grip - that run across its segments to address different user needs and price points.
Three technologies – a compound called Gripstick rubber for “extra grippy” outsoles; TimberShield for water repellency; and Tim-berDry, for waterproof – will run through the collection. Moore feels Timberland does not get enough credit for its waterproof standards, noting their boots have to be waterproof up to 60 percent of their to-tal height while other footwear brands only promise protection along the lasting margin.
Aesthetically, the collection merges Outdoor Performance with Casual. For instance, the stylish Earthkeeper Front Country Winter boot was developed by Timberland’s casual team but is a fully-functional outdoor winter boot that includes the brand’s performance Rime Ridge outsole, green Gripstick rubber, Refleece (recycled Polartec fleece), SmartWool lining and its anti-fatigue footbed. Said Moore, “It’s fully kitted-up functionally but has the look and feel that ties it back to Earthkeepers, which is a bridge we haven’t built before.”
A new premium Earthkeepers Heritage rugged casual collection, as part of its Classics business, also addresses the vintage, well-worn trend and the cleaner looks seen by the success of Red Wing and Thousand Miles from Wolverine. Prices range from $180 to $215. That will be complemented by a focused collection of its classic hand-sewns in the $80 to $110 range. The Rime Ridge winter boot collection will be shown with a full, hard-shell toe. The super-lightweight LiteTrace boot will be continued. In women’s, the popular Mount Holly collection, which combines trend-right winter boot styling with functionality, will be updated and expanded with a tall faux fur boot.
Moore believes the boot line offers a full range from super-casual, to casualized but more functional, and fully functional under a strong theme. Added Moore, “For the first time I think our line naturally sits together. It’s not three separate lines under one roof.”
Chaco will look to continue to build on the inroads it has made in closed-toe footwear since being acquired by Wolverine World Wide in January 2009. A standout for Fall 2012 is Uma, stylish women’s wool and suede, lace-up upper. The Darcy is a zippered ankle boot with a waterproof full-grain leather upper. The Belle low-cut, suede boot comes after clamoring for a women’s version of Chaco’s men’s Otis Nurl. All three styles are part of the Skinny collection, a more minimal lifestyle grouping featuring active yet streamlined silhouettes. On the men’s side, Chaco is showing a number of fresh takes on the skate-inspired sneaker as part of its Skinny collection.
On the hiking side, Chaco’s Active Adventuring collection features more athletic-inspired looks, such as women’s Verona with a PU coated leather and canvas upper for multisport and multiuse. The popular Tedinho boot has been made waterproof to extend it to Fall/Winter use. On the open-toe front, the successful Updraft collection will continue for Fall 2012 and be updated with the Updraft 2 and Up-draft X2 featuring toe straps and double webbing. Kids, which Chaco introduced three seasons ago, will also feature playful updates. All styles will continue to feature the Luvseat platform that cradles the
foot to provide support, com-fort and durability. For trac-tion, the shoes either feature Vibram rubber or Eco-Tread, Chaco’s own rubber com-pound made with 25 percent recycled materials.
At Ahnu, the Montara Boot remains a core driver of its winter collection and will be updated with new colors and full grain leathers for next Fall, according to Jac-queline Van Dine, co-founder
TIMBERLAND RIME RIDGE SHELL TOE EXPEDITION
CHACO MARA
SGB spoke with more than 30 brands about their product direction and key styles for Fall 2012. The following represents some of the highlights from the brands retailers
will see at the spring shows this year.
18 OUTDOOR BUSINESS
and brand manager. The Jackie canvas and leather low profile, A-line style is receiving good response for Spring 2012 and will be updated for Fall to include reptile details and patent leather. Van Dine said the “big wow” at recent shows was the launch of Ahnu’s first rain boots with “a nice little traction story on the bottom and fun colorways.” In men’s, the Coburn addresses calls for a men’s version of the Mon-tara boot and a new mountain-sneaker inspired, casual-running col-lection is being launched.
Patagonia Footwear, riding on its success in trail running, will be introducing a more rugged and weather-appropriate Forerun-ner RS for Fall 2012. It also plays into the minimalist trend with a 4mm heel-to-toe drop. A non Gore-Tex® Drifter mid-hiking boot is also coming out with a friendlier price point while the Sneak Peak women’s mountain sneaker addresses the athletic-outdoors trend. The Cragmaster Approach shoe is being introduced in a mid version.
PATAGONIA SNOWDRIFTER 10
The successful Advocate surf slip-on program that plays on eco-friendly construction is being expanded and includes faux shearling touches. Patagonia is also bringing back its Advocate Weeks program for Fall. Under the initiative, Patagonia Footwear donates $10 to local conservation efforts for every pair of Patagonia shoes purchased over a two-week period. Mike Brown, regional sales manager at Patagonia Footwear said, “Our retailers are having a lot of fun with our Advocate programs. We’re raising money for a good cause at the same time so it makes a lot of sense.”
Bearpaw will be updating its classic women’s business with three new colors – Winterberry, Winter Blue and Evergreen – that will be spread across the line, according to Randy McKinley, VP, sales and marketing. The new Metropolis collection will address the urban needs of its fans in cities such as New York City, Los Angeles and Chicago while still featuring shearling comfort. The Tahoe collection, designed for après ski and other cold conditions, is also being expanded. McKinley said the two areas of growth for Bearpaw are men’s and kid’s. Rather than just women’s take-down versions, kids are being updated with more “snazzy looks and special features such as hearts and other cute add-ons.” In men’s, a key focus is the Larkin motorcycle-inspired boot while the Hudson loafer is being brought back.
Crocs is introducing the Rainfloe rain boot collection of synthetic uppers, including some featuring its Croslite bottoms. Said Mike Martin, director of retail marketing, “I think we have a place on the wall for that.” Another focus is on Iridescence across the line. The
BEARPAW HOUGHTON BOOT
popular Cobbler lined clog collection is being updated with suedes and leathers. Mammoth is coming out with shearling touches. On the men’s side, the All-Cast boot represents Crocs’ version of a duck boot and marries a sneaker-look with boot construction. The company’s sneaker collection on the men’s side will feature more quilted looks.
Cushe’s emphasis will continue to be the Cushe Slipper that will be updated with materials such as wax canvas and new colors for Fall. One version features bungee lace. Said Ken Taylor, Cushe’s mar-keting manager, “It’s a barefoot concept, super relaxed, super com-fortable but also has a cool stylish profile.” A lower-priced version, Slipper Glow, that can hang at retail is also being introduced. The British lifestyle brand, owned by Wolverine World Wide, is signifi-cantly expanding its boot program. High-lights include the Furrytale Eskimo inspired boot and bootie featur-ing Cushe’s ultra-soft outsole technology. Taylor said Cushe’s boots stand out because they bring “fashion and design forwardness” but still pack strong technical features such as scuff-proof, waterproof and thermal properties to keep feet “nice and toasty.” The boots are also known for their distinctive bottoms. The Allpine collection’s foot-bed, for instance, was based on a pinecone. The tongue-and-cheek names of the models, which also include Quilty Conscience and Baja Black Sheep, reflect the brand’s British sensibility. Said Taylor, “We’re a British-led brand so we have that quirky British vibe but we’re cool at the same time.” ■
CROCS WELLY PATENT
CUSHE SURF SLIPPER
JANUARY 2012 | SPORTSONESOURCE.COM 19
Come visit us at Outdoor Retailer booth #30137Wand at Platform booth #60756.
www.ahnu.com [email protected] 1.800.916.6755
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The Laguna
Walk new ground.
20 OUTDOOR BUSINESS
KEEPING IT DRY
1. Ahnu’s Laguna for Women is a water resistant, patent leather rain boot providing neutral positioning and designed for all day comfort. Toggle accents. MSRP $160
2. Bogs Plimsoll Mid in Burgandy is 100% waterproof with a sneaker-like fit. Comfort rated from temperate to -40F. MSRP $130 (Mid); $130 (Tall)
3. Bogs Plimsoll Tall in Blue is a sleek update to Bogs’ Classic styles. 100% waterproof, sneaker-like fit with a comfort rating from temperate to -40F. MSRP $135 (Tall); MSRP $130 (Mid)
4. Crocs RainFloe Boot features an exceptionally light, fluid rubber shaft that's compressible. Fully waterproof with a soft textile lining for warmth. Croslite material base for lightweight cushioning and comfort. MSRP $75
5. LaCrosse 4XBurly in Realtree AP Camo is a lightweight, durable rubber hunting boot built with 1200g insulation. MSRP $110-$130
6. SOREL Women’s Sorellington CVS in Bungee Cord was inspired by the classic SOREL Pac Boot. Available in Bungee Cord and Black. MSRP $110
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7. SOREL Women’s Sorellington Plus in Black offers a waterproof shell, removable inner sock lining and quilted felt cuff. MSRP $130
8. Sperry Top-Sider Figawi rubber boot comes fully insulated, with non-marking super-tack rubber outsole, quadro-grip, multi-directional wave-siping for dry/wet traction and internal contoured EVA midsole for under-foot comfort and stability. MSRP $85
9. Under Armour H.A.W. neoprene rubber boot is lightweight, waterproof and offers technical air-mesh lining for increased airflow. MSRP $140
JANUARY 2012 | SPORTSONESOURCE.COM 21
FASHION FORWARD STYLING
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1. Chaco Uma boot features weather-ready, seam-sealed suede and wool detail upper with a lace-up fit that evokes the jacquard webbing of Chaco sandals. MSRP $135
2. KEEN Women’s Sunriver High Boot offers waterproof winter warmth with feminine quilting and winter-ready traction. The Sunriver features KEEN.Dry waterproof, breathable membrane, 200g KEEN.Warm insulation and fuzzy faux fur lining above the abrasion-resistant and breathable textile mesh upper. MSRP $130
3. Cushe Allpine Fern is an all-weather boot featuring full grain, waterproof leather uppers, fleece lining and an outsole with moulded “sticky” rubber and a “Pine Cone” tread design for stability in icy conditions. MSRP $185
4. Hi-Tec Harmony Cosy for women features a waterproof nubuck upper, 200g Thinsulate insulation and durable Vibram outsole for traction and stability. MSRP $170
5. Kamik Solitude for Women offers seam sealed waterproof construction, removable 6mm Zylex liner and faux fur collar. Available in five colorways. MSRP $130
6. LOWA Caldera GTX for Women is constructed of insulated microfiber with Gore-Tex® lining and Partalana fleece insulation. Monowrap technology wraps the foot in lightweight support. Sure-Grip Al-S outsole provides traction. Sheepskin upper/cuff with 2-button closure add fashion styling complete the look. MSRP $300
7. For tall style, Merrell Chardonel is a sleek suede and leather above-the-calf boot with lace closure. MSRP $180
8. Merrell Frost Glove for Women is a barefoot-style, waterproof boot with fabric cuff that can fold up or down. 80gms of PrimaLoft® insulation and Merrell Conductor fleece lining. MSRP $125
9. SOREL’s Cate of Alexandria in Boulder/Varsity Grey for Women takes cues from its cousin, Cate the Great featuring waterproof leather upper, seam-sealed waterproof construction, a rubber shell and faux fur snow cuff. Rated to -25C MSRP $270
22 OUTDOOR BUSINESS
TRAIL/HIKING
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1. Scarpa SL Active is a complete redesign of the popular SL M3 incorporating Scarpa’s new Activfit midsole with highly cushioned, lighter weight sole package, ergonomic upper design, memory foam inside for customized fit, and no-friction hardware. MSRP $279
2. Salomon White Wolf features heel foam, water resistant textile, waterproof leather, lace pocket, self-locking eyelet, rubber toe cap, protective rubber heel cap, mud guard, gusseted tongue, quicklace, hook gaiter, open hook lining, and ClimaShield Waterproof™ Membrane. Fleece, waterproof bootie construction. MSRP $165
3. Lowa Bighorn GTX four season, tall shafted, nubuck leather boot offers maximum stability and support for big game hunting in rugged terrain. Slip resistant G3 sole provides exceptional traction on snow and ice. Gore-Tex® lining with PrimaLoft® insulation keeps it waterproof, breathable and warm. The high wall rand provides durability. MSRP $450
4. Hi-Tec Pará Boot for Men is the first rain boot that combines hiking boot technology and support with a simple rubber boot. It features a waterproof rubber upper, premium neoprene lining, removable contoured EVA sock liner, and durable Vibram outsole for traction and stability. MSRP $125
5. Ecco Biom Hiker brings Biom technology that encourages natural motion to the hiking world. Features an anatomically fitted last and direct injection PU technology to enhance forefoot flexibility. A 3-layer sandwich inlay sole made from Cambrelle, foam and felt provides optimal wear comfort and inner climate due to moisture absorption. Also features a Gore-Tex® lining. MSRP $255.
6. Chaco Tedinho WTPF multi-purpose boot is waterproof and fashioned from classic Italian-inspired mountaineering lines. Full grain leather, suede uppers, removable footbed and molded TPU toe cap. MSRP $150
7. Scarpa Tech Ascent is a mid-cut shoe inspired by the very specific demands of mountain guides. The Tech Ascent fits the bill when extra support is required for a long approach combined with moderate rock climbing. Suede construction molds to the foot, while Gore-Tex® provides weather protection. MSRP $219
8. The North Face Men’s Snowsquall is a sturdy, waterproof winter boot built with zonal insulation, Cradle™ technology and TNF Winter Grip outsole for lightweight protection, stability and traction. MSRP $140
9. Wolverine Gauge V-Frame exoskeleton is molded to an abrasion resistant mesh and waterproof leather upper for stability, durability and a unique modern styling. The dual-density outsole is designed to excel in snowy conditions. Wide pads on the ball of the foot and deep lugs are made of two distinct compounds for durability and traction in snow and rocky terrain. MSRP $170
24 OUTDOOR BUSINESS
WINTER
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1. Hi-Tec Boulder insulated performance boot with Vibram’s® exclusive outsole with Ice Trek. Features waterproof, full-grain nubuck upper; tear-resistant shell construction; 200g Thinsulate™ insulation; moisture-wicking lining; lightweight EVA midsole; and Vibram® outsole with Ice Trek compound for winter traction and durability. MSRP $155
2. Kamik Men’s Bromley with waterproof full grain leather upper; Gore-Tex® 2000 GTX Waterproof Bootie, 200B Thinsulate insulation; 280g Nylex lining, rustproof speed lacing system, removable 7mm molded felt insole, waterproof, lightweight and flexible EVA Shell, and Kamik’s Flight Outsole with Icelock Technology. MSRP $220
3. Kamik ImpulseG Kids boot featuring Gore-Tex® 2000 GTX waterproof booties, waterproof 600 denier grid nylon upper, removable 8mm Zylex liner, moisture wicking lining, adjustable snow collar with bungee lace look, midfoot adjustable Velcro strap, waterproof and flexible synthetic rubber shell, Kamik’s Snowpath synthetic rubber outsole. MSRP $100
4. KEEN’s Incline High for men features a wool felt lining and 200g KEEN.Warm insulation, KEEN.Dry waterproof, breathable membrane and waterproof leather upper, thermal heat shield footbed atop a TPU stability shank and dual traction rubber outsole, which hardens in cold and snowy weather for enhanced traction. The boot is also available in a lower cut style, the Incline Mid. MSRP n/a
5. KEEN’s Snowden for men and women offers KEEN.Warm insulation with a dual
climate and traction outsole. Waterproof upper and wool lining provide added comfort and style. MSRP n/a
6. SOREL Men’s Sentry Original was first introduced by SOREL in early 1960. For its 50th anniversary in 2012, SOREL has brought back the Sentry boot, but this time on the 1964 Pac Shell. The Original Sentry boot features seam-sealed waterproof construction, waterproof full-grain leather upper and a removable recycled felt liner in the “original” blue color, and a waterproof vulcanized rubber shell. MSRP $200
7. Women’s SOREL Caribou in Tusk The original SOREL Caribou is often imitated, but never equaled. The Caribou in Tusk is the newest color for Fall 2012 featuring seam-sealed waterproof construction, waterproof nubuck leather upper, removable ThermoPlus felt InnerBoot, wool/acrylic blend snow cuff and a handcrafted waterproof, vulcanized rubber shell. MSRP $140
8. The North Face Women’s Shellista Lace Luxe is a luxurious and warm waterproof women’s boot designed with DWR-coated, sweater-knit upper and premium, trend-right trim. MSRP $160
9. UGG Capitan snow boot with weatherproof, full-grain leather and nubuck lace-up front, rubber shell, and molded-rubber outsole for superior traction. Shearling cuff and removable-bootie lining system ensure dryness and warmth. MSRP $200
JANUARY 2012 | SPORTSONESOURCE.COM 25
FIELD/HUNTING
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1. Bogs Eagle Cap Hiker is an 8” lace-up hunting boot, 100% waterproof with no added bulk. The Max-Wick lining pulls moisture off of the foot and the thermo molded EVA midsole provides solid support. MSRP $140
2. Following up on its popular Pronghorn hunting boot, the Danner Ridgemaster is built on the Terra Force Platform with a breathable Gore-Tex® lining all on a Vibram outsole. MSRP $290
3. Georgia Boot Riverdale As part of the brand’s 75th anniversary, Georgia Boot is coming out with its first Sport & Trail footwear since 2005. The Riverdale collection, which is being offered in both hiker and 8” heights features three different uppers. The 8” boots will come in split suede leathers with either a Realtree AP Cordura option or performance fabric option; while the hiker will feature full-grain leather uppers. Each boot is waterproof and will feature oil and slip resistant outsole. MSRP $130 (non-steel), MSRP $135 (steel)
4. Georgia Boot Crossridge As part of the brand’s 75th anniversary, Georgia Boot is coming out with its first Sport & Trail footwear since 2005. The Crossridge offers two waterproof hiker styles, both with full-grain leather uppers and Vibram all-terrain outsoles. One style contains 200gms of 3M Thinsulate insulation while the other features Realtree AP Cordura windows. MSRP $140-$145 (non-steel); MSRP $145-$150 (steel)
5. Under Armour Speedfreek with high abrasion nylon Cordura® mesh/100% waterproof and breathable Gore-Tex® lining/lightweight and waterproof pigskin leather overlays; internal memory foam heel pad forms to the foot to provide a snug fit; supportive thermoplastic clip on the bottom provides extra arch support. MSRP $175
6. Wolverine Blake This classic upland hunting boot’s waterproof full-grain leather upper has a reinforced heel counter for extra stability, and is lined with wicking
Wolverine
wave mesh and waterproof membrane to keep dry feet in the wettest conditions. Goodyear Welt construction promises time-tested durability and allows the boot to be re-soled. MSRP $240
7. Wolverine Panther Women’s Hunting Boot is waterproof full-grain leather and 1000 denier nylon upper. Also features Dri-Lex lining to wick moisture during active hunts and a padded collar for a comfortable fit. OrthoLite footbed with NXT odor control breaks down sweat with powerful, natural enzymes. MSRP $135
8. Wolverine Espen Boot V-Frame exoskeleton is molded to an abrasion resistant mesh and waterproof leather upper for stability, durability and a unique modern style. The Espen’s dual-density outsole is designed to excel in wintery conditions. Wide pads on the ball of the foot and deep lugs are made of two distinct compounds for long lasting durability and dependable traction in snowy environments. MSRP $190
26 OUTDOOR BUSINESS
WHEN DID YOU BECOME A SKI ENTHUSIAST? Age 4. Loved being outdoors in the winter and going fast.
FIRST JOB? Shoveling snow and delivering newspapers. I started working in a ski shop at 13 as a backshop tech.
FIRST REAL JOB? After college I worked for the Fitchburg Sentinel as an ad salesman and “publisher” of the ski section for the newspaper. Then I went to work for Wachusett Mountain Ski Area as director of marketing and public relations.
ANY KEY MENTORS? Jim Driscol, who I met while teaching his kids to ski when I was working at Wachusett Ski Area. He helped me think outside of where I was in my career and to look at what my aspirations could expand to.
DID YOU HAVE A TURNING POINT IN YOUR CAREER? Leaving the comforts of home and my local ski area and moving to North Conway for the Mount Washington Valley Association job and leaving that to go to work at SIA. I took the Director of Marketing job with SIA for less pay and a lower title to have the opportunity to work with Doc DesRoches. It was one of the best decisions I ever made.
WHAT’S GREAT ABOUT YOUR JOB? Helping people. Creating and working on programs such as new membership categories, Deduct-a-skiboard, Winter Trials, Learn to Ski, Snowboard Month, SnowSports Recycling program, and others. Working with a great staff and the volunteers from the membership that serve on committees and the board. Also, the opportunity to work with individuals and organizations involved in our industry.
WORST PART? Trying to relate to emotional individuals that are not able to understand the whole situation or the facts and develop clear factual information to solve problems and pinpoint and explain issues so we don’t make stupid decisions.
YOU HAD A GOOD VIEW OF THE PERIOD WHEN THE SNOWBOARD WORLD CRASHED INTO THE SKI RESORT WORLD. WHAT WAS THAT LIKE? It felt like a revolution, but it was more of an evolution that expanded quickly among the younger element of the population that wanted to do more than just go down the hill differently. They wanted to make a statement that they (we) are different. That is where the noise came from.
ARE THE SKIERS AND SNOWBOARDERS GETTING ALONG? Sure. We all love to get out on the snow.
WHAT GIVES YOU THE MOST OPTIMISM ABOUT SNOW SPORTS’ FUTURE? WHAT CONCERNS YOU? I am always concerned about getting new people on the hill but I think the resorts are doing a good job of attracting people. I’m optimistic because the population keeps growing and with all the new snow sport Olympic events, we will see more exposure of snow sports in media which we hope will increase participation.
WHAT DO YOU DO FOR FUN? Get on snow as much as possible. Ride my road bike. Take annual bike trips to Europe with friends. Fix things.
WHAT ARE SOME THINGS THE INDUSTRY MAY BE SURPRISED TO LEARN ABOUT YOU? I hunt for wild mushrooms, enjoy cooking, and I love to tune my skis and board. When traveling with non-industry people on a snow trip, I tune everyone’s skis or boards every night.
IF YOU COULD HAVE A DINNER WITH ANY THREE PEOPLE ALIVE OR DEAD, WHO WOULD THEY BE AND WHY? My Dad, who died when I was 12. To talk with him about how his influence helped me succeed both personally and professionally and to talk with him about my wife and kids whom he never met. Christopher Columbus, to learn how he could muster the courage to develop and sell a proposal to the Queen of Spain to prove the world was round and get her to pay for it. David Brooks, the author, to discuss what was not printed in his amazing books "BoBos in Paradise," "Paradise Drive," and "Social Animal." His ability to turn research analysis into realism is incredible. I also want to know where he learned all his big words.
HOW WOULD YOUR FRIENDS DESCRIBE YOU? Always on the go.
DAVID INGEMIEPresident
Snowsports Industries Association
I AM... OUTDOOR BUSINESS
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unleash your natural wonders
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28 OUTDOOR BUSINESS
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