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India’s No. 1 News Network TV Today Network Ltd India’s No.1 News Network

Outdoor Broadcasting

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Page 1: Outdoor Broadcasting

India’s No. 1 News Network

TV Today Network Ltd

India’s No.1 News Network

Page 2: Outdoor Broadcasting

India’s No. 1 News Network

Indian Consumers on TOP of the WORLD

In

OUTDOOR BROADCASTING

Page 3: Outdoor Broadcasting

India’s No. 1 News Network

86% Indians perceived with good Personal Finances

Page 4: Outdoor Broadcasting

India’s No. 1 News Network

61% Indians perceive next 12 months, a good time to

buy things

Page 5: Outdoor Broadcasting

India’s No. 1 News Network

With growing spending power…

• Advertisers trying to reach more and more consumers…..– Media thus also experiencing a boom

• Media Expenditure expected to grow by 15% approx.– Source : Lodestar Media

Page 6: Outdoor Broadcasting

India’s No. 1 News NetworkMn Hhs

Mn Hhs

+35%

+ 67%

+ 121%+ 29

Mn+ 27 Mn

+ 27 Mn

112 Mn

82 Mn41 Mn

68 Mn49 Mn

22 Mn

Source : NRS

Page 7: Outdoor Broadcasting

India’s No. 1 News Network

News has also played its part in this upsurge…

Page 8: Outdoor Broadcasting

India’s No. 1 News Network

Television Industry Scenario

Page 9: Outdoor Broadcasting

India’s No. 1 News Network

The Television IndustryProjected Growth

158500191200

266000

331300

431000

519000

219900

0

100000

200000

300000

400000

500000

600000

2005 2006E 2007F 2008F 2009F 2010F 2011F

INR

Mill

ion

Source : PWC Analysis

Page 10: Outdoor Broadcasting

India’s No. 1 News Network

TV Advertising Revenues

5450066200 74000

8300094500

109000123000

0

30000

60000

90000

120000

150000

2005 2006E 2007F 2008F 2009F 2010F 2011F

INR

Mill

ion

Source : PWC Analysis

Page 11: Outdoor Broadcasting

India’s No. 1 News Network

News Industry Scenario

Page 12: Outdoor Broadcasting

India’s No. 1 News Network

Exponential Rise

2

31

6

4

4

9

6

4

0

5

10

15

20

2002-03 2004-05 2006-07

Hindi English Business

Still more channels in the pipeline – And there is room for more!

6

14

19

No.

of

Cha

nnel

s

Page 13: Outdoor Broadcasting

India’s No. 1 News Network

Look Who Is Watching?

1826.5 29.5

47.9 50 53.7

86

0

10

20

30

40

50

60

70

80

90

2001 2002 2003 2004 2005 2006 2007

In 6 years the weekly reach of the news genre

has grown from 18 mn to 86 mn

Wee

kly

Rea

ch in

Mil

lion

Page 14: Outdoor Broadcasting

India’s No. 1 News Network

Revenue Growth

• With increase in the viewership base – Advertisers have increased their spends on the news genre

• News genre is able to attract 12% of the total television revenue with 7% viewership contribution

• With increase in the viewership base – Advertisers have increased their spends on the news genre

• News genre is able to attract 12% of the total television revenue with 7% viewership contribution

375

475

625

850

0

100

200

300

400

500

600

700

800

900

2003-04 2004-05 2005-06 2006-07

Industry Estimates

Rev

enu

e in

Cro

res

Page 15: Outdoor Broadcasting

India’s No. 1 News Network

News GenreThe Best Investment

• Share of revenues nearly double of share of viewership

• This ratio is the highest across channel categories

• Reason: Relevant audience : – Males, SEC AB, 25yrs+ – The “bread-winners” – Maximum spending power

• Thus there is an explosion in the number of channels

Page 16: Outdoor Broadcasting

India’s No. 1 News Network

TV TodayHeading Tomorrow

Page 17: Outdoor Broadcasting

India’s No. 1 News Network

Brand Architecture

TV Today Network Limited

Aaj Tak

Headlines Today

Breaking News Format

Positioning – “Sabse Tez”(Quickest Time to Market)

Leadership Position“Nation’s Best News Channel”

Evolving into a channeltargeting the metro urbanite

Positioning – India’s No. 1 News Network

a) Content Aggregatorb) Brand Builder

Positioning – “Khabarein Phataphat”(Rapid-fire News)

Positioning – “Aapka Shahar Aap Tak”(Your City – Up Close)

Tez

Dilli Aaj Tak

Line extension

Page 18: Outdoor Broadcasting

India’s No. 1 News Network

Leadership Through Viewership

• Over 30% more than MCCS

• Almost 47% more than Network 18

• Almost 75% more than NDTV

Source : TAM, 15+, Average of Wk 1-43

23.5

18.016.0

13.4

0.0

5.0

10.0

15.0

20.0

25.0

TV Today Network MCCS Network 18 NDTV Network

Page 19: Outdoor Broadcasting

India’s No. 1 News Network

Tez + Sabse Tez

• In a dynamic market, the Number 2 player keeps changing – Aaj Tak has always been Number 1!

• Over 46% more than Star News

• 99% more than India TV

• Almost 133% more than Zee News

Source : TAM, 15+, Week 1 to 44

27.5

18.8

13.811.8 10.9 10.3

0.0

5.0

10.0

15.0

20.0

25.0

30.0

Aaj Tak Star News India TV Zee News IBN 7 NDTV India

Page 20: Outdoor Broadcasting

India’s No. 1 News Network

Top Programs

Source : TAM, Week 1 to 44, 15+

51 out of the Top 100 Programs belong to Aaj Tak

51

31

11

3 2 2

0

10

20

30

40

50

60

Aaj Tak Star News Zee News India TV IBN 7 NDTV India

Page 21: Outdoor Broadcasting

India’s No. 1 News Network

News = Aaj Tak

Page 22: Outdoor Broadcasting

India’s No. 1 News Network

News = Aaj Tak

Page 23: Outdoor Broadcasting

India’s No. 1 News Network

Trust in the Media

- Aaj Tak is the most trusted media brand across all print and electronic media news sources

- Poll conducted by BBC Reuters

Page 24: Outdoor Broadcasting

India’s No. 1 News Network

Viewers bring out the best in us..

More than just News..

Viewers want entertainment along with news…

Increasing interaction with our Viewers

Page 25: Outdoor Broadcasting

India’s No. 1 News Network

Tie Ups

• Movies– Chak De India– Shootout at Lokhandwala– Guru– Salaam-e-Ishq– Baabul– Eklavya

• Television– Indian Idol– Biggest Loser– Jhoom India– MTV On The Job– MTV Youth Icon

Page 26: Outdoor Broadcasting

India’s No. 1 News Network

The Merit List as per IRS 2006

(For News Channels)

1. AajTak2. DD News3. Zee News4. Star News5. Sun TV6. NDTV India7. AsiaNet News8. Star Ananda9. NDTV 24x710. India TV

Source: Agencyfaqs.com

Page 27: Outdoor Broadcasting

India’s No. 1 News Network

Headlines Today

• Relaunch with a new positioning in the pipeline• Focus on content to cater to the young metro urbanite

(Need Gap in the current market scenario)

Rea

ch in

000

’ s

5652 56046173 6376

9591

8248

11425

0

2000

4000

6000

8000

10000

12000

Q4 04-05 Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07

Page 28: Outdoor Broadcasting

India’s No. 1 News Network

Tez

• Differentiated product (format)

• Flanking Strategy

• Compliments Aaj Tak’s viewership

• Reach of over 15 mn viewers per week

Page 29: Outdoor Broadcasting

India’s No. 1 News Network

TezIncreasing Trend

Source : TAM, Reach in 15+

Rea

ch in

000

’s

4741

6257

7900 7970

1078311912

14625

0

2000

4000

6000

8000

10000

12000

14000

16000

Q4 04-05 Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07

Page 30: Outdoor Broadcasting

India’s No. 1 News Network

Dilli Aaj Tak

• No.1 NCR Channel in just 3 weeks

• Utility Channel (News You Can Use Format)

• Retail Advertisers have been targeted systematically- Revenue base has increased

Page 31: Outdoor Broadcasting

India’s No. 1 News Network

Dilli Aaj Tak Targeting Local Advertisers

Source : TAM, Reach in 15+

Rea

ch in

000

’s

246

1154

1474

32633008 2947

0

500

1000

1500

2000

2500

3000

3500

Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07

Page 32: Outdoor Broadcasting

India’s No. 1 News Network

Critical Success Factors

• Aaj Tak remains Number 1 even though the number 2 keeps changing

• Tez has complimented Aaj Tak and shows tremendous promise for the future

• Dilli Aaj Tak’s popularity has skyrocketed – Delhi identifies with the channel

• Network Strategy helps in increasing the advertising rate

Page 33: Outdoor Broadcasting

India’s No. 1 News Network

TV Today Initiatives

• International Foray– Aaj Tak and Headlines Today launched in the US– Aaj Tak launched in UK and Continental Europe– To tap other countries with a large Indian Diaspora– Launched a separate international feed to give better

value to advertisers– Twin revenue streams of advertisements and subscription

• Launched TV Today Media Institute– Was initially fuelled by internal requirement– Now the experience to convert it into a full-fledged media

institute is in place– More courses related to media to be added

Page 34: Outdoor Broadcasting

India’s No. 1 News Network

TV Today Initiatives

• Interactivity– First news channel to have a voice portal besides SMS – Approx 3 mn responses on SMS every quarter– Good indication of the “response potential” of the medium

• Content Tie-ups– Moving beyond traditional marketing– Tie-ups with other content providers– Makes for interesting content on the channels– Branding is achieved on bigger platforms

Page 35: Outdoor Broadcasting

India’s No. 1 News Network

Financial Indicators

167.89

202.44

140

150

160

170

180

190

200

210

FY 05-06 FY 06-07

27.77

31.09

24

25

26

27

28

29

30

31

32

FY 05-06 FY 06-07

15% Growth 69% Growth

Top Line (Crores) Bottom Line (Crores)

79.46

106.45

0

20

40

60

80

100

120

HY 06-07 HY 07-08

4.76

13.34

0

2

4

6

8

10

12

14

16

HY 06-07 HY 07-08

Page 36: Outdoor Broadcasting

India’s No. 1 News Network

Growth Factors

Page 37: Outdoor Broadcasting

India’s No. 1 News Network

Growth Factors

• Domestic– Exploring more profitable niche segments within the

news genre– Explore new formats such as Tez

• International– Following success in the US – exploring more

markets with a sizeable Indian Diaspora– Both Subscription and advertising revenue

Page 38: Outdoor Broadcasting

India’s No. 1 News Network

Growth Factors

• Emergence of addressable distribution platforms– DTH– IPTV

• Subscription Revenue – Subscription Revenue will compliment advertising

revenue – both from domestic and international markets

– A family spends Rs 600 on a weekend in a multiplex. Why not pay for quality content for a month on TV?

Page 39: Outdoor Broadcasting

India’s No. 1 News Network

Growth Factors

• Leverage Brand Strength and Platform reach to explore emerging platforms

• Radio– Acquire the group’s radio business– Approval awaited

• Digital Platforms (Web & Wireless)– To transfer TV Today’s and LMI’s digital assets to a

separate company– To look at consolidation of the digital assets in order to

monetise the opportunity

Page 40: Outdoor Broadcasting

India’s No. 1 News Network

Net-Net

• The Indian Television industry is moving in only one direction – up!

• The news genre gives the best RoI due to the most relevant audience for advertisers

• TV Today network has shown tremendous growth and will continue to fuel growth by new initiatives

• Future growth factors are likely to be based on emerging platforms and brand/content strength

Page 41: Outdoor Broadcasting

India’s No. 1 News Network

Thank You