Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
8/21/2015
1
• GROWTH THROUGH ALZHEIMER’S AND BEHAVIORAL HEALTH PROGRAM
DEVELOPMENT WITH THE “BECOMING AN ALZHEIMER’S WHISPERER℠” AND “ROAD TO
WHOLENESS℠” PROGRAMS
Dr. Verna Carson
President
Katherine Vanderhorst
Vice President
C&V Senior Care Specialists, Inchttp://www.cvseniorcare.com
C&V SENIOR CARE SPECIALISTS, INC. 2015
Our Objectives To Help Your Company
Develop a strategic plan for the development of an Alzheimer’s and/or Behavioral Health Program for Your Company
Provide training, operational and/or marketing support so that they may provide the highest Behavioral Health and Alzheimer’s care to patients.
Enhance your clinical and financial outcomes.
Assist in Niche development.
Make your company the market leader
C&V SENIOR CARE SPECIALISTS, INC. 2015
8/21/2015
2
Company History
30 years home care experience
Both Psychiatric Nurses
Research Projects
Extensive Sales and Marketing Experience
Multiple Publications, National Column in CARING, Two
books on Alzheimer’s Care
National Recognition for both Behavioral
Health and Alzheimer’s programs
C&V SENIOR CARE SPECIALISTS, INC. 2015
Why Work with C & V?•Experience
•Program development and support
•Your company strives to provide the highest level of services available for patients with Alzheimer’s/Dementia and Behavioral Health
•Prevent unnecessary legal actions
•Assist w/ niche market development
•Training that decreases staff turnover
•Financial/Market Growth
C&V SENIOR CARE SPECIALISTS, INC. 2015
8/21/2015
3
Behavioral Health Training
THE ROAD TO WHOLENESSBEHAVIORAL HEALTH HOME
CARE MANUAL
C&V SENIOR CARE SPECIALISTS, INC. 2015
The Behavioral Health Home Care Program assists
patients and families who are broken and wounded by
mental illness to move towards wholeness. The program
provides:
1.Acute intervention, 8. Preventative services
2. Crisis stabilization, 9. Decrease symptoms
3. Medication management, 10. Improve function
4. Community linkages, 11. Improve knowledge
5.Family interventions coping, staying well,
6. Blood Draws taking of meds,
7. Prevent expensive
in-patient utilization
C&V SENIOR CARE SPECIALISTS, INC. 2015
8/21/2015
4
• Psychiatrically homebound patients,
under a physician’s care, who require the
skills of a psychiatric nurse:
-Depression
-Schizophrenia
-Anxiety Disorders
-Dementia
-Dual Diagnoses
C&V SENIOR CARE SPECIALISTS, INC. 2015
Mental Illness in America•In 2012, 8.6 million inpatient stays involved at least one mental disorder (MD) or substance use disorder (SUD) diagnosis, accounting for 32.3 percent of inpatient stays. Medicare was the most common payer for stays involving MD diagnoses only (37.4 percent). Medicaid was the most common payer for SUD diagnoses only (29.0 percent). (H-CUP, Heslin et al.,2015)
•One in four adults– (approx. 61.5 million Americans) experience mental illness in a given year (National Alliance on Mental Illness [NAMI], 2013).
•Depression and suicide are major public health concerns (Gilman et al., 2011)
•Homebound older adults with psychiatric disorders: 40.5% (Qiu et al., 2010)
•Two most prevalent are Depression and Dementia (Qiu et al., 2010)
C&V SENIOR CARE SPECIALISTS, INC. 2015
8/21/2015
5
Depression: Prevalence and Costs
Prevalence
• An estimated 6.6% of American adults experience a major depressive disorder during a 12 month period (Centers for Disease Control and Prevention [CDC], 2010)
• During 2006 and 2008, an estimated 9% of adults reported symptoms of current depression (CDC, 2010)
• Greater than 6.5 million of 35 million Americans ≥65 experience depression (Duckworth, 2009)
• Depression in older adults may be under-recognized and under-reported (CDC,2010)
• Depression in older adults is highly treatable; however, frequently under-treated (Glasser, Vogels, & Gravdal, 2009)
Risks and Costs
• “By 2020, depression is expected to be second only to cardiovascular disease in disease burden” (CDC, 2010, p. 1229)
• “Depression is an expensive health problem” (Department of Health and Human Service [DHHS], 2011, p. 8)
• Health care costs is approximately 50% higher for older adults with depression (DHHS, 2011)
• Older adults with depression have:
• Increased risk of hospitalization and nursing home admissions
• Increased frequency of MD & ED visits
• Increased incidence of polypharmacy (DHHS, 2011)
C&V SENIOR CARE SPECIALISTS, INC. 2015
Dementia: Prevalence and Costs
Prevalence
• “Age is the greatest single risk factor for developing dementia” (Small, 2014)
• Alzheimer’s type dementia accounts for 60-80% of all cases
• In 2014, estimated 5.2 million Americans have Alzheimer’s dementia
• By 2050, the number of people age 65 and older with Alzheimer’s may triple
• Vascular Dementia is the second most common kind of Dementia
Risks and Costs
• Impact on caregivers:
• In 2013, 15.5 million family and friends provided
17.7 billion hours of unpaid care giver burden
• $9.3 billion in additional health care costs of their own.
• Cost to Nation:
• In 2014, direct cost is estimated $214 billion
• $150 billion to Medicare and Medicaid (Alzheimer’s Association, 2014)
C&V SENIOR CARE SPECIALISTS, INC. 2015
8/21/2015
6
DEMENTIA FACTS
There are 329,000 people in Massachusetts providing 374,000,000 hours of care for a loved one with Dementia at a value of $4,554,000,000.
Massachusetts will experience a 25% growth in the number of people with Alzheimer’s - from a current number of 120,000 people to 150,000 people living with the disease in 2025.
C&V SENIOR CARE SPECIALISTS, INC. 2015
MASSACHUSSETTS COUNTIES
County Name Eligibles MA Enrolled MA Penetration MCR A
Barnstable 68,797 7,797 11.33% 61,000
Berkshire 32,091 1,498 4.67% 30,593
Bristol 110,789 17,113 15.45% 93,676
Dukes 4,129 61 1.48% 4,068
Essex 143,165 26,577 18.56% 116,588
Franklin 15,994 3,160 19.76% 12,834
Hampden 93,992 27,259 29.00% 66,733
Hampshire 29,361 5,318 18.11% 24,053
Middlesex 249,882 56,753 22.71% 193,129
Nantucket 1,688 23 1.36% 1,665
Norfolk 120,556 22,141 18.37% 98,415
Plymouth 97,698 14,086 14.42% 83,612
Suffolk 100,672 22,117 21.97% 78,555
Worcester 141,127 49,442 35.03% 91,685
TOTALS 1,209,941 253,345 956,606
C&V SENIOR CARE SPECIALISTS, INC. 2015
8/21/2015
7
MARKET SHARE POTENTIAL
DEPRESSION
1,209,941(MCR e
Eligibles)-253,345(MCR enrollees in
MA)=956,596
956,596 x 13.5%***(avg rate
Depression)=129,140 x 10%(min home care
utilization)=12,914
12,914 X $2,007(average HHRG)=$25,918,398
x 2** episodes=$51,836,796
DEMENTIA
1,209,941(MCR Eligibles)-253,345 (MCR
enrollees in MA)=956,596
956,596 x 11%***(avg. rate Alz. over
65)=105,226 x 10*%(min home care
utilization)=10,523
10,523 X $2,220 (average HHRG)=$23,361* x
1.6** episodes=$37,377,696
C&V SENIOR CARE SPECIALISTS, INC. 2015
*** avg rate depression in home care is between 13.5-46%
** Average episodes for Depression are 1.5-2
* MCR data shows that on avg people w/Alz use MCR home care
benefit 25%;
** Average episodes in a study
Reimbursement (Certified)Average Depression HRRG =$2007.81 to $2,571.96
◦Higher with Therapy $3,662.77
Average Visits = 18.7
LOS = 2 cert periods
Average Recert Rate = 47.6%
Gross Margin = 64%(40-65%)
C&V SENIOR CARE SPECIALISTS, INC. 2015
8/21/2015
8
Behavioral Health Opens New Doors
Opens doors to new referral sources
Relationships with ACOs, MCOs
Grows physician base
Increases YOUR Company offerings
Taps Medicare population often overlooked
Already getting these patients
Population is growing
Creates partnerships with referral sources
Expanded CONs
C&V SENIOR CARE SPECIALISTS, INC. 2015
TRAINING
TWO on-site Road To Wholeness Training (7-8 hrs.) Admin Training (1 hr.) Folders CEUs
Monthly Education Webinars(Clinical Topics) Power point handout quiz
Monthly Clinical Champion Calls
C&V SENIOR CARE SPECIALISTS, INC. 2015
8/21/2015
9
Materials
Manuals
◦ Certified
◦ Sales Manual(Optional)
CareGuides
◦ Depression
◦ Bipolar
◦ Anxiety
◦ Thought Disorders
Clinical Practice Guidelines
C&V SENIOR CARE SPECIALISTS, INC. 2015
RESOURCES-Materials
C&V SENIOR CARE SPECIALISTS, INC. 2015
8/21/2015
10
Phase I
Agency Buy In (via Webinars)
◦ Presentation “Taking Your Share in Behavioral Health Home Care”
◦ Implementation Readiness Call (How to
Determine staff to train & expectations)
Clinical (On-site-1st training)
◦ Full Day Professional Training for Agency Psych RNs and Admin Staff (8 hours-6 CEUs certificates for RNs)
◦ Admin Training (1 hour)-Training on yearlong materials, tracking
Monthly Clinical Champion Calls (1/month)
Monthly Clinical Training Webinars (1/month)
Tracking Form for HR files
C&V SENIOR CARE SPECIALISTS, INC. 2015
Phase II
◦Full Day Professional Training for Agency Psych RNs and Admin Staff (8 hours-6CEUs)
◦Admin Training (1 hour)
◦Clinical Champion Meeting (1/2 day)
◦Evaluation of staff needs
◦Review Year 2 Options
◦Certificate of Completion
C&V SENIOR CARE SPECIALISTS, INC. 2015
8/21/2015
11
OPTIONAL
Sales Training
Becoming an Alzheimer’s Whisperer Training
Community Events
C&V SENIOR CARE SPECIALISTS, INC. 2015
Questions & Answers
C&V SENIOR CARE SPECIALISTS, INC. 2015