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O oposal The visitor economy in Mudgee Region is worth over $148M and growing. An increase in visitors benefits most business sectors - those directly or indirectly involved in tourism. Would you like the opportunity to promote your business to a potential 573,000+ visitors each year? We offer multi-media advertising solutions to increase awareness of your business and confidence in your brand. Join our passionate and collaborative business community. Become a member and network with over 300 like-minded businesses. The visitor economy is thriving across our region and we want you to be part of it. Ask us how to become a partner to promote your business through our print and digital advertising solutions. MUDGEE REGION TOURISM 2019 - 20 annual prospectus PARTNERSHIPS + ADVERTISING PACKAGES GULGONG, RYLSTONE, KANDOS, MUDGEE + SURROUNDS Be part of something bigger join the #1 destination marketing + visitor information services agency

Our proposal - visitmudgeeregion.com.au · Our proposal The visitor economy in Mudgee Region is worth over $148M and growing. An increase in visitors benefits most business sectors

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Our proposalThe visitor economy in Mudgee Region is worth over $148M and growing.An increase in visitors benefits most business sectors - those directly or indirectly involved in tourism.

Would you like the opportunity to promote your business to a potential 573,000+ visitors each year?

We offer multi-media advertising solutions to increase awareness of your business and confidence in your brand.

Join our passionate and collaborative business community. Become a member and network with over 300 like-minded businesses.

The visitor economy is thriving across our region and we want you to be part of it.

Ask us how to become a partner to promote your business through our print and digital advertising solutions.

M U D G E E R E G I O N T O U R I S M2019-20 annual prospectusPARTNERSHIPS + ADVERTISING PACKAGESGULGONG, RYLSTONE, KANDOS, MUDGEE + SURROUNDS

Be part of something biggerjoin the #1 destination marketing + visitor information services agency

Membership Packages

platinum gold silver copper bronze basic

prom

otion

al in

clus

ions Partner privileges > see Partner Privileges

for listed inclusions x x x x x xMagazine directory listing* x x x x x xWebpage x x x x x -

Product famil TEAM TEAM INDIVIDUAL INDIVIDUAL INDIVIDUAL -

Campaign partner eligibility x x x x x -

Magazine advertisement* HALF PAGE OR 2x QTR PAGE** QUARTER PAGE QUARTER PAGE EIGHTH PAGE - -

Map pin + listing* x x x x - -

Feature tile on all webpages for one month

LARGE SMALL - - - -

eDM banner ad LARGE SMALL - - - -

VIC wine sales eligibility x x - - - -

FREE bronze membership x x - - - -

Social Media native post x - - - - -

VIC window display x - - - - -

annu

al fe

e + di

scou

nts ANNUAL FEE $5,700 $3,130 $2,100 $1,490 $660 $260

Weekly equivalent $110 $60 $40 $30 $13 $5

MULTIPLE + SAVE 10% Save 10% on additional equivalent or lower tier partnerships for multi-business promotion, same owner.

$5,130 $2,817 $1,890 $1,341 $594 $234

UPGRADE + SAVE 5%Upgrade your 2018-19 partnership to a higher tier in 2019-20 + save 5% on the higher tier.

$5,415 $2,974 $1,995 $1,416 $627 -

MAINTAIN PLATINUM + SAVE 5%For those who retain their 2018-19 Platinum partnership in 2019-20.

$5,415 $2,974 - - - -

paym

ent o

ption

s + de

adlin

es EARLY BIRD + SAVE 5% ELIGIBILITY

pay in full by 26 april 2019x x x x - -

BY PRINT DEADLINEpay in full by 17 may 2019

x x x x x xPAYMENT PLAN ELIGIBILITYFees + conditions apply: $12 one-off set-up fee + $14.95 insufficient funds fee condition, full terms online

50% by 17 may + weekly instalments by 13 december 2019x x x x - -

2 > Pricing throughout this guide is exclusive of GST

diamond ruby

prom

otion

al

incl

usion

s Partner privileges > see Partner Privileges for listed inclusions x xMagazine directory listing* x xLogo on ‘Our Sponsors’ Webpage x xMagazine advertisement in ‘Our Sponsors’ section* HALF PAGE** QUARTER PAGE

annu

al fe

e +

disco

unts ANNUAL FEE $2,760 $1,760

Weekly equivalent $53 $34

UPGRADE OR MAINTAIN + SAVE 5%Upgrade your 2018-19 Ruby sponsorship to Diamond, or retain your 2018-19 Diamond Sponsorship in 2019-20 + save 5%

$2,622 -

paym

ent o

ption

s +

dead

lines EARLY BIRD + SAVE 5%: PAY IN FULL BY 26 APRIL 2019 x x

BY PRINT DEADLINE: PAY IN FULL BY 17 MAY 2019 x xPAYMENT PLAN: 50% BY 17 MAY + WEEKLY INSTALMENTS BY 13 DECEMBER 2019

Fees + conditions apply: $12 one-off set-up fee + $14.95 insufficient funds fee applicable, full terms online

x x

* Must secure partnership by print deadline to be included in print advertising and business directory listing

** Template ad or own artwork permitted in Platinum Membership + Diamond Sponsorships onlyNote: Mid-term partnerships available on a pro rata basis, excludes print inclusions

sign up + pay online by deadline!

Sponsorship Packages

J Weekly e-newsletter for industry insights, workshop invitations, funding program info, partner opportunities, media alerts and more

J DL brochure display at Mudgee Visitor Information Centre

J Invitation to FREE workshops, seminars + networking events

J Opportunity to advertise with print and digital solutions

J ‘Proud Partner of Mudgee Region Tourism’ digital banner, for your website, links to visitmudgeeregion.com.au

J Promotion + Ticketing solutions for events, tours, merchandise

J Online accommodation booking solution

J Potential to sell retail product at Visitor Information Centre

J Discounted stallholder opportunities

J Mudgee Region Magazine and website directory listing

J Invitation to Annual General Meeting

J Funding application guidance

J Access to a variety of skilled staff with various marketing and visitor servicing backgrounds

Partner Privileges

Online> Go to www.visitmudgeeregion.com.au > Go to Partner Services > Go to Partnership Opportunities > Read Terms + Conditions > Complete online form > Select payment option > Pay online by deadline*

Visit the team at 84 Market Street MudgeeEmail [email protected] 02 6372 1020

Need assistance?

*Mudgee Region Tourism has engaged the services of an external debit agency to facilitate payments and payment plans for those eligible. Fees may apply. All partners agree

to consider full terms and conditions outlined on our website.

[

3> Pricing throughout this guide is exclusive of GST

Print Advertising

mudgee region magazineThis quality, free-to-readers, print publication (around 90 pages) showcases the best of Gulgong, Rylstone, Kandos, Mudgee and surrounds. 80,000 magazines will be printed with an estimated readership of over 150,000, strategically distributed to encourage visitation, improve the experience of in-region visitors and inform local residents. Partners of Mudgee Region Tourism are invited to advertise in the publication and encouraged to distribute magazines across their own outlets. Every visitor to the Visitor Information Centre also receives a copy.

bonus map inclusion! Print advertising partners will also receive a location pin + business listing on the NEW Mudgee Region Map.

Individual Price Guide

J Full page ad + map pin with business listing = $7,800

J Half page ad + map pin with business listing = $3,900

J Quarter page ad + map pin with business listing = $1,950

J Eighth page ad + map pin with business listing = $975

FULL PAGE

HALF PAGE

QUARTER PAGE

EIGHTH PAGEEIGHTH

PAGE

publicationdate

UVUVUVUVaugust 2019

4 > Pricing throughout this guide is exclusive of GST

Lue Rd

Lue Rd

Lawsons Creek

Mealy St Cedar Ave

Win

bour

ne S

t

Mulgoa Way

Julie

Ct

Denison StDenison St

CASTLEREAGH HWY

B55

B55

B55

B55

CASTLEREAGH HWY

Perr

y St

Chur

ch S

t

Chur

ch S

t

Lewi

s St

Lewi

s St

Laws

on S

tLa

wson

St

Geor

ge S

t

Market StMarket St

Market St

Mortimer St

Short StShort St

Ulan

Rd

Short St

Denison StDenison St

Denison St

Denison St

Lang St

Cox

St

Cour

t St

Cox

StCo

x St

Cour

t St

Cour

t St

Perr

y St

Bell St

Third

St

Inglis St

Inglis St

Chur

ch S

t

Inglis St

Bellevue Rd

Bellevue Rd

Winter St

Atki

nson

St

Atki

nson

St

Dour

o St

Dour

o St

Chur

ch S

t

Henr

y Ba

yly

DrHe

nry

Bayl

y Dr

Madeira RdMadeira Rd

Meares St

Opor

to R

d

Rifle Range Rd

Mars

hfie

ld Ln

MudgeeGolf ClubMudgee

Golf ClubIndustrial Ave

Depot R

d

Lawson ParkLawson Park

MudgeeShow

Ground

MudgeeShow

Ground

JubileeOval

JubileeOval

Robertson ParkRobertson Park

BlackmanPark

BlackmanPark

Cudgegong River

Cudgegong River

Redb

ank C

reek

Sawp

it Gu

lly

Cudgegong River

Oaky Creek

Mortimer St

Mortimer St

Mortimer StGladstone St

Gladstone St

Gladstone St

Deniso

n St

Burr

undu

lla A

ve

Nicholson St

Madeira Rd

Robe

rtso

n St

Robe

rtso

n St

MUDGEE MAP

new! mudgee region map J Distribution: 40,000 in-region visitors

J Map Area: Mid-western regional area + surrounds (plus Gulgong, Rylstone, Kandos + Mudgee town maps on reverse side)

J Key: a range of experiences + business categories

J Index: business listing with map reference + magazine advertisement page reference

J Matrix: drive times between towns

> available to customer facing business outlets who advertise in the Mudgee Region Magazine.

Individual Price Guide

J Location pin and business listing = $700

visitor information baysOption for Copper members and above to advertise their business across five signs located around the region at prominent tourism bays and high foot traffic locations. Limited space available, first in basis.

Add-on Price Guide

J A5 size ad, includes artwork = $670

J A6 size ad, includes artwork = $445

Print Advertising

publicationdate

UVUVUVUVaugust 2019

5> Pricing throughout this guide is exclusive of GST

visitmudgeeregion.com.auMudgee Region’s # 1 destination website attracts over 178,000 unique visitors annually. The website is mobile responsive, and members are invited to advertise their business with a webpage, digital promo tiles, plus a range of other digital solutions.

Individual Price Guide

J Webpage = $742

J One-month large feature tile on home page + digital ad every page = $2,120

J One-month feature tile on home page + digital ad every page = $1,802

electronic direct mail (edm)With over 18,000+ subscribers in our Mudgee Region Lover tribe, we invite members to promote their business/event with digital banners in our monthly email promotion. Includes click through to your webpage on visitmudgeeregion.com.au.

Individual Price Guide

J Large digital banner = $630

J Small digital banner = $420

social mediaAcross Facebook, Instagram and Twitter, we regularly communicate the benefits of visiting our region through a social following of over 28,000. Native social media posts are available through top tier partnerships and event promotional solutions. No individual pricing available, however we encourage all partners to #mudgeeregion for potential reposts.

Digital Advertising

6 > Pricing throughout this guide is exclusive of GST

mudgee visitor information centreOver 30,000 visitors and locals visit our Accredited Mudgee Visitor Information Centre annually. We invite all partners to promote their business through the distribution of brochures at this tourism hub and there is an opportunity to sell locally made/sourced retail goods. All enquiries welcome.

promotion + ticketing solutionsWe have developed a range of promotional packages for members, to maximise conversion of ticket sales for events, tours and merchandise as well as booking solutions for accommodation providers. Packages include a range of promotional and in-person box office solutions. All enquiries welcome.

Ev e n t s | T o u r s | M e r c h a n di s eMudgee Region Tourism, in partnership with 123Tix, have developed a range of promotional packages to maximise conversion of ticket sales for events, tours and merchandise across the Mudgee Region.

easy 3 step process. Select a Promotional Bundle that suits your needs.Become a member of Mudgee Region Tourism.Get in touch + we’ll do the rest!

promotional activitystarter enhanced professional

24/7 online ticketing solutionvisitmudgeeregion.com.au + 123Tix.com.aux x x

Home page promotionvisitmudgeeregion.com.au - 16K+ unique monthly visitors x x x

Promo webpage with images + descriptionvisitmudgeeregion.com.au - 16K+ unique monthly visitors x x x

Access to customer sales database

x x x

Listing on monthly What’s On flyerDistributed to visitors + tourism businesses

x x x

Ticketing support*

x x x

Box office in-person ticket sales*

x x

Telephone ticket sales*

x x

Ticket collection service*

x x

Mention in local radio spot

x x

Paid social media post

x

Feature tile promo with other listings in region

x

Dedicated local radio ad x2 weeks

x

Two-third page ad including design on your e-tickets

x

Email promotion to 16K+ subscribers

x

Allocation + distribution of complimentary tickets

x

Ticket scanners + support for large events with sales higher than 500 tickets (optional)

x

PROMOTIONAL FEE PER TICKET

2.5%$2

$3.50

BOOKING FEE PER TICKET Payable by customer or operator$1

$1$1

* Available at the Visitor Information Centre – 84 Market Street, Mudgee – Open 7 days – 9am to 5pm

If you are a not-for-profit, please get in touch for a personalised quoteWe’d love to hear from you!Mudgee Region Tourism 02 6372 1020

84 Market Street, [email protected]

Promotion + Ticketing Solutions

Other Promotion

Flavours of Mudgee Festival – photo credit Mid-Western Regional Council

7> Pricing throughout this guide is exclusive of GST

mudgee region tourism84 Market Street Mudgee

02 6372 1020 visitmudgeeregion.com.au