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“108H” by Ryan McGuire is licensed under CC BY 2.0
STRATEGIC DESIGN SOLUTIONS
Strategic Design Solutions
Naming and Visual identityNAME + TAG LINES, LOGO, BASIC APPLICATIONS AND MANUAL
Digital touchpointsWEB, BLOG, APPS, NEWSLETTERS AND ONLINE ADS
Content designVIDEO, WRITTEN, PHOTOS AND GRAPHICS
Physical touchpointsENVIRONMENT, PRINTED MEDIA AND PRESENTATIONS
Our Strategic Design Solutions are aimed at any touchpointwhere your public comes into contact with your brand.
Strategic Design Solutions: Buran Bank (Kuwait)
Augmented reality brochure
App designNaming & Visual design
Communications design
“Put your brand in people’s hands... literally. Create an App for their mobilephone which puts them in charge”
The rationale
The new visual brand should represent Ferrovial’score values regardless of what they’ve done in thepast or what they’re doing now. Whatever they doin the future, they'll do it with the same ethos. Andthe symbol has to represent that ethos.
past future
Modus Operandi willalways be the same.Innovation + Efficiency= Intelligent solutions
The solution
Strategic Design Solutions: Ferrovial
“How can you represent Intelligence in a visual brand?”
???
Strategic Design Solutions: CognoGeo
Definition Visual Brand Design
Your story and what makes you unique
As a person, what would you be like?
What you believe in
Your SOUL
Your reason for being (a promise)
the idea
the personality
beliefs & values
the culture
the mission
STAKEHOLDERS& USER’S NEEDS
THE COGNOGEOBRAND
THESWEETSPOT
Thecommonground
My clients are not just buying a softwarepackage or digital tool, they’re acquiringmany years of expertiseWe take the time and have the experienceto understand our client’s needs and adviseon the best solutionWe believe in long-term relationships withour clients and will always support themWhat makes us different from the othersis that we Simplify the complex
I don’t want just a software packageI want the right solution for my companyI want it from a trusted expertI want my provider to understand myneeds (time, budget, requisites)I don’t want to worry about the solution’s“upkeep”I don’t want to waste time trying tounderstand the complexities of the solution
Creative communication development
Visual BrandBasic StationaryPPT templatesOn/Off line Ad -templatesWeb/BlogContents
Brand Launch Short term Medium term Long terme-newsletterTwitter updatesLinked In updatesSEO specialistPresentation KitMedia KitESP version web
VideosSmartphone AppSocial Media specialistEvents/Conferencing KitBTL Marketing
Online reputationmanagementspecialistTTL Marketing
The second phase of the project dealt with the production of a “Webdevelopment kit” for Amadeus’ 150 subsidiaries around the world. Thedesign, based on the one done for the Corporate site, was developedwith the intention of being adaptable and flexible enough for the needsof any of Amadeus’ subsidiaries. The design of the site and the navigationstructure allowed each countries’ site its individual local flavour.
Strategic Design Solutions: Amadeus
A “Glocal” (Global + Local) solution: We provide the framework foreach partner country to place their own identity and content
Amadeus, one of theworld leaders intravel IT,approached us witha double-barreledproblem.
The problem The solution The deliverables
Part of the solution was the unification of all the sites. We cameup with a creative concept which would act as unifying theme forall Amadeus’ sites.The theme “Navigation” was chosen as being core to Amadeus’brand and its activities.
1. They needed aredesign of theircorporate site.
2. They needed aredesign of 150world-widesubsidiaries´’ web-sites and becompliant withcorporate Brandguidelines while atthe same time allowfor local flavour.
The result
Amadeus’ subsidiaries used both the Web development Manualand the Web site building extranet to develop their localAmadeus websites.
“Thanks to this intelligentdesign, Amadeus has notonly unified its Brand, buthas saved money worldwide!”Huibert Evekink, head of Amadeus WebCom
Strategic Design Solutions: Prusland (Spain)
“Explain what you do as if you were in a bar, talk to your users as if they’rein front of you, and get to the point!”
before after
Strategic Design Solutions: Brand The Gap
Brand the Gap is the first branding Meetup group in Spain
conferences workshops
networking
Experience
Brand User Experience is a methodology thatcombines user-centric tools, skills and deliverableswhich both enhances existing brands and createsnew stronger ones.
We search for insights that lead to strategic designsolutions which answer questions such as:To whom is the brand communicating to?What ideas do we want to share about the brand?In what places does this communication take place?
Methodology: Brand User Experience
Agencia YOU is a Branding consultancy created inFebruary 2015 with headquarters in Madrid.
We focus on developing the best brand strategy,creation, re-definition, activation and promotionsolutions for our clients.
Our brand communication solutions are developedboth internally and externally.
We follow our “Brand User Experience”methodology which guarantees that our solutionsfocus on brand users while taking into accountour client’s business objectives.
So tell me what you want, what you really really want
We’re very happy to listen to what you want to dowith your Brand. We’ll find a Strategic Design Solutionto suit your needs and spice up your Brand. Just clickon the email below and we’ll get straight back to you.
Strategic Design Solutions
“strategic design solutions” © Agencia YOU: licensed under CC BY 2.0
CONTACT YOU:
