Wearables and Other ThingsOur s t o ry ….

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,Evolution of computing

Connected Devices

Connected Devices

Connected Devices

ContentCommerce

ContentCommerceCommunity

ContentCommerceCommunity

Context

2010300 Million

20143 Billion

201630 Billion

ContentCommerce

ContentCommerceCommunity

Devices

DataContext

App StoreMultiOS

Devices

App StoreMultiOS

Glass Slabs Enchanted Objects

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,Unprecedented Time-to-Market

Aug Sept Oct Nov Dec’14JulMay JunAprMar ‘14

Executive Proposal

Sale Period

4

,“”

Fashion is Technology is what you carry.

what you wear ;

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,The Michael Bastian Chronowing

+Michael Bastian InspiredHP Designed & BuiltApps for both Apple and Android

MICHAEL BASTIAN ChronowingFashionable Distinctive, Digitally Connected

Customized Packaging

HP Smart Cloud & Service• Push Software updates to Apps

& Watch• Alerts / Notifications (e.g. SMS,

email,Phone calls, Calendar Appts)• Content Feeds (News, Weather,

Sports)• Device Status (Battery, Wi-Fi,

etc)

Winner of the CFDA MenswearDesigner of the Year Award – 2011

Nominated for the CFDA MenswearDesigner of the Year Award in

2008–10, 2011 & 12

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,Unprecedented Time-to-Market

AnnouncementSketching

and Design PrototypingKick-Off

Aug Sept Oct Nov Dec’14JulMay JunAprMar ‘14

StartEngagement

Sale Period

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,Amazing industry responseTo single interview with Women’s Wear Daily, resulting in 300M+ Impressions

Sources: Buzzsumo, Netbase, Topsy, Twitter, Woldle

Over 300 articles Shared more than 140k times

Most Frequent Descriptors

STRIKINGDESIGN

LUXURYBESTLOOKING

11,995 584 125K 49 1,598

STY

LIS

HH

OT INSANELY-

BEAUTIFUL

CEO of T-Mobile

Key Bloggers

Consumer Sentiment

Negative115, 5%

Positive2023, 95%

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,Content Meets Product

Engineeredby.hp.com

Michael Bastian Chronowing

9

,

be more“”

The next era of computing is moving beyond glass slabs to a world where anything can than what it is.

10

,enchanted objects“”

The era of that are accessible to everyone are here.

,

11

Where we need to what you need to know, helping you to prioritize in an information-overloaded world.

amplify“”

12

,Embrace, work with, and reveal the of our brands.

“”idiosyncrasies

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,Summary

•What you wear is fashion, what you carry is electronics

•Emotion is the killer app

•Don’t apply the rules of mobile to the world of wearables and IOT

•Jewelry is timeless, technology is ephemeral

•Less is more – Amplify only the essentials. Contextualize the notifications

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Engineeredby.hp.com@MSCJHawkins

Questions?