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OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

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Page 1: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years
Page 2: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

OUR OBJECTIVES To provide insight as to how Leisure works

to maximize the property’s value… and how we market, sell, and operate independent

and unique resort and hotel properties.

Page 3: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL

GAIN FOR EACH PROPERTY WE MANAGE

Over the last 25 years The Leisure Group of Companies continues to develop our systems and team to optimize the performance of all our projects. We do not believe in the one size fits all approach, as each property has its unique attributes that allow us to create a specific business

plan to achieve the best practices for operational and financial results.

Page 4: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

OUR CULTURE LEISURE IS MORE THAN A CAREER, IT’S A LIFESTYLE.

We pride ourselves on building close relationships and partnerships with our staff, guests, owners and investors.

Page 5: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

OUR TEAM PROPERTY MANAGEMENT AND SALES

ADMINISTRATION AND FINANCIAL SERVICES

JAMIE TATGEPresident

DAVID HODGEVice President

of Business Development and Financial Services

GARY ENDICOTT

Senior Strategic Advisor

STACY VAN BATAVIA

Graphic Design / Marketing Coordinator

LESLIE DAHLRevenue

Management

BETH WILSONField Support / Front of House

Operations

MAX MRAZCorporate Chef

DAVE MCNEILChief Financial

Officer

SHELLY SWEARENGENSenior Accountant

GINNY THURMANHuman Resources and Payroll

SHEILA KUNGURU Senior Accountant

BETH BLOOMBERG Accounts Payable

SUZANNE SULZERHuman Resources

CHRISSY MRAZMarketing Director

Page 6: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

OUR TEAM

Page 7: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

POINTS OF DIFFERENTIATION WE ARE HIGH ENERGY

Page 8: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

POINTS OF DIFFERENTIATION WE SPECIALIZE IN UNIQUE AND INDEPENDENT BRANDS

Page 9: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

POINTS OF DIFFERENTIATION WE GET ANCILLARY REVENUE

Page 10: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

POINTS OF DIFFERENTIATION WE GET FOOD AND BEVERAGE

Page 11: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

POINTS OF DIFFERENTIATION WE LOVE EVENTS

Page 12: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

POINTS OF DIFFERENTIATION WE GET CORPORATE EVENTS & WEDDINGS

Page 13: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

POINTS OF DIFFERENTIATION DID YOU SAY…MARKETING?

•  Strategic Partnerships •  Pre-Open Focus •  Marketing & Digital Audit •  Key-Term Research •  Understanding Your Guests •  Buying and Placing Media •  Identify & Leverage Partnerships •  Website & Social Media Strategy •  Creative/Visual Strategy •  Influencer Marketing •  Event Marketing •  Content Strategy •  Communication •  Reporting

LIVE ENTERTAINMENTFRIDAY & SATURDAY

HAPPY HOURMONDAY-FRIDAY

4:02PM-6:02PM

DOWNTOWN WALKER I 218.547.7777 I CHASEONTHELAKE.COM RENT. EAT. RELAX.

CONCEPT SPA

Page 14: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

POINTS OF DIFFERENTIATION

MEDIAPARTNER

MARKETINGPARTNER

VISUALCONTENT

RAWFISHCREATIVE GROUP

EARNEDMEDIA

SUPERSTAR PRMICHAELDEERING

MARKETINGLEISURE

CHRISSY MRAZSTACY VAN BATAVIA

CREATIVESERVICES

LEISURESTACY VAN BATAVIA

DIGITALSERVICES

RHV MEDIACLARKE HENNING/SCOTT RANDOLPH

PROPERTYLEVEL

LEISURELESLIE DAHL

BETH WILSON

MARKETING PARTNER• Research New Media• Strategic Campaign Builds• Buying & Placing

Traditional Media• Identify & Leverage

Partnerships• Social Media Strategy

Recommendations• Creative Strategy

Recommendations• Visual Strategy

Recommendations• Content Strategy

Recommendations• Influencer Marketing

Strategy & Execution• Local Event Marketing

Strategy• Create Personas• Data/Reporting• Media Scheduling

RAWFISH CREATIVE GROUP

• On-Site Media Production• On-Site Filming/Shooting• Weekly/Monthly Media• Build Video Cmapaigns• Schedule Production Days• Deliver Content• Unique Custom Video

Content

SUPERSTAR PR• Earned Media Placements

and Facilitation• Media Coverage in High-

Profile Outlets• Industry Influencer and

Community Relations Strategy

• Public Relations Strategy• Brand Story Development• Media Relations Outreach• New Product Launches• Crisis Communications

LEISURE MARKETING• Coordinates and

implements marketing communication projects.

• Coordination of strategic plan between parties

• Communication/Approval of plan to properties

• Coordinate Email Campaign

• Maintain Marketing Calendar

• Project Management• Participates in creating

brand awareness through advertising and social media.

• Liaise with media, advertising agencies and public relations firms

• Social Media Strategy Execution

• Content Strategy Execution

LEISURE CREATIVE SERVICES

• Graphic Design Services - Print, Digital, Web

• Manage Social Media Platforms (Organic)

• Determine Messaging, Strategy, Brand Voice

• Create/Follow Brand Standards

• Reputation Management• Online Social Engagement• Website Design• Email Design• Visual Strategy Execution

DIGITAL SERVICES• Social Media Marketing

– Paid (Facebook & Instagram)

• Web Analytics & Reporting• Website Development &

Management• Search Engine Marketing• YouTube Channel & Ad

Management• Paid Search (Adwords & Bing)• Revenue Management /

Analysis• Local SEO Management• E-Commerce• Email Marketing• Travel Site Management• Key Term Research

MARKETINGORGANIZATION CHART

Page 15: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

POINTS OF DIFFERENTIATION

OUR E-COMMERCE PARTNER DELIVERS RESULTS

CLARKE HENNING

Managing Partner

SCOTT RANDOLPH

Managing Partner

Clarke has been involved in various technical and marketing leadership roles over the last 20 years.  His history experience ranges from multiple high-profile high profile technical and marketing projects in the hospitality industry, driving over $100M in revenue during that time. With a deep technical background, Clarke takes pride in knowing just how to utilize technology available to drive the power of marketing behind the business for every client.

Scott brings over 20 years of online marketing and business experience to the leadership team of RHV Media. With a client history that ranges from Fortune 500 finance companies to early stage big data, and an entrepreneurial background that includes several successful businesses, he brings a diverse set of skills and expertise to the table for clients every day. Scott is relentless in focusing on client results,and goes beyond “agency-speak” to ensure RHV clients are positioned for long-term success.

Page 16: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

POINTS OF DIFFERENTIATION

WHAT SETS OUR E-COMMERCE APART •  Over $100 Million in Direct Booking Revenues Generated – We truly understand all

aspects of driving revenue online for independent hotels and resorts had have a proven history keeping more revenue direct for our clients.

•  Full Service Marketing & Website Design - Our focus is on affordable solutions that deliver the greatest long-term ROI. Our comprehensive top tier digital marketing plans include: e-commerce strategy, SEM, display and retargeting, email marketing strategy, social media marketing, search engine optimization and finally mobile first website design and custom development.

•  Deep Technology & Marketing Roots – Many of our team started their careers in technology so we have a vast understanding of how to link world class marketing and technology together. This includes understanding back office systems and the role they play in successful marketing campaigns and focusing on data driven analytics and results.

•  Bottom Line – We’re Easy to Work With – We’re a small but effective team and understand the complexities and challenges owners and management companies face. Ultimately, it’s our mission to provide you the absolute best value for every marketing dollar you spend.

Page 17: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

POINTS OF DIFFERENTIATION

WE MEASURE, EVALUATE, AND OPTIMIZE!

Page 18: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

OUR DESTINATIONS

PIER B RESORTDULUTH MINNESOTA

JAY PEAK RESORTJAY VERMONT

BURKE MOUNTAIN SKI RESORT

EAST BURKE VERMONT

CHASE ON THE LAKEWALKER MINNESOTA

COVE POINT LODGEBEAVER BAY MINNESOTA

DODGE CITY HOLIDAY INN EXPRESS

DODGE CITY KANSAS

HOTEL GRAND VICTORIAN

BRANSON MISSOURI

CANDLEWOOD SUITES – SALINA

SALINA, KANSAS

Page 19: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

WE ACTIVATE SPACES

SILOS RESTAURANT & BARDULUTH MINNESOTA

502 RESTAURANT & BARWALKER MINNESOTA

GUYMON PETRODODGE CITY KANSAS

FORT DODGE RV & CAMPING RESORT

DODGE CITY KANSAS

ICE HAUS ARENAJAY VERMONT

JAY PEAK CHAMPIONSHIP GOLF

JAY VERMONT

PUMP HOUSE INDOOR WATER PARK

JAY VERMONT

COVE POINT LODGEBEAVER BAY MINNESOTA

Page 20: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

STATES WE’VE MANAGED ASSETS IN

Page 21: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

PREVIOUSLY MANAGED ASSETS

Page 22: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

LET’S WORK TOGETHER

WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH ASSET WE MANAGE

Over the last 25 years The Leisure Group of Companies continues to develop our systems and team to optimize the performance of all our projects. We do not believe in the one size fits all approach, as each property has its unique attributes that allow us to create a specific business

plan to achieve the best practices for operational and financial results.

Page 23: OUR OBJECTIVES - Leisure Hotels & Resorts · 2019-04-25 · OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH PROPERTY WE MANAGE Over the last 25 years

LET’S WORK TOGETHER