Presented By:

Abhishek Brid

Sagar Dholakia

Eshita Desai

Sera Rodrigues

Dileep

Afsha Walele

IntroductionOutdoor Advertising is the

oldest form of advertising and is different from other advertising media forms.

Types – Posters, Billboards, Hoardings & Transit advertising.

Market share – Approx 1600 crores.

Price – Charged on basis of week, month & year. Price ranging between Rs. 5000 to Rs.1.5 lakh per hoarding depending on the location.

Mumbai itself has more than 5000 hoardings, more than 20000 kiosks & equal number of other modes of outdoor sites

Billboards OR PostersBillboard advertising is the

most commonly and widely used form of outdoor advertising.

The word ‘billboard’ or ‘poster’ has its origin in the playbill posted outside the theatre, on the walls, fences, etc.

Original poster paper was sized at 28” x 41” & several such sheet is combined to make a huge poster.

Outdoor posters on roadside are used extensively for promotions.

Advantages and Disadvantages of Outdoor Media

Offers geographic selectivity.

Offers longer life.Offers impact.Life like visuals and

life style advertising.

Expensive when employed on national basis.

Price of message decay.Problem of getting

reliable data.Outdoor advertising is

non selective.

Advantages Disadvantages

Ten Commandments Of Outdoor Creative

1. The message should be on brief.2. The message should be legible.3. To build a recognizable format.4. Use graphics to organize the text.5. The key word should be highlighted.6. Teaser campaigns can be effective. 7. It should be more innovative, fascinating &

humorous.8. The brand name works harder if it

precedes the slogan.9. The brand name should not be overwhelm by

faces.10.Colors used should contrast each other.

Transit AdvertisingIt is also known as mass

medium.

About 3.3% of total advertising business & approx 40% of outdoor advertising.

Public transport system is mainly used for its advertising confirming it as a potential mass medium of advertising.

Modes of advertising – railways , buses, trams, cars, etc.

Advantages Of Transit Advertising

Is essentially a low cost medium.

It offers a sure exposure and repetitiveness.

Reaching large population.

Having a long exposure.

It can present a fairly long copy, unlike other outdoor advertising where the copy is as brief as possible.

Printing Of HoardingsRevolutionized by Chitralekha Group Of

Publications.

Printing machine costs more than Rs. 3.5 crores.

Machine having no upper limit on the length of the picture but width restricted to 8 feet.

Printing surface can be from an ordinary paper to vinyl.

The Internet is a worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP).

It was conceived by the Advanced Research Projects Agency (ARPA) of the U.S. government in 1969 and was first known as the ARPANET.

The universal language of net is called hypertext or html.

Internet as Media

Internet is an active and intelligent medium.

Access to travel, financial and entertainment information.

Socializing.

Advertising via internet.

Internet as Media- Brand Building

Brand building

Banners

Portals

Key words

Buttons

Portals A portal literally means an entrance or a doorway.

Portals are electronic dash boards that help people navigate the net.

Portals

Horizontal{broad based}

Vertical{speciality

based}

Portals: Examples

123india.com Search driven

India4u.com Indian culture

Indiaa2z.com General interest

Indiaindex.com General interest

Rediff.com Pioneer in e- commerce

Sify.com ISP portal

Horizontal Portals

Bollywood.org Movies

Ciol.com Infotech

Drgrill.com Medical

Kagaz.com Paper

Pharmagalaxy.com Pharmaceuticals

Humanlinks.com Human resources

Vertical Portals

Types of Web-Sites1. Information and product driven websites:

www.tatamotors.com

2. Recognition and association websites: www.jaagore.com

3. Experimental websites: www.aelius.net

Factors affecting Page Views1. Blind spots.

2. Text only browsing.

3. Ad position.

4. Errors.

5. Interruptions.

6. Click through

INTERNET USAGE1. Mobile Internet.

2. Careers.

3. Internet Browsers.

4. Errors.

5. Opportunity.

6. Future Estimate.

7. Contests.

8. To be OR dot to be.

Thank You