Our Internet Secrets Teleseminar Welcome 7 Key Steps to Turn
Your Bricks and Mortar Business into an Internet Business
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2 Gail Geronimos Faculty Member Achaeus Group
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3 What Achaeus does... We help businesses increase their profit
through transforming their products and services for marketing and
delivery via the net. The power this brings to traditional bricks
and mortar businesses is astounding. I have seen businesses who
thought they could never have an internet side develop income
streams that run into the $$ hundreds of thousands.
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4 Why get online? Really simple Generates more passive income
Save marketing dollars Totally measurable Reach more markets Reduce
your overheads The internet is the biggest and best marketing
opportunity that you have!!
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5 Step 1 Does your company have the potential to market online
and generate internet sales?
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6 Some questions to consider Can you market online? Will your
prospects buy online? Do you have a good relationship with them?
Can you deliver your products? Do your prospects have access to the
internet? Are prospects comfortable paying online? How much
personalised attention do they need? But you will need to
distinguish between old habits and entrenched behaviour. I havent
seen a business yet that cant get online in some way.
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7 Step 2 What do I need to get into the internet business?
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8 Here are the basics A database to store contact details
ecommerce payment facility Email marketing technology Website
Someone who loves sorting out the techie stuff
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9 Step 3 Do you have products/services that can be sold
online?
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10 A key point first You need to have a very hot niche where
prospects desperately want your product.
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11 If you have a service business. You need to turn services
(your knowledge) into tangible products eBooks Whitepapers DVDs and
CDs (Video and audio recordings) Interviews Membership sites
Teleseminars/webinars Survey your clients to find out what they
want
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12 Step 4 Start communicating with your existing prospects and
customers using emails.
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13 First, give them lots of free stuff Content rich relevant
information Articles 2 articles/month One topic Between 500-800
words Can be outsourced/from colleagues Blogs Interviews on website
Free reports (full of hints and tips) Too many people get too
precious about their information!
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14 The Golden Rule of Internet Marketing GIVE BEFORE YOU GET!
What you are doing is building a very strong relationship
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15 Step 5 Now you can start selling. Try a simple email
marketing campaign. Keep prospects focussed on your sales material
- no distractions. If they want oranges just tell them about
oranges.
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16 Basics of an email campaign Sell a low priced product Write
a sales letter (copy is king) Write 6 - 8 emails pointing to the
letter Select your prospects Mailout over a few weeks Measure the
results TEST AND TWEAK RELENTLESSLY Take the orders!
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17 Step 6 Be obsessive about getting email addresses In other
words, build your list
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18 Convert your list to an online list Have addresses, phone
and fax Must get emails **Always attach a free offer Fax campaign
(Faxstream, others) Telemarket Events Competition Be prepared to
just drop campaign if they dont pay off Measure cost/lead for every
lead
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19 How to build your list Capture emails from visitors to
website Run an offline campaign (telemarket) Get referrals
(software available) PPC (Google and Google Analytics) From
alliances/JVs Social networking Be a guest blogger/comment on
others blogs Measure cost/lead for every lead
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20 Step 7 Now you can get into more complicated internet
marketing. For another day!!
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21 Sit back and watch your bank account!
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22 Want to know more about getting online? Come to our next
workshop How to Boost Your Sales using the Internet Read more.
www.getonlinein09.com/ad Special Offer for Our Internet Secrets
Clients - FREE