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Freevo™
H C A
Issue 39 — August 2016
evohair.com
FREE YOUR MIND & YOUR HAIR WILL FOLLOW™
LONG AFTER THE ORDINARY WASH AWAY…THE FREE WILL STILL BE THERE THE NEXT DAY.
EVO_FYM_DPS_Ad_02 [420x297].indd 1 5/07/2016 1:47 pm
evohair.com
FREE YOUR MIND & YOUR HAIR WILL FOLLOW™
LONG AFTER THE ORDINARY WASH AWAY…THE FREE WILL STILL BE THERE THE NEXT DAY.
EVO_FYM_DPS_Ad_02 [420x297].indd 1 5/07/2016 1:47 pm
ContributorsSaving ordinary humans from themselves – the
mantra of our favourite quirky haircare brand, evo,
is being taken to new heights and in this issue, we
uncover its journey to the ‘land of the free’ - a mission
of truth, beauty and justice. For our final issue in 2016
we ask you to ‘free your mind’; to look at things a little
differently and be empowered to question the traditional
expectations and marketing messages used within the
hair and beauty industry. Deprogram and #freevo now!
Over the last 3 months we have been privileged to be
involved in some fantastic events. In May, we headed
to Sydney for the iconic Mercedes Benz Fashion Week;
with 9 shows in 4 days our creative teams excelled under
pressure to present stunning runway styles on behalf of
our favourite designers. Leen & Bertus Barbier flew in
from Rotterdam, Holland for a whirlwind tour of Australia
culminating with their highly entertaining Schorem Live
show in Perth. Our other international guests, social
media phenomenon Guy Tang and Rebecca Taylor, also
joined us for a whirlwind 72 hours in Melbourne for Hair
Expo 2017 for Olaplex. With hour-long waits to capture
a glimpse of the ‘hair activist’ at the Olaplex stand, and a
sold out show of 600 attendees, Guy and Olaplex really
made their presence known. And another man affirming
his presence in Melbourne – one of our favourite
members of the evo family – Jules Tognini took out
the award for Educator of the Year for the second year
running. Congrats again Jules!
We hope you enjoy this colourful issue and it brings
inspiration, useful tips to implement in your salon and a
prompt to stop, think, question and realise your potential.
- Haircare Australia.
Staci Trumble
Amanda Smith
Carla Hutcherson
Zuleika Walsh
James McGarrigan
Freevo™
H C A
Issue 39 — August 2016
Cover CreditsPhotographer: John Laurie
Stylist: Sissy Sainte-Marie
Make-up: Grace Ahn
Hair: evo hair / Carlos Ortiz
Creative Direction & Design: MASH
PUBLISHED BY HAIRCARE AUSTRALIA PO Box 700 Marleston DC SA 5033 | haircareaust.com | CONTACT 1300 437 436
Contents
6
16
12
20
2322
34
42
30
9
19
14
24
38
32
Industry News
Client Retention
Educator of the Year
In Salon with Olaplex
Free Your Mind
The Resort Report
Perfect Perm with Olaplex
The Grooming Edit
Hair Expo 2016
The Oil That Started It All
Maurice Meade
The Luxury Edit
The Scumbags Return
Lift Your Game
A Moment with Aje
Feature Salon
Latest
Feature Product
Feature Event
Feature Product
Feature Salon
Feature Product
Feature Event
Business Insider
Feature Designer
Feature Art is t
Feature Product
Feature Campaign
Feature Event
Get Technical
Introducing... fabuloso Mini’sThe evo professors have developed the perfect solution for all of our
commitment fears; fabuloso 30ml tubes. Clients now have the chance to try
the fabulousness that is fabuloso without the commitment of buying the full
250ml bottle. Still filled with the same great formula, just packaged smaller, this
30ml sample size is perfect for gifting your clients to try to boost retail sales.
Call 1300 437 436 or email [email protected] to order yours.
The Award Goes to...The 10th of April marked the 24th annual
Australian Hair Fashion Awards. With almost
900 hairstylists, media and celebrities in
attendance the event paid homage to the
hairdressing industry; the people and products
that make it such an inspiring community to
be a part of.
With so many deserving winners, our
congratulations go out to all, with special
mention to one of our favourite evo products;
shebang-a-bang dry spray wax which took out
the winning spot for Best New Professional
Styling Product.
I N D U S T R Y N e w s
Best in the BusinessNorth Adelaide’s, Orbe salon, led by Sam-
James Cockayne, Ida Tirimacco and Joe
Cimmino, has been named the proud winner
of Adelaide’s Best Hair & Beauty Salon/ Spa in
the 2016 City Awards. Director Sam-James
Cockayne who is an evo and Cloud Nine
advocate, said this of the win “we are proud
to consistently win awards relating to the
technical aspects of hairdressing as these
mean we know we are at the cutting edge of
our field in hairdressing – but this is our first
business award and it’s incredibly satisfying to
know that the public have voted for us and this
has been recognised”.
The FAME TeamEarly in May, Adam Isles, Nadia Semanic, Nathan Cherrington and Nicole Kae
began the journey of a lifetime: a year of money-can’t-buy experiences which will
see them collaborate with some of hairdressing’s finest exponents, bringing them
a wealth of new-found knowledge to aid them in their role as the representation
of the next generation of Australian hairdressing talent. Proudly sponsored by
Cloud Nine and evo for a second year in a row, the team’s tenure kicked off
with Jules Tognini walking the guys through the world of men’s hairdressing &
barbering and Lauren McCowan providing a customised version of The Dresser,
the new HCA education platform: a combination of styling education taught
within a photoshoot environment allowing multi-level learning platforms.
Throughout the year, Cloud Nine and evo will be supporting the FAME Team on their adventure – to keep up-to-date, follow us @haircareaust.
– Our favourite happenings –
6 H C A
I N D U S T R Y N e w s
The Collaboration EffectWith a continuous focus on providing opportunities to
those within our network, over recent months we have
collaborated with a host of upcoming and established
Australian talent within the fashion industry. Most recently,
evo Ambassador Leonard Newton and his team from
Desmond Molly Jones created effortless up-do’s for
the ever-colourful Gary Bigeni 2016 Resort Collection
presentation. During May, Cloud Nine Ambassador Atilio
Dusa from Clip Joint created a sleek and classic look for
the launch of 66 The Label’s neckwear collection launch.
Moroccanoil Elevated Educator, Nicole Abela also perfected
the hair look for an intimate presentation of Rebecca
Vallance’s evening wear collection during June. With an
impressive nine collaborations over Fashion Week with evo,
Cloud Nine and Moroccanoil, we were also able to provide
our network with the exclusive opportunity to work behind
the scenes for Australia’s biggest names in fashion.
Follow us on social to keep up-to-date with our brand collaborations @haircareaust facebook.com/haircareaust
Launching the Moroccanoil Dry ShampooHaircare Australia and Moroccanoil officially launched the
Moroccanoil Dry Shampoo to Australia’s most influential
beauty media at the picturesque Bondi Icebergs on May 10th.
Jetting over from Barcelona for the occasion, Moroccanoil
Creative Director Antonio Corral Calero spoke of his
journey with the company and the brilliant new addition to
Moroccanoil’s ever-growing repertoire, which is now available
in 65ml; perfect for on-the-go styling.
“I love that the transparent lightweight finish is available in two
hues: light, with a violet undertone to mute brassiness, and
dark, formulated with ultra-fine rice starch to avoid that chalky
afterglow.” Antonio says of the new Dry Shampoo.
Read the full event wrap-up at haircareaust.com
Going GlobalAs evo continues to flourish
on the international scene the
global team have been busy
delivering education across
the US, launching in Estonia
and touring South East Asia
with fabuloso pro. The second
New York Study Tour is also
on the horizon for 20 lucky
attendees to work alongside
industry leading stylists while
enjoying everything the
amazing New York has to offer.
Stay up-to-date with all things evo at @evohair.
A fabuloso pro RefresherDuring May, beauty editors donned lab coats and became
colour mixologists for a morning at Desmond Molly Jones in
Sydney. Hosted by fabuloso pro international educator, Jay
Kownacki and Haircare Australia Creative Director, Lauren
McCowan, attendees were introduced to the fabuloso
system and given free rein to create their own colours and
customised conditioners.
“The baby pink created
by Jay was a hero look,
while more commercial
colours showed the
range’s ability from more
of a salon perspective.
With the gloves – and
lab coats – taken off,
beauty media returned
to their desks after their
brief stint as would-be
colourists – with a much
clearer insight into what
hairdressers can do,
especially with the right
hues in hand”
– Shannon Gaitz,
INSTYLE.
Visit haircareaust.com to find out more.
#haircareaust Keep your finger on the pulse all year round by
following @haircareaust and Facebook/HaircareAust
– Our favourite happenings –
7H C A
Take a picture of Issue 39 and upload to social media using #hcamagazine – our favourite flat lay will WIN a Haircare Prize pack valued at $250RRP.
[email protected] – any suggestions, ideas or questions? We’d love to hear from you.
INTERACTINGWITH US
Join us online for your regular dose of industry news, how-to’s,
exclusive behind the scenes content, education updates and much more.
haircareaust.com/blog haircareaust /haircareaust
8 H C A
They started small but these two mates have launched their own salon and have now hit the big time. Before it
was Hair & Harlow, Amy Zikic and Justine Eve were running their salon in the back of a beauty boutique. Although they didn’t have a name for their business they still had a 14 week waitlist and were in high demand. With a “learn as you go” approach these two ladies launched their own salon with over 180 people on their books and have never looked back.
What makes Hair & Harlow stand out from the crowd? The philosophy at Hair & Harlow is simple; we give 110% to our clients every time they walk into the salon. We work with our clients to understand their hair story, what they want to achieve over the next 12 months and their lifestyle. Once we know this we can bring them on a hair journey that makes them feel confident and beautiful.
What strategies do you implement to retain clients or convert them into loyal clients? It might seem strange but we never sat down to write a strategy or find clever ways to get bums on seats. We have always been in high demand because of our professional and honest approach with our clientele. Also, we like to hire new staff that fit within our culture and then take the time to invest our energy to make them the best stylist they can be. When you surround yourself with positive people, who are good at what they do, the clients will come.
What are your top 3 tips on retaining clients?Provide good service, every time. Prep before each client by reading their notes and hair goals. Rebook and follow up!
What strategies do you use to attract new business? Referrals from our clients attract the best business but we have noticed a spike in new customers who have seen us on Instagram. We don’t do much local marketing because we are so busy in the salon but we do concentrate on posting great content.
How did you grow your social media following?Like most aspects of our business, the growth has been entirely organic. We thought of how we wanted to present our brand. The images we choose are professional, well-lit and some of the best salon work. Most of our clients want to be on our Instagram page and get excited when we ask.
What are your top 3 tips for using social media?1. Having one person dedicated to posting
makes the look and feel of your content consistent.
2. Make room in the salon that is easily accessible, well-lit and professional looking to take photos.
3. Engage with your customers, other salons and stylists that inspire you.
What strategies are implemented to improve your retail business?Our focus is to meet the client’s needs so we don’t want to be too pushy with product. We do have a weekly cash bonus for the girls in the salon but the approach is three-pronged. It’s a holistic view that allows staff to hit their targets by selling retail, in-chair services or by rebooking. This way our clients don’t feel like our staff is pushing them for any one thing. And of course, a weekly reward is great for morale.
How important is it to your clients that your staff participates in ongoing education? We encourage our staff to look for education opportunities as much as possible. Staying up-to-date with product knowledge and trends is key to retaining clients. In our experience, people will travel long distances to salons that have their finger on the pulse and this helps you stay relevant too.
@hairandharlow /hairandharlow
ClientRetention
F E A T U R E S a l o n
Bringing a wealth of experience to the table, Amy & Justine have been running Hair & Harlow
for over two years in the sunny suburb of Fairy Meadow just north of Wollongong. Their loyal
following is largely due to their authentic personalities and honest approach to all things hair.
with Hair & Harlow
“Provide good service, every time. Prep before each client by reading their notes and
hair goals. Rebook and follow up!”
– Hair&Harlow's top tips to retain clients
9H C A
Distributed exclusively by Haircare Australia 1300 437 436 haircareaust.com [email protected] @haircareaust
Nothing is art if it does not come from nature - Antoni Gaudi
theGROOMING EDIT
Moroccanoil Styling Gel
BertusSchorem | Rotterdam
Do you have any tips for guys on how to use hair tonics? Ask
your barber or stylist, every hair is
unique and you have to choose
the product that fits your hair. The
beauty of the Reuzel Tonics is that
there is one for every hair and
scalp type out there.
What tips do you have for removing product build-up and degreasing the hair? If you want
to remove the build-up of pomade
and oil-based products use the
new Reuzel Conditioner on dry
greasy hair, then add the Reuzel
Scrub Shampoo and a little water,
massage in, add water again,
massage, rinse and wash with the
Reuzel Daily Shampoo.
evo box o'bollox texture paste
Reuzel Daily Shampoo or Conditioner
F E A T U R E P r o d u c t
1 2 H C A
COMINGSOON
theGROOMING EDIT
evo haze styling powder
evo chad shaving brush
Reuzel Beard Balm
Reuzel Beard Foam
evo salty dog salt spray
Aiden XydisThe Men’s Grooming Room | Sydney
Favourite product for perfect hair every day? Sea salt spray due to its
ease of use, the texture it creates and
the hold. It’s great for any type of
hair and still easily malleable.
What is your top tip to get the best shave every time? Keep an eye on
the direction of the growth of hair.
Make sure you shave with the grain
not against. Keep the face hot and
wet constantly.
How regularly should you aim to visit a barber? For hair shorter
than 1 inch on the sides I would
recommend 3 weeks or less and
anything between 1-3 inches then
I recommend 4-6 weeks. I'd rarely
advise longer than 6 weeks to keep
up appearances.
Josh MihanThe Bearded Man | Melbourne
What is your favourite product right now? My favourite product
would have to be evo haze, but if
I could pick two, it would be evo
salty dog with haze, best combo!
One piece of grooming advice you always give your clients? Blow-
dry your hair into the shape that
you desire and then put product
in. Putting product in wet hair is a
really common problem amongst
guys, they don’t seem to realise that
as the hair dries it loses formation.
F E A T U R E P r o d u c t
1 3H C A
EDUCATOR of the YEAR
J U L E S T O G N I N I
2 0 1 6
F E A T U R E A r t i s t
1 4 H C A
evo ambassador and men’s grooming expert, Jules Tognini, took out the esteemed
Educator of the Year title at the 2016 Schwarzkopf Professional Hair Expo Awards, for a second year running.
The AKA Togninis Creative Director and founder of Lil' Off the Top continues to cement his position
within the Australian hairdressing industry as a leader in men’s grooming.
To see Jules in action, education for evo and Lil' Off the Top, head over to haircareaust.com/education or call 1300 437 436 or more info.
@liloffthetop /julestogninihair
“ The men’s grooming industry is a lot bigger and better than we think and I can’t wait to
see where it goes.
” – Jules Tognini
1 5H C A
SaturdayBringing life to the Olaplex stand and kicking things off for
the Hair Expo weekend, Guy Tang overwhelmed his admiring
followers at the Olaplex stand photo booth for an up-close
and personal selfie session. evo ambassador Pete Koziell also
took to the ManStyle stage for a quick demonstration on
men’s long hair grooming using evo products.
24h
rsHair Expo, an event firmly marked on
the annual Australian hairdressing
calendar is now into its 31st year.
Hair Expo 2016 offered 3 days of inspiring
education, the newest innovations and
unforgettable celebrations.
With Olaplex out in full force, we
welcomed Olaplex ambassador and
Hollywood Hairstylist Guy Tang for the
first time to Australia. Whilst Haircare
Australia’s education line-up included
creative sessions from favourites, Olaplex,
Moroccanoil, evo and Cloud Nine.
With the jam-packed weekend that was,
here’s where the 72 hours took us...
72hours at
F E A T U R E E v e n t
1 6 H C A
SundayThe talk of Hair Expo was Guy Tang’s
Olaplex World Tour. Showcasing his
renowned rainbow and metallic colouring
skills and the benefits of Olaplex, Guy Tang
and hair bestie Rebecca Taylor offered a
true glimpse into this extraordinary world.
Hundreds flocked back to the Olaplex stand
after the show to catch a snap with the
social media sensation.
Wrapping up the second day, Haircare
Australia hosted its illustrious Prestige
Partner VIP Cocktail party at 28 Skybar
Lounge, the rooftop venue of the Crown
Metropol. Stunning views of the Melbourne
city skyline truly complemented the
evening’s celebration of our Prestige
Partners and VIP's.
MondayContinuing the revelries of the weekend,
the final day saw Moroccanoil's Peter Gray
take to the stage revealing the Moroccanoil
collection for 2016 and the trends
influenced by the city that never sleeps, New
York. A lucky handful had the opportunity to
see firsthand and assist Peter on an editorial
shoot for INSTYLE.
Guy Tang’s final appearance on the stand
was preceded by a quick Q&A session on
the StyleLab stage where Guy shared his
experiences with Olaplex and commented
on his successes. Renegades, evo
ambassador Jules Tognini and HCA Creative
Director Lauren McCowan joined forces
for a creative session showcasing their
combined eclectic styles with a cutting,
colouring and styling demonstration.
Closing Hair Expo on a high note, the annual
2016 Schwarzkopf Professional Hair Expo
Awards held at the Plenary in Melbourne’s
Convention and Exhibition Centre, bought
together the hotshots of the Australian
hairdressing industry in celebration of their
achievements. Amongst a fantastic line-up
of awards finalists, evo ambassador Jules
Tognini came away with a win for a second
running, taking out the title of 2016 Educator
of the Year.
Back to Sydney in 2017, Hair Expo is upping
the ante and we’re looking forward to seeing
it unfold.
72h
rs
48h
rs
See all of the Hair Expo action: @haircareaust @olaplexau #olaplexhairbesties
1 7H C A
Behind the Lense at the Haircare Australia VIP Cocktail Party
12th June 2016
Prestige — Partners
F E A T U R E E v e n t
H C A1 8
Valonz Our colourists are now able to push the boundaries with their work and the client’s hair is still in the best possible condition. We use Olaplex for anything from slight to dramatic changes, with the same results time and time again.
One tip we would recommend to other salon owners is to add Olaplex No.1 into their colour or use Olaplex No.2 as a treatment and let the client feel/see the results for themselves. You can almost guarantee that Olaplex will be requested on
their next visit.
Horse Meat Disco Olaplex has grown not only our colour business but also our clientele. Our clients are able to achieve longer lasting colours and healthier looking hair with the help of Olaplex. All of my blondes now use Olaplex.
The best tip I can give to those looking to successfully implement Olaplex in their salon is to download the app and be properly educated on the product, there is a lot to learn and once you know how to use
the product, the rest is easy.
Viva La Blonde Olaplex has completely changed how we think about hair colour. We absolutely couldn't do what we do without the insurance of Olaplex. To get the best results for your business, you need to make Olaplex an essential and non-negotiable part of your colour service. It is a revolution in our industry and has to be seen by clients to be
believed. Once they try it they won't go back.
Que Colour As a specialist colour-salon, we know optimum hair health is everything. It makes our work easier. It helps us to get results that our clients are guaranteed to be happy with - full of light, movement and condition.
Olaplex is our go-to supplement for every colour we create in the salon - from brunettes to reds to baby blonde. We use Olaplex as an integral building block of each colour formula we create - the foundation for building beautiful, healthy colour.
Telleish As soon as we implemented Olaplex it had an immediate effect on Telleish. Financially we saw instant results and the Telleish name became more recognisable. We were being sought out because we used it and promoted it through our channels, we tried to demonstrate that Olaplex was not an option but a necessity.
Our head colourist led the way with Olaplex, starting with corrective colour work and our blonde clientele. We knew we could push the boundaries from the start and now will not colour without it. Our most effective way of using Olaplex is preparing clients hair for colour six weeks prior to their actual appointment. As hairdressers, this gives us a much better canvas to begin the transformation process. When the colour appointment rolls around, the client is already seeing improvement with the condition of the hair and has an increased level of trust in our ability.
It’s easy to see the results Olaplex has on your client’s hair, but what about the results it has
on your business? We chat with Australia’s leading Olaplex salons to find out how they have
successfully implemented the service and the results they’re seeing at a business level.
Olaplex
F E A T U R E P r o d u c t
In salon with
Find out more about using Olaplex
in salon at olaplex.com.au
#olaplexau @olaplex
1 9H C A
The Oil That Started It All
Lucky enough to speak with the stylish yet effortlessly chic Carmen, we share with you what it’s like to be so hands-on
with a brand that now resides in more than 60 countries across the globe.
How did Moroccanoil come to be?I was fortunate to discover an oil-infused treatment while traveling, which soon became our Moroccanoil Treatment. After experiencing dramatic results on my own hair, I embarked on a mission to bring this great product to the rest of the world.
What is your favourite thing about the product that started it all? The results. They are truly transformative, and they’re the reason it’s become the essential foundation for hairstyling—and the one product no woman should be without.
Who or what inspires the Moroccanoil brand? Moroccanoil creates products inspired by the needs of women, and strives to deliver formulas that are both simple and effective. All women simply want beautiful, healthy hair. With the demanding needs of home and work life, creating products that are easy to use is our priority.
What keeps you so passionate and motivated? To be truly passionate about what you do, you must live your brand every day. Moroccanoil is a reflection of the exceptional results I myself expect from a beauty company as a consumer—this is the core of our success.
Describe a day in the life of Carmen Tal? I wake up between 7:30 am and 8:00 am.
I meditate first thing in the morning for 20 minutes. After that, I pick out my outfit for the day. I have a trainer that I work out with 3 times a week and on my own twice a week. When I don’t work out, I like to walk for at least 1 hour.
I’m hands-on in all the departments at Moroccanoil— product development, education, PR and design—and I also happen to be the head of marketing. A typical day at work consists of meeting with the different division heads, which can last anywhere from 30 minutes to 2 hours. Those meetings are touch-bases to go over the projects everyone is working on; they take up most of my day.
After work, I enjoy spending time with my family and taking time to relax with a good book or watch some TV. I also enjoy speaking with my friends over the phone. If I didn’t get a chance to go through all my emails during the day, I take the time to get back to everyone. One or two times a week I will go out to dinner with either friends or my children.
People would probably be surprised that I have a very slow pace of life. I have learned the importance of making time for oneself and that my home is as important as my work. The key is moderation in everything that you do.
What is your favourite aspect of working with such an amazing brand?My favourite part is my daily interaction with creative people of all different backgrounds and opinions inside and outside of my company. I love putting great ideas together and making them happen!
Carmen Tal is one of the most inspirational and influential women in the beauty business; the humble talent behind the product that pioneered a new oil-infused category in the beauty industry.
Find out more about the oil that started it all at moroccanoil.com
F E A T U R E P r o d u c t
2 1H C A
Cloud Nine Original Iron
evo fabuloso pro shine temptress
Moroccanoil Original Treatment
Neuma neuMoisture Intensive Masque
Moroccanoil Blow-Dry Concentrate
OlaplexBond Perfector No.2
2000ml
Luxury (noun) : a pleasure out of the ordinary allowed to oneself.
Luxury Edit
F E A T U R E P r o d u c t
the
2 2 H C A
@maurice_meade /ExperienceMauriceMeade
F E A T U R E S a l o n
Maurice Meade has the secret to success… teamwork! Maurice is the creative and Rosemary is the business brain. And they don’t leave their kids behind either
– with three involved on the floor, in marketing and payroll. Although 42 years in the game, there’s nothing old fashioned about Maurice Meade. Blending luxurious, funky and edgy, it’s a place where clients go to treat themselves. Embrace your individuality, at Maurice Meade.
Claire, tell us about Maurice Meade philosophy. “With 42 years under his belt, Maurice is what makes this brand so special. He knows all of the 150 staff names, as well as their mother’s names. People are the heart of Maurice Meade. You’re not just another number - you’re a part of the team. And this applies to both our staff and our clients. We get the best out of our people, and do the best for them.”
So, it sounds like you really go that extra mile… “Yes, we do. From our apprentices to our experienced hairdressers, we invest in our people – continuously. We just flew in a motivational speaker from the United States, to inspire and motivate our team. We’re constantly at the forefront of our industry, pushing our team to be the best they can be… so, collectively, we’re the best for our clients.”
What’s the décor, vibe and feeling like at Maurice Meade? “We have nine salons – six Maurice Meade, and three ME by Maurice Meade. Maurice Meade is our luxurious, beautifully fitted, “I just want to be spoiled” stores. While our concept stores, ME by Maurice Meade take an edgier, youthful, quirky approach. At ME, clients can get the “complete” experience – getting their brows and nails done, as they wait for their hair to process.”
What’s the Maurice Meade point of difference?“We’re the only salon in WA that can perform calligraphy cutting. We’ve got the rights to it. We look at every single client, personally. We don’t believe hairdressing should be a cookie-cutter production line. Hair is the only accessory we can’t take off… and like our clothes, it changes with each season.”
You’ve recently started using Cloud Nine in salon, how are you finding it? “Ah, we love these tools! I love how Cloud Nine cares for your hair. We can vary what we’re doing and still create beautiful looks."
What’s new in hair this winter? “Colour contouring. We’re now colouring hair to bring our the best of our clients features – by complimenting their face shapes and skin tones. We’re taking the same approach as we do for makeup, as nothing is standard. Colouring is now being done in a way that it’s never been done before. We’re also using fabuloso pro to personalise colours, it’s becoming a standard thing that our clients take home with them”.
Okay! What’s one thing you tell all of your new apprentices?“Oh that’s a hard one. I start off by telling them that hairdressing isn’t just a job – it’s a lifestyle. It can take you anywhere in the world. You have the ability to change how someone feels about themselves, and this is powerful. It’s so much more than just hair. I always encourage them to think about each client as if it was their mum sitting in the chair… you’d give them special attention. Our clients deserve to be spoiled.”
Maurice Meade
Images courtesy of the Haircare Australia’s editorial
education course, The Dresser. Find out how you can create
your own editorial like this at haircareaust.com/education
“You have the ability to change how someone
feels about themselves, and this is powerful.”
- Maurice Meade
2 3H C A
As we step into September our favourite Australian haircare
brand is launching its ‘free your mind’ campaign. A global
crusade that encourages you to stop and think about the
expectations that are placed on you by the hair and beauty industry, a
chance for you to free your mind from the connotations of traditional
marketing tactics and look at things a little differently. evo wants to
ask the industry and beauty consumers to free themselves from the
shackles of what’s normal, think, question, realise their potential, so
they can unleash their hair. It’s all about keeping the industry honest;
a way to empower people to think for themselves. Reinforcing the
evo mission; “saving ordinary humans from themselves”.
This mantra was the heart of the campaign as evo headed on a
mission of truth, beauty and justice. A journey to the land of the
free, the USA; out on the open road to rejoice the people; uncover
the extra-ordinary and stop to celebrate the free-spirits and their
wondrous imaginings along the way. Off the grid and outside the box,
evo travelled from Hollyweird, to the city that never sleeps, off-the-
grid in ‘Nowheresville’, to California and all the glorious back roads in
between. Snapping the wonderful in the weirdest places as they went.
As this campaign comes to life, evo is asking its supporters to take
the ‘free your mind and your hair will follow’ mantra to the next
level. It’s time to shake away from the ordinary and move toward the
extraordinary, to give you the power to expose the answers, explore
the truths and break down barriers for justice in our industry.
In order to start the movement and escape the mundane, evo is
setting out on a mission to equip customers with freevo stickers
which will be found at evo salons and across the evo website.
With the freevo stickers, evo is asking one thing; to ‘stick it’ on any
unrealistic expectations of beauty that you see and share to social
media using #freevo.
Be a part of the movement @evohair #freevo evohair.com
F E A T U R E C a m p a i g n
2 5H C A
2 6 H C A
Greetings from
evo deprogramming station
FREE YOUR MIND & YOUR HAIR WILL FOLLOW™… TRADEMARK PRESENTED BY EVO HAIR DEPROGRAMMING STATION TO PROMOTEHEALTHY MANE CONTROL NOT MIND CONTROL™.
SOMETIMES WE CAN�T SEE THE FOREST FOR THE TREES…BLOW INFLUENCE AWAY AND FIND BEAUTY WHERE YOU PLEASE.
2 7H C A
2 8 H C A
FREEVO™ NOW!
SAY GOODBYETO OVER-HYPED HAIR LIES!
2 9H C A
Visiting New South Wales, Victoria,
Queensland and Perth, Leen and
Bertus hosted intimate workshops and
demonstrations to educate the barbering
fraternity of Australia on barbering according
to Schorem; a unique approach that has the
worldwide barbering community captivated.
While the boys were in Perth, we caught
up with Bertus to find out about their new
products and what they’ve been up to since
we last enjoyed their company.
It’s great to have you back on Australian soil, tell us, what have the Schorem Barbers been up to since last touring Australia?
We’ve been really, really busy, organising our
annual music festival Scumbash, traveling for
Reuzel and off course with the barbershop
and academy. We’ve also launched some
new products that we’re really proud of too;
tonics, shampoos and a conditioner.
Have you seen any change in the barbering industry since your last visit to Australia?
The industry is flourishing, becoming bigger
and bigger which we love to see. Men should
be able to choose between going to a salon
or a barbershop. I don’t understand why some
entrepreneurs are bitching about increased
competition from barbershops; it just means
you have to become a better entrepreneur
right? I also love the fact that a lot of ‘kids’
want to become barbers again. The trade
has been looked down on for so long; it’s
about time that youngsters start to see it as
‘cool’ again. Again, a lot off barbers bitch and
complain about this new wave of barbers, but,
why? Only the ones with true passion and
perseverance will stay in the industry, which
will keep the trade alive. The ones that are in it
for the hype will end up regretting the straight
razor they tattooed on their forehead!
Reuzel has significantly expanded its product range since you were last here; tell us a little about the Grooming and Hair Tonics, how did these products come to be?
We only make products that we need in the
shop and the tonics are exactly that. I love
these two, the Grooming Tonic might just be
my favourite product right now because it’s
so versatile; it’s the perfect base for blow-
drying to give hold and protection and it also
gives awesome shine when you use it with
our pomades. To top it off, it’s the perfect
grooming tool for finer hair or people that
don’t want to use one of the heavier products
we have. The Hair Tonic is perfect for
everybody who uses the oil-based pomades.
It the perfect tool to clean your scalp without
being too harsh. For barbers it’s great for
cutting greased up hair without losing shape
and above all, it smells bloody amazing.
How do they fit in with the rest of the Reuzel styling range? What has the response been?
They actually work with all of our other
products, people can mix and play, trying to
find that perfect cocktail for their hair, shine,
hold, fragrance and cleansing needs. It’s all
there. People love the tonics because they’re
so easy to use and do exactly what they
promise. Barbers and hairdressers go crazy
over the Grooming Tonic because it’s the
perfect tool to make those big pomps. Funny
little fact, we have lots of female clients who
use it on their curly hair, apparently it’s the
perfect product to control curls and waves.
Can you explain a little more about the new Shampoos and Conditioner – how do they differ from other products on the market?
Well, for one, they’re men’s products. Too
many guys just grab whatever is in the
shower pissing off their wives and girlfriends.
We really wanted to develop a range of
products that have a degreasing treatment.
If you had to choose one Reuzel product you couldn’t live without what would that be and why?
The Red Pomade because I use it on my
moustache - the only hair I have left. As a
barber though, it’s hard to say because I love
all of them and I choose a different product
for each client. I would probably have to say
that my all-time-favourite product would be
the Grooming Tonic. The Pink Pomade isn’t
far behind though; I could travel the world
with those two.
Stay in the loop with all things Reuzel by following @reuzel and @schorembarbier on Instagram.
After taking the country by storm in late 2015, Haircare Australia brought the Schorem Barbers, Leen and Bertus back during May for their inaugural education tour.
theScumbagsRETURN
“Stop caring about what others
do and focus on your shop,
team and clients. Barbering is back
and that’s good for all of us”
- Bertus, The Bloody Butcher
F E A T U R E E v e n t
3 0 H C A
3 1H C A
Conduct a thorough consultation to understand what the client wants, doesn’t want and try to read between the lines.
Shampoo the hair with your preferred clarifying shampoo.
After the perm is wrapped add 1.875ml of Olaplex No. 1 Bond Multiplier to waving lotion. Apply to rods. This will not slow down or hinder the processing time.
Test the curl immediately to gauge how long to set your timer for. Use your professional judgment when determining your test curl intervals.
Once the test curl is fully developed, rinse with the hottest water the client can tolerate to remove any residues.
Towel blot thoroughly, I use a towel first, then follow up with paper towels.
Add 1.875ml of Olaplex No. 1 Bond Multiplier to neutraliser.
Follow the directions outlined on the “Olaplex Perm Chart” according to the hair type you are working on. Mix your Olaplex mixture in a non-spraying applicator bottle.
After removing rods, rinse with cool water and give a light shampoo. There is no need for a 48-hour waiting period after doing neutralisation with Olaplex. As this finishes oxidation, you may shampoo after. We do not recommend using Olaplex No. 2 Bond Perfector due to weight and length of time required on the hair.
If you have used Olaplex throughout the whole process as per instructions, the client wouldn’t need an Olaplex Stand-Alone Treatment or the use of Olaplex No. 3 Hair Perfector until 4-5 weeks after the perm. Style as usual.
Tip: COMPROMISED HAIRIf the client’s hair is compromised, lightened, colour-treated or previously permed, take equal amounts of Olaplex No. 2 Bond Perfector and a good protein conditioner/re-constructor, mix in a bowl, apply to the towel dried hair working it through the highly porous/damaged areas with your fingers. After being applied, sit the client under a comfortably hot dryer without a plastic bag as you want the mixture to dry thoroughly into the hair. Once bone-dry, mist client’s hair with water and proceed to wrap perm. Skip this step for normal or virgin hair.
Tip: CREEP TIMECreep Time is the time between when you finish towel blotting and the time you begin to apply the neutraliser. With normal hair I leave 5 minutes before applying the neutraliser, fine hair and overly porous hair up to 30 minutes. This allows the softened hair to settle into its new formation and helps with curl resiliency and durability in the end result.
10 Steps to the Perfect Perm with OlaplexJoe's Process
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G E T Te c h n i c a l
B Y Joe Santy
3 2 H C A
OLAPLEX PERM CHARTHAIR TYPE OLAPLEX MIXTURE APPLICATION PROCEDURES & TIMES
Extremely Damaged Olaplex No. 1 Bond Multiplier without diluting.
Apply neutraliser to each rod, process for 5 minutes.
Rinse rods and towel blot. Apply Olaplex over each
rod, set a timer for 5 minutes. At the end of the first
5 minutes, reapply Olaplex over each rod and
process for an additional 5 minutes. Remove rods
and rinse thoroughly.
Tinted and Highlighted
(Multi-Dimensional)
Mix 30ml (1oz) of Olaplex No. 1 Bond
Multiplier with 90ml (3oz) of water (distilled is
preferred but not necessary unless you have
hard water).
Apply neutraliser to each rod and immediately apply
Olaplex directly over neutraliser. Process for 5 minutes.
Reapply Olaplex and process for an additional 5 minutes.
Remove rods and rinse thoroughly.
Tinted
Mix 30ml (1oz) of Olaplex No. 1 Bond
Multiplier with 90ml (3oz) of water (distilled is
preferred but not necessary unless you have
hard water).
Apply neutraliser to each rod and immediately apply
Olaplex directly over neutraliser. Process for 10 minutes.
Remove rods and rinse thoroughly.
Normal/Virgin
Mix 30 ml (1oz) of Olaplex No. 1 Bond
Multiplier with 90ml (3oz) of water (distilled is
preferred but not necessary unless you have
hard water).
Apply neutraliser to each rod and immediately apply
Olaplex directly over neutraliser. Process for 10 minutes.
Remove rods and rinse thoroughly.
"My personal definition of colouring, perming, relaxing and straightening is 'the controlled destruction of the hair'. With Olaplex for the first time in history, we can lessen or eliminate the damage of the perming process even with colour-treated or previously permed hair." – Joe Santy
For more information visit olaplex.com.au#olaplexau @olaplexau
Julianne Hough with the perfect beach wave perm.
3 3H C A
LIFT YOURGAME
Troy Townsend, co-founder of Tiger Pistol, is an industry leader providing small businesses with advice that actually works, but better yet it's easy to implement straight away.
If you could name the ultimate benefit social media has on small businesses what would it be? Where to begin! The benefit of social media for
small businesses really comes down to reach.
If we are to focus on Facebook alone, the
platform allows Australian small businesses to
reach over 15 million active Aussie users (that’s
roughly 62% of the population), at a relatively low
cost and with the added bonus of easily being
able to measure return on investment. What’s
more, the targeting capabilities of Facebook
are phenomenal! So not only are you able to
reach potential customers... You can target and
therefore reach the right customer.
What impact do your clients see when they start using social media correctly?Digital marketing, has allowed businesses to
clearly measure the return on investment on
their marketing dollars with Social and Facebook
specifically going one step further to working
towards being able to measure offline actions such as
in-store traffic. The positive impact being that small
businesses are in a position to predicatively budget
for marketing spend and know they will get results.
How do salon owners go about making a specific strategy for social media? Set clear objectives with specific goals. Set simple,
short term and specific goals rather than general
objectives. So instead of ‘book more appointments’
create an ad specifically to ‘book more appointments
for Jane, my new junior hairdresser’ or a campaign
with a goal to ‘fill more seats on a Wednesday.’
Truly know your audience. Who is your ideal client?
What do they do on the weekend? What products do
they buy? What television shows do they watch? It’s
easy to say everyone is your customer, but that’s not
the reality. So we always recommend our clients build
a customer profile and understand who is spending
money with their business. Facebook’s targeting
capabilities mean we can use that profile and target
new people with the same demographics, interests
and behaviours.
Target, reach, budget… By now we all know that social media helps improve overall marketing tactics but how can salon owners hit refresh and start seeing results?
B U S I N E S S I n s i d e r
3 4 H C A
Create a simple campaign with clear call to action.
Your potential clients need to know exactly what you
want them to do and why they should do it. A great
way of doing this is to set up some special offers to
promote on Facebook. This could be as simple as a
discount for first time clients or a ‘buy one get one
free’ offer. Deals that you can offer exclusively online
are a great way of showing appreciation to those who
follow you on social media and to give those who
don’t a reason to start. But, remember it is always
best to stick to simple, compelling images and copy.
Make sure your campaigns include an action like ‘call
us today’ or ‘book now’ to make it clear exactly what
you want your audience to do. The less actions you
require the customer to take, the more appealing
your offer will be.
What should small businesses start doing today to improve their social media marketing?Install Facebook Pixels: A Facebook Pixel is a little
piece of code that is installed on your website and
allows you as a salon to measure the success of your
ads while also building a new audience of people you
can retarget. Essentially, it’s a big sponge of useful
data which you can use to create better campaigns!
Install it as soon as you can to discover its power.
Customise a campaign audience: Salon’s commonly
have great customer databases and with that comes
customer emails! Facebook’s Custom Audience tool
allows you to upload your email list, and then tries to
match it to existing Facebook users. This means you
can create a Facebook advertising campaign specific
to your current or perhaps even old customers. i.e.
segment your data by last appointment date and
target those who haven’t’ been to your salon in a
while with an incentive to come back.
Big game players...
Bixie @bixiecolour
Circles of Subiaco @circlesofsubiaco
EdwardsAndCo @_edwardsandco
Hair & Harlow @hairandharlow
Telleish @telleish_hair_studio
The Nest Hair Boutique @thenesthairboutique
Valonz Haircutters @valonzhaircutters
Viva la Blonde @vivalablonde
?
Contact HCA to discover how Tiger Pistol can
drive your salon business with social media.
haircareaust.com or 1300 437 436
3 5H C A
NEW BLOW-DRYCONCENTRATEFor very coarse, unruly hair
TO USE1. Apply ½ to 1½ pumps onto
damp hair 2. Distribute with fingertips from
mid-length to ends 3. Blow-dry as usual
CAN BE USED AS A FINISHER ON DRY HAIR FOR ADDED SHINE AND FRIZZ REDUCTION
TIP
NEW
3 6 H C A
YOUR BLOWOUT ’SNEW BEST FRIEND
Formulated for very coarse, unruly hair
Provides intense frizz control
Facilitates easier blowouts
Creates a polished, ultra-smooth look
Seals in shine
Increases softness and silkiness
SMOOTHING LOTION VS BLOW-DRY CONCENTRATE
Lightweight styling lotion
Formulated for all hair types
Facilitates smooth styling with medium hold
Can be used on day 2 to refresh smoothness and shine
Ultra-rich, blow-dry serum
Formulated for highly unmanageable hair, including coarse, curly or extremely frizzy
Seals in shine and tames hair for a speedier blowout and a
polished, frizz-free look
3 7H C A
theResort R E P O RT
3 8 H C A
Day
1 Commencing the first day of Fashion Week with the ever-elegant Yeojin Bae and finishing with the dishevelled elegance of Aje, effortlessly beautiful hair was a reoccurring theme throughout. With an impressive four shows across a single day, our leading ladies and hard-working teams worked determinedly to produce four unique hair looks to perfectly complement each collection on show.
Rebecca Vallance Violet Sainsbury for Moroccanoil
The Rebecca Vallance signature style of structured tailoring and
luxurious fabrications, combined with a global aesthetic was
perfectly balanced with chic yet effortlessly wearable hair from
Violet Sainsbury for the 2016 Resort Collection debut.
“For Rebecca we created a luxury blow-dry with subtle
movement, swept behind the ears allowing for a polished
look that wasn’t over-styled. We used the Moroccanoil Light
Treatment and Styling Gel Medium to provide the right amount
of hold without weighing the hair down.” – Violet Sainsbury
Albus LumenLauren McCowan for Cloud Nine
Complimenting Albus Lumen’s modern
approach to minimalistic fashion Lauren
McCowan worked with designer Marina
Afonia to deliver 13 eclectic looks, each
playing to the models natural hair texture.
Embodying the relaxed spirit of Albus
Lumen’s simple, classic and contemporary
style, the easy-to-wear collection was
perfectly paired with effortless waves and
textured cropped looks which Lauren
created using the Cloud Nine Irons.
"The overall concept was to enhance each
girl’s natural texture, adding volume, shape
and shine. We achieved multiple looks using
the Cloud Nine Original Iron and Cloud Nine
Micro Iron depending on the hair length,
on various heat settings - highlighting the
versatility of the tools alongside the Albus
Lumen collection.” – Lauren McCowan
Yeojin Bae Michele McQuillian for Cloud Nine with Prema Hair Team
Celebrating 10 successful
years in the fashion industry,
Yeojin’s Resort Collection
stayed true to her signature
style – simplistic, elegant and
colourful. Michele McQuillan
perfected the elegance of
the collection by creating
effortlessly cool waves using
the Cloud Nine Waving Wand.
"We wanted to create a look
to contrast the structure and
tailoring of the collection.
The models hair was quite
relaxed, keeping it off the
face showcasing Yeojin’s unique necklines and the detailed lace
fabrics. For the back of the hair we added shape and movement
using the Cloud Nine Waving Wand creating an effortless ‘off
duty’ wave for the polished cool girl.” – Michele McQuillan.
Aje Lauren McCowan for Moroccanoil
The hair look for the Aje 2016 Resort Collection show demonstrated an effortless exploration
in bringing out the natural texture of each girls hair, to bring out their individuality and beauty
while still keeping the nonchalant elegance that embodies the ‘Aje girl’. Lauren McCowan
fashioned fresh hair with movement and soft texture detailed out by applying Moroccanoil
Treatment through the hair for separation.
“Whenever I work with Aje as hair director, I always take inspiration directly from the collection
and the brand itself - they are the masters of dishevelled elegance, and their ability to make
the most embellished and structured pieces meld with chic nonchalance means endless
inspiration when applying those ideas to hair. Always a pleasure.” – Lauren McCowan
F E A T U R E E v e n t
»
3 9H C A
Day
3
Day
2Day two of Fashion Week was all about Macgraw. With Byron Turnbull and the talented team from Edwards & Co leading the charge a simple yet sophisticated wave was created with the help of the evo styling range.
Day three saw an early start at The Carriageworks for the second MBFWA showcase for fellow Adelaide-born brand C/MEO, where Lauren McCowan created a modern-take on the classic bun for evo. KitX was next on the agenda making a Fashion Week debut, followed up with the launch of P.JAMÉ, the product of the uber-talented duo Bambi Norwood-Blyth and Dan Single who had Australia’s fashion elite dressed in pj’s at the Ivy Penthouse for a fully-fledged pyjama party.
Macgraw Byron Turnball and Edwards & Co for evo
Teaming up with sister design-duo macgraw, hair
director Byron Turnbull and Edwards & Co for
evo, created a sophisticated, 70’s doll-inspired
style, complementing the contemporary yet
sweetly polished collection from macgraw.
”We wanted to create a look that encompassed
the youthfulness of the macgraw Resort
Collection by creating a fun representation of the
‘rich girl’ curl. We added volume to the hair with
evo root canal and curled the hair, pinning and
setting the look to create soft, bouncy waves.
Just before the girls went on, we used the evo
roy wide-tooth comb to break up the curls,
finishing with evo love touch for added shine.
The end result was fun hair that floated down
the runway.” - Byron Turnbull
C/MEOLauren McCowan for evo
Inspired by the architectural lines of the C/MEO
2016 Resort Collection, Lauren McCowan for evo
created two complementary up-do’s. Both looks
were modern and wearable, highlighting the detailed
necklines, collars and pastel colour palette in C/MEO’s
‘Momentum and Dimension’ collection.
”We worked closely together to define the
C/MEO woman and how we would translate this
throughout the runway hair looks. With the collection
being an abstract take on classics, we decided there
was no more classic hair-do than a bun, so we worked
to deconstruct the traditional bun in a way that was
worthy of the catwalk but still modern and wearable.
The end result was slightly dishevelled but completely
wearable look created with the magic of evo styling
products.” – Lauren McCowan
4 0 H C A
Day
4 Day four marked our final day for the week, bringing with it the impressive show from Ten Pieces designers, Maurice Terzini and Lucy Hinckfuss as they debuted their FitBit collaboration with hair by mother and son duo Renya Xydis for Cloud Nine and Aiden Xydis for evo.
Ten PiecesRenya Xydis for Cloud Nine & Aiden Xydis for evo
Renya and Aiden created apocalyptic, Mad Max
inspired looks to complement the deconstructed
knits and neutral tones of the Ten Pieces Resort
2016 Collection.
"For the girls we worked with their natural texture
to create an androgynous windswept look…
like they’d been wandering the desert for days.
When styling the models hair for the collection’s
film and runway show, we created loose,
deconstructed waves using The Cloud Nine
Wand, adding texture and movement throughout
random sections of hair. “ - Renya Xydis.
“Just like the collection’s muted tones, we
wanted the guy’s hair to look quite matte. Using
their natural shape as a base, we applied evo haze
texturizing powder and worked it through the hair
for that chalky, dusty sand storm look.”
- Aiden Xydis.
KitXRenya Xydis for Cloud Nine
Renya Xydis created two contrasting styles for the KitX
2016 Resort Collection - a sleek androgynous look
perfectly juxtaposed by wild, Helmut Newton inspired
curls to complement the combination of colour,
patterns and shapes seen throughout the showcase.
Titled Flow, the range is a capsule collection and sees
an Australian fashion favourite return to the runway.
”We wanted to create two looks that were completely
different, yet worked so beautifully together. You have
these big, untamed curls created with the Cloud Nine
Micro Wand and then this straight and structured
look created with the Cloud Nine Wide Iron. The
two together, especially side-by-side work in perfect
harmony with the clothes.” – Renya Xydis.
P.JAMÉLauren McCowan for evo
Teaming up with designers Dan Single and Bambi Northwood-Blyth, Lauren created enviably
cool ‘bed hair’ for the launch of P.JAMÉ at Ivy Penthouse. Fully embracing the pyjama party vibe,
top-name models rocking the evo look included Inka Williams, Winnie Harlow and The Stenmark
Twins. Frolicking through the luxurious penthouse, guest DJ Mademoiselle Yulia and co-designer
Bambi Northwood-Blyth also had their locks styled by the evo team pre-show.
“The look needed to be equally as playful and seductive as the prints and designs throughout the
collection. For the girls, we created voluminous ‘bed hair’ waves, building height with evo’s tyler
teasing brush, builder’s paradise and haze. For the guys we went for an ‘I woke up like this’ look.
Keeping it quite relaxed, we enhanced their hairs’ natural texture by adding structure and volume
with evo haze.” – Lauren McCowan
4 1H C A
A MOMENT with
Born in 2007, Aje is the result of best friends Adrian Norris and Edwina Robinson’s creative passion and determination to bring Australian women clothing that transcends traditional time barriers with its timeless sophistication and wearability.
4 2 H C A
Synonymous to effortless glamour, tough femininity and
dishevelled elegance Aje is the brand every girl wants
hanging in her wardrobe. We caught up with one half of
the famous designing duo, Edwina, to find out a little more
about the brand that has such a big place in the heart of the
Australian Fashion Industry.
In only a few short years Aje has developed a cult-like
following, which we were fortunate enough to experience
first-hand at their Mercedes Benz Fashion Week Resort
’17 collection showcase, with hair direction from Lauren
McCowan for Moroccanoil.
How long have you been in the industry? I have been working in the fashion industry in different guises
for more than fifteen years and it never ceases to surprise me.
It’s a very complex industry.
What sparked your love of fashion? My grandmothers both had exceptional taste in clothes and
from a very young age I remember being enamoured by the
textures within their wardrobes. Fashion has always been an
undercurrent, if not the directive in my life.
What is your all-time favourite piece of clothing? I love pieces of clothing that tell a story - my favourite pieces
are those that I have collected when travelling. Not necessarily
the most expensive pieces in my wardrobe, rather often the
opposite. I have this amazing calf skin leather wrap top with
exaggerated 3/4 puff sleeves that my fiancé and I found in Les
Puces in Paris. The day was a beautiful day so the memories
are etched into this piece.
What inspires you the most? Style is a means of individual self-expression, almost like a
physical psychology of the soul. This constantly inspires me -
the way you can tell so much about someone’s inner workings
by the way they put themselves together on the outside.
What can we expect to see from you as we move into summer? More of our signature contrast between tough and feminine
and more dishevelled elegance. We have been inspired by
land and sea for our SS16 collection entitled 'Terra a Mare’ -
both the physical landscape and the uniforms of naval and
military officers.
Guilty habit? A glass of wine at the end of the day.
Worst fashion moment? I was definitely quite experimental with style in my school
days. At the time I felt like I was a forward thinker, but in
hindsight I think I was just in another realm altogether - one
I’m glad to have moved out of!
One thing you can’t live without? He knows who he is.
F E A T U R E D e s i g n e r
For more behind the scenes action from Mercedes Benz
Fashion Week, visit haircareaustralia.com
4 3H C A
Street Style
Beck CarollBeck Carroll HairCloud Nine Ambassador
I'm liking the middle parts here
and the fact the hair is smooth
but not too straight and still has
a touch of volume in the roots.
To create this look, I would
blow-dry the hair but if blow-
drying is too much effort for a
mid-week look, I would use the
Cloud Nine Original or Wide
Iron to smooth the hair on a low
temperature – nothing above
175 degrees. If you do choose
to blow-dry the hair, smooth it
after at a super-low temperature
like 125 degrees. With hair this
long, it’s really important to
invest in a decent brush and get
regular trims. Be gentle when
brushing, don’t over process the
hair or use high temperatures
when heat styling.
AtilioClip Jointevo & Cloud Nine Ambassador
I like that this women takes
care of how she looks and
clearly visits the salon regularly.
To get this look I would
blow-out the hair using evo’s
mister fantastic and set with
the Cloud Nine Waving Wand,
finishing the look with evo
builders paradise and a couple
of drops of evo love perpetua.
It’s all about the prep work if
you want curls like this to last
all day, be sure not to use a
heavy shampoo or conditioner
and always start with mister
fantastic. It’s really important
to set the hair at the right
temperature too and leave
curls to cool before dressing
them out.
Violet SainsburyMoroccanoil International Education Manager
Very few things beat a perfect
ponytail for me. This look is
so sophisticated and too cool
for school at the same time.
In order to create the perfect
pony, I start with the perfect
foundation, and for me that’s
the Moroccanoil Treatment
Light. I would then layer in
the Moroccanoil Volumising
Mousse to achieve the perfect
texture and natural shine. A
trick I picked up backstage at
Fashion Week is to lightly spray
the root area with Moroccanoil
Heat Styling Protection and
blow-dry into the direction of
where you want to place the
base of the ponytail. This gets
rid of bubbles and gives you the
ultimate sleek and shiny finish.
M E R C E D E S B E N Z FA S H I O N W E E K
Grant NortonChester's Wife Roseevo Ambassador
This look is effortless and
minimal. It has a no fuss
approach that suits the overall
look. To recreate this look I
would start by washing the hair
with evo therapist shampoo
and conditioner and apply evo
easy tiger straightening balm
and blow-dry the hair smooth
with the evo bruce bristle
brush. To keep hair this length
looking its best you need to
keep up your cuts as you don’t
want it flicking out on the
shoulders. I would recommend
having a cut every 6-8 weeks
to ensure the look is polished
and maintained.
4 4 H C A
1. @valonzhaircutters Beautiful @madi_stubbington at the @kitx show today using the best curling tool @cloudnineoz. 2. @haircareaust #bts with @hairandharlow’s @hairbyjustineve and @jadezimmermann for @kitx’s @fashionweekaus show. 3. @macgrawlove @byronturnbull leads @_edwardsandco @evohair. 4. @cmeocollective Beauties – another snapshot of our beautiful models BTS from Wednesday’s show; big thanks to our sponsors @thomas_farms_kitchen @evohair @maybellineau. 5. @nadiasemanic All FAME Team on deck assisting @laurenmccowan @cloudnineoz @evohair for @albuslumen. 6. @themiacollective An amazing show by @rebeccavallance today. Hair directed by @miss_violet. Thanks Violet, always a pleasure to work on hair with you. #moroccanoil #arganeveryday. 7. @premahair Finale @yeojinbae at #MBFW. Hair directed by @michmcquillan backed by the #premahair team using @cloudnineoz. 8. @woohoosalon Thank you so much @laurenmccowan & @miss_violet for letting me hang with you and do hair. Great day doing hair for @_aje_ & @albuslumen @haircareaust. 9. @studiobhairdesigns The @moroccanoil team in full flight styling for @rebeccavallance’s @fashionweekaus show.
Behind the Scenes
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@valonzhaircutters
@cmeocollective @nadiasemanic
@premahair @woohoosalon
@themiacollective
@studiobhairdesigns
@haircareaust @macgrawlove
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4 5H C A
Divide hair into 2-inch sections and straighten
hair with a Cloud Nine Original Iron from the bottom layers to the top.
Once hair is pin straight, take a comb and brush the right side back following the shape of the head to create a broken wave.
Starting with damp hair, apply 1-pump of
Moroccanoil Treatment and Heat Styling Protection from root-to-tip to create the perfect styling foundation. Blow-dry straight and then use a comb to create a deep centre part.
Spray the section from the root to
the top of the ear with Moroccanoil Luminous Hairspray Extra Strong to hold in place. Repeat on the left side of head.
M O R O CC A N O I L .CO M @ m o ro c c a n o i l
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Inspired by the vintage glamour and decadence of a 1920's traveling circus, Moroccanoil’s Antonio Corral Calero created a contrasting look that was androgynous and modern for Cushine Et Ochs Fall / Winter Collection.
N E W Y O R K F A S H I O N W E E K F A L L / W I N T E R 2 0 1 6
Cushnie et OchsG E T T H E L O O K
4 6 H C A
Cushnie et Ochs REUZELREUZEL
DISTR IBUTED EXCLUS IVELY BY HAIRC ARE AUSTRAL IA | REUZELPOMADE.COM.AU | HAIRC AREAUST.COM | 1300 437 436
BUSINESS SUMMIT Queenstown NZ / 6-9 May 2017
Prestige Partners
4 8 H C A4 8 H C A
Haircare Australia invites members of the Prestige
Partners Program to Queenstown, New Zealand for
the 2017 Business Summit on the 6-9 May.
The Business Summit is a 3-day conference designed to
introduce our Prestige Partners to leading business experts
in a unique and creative setting; to stimulate their senses
and deliver practical strategies to help grow as a salon
owner and a creative. The Summit will offer a specialist
experience; a perfect blend of creativity, business, wine,
food, accommodation and events bringing our community
together to build business and get creative ideas flowing.
Queenstown New Zealand, sits on the shore of the South
Island’s Lake Wakatipu, set against the dramatic Southern
Alps. It is New Zealand’s premier four season lake and alpine
resort, the surrounding Central Otago region - world-
renowned for its adventure is home to a huge choice of
adrenaline based activities including jet-boating, bungy
jumping, white water rafting and skydiving. Not just for the
adrenaline lover, there’s also plenty of hiking and biking
trails, guided tours, Pinot Noir and Chardonnay vineyards,
restaurants, boat cruises, scenic flights or spa and wellness
centres for entertainment.
Queenstown’s stunning scenery surrounded by majestic
mountains, natural beauty and the unique energy of the
region, creates the perfect backdrop for the Haircare
Australia 2017 Business Summit and we can’t wait to share in
this experience together.
SECURE YOUR SPOT TODAY!
For more information call Geoff Gauvin on 0418 826 621
For bookings contact Susan Ellis [email protected] or call (08) 8403 8235
4 9H C A 4 9H C A
AvAilAble for light And dArk hAir tones
#ArganEveryDay | Learn more at Moroccanoil.com
the latest innovation in dry shampooUltrA-fine riCe stArChes Absorb oil And leAve hAir
refreshed—With no dUll residUe
i N F U S E D W i T H N o U r i S H i N g A r g A N o i L
5 0 H C A
ROSIE HUNTINGTON-WHITELEY
O N E B R A N D: A WO R L D O F O I L - I N FU S E D B E AU T Y
