Out On A Limb Feb 2013

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Celebrities turnto theWedgeWelly

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Nicholas winstop industry

February/March 20133

By Christina Eccles

THE Society of Shoe Fitters' 'KeepFeet Fit' campaign is gainingmomentum ahead of National ShoeFitting Week, which begins onMarch 25.

The SSF, which operates on a non-profit basis, wants to raise nationalawareness of the importance ofhaving footwear correctly fitted –and the vital service independentshoe retailers provide.

The society is hoping that allretailers will promote the campaignand has created a press release andposters to help them get the wordout to local media.

Secretary Laura West said: “It is nogood moaning that trade is bad andyou are not selling shoes, if youdon’t get out and do somethingabout it.

“Whether you are qualified with theSSF or not, you offer the public apersonal service, so start shoutingabout it. Take the initiative – whatbetter time to do so? You may notbe media savvy or confident at PRwhich is why we are offering allshops an olive branch to take some

of our quotes and ideas to createyour own.”

The society is also hoping shops willlobby their local MPs to drawattention to the state of trade andthe importance of shoe shops andfitting and has drafted a letter tohelp retailers get the messageacross.

Laura added: “If everyone working inshoe shops trained to become

professional shoe fitters we couldsave the NHS thousands of poundsover the coming years, as ourmembers already do in a small way.

“Footwear is treated as anaccessory, but it is vitally importantand the only item of clothing thatcan seriously damage your health inthe long term.

“Now, is the time for thegovernment to help the realfootwear industry to work togetherto ensure a future for shoe fittingand independent shops. This hasbeen a mighty industry with a skillbase second to none, but graduallyit has been eroded by get-rich-quickbusiness managers, incentives forfactories to close and moveproduction overseas, and the lure ofcutting out the middle man to sellonline.

“We all need to help one another toavoid the marginalisation of ourtrade, so power to theindependents, their suppliers andqualified shoe-fitters for 2013.

“We hope the public will supportKeep Feet ‘Fit’ – National ShoeFitting Week and by supporting theirlocal shoe shop – use it or lose it.”

Momentum gatheringfor ‘Keep Feet Fit’

Laura West

Awards for footwear managers A GROUP of young footwearmanagers from across the UK havebeen presented with awards aftercompleting a course through theBritish Footwear Association.

Chief executive Richard Kottlerpresented awards to eight graduatesfrom Clarks who did the footweartechnology course over two years.

A further six from other companieswere also given awards.

Richard said: “A total of 28 traineesfrom ten companies took part insome or all of the programme,which has rapidly established itselfas a respected industry standardand which is going a long way tocorrecting the biggest skills shortagein the industry – that of qualifiedtechnical managers.

“We are looking forward to launchingthe 2013 programme and areconfident that we continue to havethe enthusiastic support of the

industry for this importantcontribution to adding skills andexpertise to future managers in it.”

Presentations were made to KirstyFriend, BFA; Kate Palfreyman, MatrixFootwear, Jonathan Sweet and Mary-Ann Bunkell, Fitflop; Alex Peirce,Chatham-Marine and the Clarksgraduates Rebecca Smith, GabrielTenorio, Lauren Sunde, HannahPoole, Rasa Vaisvilaite, BradleyHale, Will Prangley and BradleyHefferman.

Richard Kottler with some of the young footwear managers who completed a footwear technology course.

4 February/March 2013 News

CELEBRITY favourite WedgeWellyis shaping up to be a must havewinter boot, according to thebrand, following the recent spellof bad weather.

The rubber boot, worn by famousfaces including Darcey Bussell,Tulisa and Dannii Minogue, isproviding a glamorous alternativefor women who want to combinefashion with practicality.

Spokesman Sarah Longthorn said:“When shopping for winter footwear,women should consider rubberboots. They offer the safest grip onice, and rubber soles absorb a

greater amount of shock whencompared to leather,

thereby cushioning yourfeet and joints.”

ROAD safety organisation andbreakdown cover company GEMMotoring Assist has warned driversabout the dangers of gettingbehind the wheel whilst wearingunsuitable footwear.

With fur lined or sheepskin bootsproving to be a consistentlypopular option in winter, GEM isurging drivers to forgo this style offashionable footwear when drivingand keep a more suitable pair of

shoes in the car to change in to.

CEO David Williams said: “Weknow that fashion dictates whichwinter boots are popular thisseason, however, many of themdon’t offer enough grip and couldcause your foot to slip off or inbetween the pedals when driving.This could cause a minor or moreserious accident if control of yourcar is lost.

“Always keep a sturdy pair ofshoes in your vehicle for driving,ideally ones that can be fastenedsecurely or laced up, and with agood grip on the sole. Correctfootwear makes the driving task inhand a lot less hazardous.”

The organisation also said thatwinter favourite wellington bootsare also one of the least practicaloptions as their heavy duty rubberand thick shape makes it more

difficult for drivers to control theirfeet and movement on the pedals.

David added: “Not only must yoube comfortable while driving; youmust also make sure yourmovement is never restricted orimpaired. If your boots or shoesdon’t let you move freely, switch toa pair that allows you completecontrol over your driving, and yourvehicle at all times.”

Drivers warned: don’t put your foot in it

The international golf championships for the shoe leather trade has been scheduled for June thisyear. The tournament – which will be held June 20-22 – is being played at the Hillside Golf Club,and Hesketh Golf Club, which were joint hosts of the 2011 British Amateur Championship. Thetrade dinner will be held at the Ramada Plaza Hotel. Anyone wishing to attend should [email protected]

Celebritiesturn to theWedgeWellythis winter

Feather fashionFEATHERS will be a top trend for bridalfootwear this year, according to expertsat Freya Rose.The brand predicts that although feathersare not new to the bridal world, thisseason they will become more prominentas designers look for inspiration from the1920s and ‘Great Gatsby’ era.To capitalise on this, Freya Rose haslaunched its ‘Leah’ design – an open toesling back in Ivory Duchesses silk withthe exclusive Freya Rose signatureMother of pearl mosaic heel. The shoe features a hand made duchesssilk flower, embellished with swarovskicrystals, Parisian lace and a sweeping ofostrich feathers that float up the outsideof the foot.The detail is also available as a shoe clip,allowing the bride to place it on differentareas of the shoe and keep as amomento following the big day.

Top trendBRIGHTLY coloured shoes andaccessories will be a top trend for2013 weddings, boutique eventscompany Simply Kayo has predicted.Founder Fikayo Giwa has revealedher 13 trends to watch out for thisyear with a pop of colour in itemssuch as shoes or belts among thoselisted. Other trends includeretro/vintage, mint green details anda return to old school glamour.

A new bridal andspecial occasionfootwear andaccessories boutiquehas opened inHampshire, which willoffer up to 70 percent off a range ofdesigner brands.Marmion MarketBoutique in Southseawill offer discountedlines, plus new andexclusive products,from brands includingFreya Rose Shoes,Lila accessories andEdwina Ibbotsonhats.

News

By Christina Eccles

LUXURY footwear designer NicholasKirkwood has been announced asthe winner of this year’s BritishFashion Council/Vogue DesignerFashion Fund, scooping a £200,000prize and access to key mentorsacross the UK fashion industry.

The prize, which is now in its fourthyear, was established to furtherenhance the reputation of London’srising stars and assist in thedevelopment of their businesses.

Nicholas beat off stiff competitionfrom fellow designers RoksandaIlincic, Mary Katrantzou, PeterPilotto and Emilia Wickstead, withthe decision to award him the prizebased on his and business partnerChristopher Suarez’s impressivethree year plan and interviewpresentation.

The BFC will now develop a bespokementoring programme tailoredspecifically to assist Nicholas toachieve his business goals for thenext 18 months as he makes thetransition from a developing creativebusiness into a global fashionbrand.

He said: "I'm thrilled. It was a greathonour to be part of such a strongshortlist of talent. Being awarded

the fund will enable us to realise ourplans to develop the brand globally."

The five shortlisted designers werechosen by a panel ofrepresentatives of fund sponsorsand all of them will be invited toparticipate in the Fashion Trustmentoring programme for a 24month period.

BFC chief executive Caroline Rushadded: “The calibre of applicationsin the shortlist were second tonone, all of the designers provedthat they are at a very crucial stagein their business when the fundcould deliver a real opportunity toaccelerate growth.

“However Nicholas’ applicationprovided a clear and compellingcase for how both funding andtargeted mentoring would be usedto assist him in taking the nextsteps in developing a global brand.”

An alumnus of prestigious designschools Central Saint Martins andCordwainers, Nicholas Kirkwood’scollection launched in spring 2005.

Stockists include many of theworld’s luxury retailers such as 10Corso Como, Milan, Barneys, NewYork and Lane Crawford, Hong Kong.He has recently opened flagshipstores in London and New York.

Nicholas beatsstiff oppositionto top award

The new Kardashian Kollection has hit Dorothy Perkins stores, with footwearincluded for the first time. The range, from celebrity sisters Kim, Kourtney andKhloe Kardashian, includes chunky statement heels in bold colours, simpleblack platform courts and an edgy studded court shoe.

feat

ures

6 February/March 2013

Cover Story Page 9

Features

It’s Showtime ...Pages 10-21

AS IT completes its tenth year ofbusiness, chic brand LaidbackLondon aims to capitalise on itsalready booming global sales bydeveloping new products and salesleads.

The brand was set up by Mohamedas he was so keen to capitalise onthe craft and culture of the peopleof his own country in Kenya – hemoved to London for University butwanted to provide jobs for peopleback home.

He said: “I tried to come up with aproduct line that I could bring backto the UK and something that couldbe translated into mainstreamfashion with some of that cultureand craft.

“I spent a lot of time getting thematerials together and working withthe people to see what they coulddo – the first range was really rawand it needed work as theconsistency of the product line wasso important. What we found wasthat the sandals are completelyhandmade but in those early daysevery pair was entirely different so itwas a challenge to get them to lookthe same when they are made bydifferent people, but still retain thathandmade feel.”

Laidback London now provides asustainable income for hundreds offamilies in Kenya – and even as theproduct range expands, Mohamedremains committed to his promiseto keep locals in work.

Last season, he introduced his firstcollection of ballet pumps – butsince there is no traditional shoemaking industry in Africa and noplace to make them, he ended upsourcing the leathers andembellishments locally and shippingthem to Pakistan.

“We are traditionally a summerbrand and we wanted to expand on

that so we launched the firstcollection of ballet pumps forAutumn Winter 2012.

“We are committed to working outof Africa and having an impact onthe area so we were using localleathers and getting embellishmentsdone locally then shipping them toPakistan to be made becausethere’s no traditional showmanufacturer in Kenya.”

Laidback London has reportedsuccess in countries like Italy andJapan, as well as the UK andexpects that to grow in the nextyear as it takes part in more globaltrade shows and improves itsinternational selling networks.

“These people have a skill an d ifthere's some way we can take it tomarket to provide employment forthem then that is wonderful. It’sbecome a part of our brand and it issomething that customers can

relate to. It’s sometimes achallenge – the pace betweenKenya and London is so different.Sometimes the community in Kenyacan be a little bit too laid back andthen London is the exact opposite –in fact that’s how we came up withthe name Laidback London as wethought it would be a greatcontradiction.”

Laidback London is taking part inthe British Footwear Association’sAccelerated DevelopmentProgramme for 2013 and plans toincrease the number of distributorsin key markets and develop newproduct lines.

It has plans for collaborations withother designers and plans to comeup with an Autumn/Winter productthat will make it a more year-roundbrand, with ambitious plans to addnew soles like espadrilles andrubber soles.

A sandal brand that usesthe culture and creativity ofKenyan locals to bring afashion-forward product tomarket has announced bigplans for 2013. NicolaHyde caught up withLaidback London’s founderMohamed Daya.

Kenyan craft and cultureinspires Mohamed andhelps keep his promise

8 February/March 2013 Features

IN just over a year, shoe designerMilly has taken the footwearindustry by storm ...Nominations in four categories atthe Footwear Industry Awards,celebrity endorsements from thelikes of model Jodie Marsh and asmall business accolade from TV‘Dragon’ Theo Paphitis are amongthe highlights so far – and this isjust the beginning.Although Milly has loved shoessince childhood, Milly J Shoes asa business venture is relativelynew.Coming from a theatricalbackground and at the timeworking as an actress and singer,Milly first started thinking seriouslyabout designing footwear in late2011 when the death of herbrother made her re-assess whatshe wanted to do with her life.She originally began by makingand selling eye-catching shoesculptures, before repeatedrequests from women who wantedto actually wear the designsencouraged Milly to branch outinto designing shoes. Since then the business has gonefrom strength to strength.She explained: “My interest inshoes began at a really young age.I love footwear and understandwhat it does for people andthought surely I should be doing itmyself? My brother was also anartist and he’s been a huge

inspiration to me.”Milly’s quirky designs are tailormade for each customer –meaning each pair of shoes arecomplete one offs and can reallyreflect someone’s personality andindividuality.She stresses she isn’t a cobbler,so never makes the actual shoeitself. However, her skills comeinto their own once the wearer haschosen what style of shoe shewould like and discussed potentialthemes with Milly, who is thentasked with turning the vision intoreality.She added: “It can be any shoe aslong as it has enough space forthe design. I love to use platformsbut I also love ballet shoes.”And as for the materials used totransform a plain shoe into a trueMilly J creation, the sky’s the limit.“It can be anything. I deliberatelytry and source as many materialsmyself as I can – that's soimportant. I’m also very eco awareand love to recycle things.“What is so different it that noshoe is ever the same. Each pairis specifically for that person. Thewhole mentality behind the shoesis that we are all individuals.”Over the past few months, Millyhas built up a loyal fanbase ofwearers, known as her ‘shoe envyladies’ who eagerly wait to see thenext designs she has up hersleeve.

As well as updating her ownwebsite, Milly also promotes thebrand on social networking siteTwitter, aiming to reveal a newdesign each week to her followers.Luckily, she says this isn’t aproblem, as she is always comingup with new ideas.She added: “I’m kind of like apoet who walks around with anotebook. It's exactly the samething with my designs.“My inspiration can come fromanywhere – from my upbringing tosomething a friend says orsomething I've seen.“The shoes are to be worn butalso to be enjoyed – I try to steeraway from the conventional.”Milly, who makes everything fromher living room in Stevenage,currently sells her shoes online butsays eventually she would like tosee the concept in luxurydepartment stores.“I would like to be in shops likeHarrods and Liberty. Not sellingshoes in big numbers but moreabout selling the service of Milly JShoes.”As well as a new venture intobridal footwear, her ultimatedream is to own her own shop –somewhere a little bit Alice inWonderland, a little bit Dali –where she can open up her rangeto a bigger audience.“I’d like somewhere which isquirky but sophisticated as well,

maybe in Carnaby Street orCamden.“So far, I have done everything offmy own back and it can get verytime consuming. But I've been solucky.”

Featuring anything from iconic New York taxis to Emma Bridgewater teapots andTiffany jewellery, Milly J shoes are designed to stand out from the crowd. Andaccording to founder Milly Jupp, it’s these individual touches which make them sospecial. She spoke to Christina Eccles.

Milly J makes her mark

Jodie Marsh

Features February/March 2013 9

Out on a Limb cover story

Editor’scomment

Christina EcclesEditor

AS some of you may already beaware, our editor Nicky has swappedher high heels for highchairs and iscurrently on maternity leave, lookingafter baby Huw Hyde who arrivedsafely on January 19.Congratulations to Nicky andhusband James!While Nicky is away, I am lookingafter Out on A Limb and this is issueit’s all about the shows. From Moda to Pure London andGDS, we discover how plans aregoing for some of the industry’sbiggest events and reveal what towatch out for during show time.As well as profiling the shows,another highlight for me when pullingthis edition together was speaking toMilly Jupp – founder of iconicfootwear brand Milly J Shoes who isfeatured opposite on Page 8.In little over a year, Milly has built upthe business from scratch; gaining acult following for her quirky designs,backing from a host of celebritiesand four nominations at the up-coming Footwear Industry Awards – agreat example of what imaginationand hard work can achieve even indifficult economic times.In other news, we also speak toaccessories designer Holly Davisabout her bespoke handbag rangeand take a sneak peek at the newKardashian Kollection from celebritysisters Kim, Khloe and Kourtney,which this season includes footwearfor the first time.As you know, Out on A Limb hasalways been keen to supportindependent retailers, which is whywe are backing the Society of ShoeFitters’ campaign ‘Keep Feet Fit’,which aims to educate the public onthe importance of properly fittedshoes and highlight the hard workseen in independent shoe shopsaround the country. We would love tohear your thoughts about thecampaign.As always, if you would like tocomment on anything else you haveseen in the magazine or a widerindustry issue, please get in touch.We can be contacted [email protected] We will alsobe out and about at the shows, solook forward to seeing you there.

It’s all aboutshow time

Heritage andhunting inspireslatest collectionTHE theme for Camel ActiveFootwear’s men’s autumn/wintercollection for 2013/14 is TracingHeritage.

Inspired by old hunting traditions,the current look is dominated byheritage, hunting and outdoorelements, which represent thedistinctive Camel Active lifestyle.

Details such as buckles and softmaterials make this look, as well ascontrasting combinations of suede,leather and waxed cotton.

The collection remains true to theCamel Active colour base, with keyshades including brown, mocha,black, blue and grey, plus red andbottle green highlights.

Sawtooth soles, leather frame andwool linings to collars make up theheritage look for Camel Active, whilehigh quality leather and suedecombinations show trendconsciousness.

The brand’s collection for womenalso follows the same theme and

includes earthy tones andmonochrome colours to give thelatest look.

The focus of all styles is comfort.Natural footbeds and integratedshock absorbers ensure a pleasantappearance, while the use of Gore-Tex provides particular added valuein terms of protection and function.

In the current autumn/wintercollection, long boots experience arevival – key pieces include theDavidson boots which reflect thecountry heritage look withherringbone designs.

The versatile collection also includesathletic inspired sneaker modelswhere brushed, slip leather solesand soft shell provide optimumwearing comfort.

Visit us at N.E.C. Birmingham andGDS Dusseldorf.

Contact: Intershoe, Stockton-on-TeesTS18 3TA

Phone: +44 1642 67 72 22 Email:

[email protected]

10 February/March 2013 Showtime

Pure London: February 10-12 2013, Olympia, LondonStitch Menswear: February 12-13 2013, Business Design Centre, Islington, LondonMODA: February 17-19 2013, NEC, BirminghamGDS: March 13-15 2013, Dusseldorf, Germany

DETAILS have been announced forupcoming show Pure London, withnew, international and nichefootwear and accessories brandspresenting their A/W ‘13 collectionsat London Olympia.

Among the returning exhibitors willbe Scholl, which will be showcasingits new collection focusing on theversatility and adaptability of bothankle and knee-length boots.

Also returning is Melissa, presentingthe recurrent theme of ‘pop luxury’across an extensive range of heels,pumps, wedges and sandals. Incontrast to winter expectations,Melissa will be ejecting bursts ofcolour throughout the A/W ‘13collection.

Celebrating the brand’s 175thanniversary, Peter Kaiser’s collection

is set to be contemporary and on-trend, featuring new and innovativedesigns across a range of ankleboots, set-back heels, platformsand slipper-style pumps, while Ravelwill be adding finishing touches tothe traditional riding boot andChelsea boot, including studs,bows, zips, metallic tones, velvettrims and baroque detailing.

A key piece is the pointed toe courtshoe adorned with metallic bows, aswell as block heels and wedge ankleboots.

Other footwear brands debutingtheir A/W ‘13 collections at PureLondon include French Connection,Luxury Rebel, Fly London, FrenchSole, Babycham and Bronx.

Joining the footwear brands on thegallery level will be an eclectic

range of accessory labels,showcasing vast collections ofscarves, jewellery, bags, sunglassesand more.

Esteemed accessory brand Falkewill be debuting at Pure London withan intricate collection of hosiery andsocks, while Zandra RhodesHandbags will also be exhibiting,with items ranging from purses torucksacks, all finished with delicatestitching, gold trim, tassels andother stylish touches.

Zandra Rhodes’ collaboration withcostume jewellery designer brandAdele Marie will also be presentedat Pure London, drawing inspirationfrom timeless vintage prints anddistinctive designs across a range ofnecklaces, brooches, bangles andearrings.

Also focusing on bold detailing isFiorelli, whose collection will boasteverything from structured bucketbags to gusseted totes and elegantclutches.

Following three different themes,Fiorelli will incorporate elements ofcentury romance and gothic theatrewith structured silhouettes, luxuryexotics, textured layers andgeometric elements with blockcolouring. Fiorelli’s ‘Hope’ range willretail at £30 with £1 from everysale going towards Cancer ResearchUK, with the hope of raising £100,000.

The accessories section will alsohouse the likes of Ruby & Ed, Bibi,Yuna, and Lola Rose.

Pure London line-up unveiled

It’s Showtime ... It’s Showtime ... It’s Showtime ...

11February/March 2013

Towie sisters Sam and Billie Faiers, pictured, will be joining visitors at Pure London tospeak about the success of their shop, Minnie’s Boutique.The pair, along with co-owner mum Sue and aunt Libby, will be sharing their whirlwindsuccess story live on stage, including top tips on selecting the right brands, launching yourown label and running pop-up shops.The session takes place at the show on Sunday February 10 at 2pm.Picture: Featureflash/Shutterstock.com

Show welcomesback its JuniorsectionTOP childrenswear labels willalso be given their own areaat Pure London, as the showwelcomes back its Juniorsection.

Following its debut in August2012, Junior will again belocated in the show’s Young Fashion section and is a must-visit area for buyerswho stock childrenswear,

or are looking to expand their offering.

The section will showcasedesigns for children aged 0-15 years, with brands ondisplay including Nixie,Someone Kids, More Stories, Firetrap, ConverseKids, French Connection Kids and Ben Sherman Kids.

Over 60 French labels MORE than 60 French labels will beflocking to London Olympia topresent their S/S13 and A/W13collections at Pure London.

Well-known names in the footwearsection include Arche, Meduse,Anggy Haif, Baobab, Bernard Zins,Cannes Fayet, Coline, ComplementEurope, Danity, Derhy, DOMattitude,Eva Kayan, Eva Tralala, FredSabatier, Lauren Vidal, Lollipops,Mademoiselle S, Mat de Misaine,

Mephisto, Mila Louise, Pierre Quioc,Pierre Vaux, Skalli Paris, Suncoo,Tania Zekkout, and Ubu BijiouxParis.

Meanwhile, accessories will berepresented by brands includingGerbe – which will be showcasing arange of tights and stockings –MTM, whose collection will include capes, mittens and hats, and jewellery companyChaCune.


OVER 400 international labels willbe showcasing their autumn/winter2013 offering at Moda Footwear,which takes place from February17-19 at the NEC in Birmingham.

New signings for the show includeDesigual, Ciccone, Think!, Kusa FlipFlops, Sixtyseven, Sheep FeetAustralia, Furiezza, DestroyMediterranea and Bugatti.

These will join show regularsincluding Rocket Dog, Barker Shoes,Fly London, Fiona McGuinness,Mustang Shoes, Brakeburn and IkonFootwear.

Meanwhile, Select will showcase themost coveted labels incontemporary, urban and directionalfootwear including new signingsChrome and Shoes Like Pottery, aswell as returning favourites Jack &Jones, Wrangler Footwear, K-Swiss,Original Penguin and Palladium.

Other highlights at the show includethe introduction of an additionalcatwalk theatre.

Located next to Moda Footwear inHall 20, it features three newcatwalk shows highlighting thetrends from Moda Footwear as wellas Moda Gent, Select and newdenim and urban show FLIP.

The catwalk theatre will also playhost to a full programme ofseminars offering essential businessadvice from a hand-picked line-upof industry experts.

Taking place on Monday February18 in Hall 20 at 12pm will be thefootwear specific seminar hosted byDebbie Paver, from comfort footwearspecialists Pavers.

As TV presenter and home shoppingbuyer for Pavers, Debbie will sharethe secrets to the brand’s successand discuss how they’ve sustainedtheir longevity in what is anextremely competitive market.

The free seminar programme willalso cover topics such as e-commerce, customer service, socialmedia and visual merchandising.

Stylish comfort footwear brandSteptronic will present its latestcollection at MODA. The rangeincludes Chukka boots in a host ofcolours, including a three eyelet boot

in calf leather, featuring the renownedsheepskin comfort lining and flexiblerubber sole. There will also be a hostof brogues, classic boots, city formalsand lightweights.

Josef Seibel will alsobe at MODA –showcasing an A/W ‘13collection which aimsto combine style withcomfort. The women’srange moves in twodifferent worlds, withsporty, laid back stylesstanding beside a widerange of casual citymodels. The newcollection of men’sshoes, which includessneakers, sneakerboots and docksidertypes, stand out withlight EVA or shell solesin a dirty look, inspiredby running sports.

Over 400 labelsshowcasingat MODA

CHATHAM will unveil its secondcountry footwear collection atMODA, featuring equestrian stylesdesigned with eventer Emma Hyslop.

The range complements Chatham’ssuccessful marine collections andextends its winter business.

With the equestrian trend set tocontinue, Chatham’s designers havetaken inspiration from traditionalriding attire and collaborated withtop eventer and Chathamambassador, Emma Hyslop.

Chatham Country encompasses thesame quality, durability, styling andcomfort of the brand’s marinecollections.

The range is designed for men andwomen passionate about theoutdoor lifestyle.

The extended range of waterproofleather country boots and shoesfeatures innovative technologies thatprovide on-trend designs,unparalleled comfort and sturdysoles for exceptional grip.

Managing director Philip Marsh said:“Product innovation is critical togrowth in the marketplace. As brandawareness continues to increase, weare delighted to be trading at 35 per

cent up on last year.

“These new collections for winter2013 are a great opportunity tocontinue the momentum with ourdistributors and retailers.

“For the customer it’s about choice.With our Country range we’reoffering choice in colours, styles andprice points, which range from £59up to £179.”

14 showtimeFebruary/March 2013

New range featuresequestrian styles

THE pioneer in lightweight shoetechnology is presenting its excitingnew collection for the autumn/winter2013/14 season.

With a focus on the Casual Sneaker,Ice Age and City Love, the designsare are linking up function anddesign, technology and fashion, andalways sticking to the golden middleroad: light and easy – made byLegero.

Casual Sneaker will go perfectly withany outfit but are also great for allkinds of outdoor activities thanks totheir cuddly lining made of genuinelambskin and Gore-Tex. The bestgrip, non-skid thermoplasticpolyurethane outsole systemguarantees maximum traction. IceAge is all about functional styleswith light, sporty polyurethane solesand non-skid thermoplasticpolyurethane outsoles. They willstand out in a crowd with

fashionable trendy colours as well assoft and cuddly fur trim – with quicklaces, zippers or Velcro. Why botherwith skiing?

City Love for those who want tostroll through the city or wanderthrough the shopping mall, thisgroup is the perfect companion.These heeled city boots are light asa feather, with directly injectedpolyurethane soles, exquisite upperleathers with fur trim and warmlining, they make a bold fashionstatement. If you’re looking for awedge sole, look no further than thenew style Mella. The fashion trendof the season is perfect as a shortboot or ankle boot and goes its ownway with a directly injectedpolyurethane sole that is light as afeather and non-skid.

All styles are produced in UK sizes31/2 – 9 or EURO 36-43 and allhave a removeable insole.

Collection focuseson casual sneaker

CLASSIC English footwear brand VanDal returns this autumn with a blendof heritage and collaboration, aswell as some deserved style for anoften ignored customer.

For some time fashion hasadvocated a reaction to austerity, inSwarovski, Van Dal have found aperfect partner to achieve just this.

A small collection of two styles –Radiant and Trillion – along withmatching bags, Van Dal’s Made inEngland Swarovski shoes are theepitome of timeless, chic andfeminine charm.

Made in the brand’s Norwich factory,which has been producing women’sshoes since 1936, this capsulecollection represents the pinnacle oftheir successful Made in Englandcollection.

Each shoe comes garnished withSwarovski crystal with a variety oftypes and colours being used.

Radiant is a suede peep-toe with

multi-toned Swarovksi crystalsacross the toe.

As well as looking a million dollars,this Van Dal Made in England stylealso features leather lining andsock, superb comfort and ion-maskprotection.

A little more understated with a chicSwarovski trimmed bow, Trillion is asuede closed toe court with handcovered leather heel.

Also made in Norwich, this Van Dalstyle features leather lining andsock, superb comfort as standardand ion-mask protection to keepthem looking great.

Van Dal finds a perfectpartner in Swarovski


THE next Caprice collection, arrivingin autumn/winter 2013/14, willpresent fashion at its mostbeautiful: mystical, noble, pure and– above all – exceptional.

A new kind of elegance is expressedby exclusive, elaborately processedleather and modest decor.

Velvety velours lend the colours aspecial appearance of naturalnessand romance.

High-quality leather is at the heartof any Caprice collection. Apart froma selection of exclusive nappa,nubuck and velour leathers, therewill be luxurious deerskin thisautumn/winter, ideallycomplementing the brand image ofCaprice in terms of wearing comfort.

The two-tone look, especiallyesteemed by Caprice customers, willexperience a rebirth. A newtechnique of leather treatment, theexclusive hot-iron process, lends thematerial an extraordinarily brilliantquality. The leather look of pastcollections is surpassed once again.

Rounded edges and sleek, slimshapes will characterise the profileof the new collection.

Unusual combinations of materials,two- tone looks, slipper designs and

fashionable sneakers will be settinga new course.

At the same time, the “Width H”programme is undergoing afashionable relaunch, while deerskinis now also available in Width Gshoes with a higher fashion level.

The focus of the new collection is inthe middle range. High-quality, partlymulti-coloured bases and coatedwedge heels are the highlights ofthe season.

Collection provides anew kind of elegance

Tredflex City rangeto debut at Moda LAUNCHED in June 2012, Tredflexgoes from strength to strength withthe addition of the new City range,which makes its debut at Moda.

Launched early to meet SS13demand, the range features acollection of traditional brogues withan element of contemporary designin a mix of hi-shine rub-off and calfleathers.

The City Collection perfectlycomplements the existing Tredflexrange and lends itself for the wearerof more formal suiting and smarterclothing while still maintaining thesame features and comfort of thecurrent three system sock and Air

Pocket technology, all neatlycondensed down into a slimmerversion of the original Tredflex rubbersole.

Along with the City Collection, asmarter Weekend collection will alsofeature in some vibrant coloursacross a wing cap brogue andChukka boot using the existingCrepe rubber sole with a leatherrand and the current three systemsock and premium leather linings.

See the collection on the UKD standNo R41

Contact [email protected] orTredflex on [email protected]


MEET Fiona, the classic trainer style,and Faye, the chucker style boot forgirls, new to the Flip range for A/W2013.

Both with a splash of colour fromthe contrasting lilac, they’re theperfect shoe for style consciousyoung ladies. Featuring durablesynthetic leather uppers, paddedankle collars with suede uppers anda choice between black or lilaclaces. Both styles are available fromJuly in sizes 36-42.

New to the Cup range for A/W 2013is Connor (boot) and Charlie (shoe).Both are soft to the touch withcomfortable microfibre linings, sheepleather socks and full leather uppersfeaturing suede accents. Available inbrown/blue and black, with blackmaking it a perfect back to schoolshoe. Both styles are available from

July in sizes 24-31.

Toby, Tom, Theo and Troy are thenew guys on the block to the A/W2013 Terrain range. Carryingthrough the ever successful classicPod style right into 2013, withcontrast stitching, canvas liningsand canvas burnt orange socks.

Flexible and hardwearing TPR soleswith a concave and convex studdeddesign make this range stand out.Available in nutmeg and black, withnutmeg falling under the PodNaturals brand for those who love anatural look to their footwear.

Four styles are available with threevariations; slip-on, lace and Velcro.Some styles are available from Julyin black for boys, men and men’s XLsizes. Nutmeg will be available fromJuly in sizes 40-50.

Podlers add Faye andFiona to Flip range

Experienced firmsets benchmarkin footwearANALPA is a leader in fashionablefootwear.

Having been established for over 20years, the company has set thebenchmark in male and femalefootwear, winning numerous awardsat prestigious international contests.

Brands Keddo and Betsy are in theworld’s top 10 leaders in the“Fashion Brown Shoe” segment andAnalpa became a trendsetter in the“Youth Footwear” segment.

It employs an international staff of18 designers, with our studio beingbased in the UK.

Analpa has a reputation forinnovation, excellence in productquality and talent. Analpa createsover 15,000 unique footwear stylesannually and can adapt each styleto the customer’s requirements.

For more information on the Keddoand Betsy range, visit us onAnalpa’s stand at MODA Y24, NEC,Birmingham Micam – Pavilion 6stand A-33, GDS – Hall 6 Stand 6D30.

19February/March 2013showtime

OVER 800 exhibitors from all overthe world are expected to meet inDüsseldorf for GDS.The show will present the entirespectrum of shoes and bags for A/W‘13, with designs focusing oneverything from style, to essentialwear and urban.New things to discover will includethe shoe collection by star designerMichael Kors, the sub-line See byChloe from French luxury labelChloé and styles from Dutchdesigner Hester van Eeghen. Another highlight at the show will bechildren’s section Kidwalk, whichhas undergone a total revamp andis expected to house about 180children’s shoe collections.Other key areas to watch out for willbe Design Attack – a trendy area forhip products where about 100designers and young entrepreneurs

will be showcasing their unusualcollections – and a dedicatedsection for textile accessories.A comprehensive seminarprogramme will also support GDSwith speaker sessions focusing onimportant industry topics.In parallel, GDS will also present itstrends for the 2013/14 Autumn/Winter season, running as acommon theme through the fashionshows and installations featured inthe halls.GDS will also be a place forcelebrations as this year, theFederal Association of the German Footwear and LeatherGoods Industry will be presentingthe German Shoe Prize and the HDS Junior Award and a shoe-focused celebrity will onceagain be voted Shoe-Wearer of the Year.

GDS exhibitors set todescend on Düsseldorf


Show goesmidweekat requestof buyers

By Christina Eccles

STITCH Menswear Trade Show willtake place on February 12 -132013, with organisers choosing amidweek Tuesday/Wednesday formatinstead of the usual Sunday andMonday show to better meet buyers’needs.After extensive research, organisersmoved the show after finding thatSunday is now part of weekendtrading for lots of retailers andMonday is a real challenge forbuyers to complete their salesmeetings.Stitch MD Brian Duffy explained:“After six seasons we felt confidentthat our dates could move andimprove the footfall of the show aswell as making it more affordableand manageable for brands andbuyers.“We are excited to announce thedates as we feel that this willimprove the show’s attendancewhich is our overall aim.”The show has three clear sectionsto help direct buyers and interestand give a clear identity to thebrands showing. The main Stitch area will be forsome of biggest UK andinternational brands, offering themthe tradeshow environment theyrequire with a host of UK andinternational buyers and retailersattending the show. Switch will house the strongeststreetwear brands currentlydominating the market, with Visionoffering a platform for developingbrands to have a presence in asuccessful tradeshow arena. Brian also confirmed that followingon from the success of the Londonshow, the Stitch Menswear TradeShow New York fashion week eventwas also a great success.He added “Our recent Nolcha NewYork Fashion Week event received agreat reception and it was good tosee the positive reception from theUK brands we showcased; PrettyGreen, Firetrap and BolongaroTrevor. “Their reception showed the need,want and relevance of thesetraditional British brands in theAmerican marketplace.”

NEW Brands Limited has expandedits portfolio with the introduction ofFootgol, launching the Spanishfootwear brand into the UKchildren’s active sport shoe market.

The first of its kind in the market,the Footgol leisure shoe featuresstate of the art technology called‘Powershotballs’.

It cleverly uses innovativesemispheres or ‘balls’ in specificareas on the shoes so that thewearer can kick a ball in anaccurate direction.

Highly resistant and durable, theshoes are every parent’s dream asthey are tough enough to withstandplayground sports and games aswell as being stylish to wear out andabout.

The new range features:

� Maximum comfort andbreathability.

� Is superlight.

� High quality technical materials.

� Powershotballs.

� A more comfortable and safer fit.

� Extraordinary durability.

� Non-slip sole with excellent grip.

Footgol is available in a range ofvibrant and popular colour ways andeach style features two adjustableVelcro straps for ease.

Managing director of New BrandsLimited Lincoln New said: “We arereally excited about introducingFootgol into the UK children’s activeand sports shoe market and havehad lots of interest from our keyaccounts already.

“The product is really unique andreally does work, the springcollection is available to order now.’’

Available in sizes 28 – 40, tradeprices start at £19.50.

23February/March 2013showtime kool for kids

Firm expands withaddition of Footgolto its portfolio

DUE to the success of itsSpring/Summer range of kidsscented canvas shoes, Pod hasadded a new kids’ Podler boot incolourful canvas uppers, linings andsparkly laces.

These boots can be worn with thecollar down as the picture or can beunfolded to a canvas boot.

Also introducing the new Sophie andSally styles for back to school.These styles have leather upperswith padded sheep linings for extra

comfort. Sophie sizes start at 24-31and for the Sally its has beenincreased to sizes from 24-40.

These styles form only part of thenew back to school ranges whichnow include the Terrain collectiontogether with the successful Fliprange.

For more information:T: 01234 240 440

E: [email protected]

Moda stand:Pod footwear X9

Pod expands kids’ range

KIDS can only have fun in sturdyshoes that can keep up with all oftheir adventures.

That’s why, as one of the mostsuccessful manufacturers ofchildren’s shoes, Superfit pays somuch attention to perfectworkmanship and the highest qualitymaterials.

We take quality very seriously.Because after all, we take ‘bigresponsibility for your feet’.

The AW13 collection offers shoes forall adventures with gorgeous firstwalkers, sporty trainers, fashion hightops, stylish heeled boots, apres skiboots and fun slippers in seasonalfashion colours, Superfit have it allcovered.

The AW13 collection is for childrenof all ages with styles offered insizes 18 – 43.

The 2013 Back to School range willoffer shoes for all school ages –reception, infants, primary andsecondary and comprise of 20 stylesin sizes 25 – 42.

Our favourite styles are back for2013 and are joined by a new groupfor Boys ‘Fynn’ in four styles and

produced on the WMS wide last, itoffers the traditional school look forthe UK and Ireland with a flexiblegood gripping sole.

There is also a new ballerina pumpstyle older girls.

The range is produced in high qualitydurable nappa leathers with leatheror textile linings, five styles areoffered with GORE-TEX to give aguaranteed waterproof andbreathable shoe for feet that will beactive.

All shoes have a removable insole.

Prod

uct

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Kids can have funwith Superfit

Durango is getting tough on fashion for itscollections for fall 2013. The Austin collec-tion is biker chic, inspired by details thatnormally would be seen on the wide openroad. Style RD040 features a 14" slouchedshaft, multiple buckle straps and a no-non-sense steel toe cap. Durango's Austin col-lection is constructed with soft mesh lin-ing, cushion flex insoles, tempered steelshanks and composition rubber outsoles.Styles are made with full grain leather.Founded in 1966, Durango Boot manufac-tures and markets quality-crafted westernand fashion footwear for men, women andchildren. It is a division of Rocky Brands, apublicly traded company on NASDAQunder the symbol: RCKY.

MEPHISTO has begun the New Yearwith a full order book of new stylesthat excite the market.

It is the combination of colour andnew styling that all hold onto thetraditional values of shoemakingthat Mephisto are renowned for.

Mephisto defines high-end shoes forhim and her. First quality materials,traditional handcrafted productionand perfect fit turn each style into aunique piece of custom footwear.

For unmatched walking comfort allstyles are equipped with aninnovative soft-air insole whichabsorbs the shocks from walkingand therefore protects the back andjoints. Modern materials and trendycolours add that touch of chic allmaking very commercial footwear.

Sano by Mephisto has become thenew reference brand in the wellnessshoe market. With their innovativetwo-zone technology, Sano improvehealth and wellbeing, stimulateneglected muscles and reducemuscle contractions.

See Mephisto at Pure, Moda andGDS.

Excitingstart forMephisto

PETASIL, the vibrantkids’ footwear brandwas established in1988, bringing funky,fashionable shoes tothe world, whilstensuring kids’ footcareis at the forefront.

Based in the heart ofPortugal’s historic shoeindustry in St Jon daMadeira, Petasil is nowsold in Holland,Belgium, France,Portugal, Spain, as wellas the UK.

This burgeoning fashionforward brand has evenattracted more than itsfair share of celebrityyummy mummyfollowers, hardlysurprising when thequality of the brand isconsidered. All Petasil footwear iscrafted from the finest qualityleather and the soles are producedto be as soft and flexible aspossible. Shoes are manufacturedfor children aged 0-10 years in sizes19-39

There are a number of new looks

and this year the wedge is going tobe big news for girls both in terms ofBack to School and fashion.

Looks like the eminently fashionableCarina Three boot as featured.

To see the Petasil collections, comeand visit us at MODA, NEC, February17-19, Stand T31, Hall 19.


Back to school +fashion = Petasil

A NEW product has been launchedin the UK which solves the problemof women having beautiful shoeswhich are too painful to wear.

Founder of Red Carpet Paris, ClaireVidal, created the luxury shoeinsoles after finding that wearingsmart and stylish shoes oftenresulted in painful feet.

The insoles are made from highquality, flexible leather and areupdated from season to season,allowing women to look glamorousyet also feel comfortable.

After achieving success with theconcept in France, the product isnow available in the UK for the firsttime at House of Fraser, The BoxBoutique and Start Boutique.

Product solves women’sproblem of painful shoes

product showcase

acce

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February/March 201327

BESPOKE handbagdesigner Holly ispredicting big things for2013.After achieving successselling bags online viaher website, she wouldlike this to be the yearshe branches out intoretailers.Holly, who describes herinspiration as vintagetextiles with a moderntwist, has so far beenjuggling designing withher day job as a textileslecturer, but over thenext few months has setsome time aside toexhibit at upcomingevents and get the wordout there about herbrand.She said: “It can bequite a hard battle withwork as well. I also likeupdating my website andwriting blog posts butmaking things has tocome first. I’ve had tofind that balance. “I’m now really lookingforward to being able toget to some trade fairsand speaking to retailersface to face.”Holly originallyspecialised inembroidered andapplique designs beforebranching out intosilkscreen printing. Herdesigns heavily featurewildlife – especiallycreatures such asbutterflies and birds – asnot only do they lookgood, she aims to usethem to raise awarenessof endangered species.She also hopes thatwhen someonepurchases one of herbags, they are buyinginto a whole concept –with each design havingits own name andcharacter description.

She added: “I’m inspiredby vintage textiles butwith a modern twist andalso by wildlife. I try tohighlight issues in mydesigns, such as speciesof birds which arebecoming extinct.“I also did an art decoprint that was reallypopular – so aregeometric shapes, skulldesigns and thebutterflies and birds.”From her conversationswith retailers, Hollyhopes her designs will bestocked in the shops sheis most passionate about– the independents –and long term she wouldlike to be in a position toexpand her studio spaceand take on more staff.“I'm a big supporter ofindependent stores,gallery shops andboutiques, as well asmuseum shops as theyare also interested in thehistory of textiles.“Hopefully I will be ableto build up goodrelationships with theseretailers and branch outfurther.“Eventually I would liketo employ my ‘Ruby’. I'mreally looking forward tomeeting retailers andbuyers – it's going to bean exciting year.”

A new accessoriesbrand has become oneto watch this year, withowner Holly Davisrevealing big plans forthe coming months.Christina Ecclesdiscovered the Hollyand Ruby story so far –and found out whyHolly’s on the look outfor her perfect businesspartner.

Holly’s bags of potential

28 February/March 2013 Accessories

AMERICA’S Next Top Model finalistAnnaliese Dayes has launched anew range of frilly socks, inspired byher school days.

The concept of Frills by AD was totake the familiarity of frilly socks butupdate them to create somethingmodern, quirky and fun. Annalieseadded: “Quality is also key and forus at Frills, this means qualityassuring each hand-finished pairfrom our talented seamstresses alllocated within the Greater Londonarea. So when we say, “Made withlove. Wear with Pride” thisstatement definitely runs true to ourhearts.”

Finalist launchesfrilly sock range

Jodi scoops awardfor her innovativehandbag designs By Christina Eccles

A STUDENT from Cumbria hasscooped a coveted award for herinnovative handbag designs.

Jodi Feddon, a sixth form student,was named the Young HandbagDesigner of the Year at ClothesShow Live in December.

She fought off stiff competition withher houndstooth bag design withglow in the dark and blue fabricinspired by the Henry Holland brand.

Fashion commentator CarynFranklin, who was on the judgingpanel with celebrity stylist KarlWillett and Clothes Show Live MDGavin Brown, said: “Jodi's day tonight bag was an energetic andinspirational mix of craft and fashionzeitgeist.

“It stood out as the work ofsomeone willing to take risks andpush the boundaries and for thatreason she is a well-deservedwinner.”

Jodi was presented with a chequefor £1,000 for her school, £1,000

prize money, a trophy and tickets toClothes Show Live 2013.

She said: “Winning the award hasbeen so exciting. I am going tocontinue to design handbags andthink this could really shape thingsfor me in the future.”

Young handbag designer of the year JodiFeddon.

Hollywood actress Isla Fisher and singerAdele were among the stars who sparkledat the Golden Globe Awards wearing jew-ellery from Van Cleef and Arpels. Adele,who scooped the award for Best OriginalSong – Motion Picture, wore 1971 ‘Estate’earrings from the Heritage Collection,while Isla (pictured above) chose a selec-tion of bracelets and a ‘Dentelle’ ring,which featured diamonds set in 18k whitegold.

Photo credit: Michael Kovac – Getty Images.


AZTEC style patterns, ear cuff chainsand fluorescent colours are amongthe trends featured in AmberJewellery’s new collection.

Over 2,000 styles are availableacross the range of jewellery andaccessories, with inspiration beingdrawn from trends around the world.

Founder Ashish Kohli said: “The newspring range has taken influencesfrom all over the world – it’s a realeclectic collection, with broadappeal.

“We’ve incorporated high-fashiondesigns and made them accessibleto the everyday fashion retailcustomer.”

World trends inspirenew spring range

Fine jewellery designer AndrewGeoghegan has released details of his lat-est collection in time for Valentine’s Day.The range includes cocktail and engage-ment rings, combining classic and contem-porary styling using platinum, 18ct gold,diamonds and sumptuous gemstones.

A LUXURY accessories brand whichhas taken Australia and the US bystorm has launched in the UK.

The range from Toffee includesbriefcases for the iPad andMacBook Air, cases for the iPhone 5and iPad mini, and day bags withspace for a Macbook or Notebook,iPad or tablet and a quiltednotebook compartment.

Toffee hits UK SPECIALIST wedding hairaccessories brand Flo & Percy hasrevealed its new collection, whichmixes a hint of sparkle with softfabrics and intricate beading.

The designs combine the eras of the20s, 30s and 50s, infused withmodern chic to create eye catchinghead pieces, jewellery and sashesto complement dress trends for2013.

New designscombine eras

Accessories

Busin

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+Te

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Insole firmunveils structure


How footwear retailersturn browsers into buyersBy Ian Tomlinson

OFFERING good, or great, customerservice is one way that retailers cansuccessfully retain customers.

A good loyal customer base helpsmaintain a healthy bottom line. Sohow do retailers get their staff tooffer great customer service?

When customers come in-store is itbest practice for retail staff to standbehind the sales counter and waitfor customers to come to them withany questions?

Is it best practice for staff whenasked ‘do you have stock of an item’to go out the back, leave thecustomer, and rummage around forfive minutes?

And if the staff are out on the salesfloor is it best practice to ask thecustomer to go to the sales counterto ask the other assistant aboutstock or products, if the salesassistant can check live stock fromthe till that is. Unsure of a price isthe customer sent packing to thesales counter to queue up to askabout a price?

Surely it is better customer servicefor the following to happen: when

customers come in, staff meet andgreet them on the shop floor so theycan answer any questions they mayhave. If a customer wants to knowwhere a category of footwear is thesales assistant can take them to therelevant area.

They are able to show them theproducts they are after. And if theyneed to check stock is it not moreefficient for the sales assistant to beable to do it whilst they are with the

customer? So if there is no stockthey can quickly show them analternative product or confirm thereand then that they do have it instock and they will get it for them.

But before they get the item theycan show them other products ondisplay that may be of interest tothem and complement the productthey are about to buy. If a customerhas a query about a price of productrather than send them off to the tillpoint is not easier for the salesassistant to check there and thenfor them?

Surely, the latter scenario offersbetter customer service, gives thecustomer a better, more personalretail experience and turns browsinginto buying. But how can retailersprovide such levels of service?Mobile Points of Sale (Mobile PoS orMPoS) is how. Sales staff withtablets, such as iPads, checking livestock levels, prices, showingalternate products all via the tablet.

It allows footwear retailers to getcloser to their customers and boostsales, now who wouldn’t want that?

� Ian Tomlinson is chief executive ofCybertill.

Ian Tomlinson

RETAILERS are missing out on avaluable pot of customers by nothaving search engine friendlywebsites, according to experts.

Dan Wagner, CEO of e-commercecompany mPowa, said a recentstudy shows that many websites areincompatible with mobile devicesand fail on search engineoptimisation – despite the fact thatresearch by Google proves that halfof all internet searches will be doneon mobile devices this year.

He said: “Given that substantialrevenues are generated throughdigital channels, it really isbewildering that so many companiesare stuck in the dark ages when itcomes to how they interact withtheir customers.

“Gone are the days when a retailer’scustomer base walked through thefront door of its shop. Consumerbuying behaviour is changing rapidlyas a result of advances intechnology. Whilst consumers maystill wish to browse in a shop on thehigh street, purchasing on mobiledevices such as mobile phones andtablets, is gathering pace, and isrevolutionising the way consumerspurchase goods.”

Some firms‘stuck indark ages’

32 Business + TechnologyFebruary/March 2013

Footewar brand Aruna Seth has launched a new website – www.arunaseth.com –designed to make shoe shopping as straightforward as possible. Key features including adedicated bridal section, where brides can search for the perfect pair of shoes using theirwedding colour themes, and clickable links to various styles and heel heights. Brides canalso click on a tab to be directed to a dedicated page where they can make an appoint-ment with a bridal advisor at the No11 Hotel in Chelsea.

Insole firm unveilsstructure changePREMIUM insole manufacturerSuperfeet has announced a changein structure for its UK team after asuccessful six months.

New European sales manager FritsKuper will be joined by Andy Blair asEuropean Training Manager who willbe running the newly launched‘Superfeet University’ which will giveretailers detailed information aboutthe products.

Frits said: “Last year has been verypositive for the Superfeet brand inthe UK, including a period of growthduring a difficult time for theoutdoors industry, and this issomething we aim to continue into2013.

“Andy is an excellent addition to the

team and I am confident hisexpertise will prove to be aninvaluable support for ourdistributors, customers and salesteam alike.”

Andy Blair

Company launches new websiteACCESSORIES company Betty andBetts has launched a new websiteto make the buying process easierfor customers – and help them learnmore about the ethos behind thebrand.

Products on show include luxuryleather tote bags, iPad holders,wallets and satchels and with each

item is a detailed description of itsdimensions and materials used.

The site also includes a ‘community’tab where visitors can learn moreabout what goes on behind thescenes, where suppliers are sourcedfrom and how the brand ensures allof its products meet rigorous ethicaland fairtrade standards.

RETAIL SOLUTIONS

RETAIL SOLUTIONS

TRAINING

Sales

Tony Barry – Sales & Marketing Director

([email protected])

Beverley Green – Group Sales Manager

([email protected])

Avertising Contacts

Tel: 01226 734333Fax: 01226 734477

Editorial

Judith Halkerston – Group Editor

Nicola Hyde – Editor

Christina Eccles – Reporter

Dominic Musgrave – Reporter

Helen Williams – Reporter

Editorial Contacts

Tel: 01226 734694Email: [email protected]

Design & Production

Stewart Holt – Studio Manager([email protected])

Laura Blackburn – Graphic Designer([email protected])

Circulation01226 734695 (24 hour hotline)Email: [email protected]

Contacts

DIARYdates

Deal with costlymould issuesBy Jack Brown

MOULD growth can lead to textiles,clothes, shoes and other leathergoods becoming discolored andcause products to smell. Mould spores can be toxic andrepresent a health hazard. Everyyear millions of dollars’ worth ofproducts are rejected by retailers, orworse still returned by consumers,with the risk of litigation anddamage to a company’s reputation.Problems can arise at any stage ofthe manufacturing and retailprocess, but often stem from humidconditions in factories and poorlyventilated warehousing andtransport. Chemicals used to tackleand prevent mould face increasinglytight restrictions, with many nowbanned in Europe and the USA.Mould is therefore no longer simplyan issue of spoiled appearance. It isa safety issue, and one facingstringent regulations. To help address the problem,Bureau Veritas Consumer ProductsServices, a leading provider ofsafety, compliance and qualityassurance testing, inspection andcertification services, has developeda mould prevention programmefocused around a factoryassessment that examines andaddresses areas for improvement ofthe conditions in which products aremanufactured, stored and packedbefore shipment. The offeringadditionally includes product testingand educational seminars. Footwear technical consultant atBureau Veritas Jack Brown said:“Mould is a serious issue forretailers and manufacturers. It isestimated, for example, that five percent of all shoes are rejected byretailers because of mould. Thecause is often factories andassembly plants, particularly in Asia,which can become ideal breedinggrounds for mould because of thewarmth and high humidity. Ourfactory assessment and seminarsaddress process management/

improvement(QA) whilst ourtestingaddressesproduct control(QC). The totalsolutionthereforeaddresses rootcause problems,ongoingvalidation and results in peace ofmind and optimised profits for ourclients.”

Jack Brown

Pure London: February 10-122013, Olympia, London

Stitch Menswear: February12-13 2013, Business DesignCentre, Islington, London

Footwear Industry Awards:February 17 2013, TheNational Motorcycle Museum,Solihull

MODA: February 17-19 2013,NEC, Birmingham

Micam: March 3-6 2013,Milan, Italy

GDS/Global Shoes: March 13-15 2013, Dusseldorf,Germany

TOUCHSCREEN EPoS manufacturer, J2Retail Systems, maintains that its J2225 Compact is one of the world’ssmallest POS terminals. J2’s Moray Boyd said: “In retail, spaceequates to cost. We designed our J2225 with a unique swing arm basethat gives a very small footprint that’sparticularly attractive to users. Plusthis terminal delivers greatperformance at a very competitiveprice.”The J2 225’s 14” LED backlit, fold-flattouchscreen displays more on-screendata and can be True Flat Resistive orProjected Capacitive Touch for multi-touch and gesturing.Retailers appreciate the neat, stylishlook of J2 terminals. The J2 225 takesthis a step further with optional snap-

on coloured bezels and cable cases,meaning the units can blend into afully branded environment.Comfortable use comes fromthe ability to adjust heightsand viewing angles, and theterminals can be counter top,wall or pole-mounted using astandard VESA mount.This new terminal utilises the latestIntel processors and chipsets todeliver higher speeds using less power. The J2 225 offers hard drives andSolid State drives as standard, withboth types being ‘quick-access’ foreasy user maintenance and upgrade.Increased client independence and alow cost of ownership can beexpected.

‘Great performance at a very competitive price’

Documents

Out On A Limb Feb 2013