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our mission is to create a delightful guest experience
How to get funds:
11. Budget
Possible Obstacle:
How will the info be announced?
Major products in this case would be cakes, snacks, sweets &
nimko, biscuits,
bread and general itemsproposed bakery outlet will be working
from 6.00-am morning to 12.00
midnigh
Table 4-1 Project Costs
Capital Investment Rs. 15,533,000
Working Capital Requirement Rs. 1,676,000
Total Investment Rs. 17,209,000
The proposed pre-feasibility is based on the assumption of 40%
debt and 60% equity(including land). However this composition of
debt and equity can be changed as per the
Key Success Factors/Practical Tips for Success
Some of the Key Success factors that will determine the success
of this project include:
Products range selection and introduction of sitting
areas.Quality and Innovation in products.Selection of
location.Pricing strategy.
Understanding of target customers, alternative availability
(product differentiation).Launching time.Hygienic conditions.4.11
Strategic Recommendations
4.11.1 MarketingMarketing and branding of Bakery &
Confectionery will play a key role in the mobilization of
targeted number of customers. Major marketing options include,
site advertisement, cable adsand handbills among other traditional
marketing channels. Before launch of the project, it is
recommended that a research for understanding the dynamics of
the targeted market shouldalso be carried out, to design the
products as well as the promotional strategy.
The basic principle of marketing is to sell the right product,
at the right price and promote it inthe right place to the right
people. The job of the marketer is to control these 4Ps.
However, there are other socioeconomic factors, which also
affect the production, selling andconsumption of foods. The success
of marketing is often determined by the extent to which
various socio-economic factors are considered. Market research
is a useful tool for assessingthe attitudes and behavior of
potential consumers.
4.11.2 PricingThe following factors determine the price of the
product:
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Positioning of the productCost of developing and manufacturing
the product.Cost of competitive products.Condition of the
economy.4.11.3 New Products development
Food manufacturers develop new products to maintain and improve
their market position. Newproducts can include:
New varieties and flavors - these are called line extensions
where different varieties orflavors of the same product are
produced.
Quality improvement of an existing product, either functional or
nutritional.Copying a competitor's product.Developing a new,
innovative product resulting from new ingredients, new
packaging.Butter 130
Sugar 18Maida 14
Baking powder 48Eggs (Rs./Pc.) 2
Flavour (Rs./Ltr.) 405
Table 5-4 Nimko
Ingredients Cost (Rs./kg)
Baison 27.5
Peanuts 35Channey 40
Nimko masala 50
Table 5-5 Sweets
Ingredients Cost (Rs./kg)
Khoya 90
Maida 14Eggs 2
Ghee 160Sugar syrup(consisting of 35 kg sugar 19
Table 5-6 Chicken Bread
Ingredients Cost (Rs./kg)
Maida 14Oil (Rs./Ltr.) 62
Yeast 180Sugar 19
Salt 8Chicken 120Onion 11
Masala 40Cheese 140
Mayonnaise & Ketchup 90Mix Vegetable 25
