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Our Unique Approach:Enhancing Enterprise Value

FTI is uniquely capable of developing and implementing communication

campaigns that enhance and protect a company’s enterprise value.

Our approach emphasizes the effective engagement of employees, customers,

governmental publics and third parties, in addition to investors, analysts and other

members of the financial community — a diversity of essential stakeholders we

are uniformly adept at reaching and influencing.

Through the use of unified messages that resonate with each of these

stakeholders, as well as a coordinated approach to communications, FTI not only

enables companies to achieve committed workforces, reputational leadership and

an increased license to operate, but also an optimal valuation of their stock.

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Behaviors Constructively engage with

PepsiCo in public forums Cite or refer to PepsiCo and

PepsiCo experts’ views positively Understand and internalize all of

PepsiCo’s strategic directions

Behaviors Commitment to company Productivity Company ambassadorship /

active articulation of PepsiCo’s perspective

Articulate the economic importance of PepsiCo and the industry

Acknowledge PepsiCo’s contributions / leadership

Listen to and incorporate PepsiCo views Refrain from or amend restrictive laws / regulations

Behaviors

Thoughtfully consider and internalize management’s plans

Analysts echo PepsiCo views Attract / retain desired investor base Provide “time” when needed,

based on belief in management

Behaviors

Our Approach: How It Works