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Our Mission 1

Our vision is to invest in the next generation of powerful female change-makers.

Unleashed is a social justice/leadership program

empowering middle school girls to take a stand

against an injustice they care deeply about, advocating

for animal rights and welfare. Over the course

of twelve weeks, girls develop critical tools that

enable them to solve complex social issues over the

course of their lives.

Our 2012-2013 fiscal year was transformational for Unleashed as we embarked on a few monumental journeys and trans-formed the lives of the middle school girls we were able to reach.

Our goal this past year was to increase sustainability and strengthen our capacity! After three years of being a grass-roots organization, we wanted to standardize our best practices, codify our program, crystallize outcomes and lay the foundation for future expansion.

Our strategic priorities were:

Building capacity by expanding our pool of talent.

Securing an Unleashed community space.

Increasing partnerships and alliances with other organizations

Articulating our value, brand and identity

With pleasure, I confidently report our goals and objectives were met successfully.

We were able to design and implement a training program for Unleashed coaches, expanding our ability to deliver the program to other sites in 2014. Unleashed created the Unleashed Coaching Manual to support coaches and coaches-in-training throughout the delivery.

We hired Board Assist to manage the recruitment and training of potential board members, and we increased the number of committees within the organization, conse-quently expanding our volunteer base.

In August, we secured an office space that enabled us to hire a part time Operations Manager, provide a work area for interns, host friendraisers, hold committee and board meetings and offer fee-for-service programming in the community.

Unleashed is a highly collaborative organization that developed partnerships with the schools and commu-nity centers that offer the program; the experts that serve on the panels offered to our girls or offer council in areas of development; the shelter and rescue organizations we work with in rural, high kill areas of the country; and local businesses that resonate with our values and mission. This year we have increased the number of partnerships in or-der to achieve our vision: Investing in our next generation of powerful female change-makers by empowering girls to take a stand against an injustice they feel passionately about and advocate for animal rights and welfare.

Our dynamic, committed Board of Directors and commit-tee chairs enabled us to assess and re-evaluate our current

communication strategies, materials and the processes by which we reach out to the public, helping us effectively articulate who we are, the programs and services we pro-vide, and the outcomes we produce.

I would like to personally thank all of those who have in-vested in Unleashed, either financially or generously do-nating time, so that we can continue transforming the lives of middle schools girls and provide them with the critical tools and opportunities that will shape the rest of their lives.

All my best,

Founder and CEO

Message from Our Founder 2

Dr. Stacey Radin

Dr. Stacey Radin with Unleashed participants

Scope & Objectives Collaboration

Creating common ground among diverse groups of girls, recogniz-ing it is critical to respect others’ opinions, differences and values and be able to resolve conflicts in order to accomplish goals.

Social Activism

A deep understanding of the Unleashed social change model:

Diagnosing a social problem, identifying root causes and the consequences if these issues con-tinue to persist

Addressing the immediate problem, simultaneously working toward creating sustainable change

Increasing awareness and design-ing educational campaigns

Engaging others in their mission

Animal Rights and Welfare

Unleashed reframes animal inhu-manity as a social problem mask-ing larger issues in our country. Our goal is to empower girls as experts, inspiring them to create change. The Unleashed rescue or-ganization provides participants with the ability to learn expe-rientially about the salient issues animals are confronting.

Leadership Development

Girls develop their capacity to identify and leverage strengths, communicate effectively, advocateand defy the status quo, and im-plement change that creates im-pact. Girls’ leadership capacities increase as they apply their newly formed skills to a cause they believe in, gradually becoming aware that if they can change the world for animals, they are capable of tack-ling any challenge they encounter throughout their lives.

Female Identity Development

Unleashed leverages a critical time in development to provide opportunities for girls to take risks, build resiliency, explore and experiment with self identity, challenge gender stereotypes and manage pressure to conform to gender roles that limit their advancement.

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Unleashed Model of PowerPersonal Poweris strengthened as a result of custom designed leadershipexercises that facilitate dis-covering strengths, identi-fying core values, self mas-tery and awareness which builds resiliency, increases confidence and emotional intelligence, and fosters psychological growth and development.

Relational Power develops by using the team as a microcosm of a girl’s world, building a strong, vibrant community. A “sis-terhood,” among partici-pants enables our Unleashed groups to see first hand the impact they have on others.Communication style, col-laboration, negotiation, pro-viding and receiving feedback, conflict resolution andempathy all are factors of relational power, and social and emotional learning is embedded throughout the curriculum as a means of strengthening this type of power.

AssertivePoweris increased by the social justice aspect of Unleashed. It encompasses the ability to take action and stand for a cause; create innovative solutions; manage resistanceand pushback; take risks; advocate; execute a project; educate others; and become civically engaged citizens who are passionate about creating a difference in their community. Unleashed is an integration of social justice, leadership development, an-imal rights and welfare, and female identity develop-ment. The transformational results of the program are due to a systemic approach, a combination of multiple factors, purposely designed as an equation leading to powerful outcomes.

Reach

Total number of girls served:

Total sessions held: 5 schools in 12 sessions; 1 school in 6 sessions

Attendance rate:

Completion rate: Compared to 88% in 2012; 89% in 2011

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Spotlight Lysette Castro was the recipient of the 2013 “Diamond in the Ruff ” Award. Lysette completed Unleashed and then continued on to participate in Unleashed 2, an advanced version of the program. Unleashed 2 gave her the opportunity to apply her newly developed skills to implement projects that impacted the welfare of animals. Lysette was often perceived to be the anchor of her team, demonstrating powerful leadership skills, compassion and commitment. Congratulations to Lysette for embarking on her transformational journey to become a powerful social change-maker!

Lysette Castro, Diamond in the Ruff winner 2013

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Race /Ethnicity Hispanic: 51%

White: 21%

Black: 14%

Asian: 8%

Mixed: 5%

Unknown: 1%

School Partners & Student Demographics MS 194, 154-60 17th Avenue Whitestone, NY

Nightingale-Bamford, 20 East 92nd Street New York, NY

Kappa IV (2 stars), 6 Edgecombe Ave. New York, NY

IS 93, 66-56 Forest Ave. Ridegwood, NY

MS577, 208 N 5th Street Williamsburg, NY

Total number of girls served: Total number of girls served since the launch of Unleashed:

Attendance rate:

Completion rate: Compared to 88% in 201289% in 2011

Age 10: 16% 11: 53% 12: 16% 13: 14% 14: 0% 15: 1%

Grade 5th: 13% 6th: 57% 7th: 16% 8h: 14%

School Type Public: 81%

Private: 19%

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Unleashed also operates a puppy rescue organization, saving dogs from urgent lists nationwide. The purpose for the rescue organzation in relation to the program is two fold:

The Unleashed social change philosophy proposes that activism necessitates having exposure and experience with the population or issues being advocated or changed

Participation in the animal rescue components of the program serves to increase engagement and ignite passion.

Activities girls are involved in include (but are not limited to): receiving updates on the status of puppies rescued and adopted; brainstorming names for each puppy so they can be listed on www.petfinder.com; reviewing applications and conducting mock interviews; providing Unleashed coaches with questions the rescue volunteer can use in their adop-tion/foster interviews; recruitment of foster/adoptive homes; fundraising to support the needs of the rescue; tempera-ment testing and intake of each litter of puppies rescued.

New Partners include 4 shelter partners and 7 rescues: Gail ’s Playground Pups, Kiki’s Dog Spa, Biscuits and  Bath, Dog Days NY, Infinity Hope, Shiba Inu, Stray from the Heart

Shelter Partners in: Nash County, NC; Dillon County, SCLogan County, WV; Cherokee County, SC; Chesterfield County, SC; El Faro, Puerto Rico

Unleashed to the RescueWe started the process looking for a rescue

without really knowing what to expect.

However, the Unleashed Program made it

a comfortable and enjoyable experience by

finding the right pup for our family…

Thank you so much Unleashed!

– Allison Ziegler, Puppy Adopter

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Total # of puppies rescued in 2012/2013 Total number of foster families Number of partnerships with shelters and other rescue organizations

ImpactThe impact our program has on participants extends beyond the quantitative evaluation conducted. Program evaluation includes measurements of self-esteem, self-efficacy, emotional intelligence, overall life satisfaction, conformity, content knowledge, and power and commu-nication. However, qualitatively, testimonials from parents and teachers demonstrate noted differences in communi-cation, passion that extends to other areas of life (home, school and the community), the ability to initiate and achieve goals, improved behavior in the classroom (attention,participation) and adopting other leadership roles. The skills developed by the program are highly correlated with National School Counselors Association’s competencies, measuring fundamental factors contributing to achievement in school and in life.

My daughter has benefited in so many ways from hertime spent with Unleashed. She has developed a quiet leadership style, her con-fidence and empathy have grown, and she has made new friends…We are very grateful to Unleashed and wish every Middle School were as smart as Nightin-gale in affording this oppor-tunity for our daughters.

– Parent (Nightingale)

Unleashed is a program where a girl can walk into the room and learn to use her power…to change society and help dogs and change the world and make it a better place.

– Kristina, 7th grade

Being an Unleashed girl is an opportunity for girls to have a voice.

– Samantha, 8th grade

People say we can make a difference and now I know we can.

– Lucy, 6th grade

Working together to create change

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Rachael RayThank you to Rachael Ray forgenerously donating $25,000,creating tremendous impactin our organization. Rachael’scontribution enabled us to:

Provide programming to three schools, investing in 60 pow-erful future female leaders.

Establish a Chelsea site that will strengthen our ability to serve the entire New York City community.

Unleashed is grateful for her support!

Boarding FacilitiesUnleashed has increased partnerships with dog board-ing facilities to host rescues and Unleashed Leads Days. Thank you to the following:

Gail’s Playground Pups

Kiki’s Dog Spa

Biscuits and Bath

Dog Days NY

Panel SpeakersThis year, Unleashed expanded our expert panel speakers to include:

Julie Hecht, Trainer & Dog Cognition Expert

Denise Herman, Trainer

Rikke Brogaard, Trainer

Julie Sinaw, Rescue Director

Maggie O’Neill, The Mayor’s Alliance

Rachel Hirschfeld, Animal Rights Attorney

Shiba Inu RescueStray from the HeartShelby Semel, Trainer

Sue Natasi, Dog Therapist

Una Elias, Infinity Hope Rescue

Chair Amy Kantrowitz

Community & Partnerships 9

Gala PartnersThank you to the following partners for their contributions to the Diamonds in the Ruff Annual Gala:

Ayelet Berger

Coach

Chewy

Eye 5 Model Agency

Emily Dewan Photography

Greenwich Jewelers

Herrick Einstein

Middle Sister Winery

Shelby Semel Dog Training

Soul Cycle

NY Dog Spa

White and Case

Community Events

Gallery BarThe Gallery Bar holiday party helped raise awareness and recruit volunteers.

Bill Bertoloni Unleashed established a relationship with Bill Berto-loni, Annie the Broadway musical’s animal trainer, who provided a temperament testing workshop to past and present Unleashed participants.

Eve Ensler Unleashed was one of the organizations selected to bring participants and board members to the Eve Ensler pro-duction focused on global girl issues.

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Bill Bertolini

Rowan, the Unleashed mascotUnleashed Leads Day

Lysette Castro, Diamond in the Ruff winner 2013

Fiscal Sponsor

The Fund of the City of New York

Revenue Event: 20%

Foundations and Corporations: 38%

Individual contributions: 19%

Earned Income: 23%

Expenses

Operations & Administration: 30.5%

Fundraising: 18.5%

Program: 43%

Fiscal Sponsor: 8%

Fiscal Responsibility 11

Donors

$25,000 Rachel Ray Foundation

$15,000 Valentine Perry Snyder Foundation

$7,500 A Kinder World Foundation

$1000+American ExpressBlum Kolver FoundationBrenda Earl FoundationJoel FlorinAndrea LangLutheran ChurchRyan MelvinAlex Spektor

$500-$999John BradleyLoretta CurranChristina delBasoTyler Dickson

Mari DuboisSusan HannonAlan KandersMolly KempStacy KriegerJennifer MoeNational Philanthropic TrustMeg RothApril UramShelly Wimpfheimer

$250-$499Eric BernsteinBrandon BissMarg BrownJennifer CoughlinBrenda EarlUna EliasDesiree FishBrandy FreyDawn GoldsteinLeslie GrossmanLauren HurvitzAnn KraftsonRichard MarshallCatherine McCabeTom MelvinSvitlana MendittoNicholas Miaritis

Shelly MitchellJanet NealJennifer NelsonHelen PanAndrew PeranickJulien RoseElizabeth RossMichael SchlerfRobert SmithIra SpiegelKate SpindlerEileen SullivanSheila SullivanSue SussmanSusan TofflerToby TreadwellPaul TrottaEddie Van AukenAmy Vigliotti

$100-$249Stephen AbramsonAlfredo AlvarezJanet AriasLesley BarkLeslie BermanTina BhagnariKaren BromleyJames BurrisAmy Chin

Jean CohenCecilia CurranDeirdre CurranJohn & Debra DenicolaNancy DhulipalaDanielle DrimerJoyce DubenskyZahra ElmekkawyMaria Falck ReinaElizabeth FinanWilliam FlynnCourtney FranzeseLiz FraserRobin FreilichAllan FriedMary GallagherLori GambillJennifer GandiaJodi GarnerFrancine Gatii-NewboldJanice Gjersten CailletLynn GrayZev GreenfieldBeth GrossmanOlga GutmanScott & Stephanie Han-dlerMichael HanyokRachel HarleyLisa HathawayHeather HayBeth HooperJoyce Horowitz

Caitlyn IrwinNaresh JessaniBeverly KairnsAmy KantrowitzEllen KapitMary Jo KeebleRita KleinmanMichele KriegerSophia LakinSylvia LeeLesley LisserGretchen LolisScott LuxStephanie MaciasAlexandra MacNaughtonLauren MalafronteStephen & Karen MalkinKatherine McCordPatricia McCrearyEileen McGuireAlexis NixonJan NolteHeather Noonan-SpillaneMarnie OmanoffJane ParverJenisha PatelPlayground PupsDina PruzanskyJacqueline PykonMitchell RadinStephen RadinKelly ReardonStephen Rector

Erin RigginsCarey RobertsJohn RogersElisa RowanSharon SalmonJennifer SalterLynn San AndresShelby SemelMary SheltonMarcia SmithHeather SpillaneBonnie SteirBeth SussmanPatricia TagarelloJonathan TaitLisa ThomasDonna TietelbaumDiane TulpTwanna CameronCaroline TyburczyLindsay VaughnElizabeth WatermanEdie WeinerChris Ziemba

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13 Developments in 2013

Program DevelopmentsDesigned a coaching manual, training program and assessment protocol for certification purposes

Increased capacity by certifying 3 coaches to deliver the program

Expanded school partnerships with 3 returning sites and 2 new sites (1 site affected by Hurricane Sandy withdrew from Fall schedule)

Researched and began first steps of developing a social net-working site for all participants

Created a welcome kit for new adopters to increase ease of adjustment based on feedback from past adopters

Piloted a trip to one of our rescue partner’s shelters in South Carolina to design a larger scale trip in the future

Organizational DevelopmentsAcquired office space which can be used for community programming, board meetings and rescues

Formed one new committee to support the rescue initiatives

Furthered development of a retail product line

Participated in a think tank for social justice organizations and professionals

Unleashed Team CEO/Founder Dr. Stacey Radin President Amy KantrowitzTreasurer Vanessa Kuehn

Executive Committee Shelly Wimpfheimer

Leslie GrossmanChristina DelBalso Marnie Omanoff Elizabeth Ross Leslie BarkMichele Krieger Helen Pan Stephenie Handler

P.O. Box 8175 New York, NY 10150 646.580.5421

I am only one person, but I can make a difference. – Marie, 8th grade

UnleashedNY UnleashedNYUnleashedNY.org

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