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OUR OBJECTIVES To provide insight as to how Leisure works
to maximize the property’s value… and how we market, sell, and operate independent
and unique resort and hotel properties.
OUR OBJECTIVES WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL
GAIN FOR EACH PROPERTY WE MANAGE
Over the last 25 years The Leisure Group of Companies continues to develop our systems and team to optimize the performance of all our projects. We do not believe in the one size fits all approach, as each property has its unique attributes that allow us to create a specific business
plan to achieve the best practices for operational and financial results.
OUR CULTURE LEISURE IS MORE THAN A CAREER, IT’S A LIFESTYLE.
We pride ourselves on building close relationships and partnerships with our staff, guests, owners and investors.
OUR TEAM PROPERTY MANAGEMENT AND SALES
ADMINISTRATION AND FINANCIAL SERVICES
JAMIE TATGEPresident
DAVID HODGEVice President
of Business Development and Financial Services
GARY ENDICOTT
Senior Strategic Advisor
STACY VAN BATAVIA
Graphic Design / Marketing Coordinator
LESLIE DAHLRevenue
Management
BETH WILSONField Support / Front of House
Operations
MAX MRAZCorporate Chef
DAVE MCNEILChief Financial
Officer
SHELLY SWEARENGENSenior Accountant
GINNY THURMANHuman Resources and Payroll
SHEILA KUNGURU Senior Accountant
BETH BLOOMBERG Accounts Payable
SUZANNE SULZERHuman Resources
CHRISSY MRAZMarketing Director
OUR TEAM
POINTS OF DIFFERENTIATION WE ARE HIGH ENERGY
POINTS OF DIFFERENTIATION WE SPECIALIZE IN UNIQUE AND INDEPENDENT BRANDS
POINTS OF DIFFERENTIATION WE GET ANCILLARY REVENUE
POINTS OF DIFFERENTIATION WE GET FOOD AND BEVERAGE
POINTS OF DIFFERENTIATION WE LOVE EVENTS
POINTS OF DIFFERENTIATION WE GET CORPORATE EVENTS & WEDDINGS
POINTS OF DIFFERENTIATION DID YOU SAY…MARKETING?
• Strategic Partnerships • Pre-Open Focus • Marketing & Digital Audit • Key-Term Research • Understanding Your Guests • Buying and Placing Media • Identify & Leverage Partnerships • Website & Social Media Strategy • Creative/Visual Strategy • Influencer Marketing • Event Marketing • Content Strategy • Communication • Reporting
LIVE ENTERTAINMENTFRIDAY & SATURDAY
HAPPY HOURMONDAY-FRIDAY
4:02PM-6:02PM
DOWNTOWN WALKER I 218.547.7777 I CHASEONTHELAKE.COM RENT. EAT. RELAX.
CONCEPT SPA
POINTS OF DIFFERENTIATION
MEDIAPARTNER
MARKETINGPARTNER
VISUALCONTENT
RAWFISHCREATIVE GROUP
EARNEDMEDIA
SUPERSTAR PRMICHAELDEERING
MARKETINGLEISURE
CHRISSY MRAZSTACY VAN BATAVIA
CREATIVESERVICES
LEISURESTACY VAN BATAVIA
DIGITALSERVICES
RHV MEDIACLARKE HENNING/SCOTT RANDOLPH
PROPERTYLEVEL
LEISURELESLIE DAHL
BETH WILSON
MARKETING PARTNER• Research New Media• Strategic Campaign Builds• Buying & Placing
Traditional Media• Identify & Leverage
Partnerships• Social Media Strategy
Recommendations• Creative Strategy
Recommendations• Visual Strategy
Recommendations• Content Strategy
Recommendations• Influencer Marketing
Strategy & Execution• Local Event Marketing
Strategy• Create Personas• Data/Reporting• Media Scheduling
RAWFISH CREATIVE GROUP
• On-Site Media Production• On-Site Filming/Shooting• Weekly/Monthly Media• Build Video Cmapaigns• Schedule Production Days• Deliver Content• Unique Custom Video
Content
SUPERSTAR PR• Earned Media Placements
and Facilitation• Media Coverage in High-
Profile Outlets• Industry Influencer and
Community Relations Strategy
• Public Relations Strategy• Brand Story Development• Media Relations Outreach• New Product Launches• Crisis Communications
LEISURE MARKETING• Coordinates and
implements marketing communication projects.
• Coordination of strategic plan between parties
• Communication/Approval of plan to properties
• Coordinate Email Campaign
• Maintain Marketing Calendar
• Project Management• Participates in creating
brand awareness through advertising and social media.
• Liaise with media, advertising agencies and public relations firms
• Social Media Strategy Execution
• Content Strategy Execution
LEISURE CREATIVE SERVICES
• Graphic Design Services - Print, Digital, Web
• Manage Social Media Platforms (Organic)
• Determine Messaging, Strategy, Brand Voice
• Create/Follow Brand Standards
• Reputation Management• Online Social Engagement• Website Design• Email Design• Visual Strategy Execution
DIGITAL SERVICES• Social Media Marketing
– Paid (Facebook & Instagram)
• Web Analytics & Reporting• Website Development &
Management• Search Engine Marketing• YouTube Channel & Ad
Management• Paid Search (Adwords & Bing)• Revenue Management /
Analysis• Local SEO Management• E-Commerce• Email Marketing• Travel Site Management• Key Term Research
MARKETINGORGANIZATION CHART
POINTS OF DIFFERENTIATION
OUR E-COMMERCE PARTNER DELIVERS RESULTS
CLARKE HENNING
Managing Partner
SCOTT RANDOLPH
Managing Partner
Clarke has been involved in various technical and marketing leadership roles over the last 20 years. His history experience ranges from multiple high-profile high profile technical and marketing projects in the hospitality industry, driving over $100M in revenue during that time. With a deep technical background, Clarke takes pride in knowing just how to utilize technology available to drive the power of marketing behind the business for every client.
Scott brings over 20 years of online marketing and business experience to the leadership team of RHV Media. With a client history that ranges from Fortune 500 finance companies to early stage big data, and an entrepreneurial background that includes several successful businesses, he brings a diverse set of skills and expertise to the table for clients every day. Scott is relentless in focusing on client results,and goes beyond “agency-speak” to ensure RHV clients are positioned for long-term success.
POINTS OF DIFFERENTIATION
WHAT SETS OUR E-COMMERCE APART • Over $100 Million in Direct Booking Revenues Generated – We truly understand all
aspects of driving revenue online for independent hotels and resorts had have a proven history keeping more revenue direct for our clients.
• Full Service Marketing & Website Design - Our focus is on affordable solutions that deliver the greatest long-term ROI. Our comprehensive top tier digital marketing plans include: e-commerce strategy, SEM, display and retargeting, email marketing strategy, social media marketing, search engine optimization and finally mobile first website design and custom development.
• Deep Technology & Marketing Roots – Many of our team started their careers in technology so we have a vast understanding of how to link world class marketing and technology together. This includes understanding back office systems and the role they play in successful marketing campaigns and focusing on data driven analytics and results.
• Bottom Line – We’re Easy to Work With – We’re a small but effective team and understand the complexities and challenges owners and management companies face. Ultimately, it’s our mission to provide you the absolute best value for every marketing dollar you spend.
POINTS OF DIFFERENTIATION
WE MEASURE, EVALUATE, AND OPTIMIZE!
OUR DESTINATIONS
PIER B RESORTDULUTH MINNESOTA
JAY PEAK RESORTJAY VERMONT
BURKE MOUNTAIN SKI RESORT
EAST BURKE VERMONT
CHASE ON THE LAKEWALKER MINNESOTA
COVE POINT LODGEBEAVER BAY MINNESOTA
DODGE CITY HOLIDAY INN EXPRESS
DODGE CITY KANSAS
HOTEL GRAND VICTORIAN
BRANSON MISSOURI
CANDLEWOOD SUITES – SALINA
SALINA, KANSAS
WE ACTIVATE SPACES
SILOS RESTAURANT & BARDULUTH MINNESOTA
502 RESTAURANT & BARWALKER MINNESOTA
GUYMON PETRODODGE CITY KANSAS
FORT DODGE RV & CAMPING RESORT
DODGE CITY KANSAS
ICE HAUS ARENAJAY VERMONT
JAY PEAK CHAMPIONSHIP GOLF
JAY VERMONT
PUMP HOUSE INDOOR WATER PARK
JAY VERMONT
COVE POINT LODGEBEAVER BAY MINNESOTA
STATES WE’VE MANAGED ASSETS IN
PREVIOUSLY MANAGED ASSETS
LET’S WORK TOGETHER
WE BUILD A UNIQUE STRATEGY FOR THE BEST FINANCIAL GAIN FOR EACH ASSET WE MANAGE
Over the last 25 years The Leisure Group of Companies continues to develop our systems and team to optimize the performance of all our projects. We do not believe in the one size fits all approach, as each property has its unique attributes that allow us to create a specific business
plan to achieve the best practices for operational and financial results.
LET’S WORK TOGETHER