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OUR UNIQUE PROPOSITION
Confidential - Feb 2016
• A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient
• Supplied via a proprietary turn-key solution, operating
locally at or near our customer’s sites
• Based on a nutrition-dense source, which uniquely blends with
any food or drink w/o compromising taste
• Global reach and unlimited scalability
• Revenue generated via pre-paid monthly recurring model
One greenhouse grows 4.7 tons of KhaiNam a year
Confidential - Feb 2016
One Acre
AN ANNUAL YIELD OF 1 ACRE FIELD IN 1M2
5000m2 = 12 basketball fields
Confidential - Feb 2016
Bio-Seed Centerin each country
Retail & Restaurants
Juice & Food Production
UrbanFarms
Fresh Bio-Seeds
& Fertilizer
EFFICIENT OPERATION & GLOBAL REACH
Strong Multi-layered IP And Proprietary Knowhow
BRANDING - “MAKE GREENONYX KHAI NAM FAMOUS”
Fastest Growing
“On The Go” Healthy
CPG Segment
Premium Cold Crafted
Juice
Best Consumer
Influencers,
& Trend Setters
Chef’s
Restaurants
Where You Get It
For Home Use
Natural & Specialty
Food Stores
Urban Busy & Health
Conscious
Confidential - Feb 2016
VALUE TO RESTAURANTS & HOME
#01.
• Nutrition Dense:
Kale + Broccoli + Spinach
• Organic
" T H E M O S T B A N K A B L E
W O R D S I N F O O D S E R V I C E
T O D A Y A R E F R E S H A N D
O R G A N I C ”
#02.
• Extra long shelf life – alive
• Small footprint
#03.
• Versatile
• Convenient
• Available year roundAaron Allen.Restaurant consultant
Organic Dense
Long Self Fresh
Easy & No Mess
ENDLESS FOOD & BEVERAGE APPLICATIONS
Confidential - Feb 2016
Across multiple meal occasions (breakfast, lunch, dinner) and formats (soups, beverages, salads, dips…)
Confidential - Feb 2016
Un-matched combination
vs. any other vegetable source
Taste
Versatility
Nutrition
Density
Better
COGS
Example:
Nutrients
• Carbs (Sugar)
• Dietary fibers
• Proteins
• Iron
• Potassium
• Calcium
• Sodium
• Vitamin A
• Vitamin C
3. Good source
4. Excellent source
5. Good source
6. Excellent source
Innocent 100% (450 ml)
49.5 g
1. Good source
2. Excellent source
Innocent 70% (315 ml)
Khai Nam 30% (135 ml)
1. 34.65 g / (-30%)
2. Excellent source
7. Excellent source
6 New Key
Nutritional
Claims
VALUE TO PREMIUM JUICE CPG
30% mix
adds 6 new nutritional claims
Protein, Fiber, Iron, Potassium, Vitamin A, -30% Sugar
Confidential - Feb 2016
33% 50%
50%
50%
67%
33%
APPLICABLE TO > 30% OF A PREMIUM JUICE LINE
Opportunity size: $200M
PREMIUM JUICE (Fresh Ingredient for Co-
branded CPG Juice)
FIRST CHANNELS AND MARKETS SIZE (USA, 2020)
Confidential - Feb 2016
* Consumer Packaged Goods - consumed every day
(Fresh Branded Package)
Opportunity size: $300M
RESTAURANTS
(Fresh Ingredient)
Opportunity size: $1B
HOME via RETAIL
(Fresh Ingredient)
Chilled Product Category
Fast Casual Fast FoodChain
Conventional
Multi Outlet
Soup Baby food Prepared meal
CPG Chilled Supply
chain
Confidential - Feb 2016
Premium Juice
Branding
Branded
Ingredient
Branded
Packed
Selected Local
Natural Food Retail
RestaurantsAmbassador Chefs
Brand Extension
Mass Market
Adoption
Chain
ROAD MAP: BRAND EXTENSION, MORE CHANNELS, HIGH GM
National
Natural Food Retail